Chapter 131~132 [Another Opponent Who Doesn't Know Dead or Alive] (5500 words!) Ask for a subscription! )

On the third floor of the Landmark Plaza, Lin Zuhui accompanied Guan Jiahui to decorate the store in the market.

After a month of renovation, the decoration of the four fashion stores has entered the final stage, followed by the equipment layout and distribution stage, which is expected to open in late January.

"How's the renovation going?" Guan Jiahui asked happily.

The decoration design of the store and the layout design of the store, Guan Jiahui is fully involved in these work, and she naturally hopes to be recognized by Lin Zuhui.

Lin Zuhui said surgingly: "The overall effect has not come out, how do you let me evaluate it?" As long as you remember my words, you should keep improving these aspects at any time, experience them with the mentality of customers, and correct any problems in time, and the next store opening will be more perfect. ”

The decoration and layout of the store, they have their own designers, Lin Zuhui has also expressed his opinions, Pan Disheng has also participated, presumably there will not be a difference; However, because it is the first time to open a store, it is clear that there is still a long way to go.

"I hate it, and you don't praise me!" Guan Jiahui complained, but Lin Zuhui's hand became tighter.

"You're doing a good job, it's all right! It's all the people who are the bosses, why are they still similar to children, and they want to be coaxed! Lin Zuhui said speechlessly.

Guan Jiahui said with a smile: "Yes, I am the boss's person, then I want the boss to praise it, what's the problem!" ”

This woman is quite humorous!

Back in the office building in Causeway Bay, the two were delighted to hear the good news from Europe that the licenses for Dr Martens shoes and Levi's 501 jeans had been obtained.

Speaking of which, being able to get the authorization so quickly this time has a lot to do with Pan Disheng's help, after all, he is very familiar with this aspect of the business. Of course, he is a shareholder, and it is also appropriate to help get authorization, and Lin Zuhui took a fancy to this at the beginning.

At the same time, it has also established an office in Europe, mainly to represent more first-line brands in Europe and the United States in the future.

Lin Zuhui sat in Guan Jiahui's seat, and the woman sat in his arms, and this is how the two talked about work.

"Martin boots and Levi's jeans are matched, a set of purchase price is about 300 Hong Kong dollars, the price can reach 1,000 Hong Kong dollars, we have to buy at least 10,000 sets at one time (different sizes and styles). In this way, with our endorsement and advertising bombardment, the benefit will be very high! Lin Zuhui pointed to Guan Jiahui and said.

"Will you buy too much, you are so optimistic about these two brands?"

"Not much, so that you can save a lot of transportation costs. Haven't you seen the pictures of these two brands, they are very fashionable; As long as we do a good job in advertising, by April and May next year, we can make millions of dollars and start our brand in one fell swoop. ”

A pair of Martin shoes only sells for one or two hundred in the UK, but it can be sold for four or five hundred in Hong Kong, which is a general brand in the UK.

Lin Zuhui remembered that Shen Jiawei in his previous life directly sold out these two brands; And now Lin Zuhui has better advertising channels, deeper star resources, and four retail shops, and the effect is definitely more obvious.

"Yes, listen to you! Anyway, it's a loss, with the support of you, the big boss! Guan Jiahui put her hands around Lin Zuhui's neck and said close to Lin Zuhui's face.

The breath is like an orchid, and the beauty is picturesque.

Lin Zuhui kissed it, and his hand was not honest.

"No, you can't be here, you'll be seen and killed!" Guan Jiahui broke free panting, then left Lin Zuhui's arms, and said vigilantly.

Lin Zuhui put his hand on his nose and sniffed, and said with an intoxicated face: "In the future, I will change you to a good office, the kind with a lounge!" ”

Guan Jiahui immediately understood what this man had in mind, and broke his mouthful.

"I'll talk about it later!"

Good fellow, what a amorous woman!

