Causeway Bay, Wanhui Press.

In Lin Zuhui's office, a beauty was ushered in, a tall mixed-race Hong Kong sister Gao Lihong.

"Mr. Lin, I have seen several beautiful women who have already appeared on the cover of "Gang of Men" for the second time, so I wonder if I can do it again!" Gao Lihong boldly said what she thought.

She was last year's Hong Kong sister, and she wants to enter the entertainment industry; But because she is not good at Cantonese, there is no company to sign her as an artist for the time being. Although Sister Hong Kong is very famous, she was also a little famous back then, after all, Sister Hong Kong will be elected every year, and the top few will share the fame.

The last time she filmed the cover of "Gang of Men", she was well received, and she received two commercials in a row, and there was also a TV commercial, which made her feel that it was a very good way to stay in the magazine and maintain her fame without losing it, and she could also make money by shooting commercials.

A figure flashed in Lin Zuhui's mind, that is, the thick Hong Fat Man, and then look at Gao Lihong beside him. There was suddenly a strange thought in my head, the fat man was a little unconvinced last time he apologized, not as sincere as Jack!

Of course, I'm really not a stingy person, and I won't care about those details!

"That's it! You also know the popularity of our magazine, although the sales volume is not the first in Hong Kong, but the advertising cost is almost the first. The stars who are waiting to become 'help girls' are all lining up! ”

The more Lin Zuhui said this, the greater Gao Lihong's ambitions!

"How long will you have to wait?"

Lin Zuhui frowned, this woman is so uninteresting, and she didn't promise you to go up!

"It's... Actually..."

Gao Lihong saw Lin Zuhui's embarrassed appearance, which was different from what she expected, she began to think that she was the champion of Miss Hong Kong, since others can go twice, why can't she do it?

However, now the young boss does not agree, and the editor-in-chief will not agree either.

"Mr. Lin, are you free at night? I want to treat you to a meal and teach me Cantonese! ”

"It's... All right! There is no problem in teaching Cantonese, and it is the first time I have seen a Hong Kong sister like you. ”

Lin Zuhui is proficient in Chinese and Cantonese, what is it to teach a Hong Kong sister to learn Cantonese, and he can teach her to learn English!

No, I can learn English from her, and other people's English is also very slippery, after all, my father's language is English.

After Gao Lihong left, Lin Zuhui swept away the unhealthy thoughts in his mind and worked hard.

The performance of "Gang of Men" magazine continued to be outstanding, and the sales volume continued to rise steadily, remaining at about 70,000 copies; But its advertising cost is comparable to that of a weekly magazine that sells 100,000 copies, because advertisers know that the consumption level of people who read "Gang of Men" magazine is very high.

It's like Ming Pao's sales are not as good as Oriental Daily's, but its advertising costs are much higher than Oriental Daily's.

After a while, Liang Guanhui, editor-in-chief of "Gang of Men", reported into the office.

The boss only spends less than two days a week at the publishing house, and their senior executives seize the time to report on the week's work and put forward their ideas for the future.

Everyone in the company knows that the boss is a person who pays attention to efficiency, and "GOOD" magazine has created a best-selling magazine with only 36 people to support 60,000 sales.

This made Liang Guanhui put a lot of pressure on him, but fortunately, the advertising cost of "Gang of Men" was invincible, much more powerful than that of Brother Magazine.

Lin Zuhui has a good memory, and Leung's debriefing was quickly over, during which he was able to put forward a lot of constructive suggestions.

He said calmly: "As the saying goes, 'kindness to the enemy is cruelty to oneself', our magazine wants to say in the industry that all actresses who have appeared on the cover of "Playboy" are not in line with the positioning of our brand, and we will not consider cooperation in the future." ”

Liang Guanhui felt a chill in his heart, although the boss was young, his methods were very old and decisive.

"Well, okay, I'll arrange it! However, "Playboy" really doesn't invite any good people, they are all people who want to be famous and go crazy. I heard that their sales have not exceeded 30,000 copies now. If it weren't for the fact that they were always playing on the sidelines, I am afraid they would not have this sales. In this case, it is better to run a salty and wet magazine, and sell dog meat on the head of a sheep! ”

"Isn't it just selling dog meat on a sheep's head!"

The market for men's high-end magazines has been preemptively occupied by Wanhui Publishing House, as long as Wanhui Publishing House itself does not have problems, then others cannot defeat it.

After Liang Guanhui left, Xu Shenglin, the editor-in-chief of GOOD magazine, came in to report on his work.

After the report, Lin Zuhui said: "Well, the work is very good in all aspects, and "GOOD" magazine can be regarded as occupying the youth magazine. ”

After receiving the affirmation of the boss, Xu Shenglin was also very encouraged and expressed his own thoughts: "Boss, since our magazine is so popular, why don't we cooperate with the radio station to make a program about 'listening to youth stories', and our magazine can be a sponsor to increase the popularity of "GOOD". ”

"Three Lonely Hearts"?

"You've got a great idea, go for it!" Lin Zuhui didn't interfere too much after all.

"Well, Editor-in-Chief Shao is quite talented, I think he is more suitable for the spokesperson of "GOOD" and personally participates in this show."

"No problem, he was originally the editor of the TV station!"

Just when Xu Shenglin was full of confidence and was about to leave, Lin Zuhui suddenly stopped him: "Editor-in-chief Xu, I suddenly have a good idea!" Isn't our magazine always doing a lot of activities, such as giving away celebrity posters, lottery celebrity concert tickets, etc. So I suggest that we issue the GOOD Card ......"

Lin Zuhui replaced the YES card issuance plan in his previous life with his own opinions, and listened to Xu Shenglin's passion.

"Boss, this idea of yours is simply genius! Those students who can buy their idol's portrait card for 1 Hong Kong dollar will definitely be able to empty their pocket money. Coupled with the various gameplay schemes, I'm afraid this sales are very high. ”

"Well, you go and study it carefully, don't rush to release it. This kind of card is like a fun game, and there is definitely more to play. ”

"GOOD" magazine has been published for four issues and has achieved good results, and it is possible to do these things slowly and without rushing.

People from each department came to report their work as usual, and Lin Zuhui participated one by one.

The last is to check the finances, and as a boss, you must know how much money you make.

As Lin Zuhui's two cash cows, "Gang of Men" and "GOOD" did not disappoint, and it is expected to exceed 1.5 million net profits in April, which is still because "GOOD" magazine has only been released for a month.

In the second half of the year, the two magazines could almost reach a profit of more than 2 million per month, not including the sales of GOOD cards.

Lin Zuhui has decided to seek a listing at the end of the year, and the purpose of listing is to raise funds and better develop into a media group.

He is familiar with capital operation, can develop shareholders' money into his own money, and can also grow the company; For example, to buy "Tian Tian Daily", "News Building", "South China Morning Post", and even to buy Asia Television.

In the previous life, Lin Baixin's family lost billions of dollars in Asia TV, but if Lin Zuhui had a listed company to support him, the lost money would not be his own money (he could sell high and suck low), but his influence would be his own.

What's more, I also have some classic programs and serial programs, and the loss may be much less.

In fact, the four major families are involved in the media industry a lot, in the previous life, Li Chaoren's family had satellite TV and Yingke, Zheng Yutong had ATV's shares, and Wu Guangzheng's family also had satellite TV and so on.