End of December.

Lin Zuhui works in the office of New Era Real Estate, but Li Jiaxin's graceful figure comes to mind from time to time;

He finally knows now: why did Da Liu regret that he was too fun when he was young in his previous life, this TMD hurt his body!

He decided to pay attention to his diet and strive to play until he was 80 years old!

"Boss, everyone is here, it's time for a meeting!" The assistant walked in and said respectfully.

"Okay, I'll be there right away!"

Lin Zuhui threw away the unhealthy thoughts in his mind and decided to make more money while he was young.

In the future, when I am older, the investment environment is not good, and it will be difficult to make money at that time.

Coming to the conference room, the executives of New Era Real Estate sat up straight, their eyes moving with Lin Zuhui.

Lin Zuhui came to the chairman's position and said solemnly: "The meeting begins!" Director Liang would like to report to you first - the company's situation! ”

Liang Zhenxun nodded, he had already prepared, and he knew all kinds of information about the company by heart, this is the style of catering to the boss, and the efficiency of the meeting must be high.

"At present, the internal assets of New Era Real Estate are revaluated at 1.65 billion, the debt is 512 million, and the debt ratio is 30%. It has seven developments with 710,000 square feet of residential area and more than 1,300 residential units...... The asset value of the leased properties accounts for 62% of the company's assets, and the leased properties are scattered and miscellaneous, with high operating costs...... The company's land bank is at a general level among medium-sized real estate developers..... The company's current market value is 1.39 billion, and it has ranked 25th among listed companies in Heung Kong Real Estate, with rapid development ......"

After listening to Liang Zhenxun's words, some executives wanted to clap happily, but as soon as they saw Lin Zuhui's face, they knew that it was out of place.

Lin Zuhui followed the notebook with one hand, held a pen in the other, and said in a calm tone: "Let's talk about the company's current problems!" ”

Today's meeting is not here to sing praises, he has already found the potential of real estate in the new era, and some outstanding problems. Because he has high requirements for new era real estate, he will never be satisfied with being a medium-sized real estate developer.

Chen Bin took the lead and said: "Let me talk about the development of property! Although New Era Real Estate has seven sites under development this year, which is also considered to be the upstream level among medium-sized real estate developers, our company's land reserve and old real estate are insufficient..... The lower the cost of land, the lower the cost of developing buildings, and the more competitive we will be in the future. ”

This involves a general direction of the problem, Chen Bin also said, it depends on the boss whether you want to collect rent, or develop the land!

Lin Zuhui nodded and did not say anything.

At this time, Gao Yi also said: "The company's rent-collecting properties also have some problems: the proportion of shopping malls and office buildings is insufficient, the proportion of residential buildings is too large, the value of a single property is low and scattered, and the operating costs are high...... We can try to sell some residential properties to increase the company's land bank. ”

Gao Yi did not ignore the overall situation of the company because he was in charge of renting properties.

Next, the remaining executives also spoke one after another, looking for the company's stubble!

After listening to everyone's speeches, Lin Zuhui said with a smile:

"It seems that today's meeting is very timely, and many company problems have been identified! What you said makes a lot of sense, and it's just right for us to formulate the following development strategies for next year. ”

"First of all, I will contact various banks to provide loans of about 200 million yuan in the near future, and we want to increase the company's land bank. Although the price seems to have risen a lot now, compared to a year from now, two years from now, the property we buy today is quite a good deal. ”

Lin Zuhui's first move was Wang Zhan, and now the real estate developers in Xiangjiang have just gone through a real estate crash, and no real estate company dares to make the debt ratio close to 50%.

But Lin Zuhui dared, because he knew that there was no big plunge behind;

After the '87 stock market crash', the overall real estate fell by 10% to 15%, and the New Territories land exchange certificate fell by 30%;

After the '**** stock market crash', the real estate fell by 25% to 30% as a whole, but it rebounded back in less than a year (it took almost four years for the 82 plunge to rebound, and it took more than two years to languish during the period).

To sum up, without the 1982 plunge of more than 40 percent, the debt ratio of 50 percent is completely acceptable, and even 70 percent will not go bankrupt. Of course, the premise is that the bank is willing to borrow, which requires some rhetoric.

"Secondly, I plan to clean up a batch of residential properties and properties with poor rent collection performance in February next year (1986), and return about 200 million yuan."

The second is very necessary, the new era of real estate just from Weiyi Real Estate, to take over a number of properties with poor rental performance (the value of the property itself has increased, a small amount of profit), plus the previous purchase of rental properties (scattered, residential-based), clean up these rental properties, not only can return 200 million funds, but also reduce the company's operating costs, and finally make a lot of profits.

"Finally, after New Year's Day, we started to sell our residential properties in small quantities, and you have to do a good job of formalities."

Everyone nodded yes and wrote down the boss's speech in a notebook.

After the meeting was dispersed, Lin Zuhui was still thinking about the New Era Real Estate, which had to clean up some properties in the second half of the year after cleaning up the rental properties in February, so as to purchase land and reduce the rental properties.

