Monday, June 24.

Lin Zuhui walked into the New Era Real Estate Company, and the staff cast admiring eyes. This time, the acquisition of Aimeigao by New Era Real Estate is still victorious, and the profit is more beneficial to the development of the new era real estate company; Importantly, a non-recurring profit of 23 million yuan is something that most small real estate companies can't do in a year.

And their boss, it is said that it only took three weeks to help the company make such a large amount of money.

Lin Zuhui sat in the office and asked the assistant to call Liang Zhenxun to come to the office.

After a while, Liang Zhenxun came to his office.

"Boss!"

"Yes, sit!"

Liang Zhenxun sat on the sofa respectfully, in this battle, Lin Zuhui established a position in his heart, this boss is very powerful and visionary, and the timing is a must.

How did the boss know that Liu Luanxiong was going to return to Aimeco? If there is no competition from Liu Luanxiong, the company can even be successfully acquired, but it is a burden of Aimeigao. After all, the company's energy is now all spent on real estate.

Liang Zhenxun is in charge of the company's finance, securities, property purchase and other work, and is Lin Zuhui's deputy; Gao Yi is responsible for renting properties, and Chen Bin is responsible for developing properties; The three of them are like the three carriages of real estate in the new era, and Lin Zuhui is the whip.

"How's the talk going on over there with Hang Lung Properties?"

"It's been negotiated, they're in a hurry to get the money back, we only need to make a 10% down payment, and we can close the deal this week."

"Okay, make an appointment for me to sign the contract!"

In 1981, Hang Lung Properties invested in the property rights above nine stations of the island's subway line, but when the property rights above the second station, Admiralty Station, were developed, the real estate plummeted. At that time, because the bank did not give the loan, Hang Lung lost HK$400 million in tart subscription fees. The loss is far more than that, there are also issues such as the company's credibility and confidence.

Therefore, the aging Chan Tseng-hei was frightened, and although he and the metro company had re-agreed on the development rights of several residential properties on top of the station last year, he hurriedly began to sell them in the form of sales properties, and Hang Lung was in a hurry to recoup the funds.

There are more than 9,000 residential units in total, which is comparable to two large housing estates. They began to sell uncompleted sales in October last year (1984) and are expected to complete the sale in two and a half years. The current price is only 500 to 600 yuan per square foot, which is extremely cheap.

Since Hang Lung wants to sell off-the-plan properties, it is of course the most convenient to cooperate with real estate companies and property speculators to ship large quantities at one time.

Therefore, New Era Real Estate has negotiated with Hang Lung to purchase about 500 residential units in its four buildings at a price of 10% down payment, while New Era Real Estate only needs to pay about 25 million yuan in pre-sale money.

Lin Zuhui calculated that in only about two and a half years, the housing prices in Xiangjiang will double; The annual increase is more than 3%, and the bank loan is now only 12%, which seems to make a house only more than 20% of the profit in a year; But don't forget, the down payment for New Era Real Estate is only 10%. What could have been the money to buy only one house, now they can buy 10 units.

Therefore, the profit of a year should be more than 2 times, which is the normal way to buy pre-sale. With an investment of 25 million, the profit alone is 50 or 60 million a year, or even more.

As a result of this 'timid' strategy, Hang Lung has lost not only profits from the sale of properties, but also a very wary of real estate circulation, and its land bank has been kept at a very low level, far from Cheung Kong, Sun Hung Kai, Henderson Land, New World, etc.

In addition, Hang Lung's sale of half of the interests in certain potential large-scale properties to Henderson Land, which planned the development and agent sales, also undermined Hang Lung's profitability.

Of course, Hang Lung's behavior is not incomprehensible, after all, Eagle Real Estate of the same scale almost collapsed, and Hang Lung Real Estate also had operational difficulties.

After talking about the pre-sale property, Lin Zuhui said again: "Arrange it, we will pay off all the property payments this week and complete the transaction!" ”

"Okay, I'll arrange it right away!"

After Liang Zhenxun left, Lin Zuhui stretched his waist, and he was destined to sign softly this week.