Lin Zuhui stayed for a while and then got up to say goodbye, he was still busy with the company's affairs, so he had time to spend more time on this kind of small business. To put it bluntly, fashion retail stores are a way to cultivate Kwan Ka Hui.

As the saying goes: good-looking skins are the same, and interesting souls are one in a thousand. To make Guan Jiahui a fashion queen and a domineering president, and then press her under her to conquer, the experience is definitely different.

Before leaving, Lin Zuhui said: "Recently, you have learned more English, and after the four stores are opened, you, the boss, will often fly around the world, go to Italy to watch fashion shows, and improve your fashion knowledge; Go to Europe and the United States to inspect the first-line clothing brand, which brand is more suitable to use as an agent; I also went to Milan to register a company and lay the foundation for my own brand in the future..."

Guan Jiahui suddenly yearned, this is the life of a woman.

However, she always has a reason to be coquettish: "You know that you can drive me away, so that you can be more with other women, right?" ”

The tone is not a jealous tone, but a coquettish tone, this woman seems to be more and more accurate about her position!

Lin Zuhui ignored her and continued: "Recently, you have recruited a beautiful female assistant with strong ability and who has studied abroad, and it will be convenient to take it abroad in the future!" ”

Guan Jiahui immediately said: "I'm going to recruit an ugly assistant who is capable and has studied abroad, what if you have an idea at that time!" ”

"You're the queen of the clothing world, and you're ugly with you, and people laugh at you! Also, if I wanted to, I could find a different beauty to spend the night with! ”

Now it's okay, Guan Jiahui hurriedly said nervously: "You are not allowed to be so abusive, you have to accompany me at least once or twice a week!" ”

Lin Zuhui said angrily: "I still want to live for a few more years, my private life is very normal, not as unbearable as you think!" ”

The two flirted and scolded each other, and finally reluctantly left.

After Lin Zuhui left, Guan Jiahui muttered to herself: "Such a handsome Xiangjiang tycoon, beckoning a lot of girls to come up, it seems to make sense." I believe that he must not be that kind of person! ”

She guessed that Lin Zuhui also had a woman, who should be Wang Zuxian, and she guessed based on the things of the film company.

"There shouldn't be more than three women!" Kwan Ka-wai's bold guess.

"Anyway, I have to work hard and dress up differently than before, so that I can keep men even more."

.....

Wanhui Media's property worth more than 60 million yuan, with a total mortgage of 50 million, was invested by Lin Zuhui in shorting USD/JPY with 10 times leverage.

At this time, it is already the beginning of January, and the USD/JPY is still trading sideways around 200 points, which has continued from the beginning of December last year to the present, and it is not known when it will fall.

In short, Lin Zuhui remembers a high point of 262 (1985.3), 200 points at the end of 1985, and a minimum of 168 points in the first half of 1986, and another memory is the Plaza Agreement in September last year.

With these confidences, Lin Zuhui is sure enough to win.

.......

In the morning, Lin Zuhui came to his office in New Era Real Estate, picked up the newspaper prepared for him by his assistant as usual, and began to read.

Soon, his good mood from the morning was ruined.

"The ghost of this "Oriental Daily" is gone, isn't it?" He scolded in a low voice.

It turned out that "Oriental Daily" once again published his gossip news, this time Lin Zuhui had dinner with three beauties, and attached a side photo; In the photo, the faces of Lin Zuhui and Li Jiaxin's mother and daughter are not clear, but if they are familiar with Lin Zuhui, they can barely recognize Lin Zuhui.

The reason why it is said to be reluctant, because Lin Zuhui usually wears casual clothes during his breaks, which gives people a great contrast. Moreover, this time Lin Zuhui did not hold hands with Li Jiaxin intimately, he walked in front alone, followed by Li Jiaxin, Wu Guofang and Li Jiaming again. It can also be seen from the photos that Lin Zuhui's bodyguards blocked a lot of shots, so his influence was limited.

Putting down the newspaper angrily, Lin Zuhui was a little sullen.