As long as it was before May 1987, it was worth buying land and old real estate to increase the company's land bank.

The reason why New Era Real Estate reduced the weight of renting properties was because Lin Zuhui knew that he could harvest the company of Chinese Real Estate. At that time, a parent company will focus on real estate development, a subsidiary Huazhi will focus on renting properties, and China Entertainment will be privatized after the 87 stock market disaster.

......

Lin Zuhui himself talks about loans with banks, and one of the biggest advantages is that the bank actually looks at the people first, and then looks at the company's development prospects, and finally decides whether to take out a loan.

In the eyes of bankers, a good leader determines the future of the company, so they are happy to lend to a good leader.

Lin Zuhui is not only the chairman of the listed company New Era Real Estate, but now he has added another title - the chairman of the listed company Wanhui Media.

Wanhui Media currently has a market value of 400 million yuan and an annual profit scale of more than 40 million, which is second only to Sing Tao Group (80 million annual profit), Ming Pao Group (65 million annual profit), Yulang Group (48 million annual profit, unlisted) in the Xiangjiang media industry, and Oriental Press (40 million annual profit), which is higher than Tiantian Newspaper (15 million annual profit).

This is because although the sales volume of Oriental Newspaper and Tiantian Newspaper are extremely high, this kind of popular newspaper is actually not profitable and cannot attract advertisers.

The monthly net profit of Wanhui Media's GOOD card can reach 1 million, not to mention that "Gang of Men" and "GOOD" magazine are popular among advertisers and can be called a weapon for attracting money.

.....

Bank of East Asia.

Lin Zuhui came to Li Guobao's office to discuss the loan.

The reason why he loves BEA loans is that he wants to befriend Li Guobao; At that time, when he bought Chinese Real Estate, he was betrayed by his father Li Fushu.

"Mr. Lin, I took a look at the information you handed over yesterday! I found out that the non-recurring profit of your New Era Real Estate this year is 150 million yuan, which is somewhat surprising to me! ”

The amount of speculation on pre-sale properties is also classified as non-recurring profits. Therefore, it is to snipe Aimeigao 023 million, short USD/JPY 036 million (241 points fell to 213 points), snipe Dasheng Real Estate 036 million, and speculate on real estate 50 million, a total of 145 million non-recurring profits.

Lin Zuhui nodded and said: "At the beginning of development, we had no choice but to take such a risky investment. At present, our company is adjusting its strategy, which is to focus on developing properties, and this time borrowing is to increase the land bank. In order to alleviate the pressure on the company, we will continue to sell some properties with poor rental performance and start selling residential off-plan properties next year. ”

Li Guobao praised: "Mr. Lin is not a new tycoon in the business world, and I very much agree with this strategic layout. As the largest creditor bank of New Era Real Estate and a cooperative ally, we have approved your loan of 100 million yuan with an interest rate of 12%. ”

Lin Zuhui hurriedly expressed his gratitude, and the Bank of East Asia was able to accept half of the loan at one time, which is obviously very good news.

"Li Sheng rest assured, as soon as the loan arrives, we will immediately buy high-quality land and old buildings, and will not do other investment projects!"

The two chatted for a while, and Lin Zuhui got up to say goodbye, he didn't dare to say that he wanted to invite Li Guobao's father to eat or something, so as not to startle the snake.

This time, he took the initiative to try to contact the Bank of China for the 200 million loan project of New Era Real Estate, and actually loaned 50 million funds very smoothly; After all, there are many options for real estate in the new era, mainly because Lin Zuhui plans to start contacting Chinese banks and Chinese companies in Hong Kong to prepare for entering the mainland.

As for the remaining 50 million funds, two small banks were divided into loans for loans.

The portfolio loan of 200 million yuan was all negotiated on the last day of 1985, and Lin Zuhui was a little proud of his charm.

He probably knows what these bankers think, he used to think that being young was a disadvantage, but once you make a big difference, those people change their minds.

After all, if they are young and have made some achievements, they think it may be lucky; Once you have two listed companies and the total market value is approaching 2 billion (1.8 billion), those people think that you are a genius and a business wizard.

They no longer had any worries, so they were optimistic about Lin Zuhui, and at this time, youth became an advantage again.

On the last day of 1985, Lin Zuhui was in the office of New Era Real Estate and had some feelings.

Wanhui Media's success is attributed to the fact that he stole the ideas of his predecessors, and it happened that "Gang of Men" and "GOOD" magazines broke into the virgin ~ female ~ land again, becoming the first person to eat crabs and taking the lead in occupying the market. If he is asked to run a daily newspaper, it is likely to be a part of the street.

In addition to the experience of his predecessors, he also has the help of his connections, his familiarity with future real estate development, and most importantly, his advanced information. For example, sniping Aimeigao made 23 million from Da Liu; For example, if you short USD/JPY, you will make a profit of 36 million.