New Era Real Estate has been looking for land and properties since mid-May, and so far, it has set a booking fee worth 110 million Hong Kong dollars for land and properties, just spending 115 million yuan of raised funds and bank loans.

And the 23 million earned this time also bought pre-sale properties worth 250 million yuan.

The company is developing six real estate projects, which can be described as full firepower.

The only impact is that the bank loan has reached 150 million!

But this is not a problem, the real estate property assets in the new era have reached 350 million, and the debt ratio is less than 40%.

Next, of course, Lin Zuhui will not be satisfied with the status quo, and it is not his style to play steadily!

First of all, the Hang Seng Index is starting to rebound, and a small climax is expected in August, so he wants to raise funds from the rights issue again at that time, and the proceeds will be used to buy land and properties;

Secondly, it is expected that from July, the real estate of Xiangjiang will usher in a big upward wave, and the half-year increase is expected to reach more than two and a half; In August, he will revalue the company's assets, boost the stock price, and provide better conditions for raising funds through the rights issue.

In the end, he will continue to persuade banks to lend to New Era Real Estate, even if it is 70% of the debt, he is happy to do it; The current bank interest rate is 12% (it will be reduced again in 1986), which is very friendly to real estate companies.

Probably formulated the development strategy of the new era real estate in the second half of the year, Lin Zuhui smiled, according to this development speed, the new era real estate in the nineties can be among the top ten chaebols. Of course, next year's China Entertainment and ACN must be won before they are qualified to say that.

If a company raises funds through rights issues, there are three companies that raise funds through rights issues!

......

In the afternoon, Lin Zuhui took time to go to Wanhui Publishing House.

In the office, Cai Ning, the former secretary, went to the 'DreamWorks' film company, which was more or less different.

Liang Guanhui, editor-in-chief of "Gang of Men" magazine, and Xu Shenglin, editor-in-chief of "GOOD" magazine, came to Lin Zuhui's office together; The editor-in-chief of the magazine in Hong Kong also serves as the president, and the two are equivalent to Lin Zuhui's direct subordinates, and listen to their reports first.

Liang Guanhui first said enviously: "The sales of the GOOD card are hot, and our team is crazy with envy. ”

Xu Shenglin said proudly: "The monthly sales volume of GOOD cards is expected to reach 2 million, with a net profit of about 600,000; And this data is still increasing, and the boss's trick is more lucrative than running a magazine! ”

The monthly net profit of "GOOD" magazine is only six or seven hundred thousand, and the profit growth rate is indeed not as fast as the GOOD card.

"Although there will be a high peak in the GOOD card, once the students have collected it, it will definitely fall. Magazines, on the other hand, are at a level of steady growth. Of course, magazines and cards complement each other, and if you run a good magazine, the GOOD card can sell better. ”

Xu Shenglin nodded seriously, the boss was also beating himself.

Next, the two sides reported the expected profit level for this month, which surprised Lin Zuhui.

"Gang of Men" magazine 1 million, "GOOD" magazine 1.3 million (including star cards), June profit is expected to reach 2.3 million.

Lin Zuhui calculated that he could get 18 million yuan from Wanhui Publishing House this year. If the movie "The True Colors of Heroes" makes him earn another 10 million, he doesn't need to worry about the personal loans of 30 million that he owes Wang Qilin, Fang Jin, and the bank.

At this time, he has a cash flow of 6 million in his hands, and he has invested more than 5 million in Nengda Technology stocks.

Now he is barely a little rich!

By the way, with this achievement, Lin Zuhui plans to let New Era Real Estate raise his salary, the chairman's robe will be at least 100,000 a month, and the publishing house will also receive a salary of 20,000 yuan per month; A salary of 120,000 yuan a month, although it can't meet his consumption, it can also alleviate expenses.

"In the second half of the year, "Gang of Men" strengthened its international content and continued to improve men's taste; "GOOD" magazine should continue to work hard in three aspects, the first is the interaction of campus flowers and school grass, the second is the continued marketing of GOOD cards, and the third is the strengthening of news broadcasting in the entertainment industry. ”

"Okay, boss!"

After the two editors-in-chief reported their work, Lin Zuhui talked to the leaders of various departments one by one, and even chatted with the staff for a while before ending the work of the publishing house.