Of course, he didn't feel how great this was, he didn't get married, he just changed his girlfriend every day, and others didn't have anything to say, at most he gave him the nickname of 'Huanchang Huatuo'.

"No! I have always insisted on not being a gossip weekly, but I don't know that if I don't do it, others will stare at your gossip! ”

"Moreover, Wanhui Media is essentially a public company, not my private company."

"Ming Pao Group has the ancestor of the divination magazine "Ming Pao Weekly", and I haven't seen Jin Daxia's reputation damaged!"

"Moreover, as far as I know, even if the gossip weekly is illegal, it is the editor-in-chief who enters the class, such as the "East Weekly" in the previous life that published Liu Jialing's nude photos!"

The more Lin Zuhui thought about it, the more he felt that he couldn't be too kind, and the so-called media empire must not be able to avoid gossip news. For example, if Wanhui Media acquires "Tiantian Daily", then "Tiantian Daily" itself is a popular newspaper for leisure, how can it not involve gossip!

Thinking of this, Lin Zuhui decided not to consider the gossip magazine first, but to consider the acquisition of "Tiantian Daily" first, and then rectify "Tiantian Daily", advertise it on a large scale, and compete head-on with "Oriental Daily".

Not only that, but the second-generation lame man, the disabled horse, can't let him go, rob his wife, make a movie about his family, and stink their brothers.

Do they think they are muddy lakes when they pour dirty water on themselves?

The current boss of "Oriental Daily" is called Ma Chengkun, and the disabled Ma is his cousin, who has always held important positions in the "Oriental Daily", because of his father and uncle's affairs, Ma Chengkun's three brothers and the disabled Ma have always been very low-key in Xiangjiang; It wasn't until the "Oriental Daily" fell to the mainland that the disabled horse dared to show his face in public, and later married Li Zi, a great beauty.

In addition to Ma Chengkun and disabled Ma, the senior management of "Oriental Daily" also includes Ma Chengfa and Ma Chengcai.

"Very good, I haven't had an opponent for a long time, so I'm just looking for something to do for myself!"

Lin Zuhui showed a cruel smile on his mouth, he generally hits his opponents, he is honest and business-oriented, and he is not afraid of shadows.

In addition, he has a lot of backers now, and his own strength is strong, and he is not worthy of those bull ghosts and snake gods at all. As long as he wants, even the Lee Shau Kee family of the four major families, he can take a bite right away.

However, he is a person with clear grievances, Lee Shau Kee has a little friendship with him, and he is not a person who sniped for no reason; So although Lee Shau Kee is now reducing his stake in Towngas to invest in real estate, he still has no idea.

sniped Aimeigao because he wanted to hit his opponent Da Liu, although he only gave Da Liu a false alarm, and the loss was only forty or fifty million (shareholders also made a profit);

sniped Dasheng Real Estate because Ma Weiqing molested his girlfriend Guan Jiahui, as a result, the Ma family cut meat to protect the country, and the Ma family also fell into civil strife (blaming Ma Weiqing for provoking the enemy in vain), Ma Weiqing and Chen Meiqi also divorced.

......

In the afternoon, Lin Zuhui came to Wanhui Media.

"Hello boss!"

The greetings came and went, but everyone continued to work after saying hello.

Wanhui Media leases a total of two floors of office buildings, and the lower floor is divided into office areas for three magazines: "Gang of Men", "GOOD" and "Capital"; The upper floor is the office of the headquarters staff, after all, it is now a listed company, and the headquarters staff has begun a new round of expansion.

"Help me get three directors to come to my office!" Lin Zuhui said to an office worker who works part-time as his assistant.

"Okay, boss!"

After a while, the three giants of Wanhui Media came to Lin Zuhui's office and sat on the sofa meticulously waiting for instructions.

Lin Zuhui first asked: "The company's work is going well, right?" ”

Long Jingchang nodded and said, "Well, the sales of magazines continue to rise, and the GOOD card also has a trend of exceeding 4 million." ”

Lin Zuhui said calmly: "Although the sales of GOOD cards are rising rapidly, I guess that once the market is saturated and the enthusiasm of students fades, it is inevitable that sales will fall!" ”

The three of them echoed this point of view, after all, everything has peaks and downhills.

Lin Zuhui continued: "Therefore, if the company wants to develop, we must not sit idly by, we publish too few magazines!" However, if new magazines and daily newspapers are launched, the time consumed will be too slow, and it will be easy to fall into the encirclement, after all, the media industry in Hong Kong is too saturated. Therefore, we can only quickly complete the expansion of the media empire through acquisitions. ”

The three of them obviously understand this truth, the boss doesn't want to put cash cows, and the purpose of backdoor listing is not to expand rapidly!

"President Long, you go and contact He Shizhu of "Daily Daily" to indicate that we are interested in acquiring and see if he intends to put it on the market!"

Sure enough, the three of them thought at the same time.

They have all thought about where to start if Wanhui Media enters the daily newspaper industry, and there is no doubt that "Daily Daily" is the most suitable. Because although the sales volume of "Tiantian Daily" has exceeded about 130,000 copies, it has changed hands three times.

In 1977, Tiantian changed hands for the first time, and Liu Tian, the major shareholder of Miaoli Group, invested 1.65 million Hong Kong dollars in Tiantian;

In 1984, Miaoli Group, which was controlled by Liu Tian, fell into a financial crisis, and Liu sold the rights to Tiantian to Wei Jianbang;

In 1985, Wei Jianbang sold 75% of the equity to He Shizhu in July, and He became a shareholder in Tiantian in August, and Tiantian changed hands three times.

Several changes of hands indicate a problem, although the sales of this daily newspaper ranked among the top five in Xiangjiang, it was a hard injury that it did not make money. In fact, in his previous life, Huang Yulang acquired 70% of the shares of "Tiantian Daily" and all the shares of Tiantian Color Printing for 77 million yuan in early 1987.

Zhao Han tried to ask: "Boss, where does the money for the acquisition come from, do you have to raise funds through rights issue!" ”

Lin Zuhui nodded and said: ""Tiantian Daily can talk slowly, but the rights issue needs to be carried out immediately, and the current Hang Seng Index has broken through 1800 points, which is a good time!" I plan to use 10 shares for 3 shares to carry out rights financing, in the case of my use of warrants, I can raise almost 68 million, and the rest of the funds can be solved through loans or the company's profits. ”

Zhao Han is a professional in finance and immediately took on this task.

"Liang Botao and I are good friends, and I will invite his investment bank of Gitika Baotong to assist in this rights issue, you just need to learn more experience."

"Okay!"

After the three of them left, Lin Zuhui wrote on paper!

The acquisition of "Tian Tian Daily" is nothing, after all, although "Tian Tian Daily" is a direct competitor of "Oriental Daily", "Tian Tian Daily" sells about 130,000 copies, while "Oriental Daily" sells about 200,000 copies.

Therefore, Lin Zuhui is never willing to be the second child, he must work hard!

Soon, his mind came up with the strategy of the previous life when the "Apple Poison News" was first published, and he planned to borrow it.

The Hong Kong press often uses the phrase "a chicken dies, a chicken crows" to describe the frequency of newspaper life and death, and this is indeed the case. This time, Lin Zuhui plans to take the usual path, but use financial resources to kill direct competitors. Wanhui Media is a listed company, and he has warrants worth more than 400 million yuan (after appreciation), which can make the company crazy stock market fundraising, and it is expected to raise more than 400 million yuan a year.

Of course, "Tian Tian Daily" and "Ming Pao" and "Sing Tao Daily" are not direct competitors; Because Ming Pao is a newspaper of intellectuals, it has a fixed readership; "Sing Tao Daily" belongs to business, finance, and stock market news, and has a fixed readership.

The biggest competitor of "Tian Tian Daily" is "Oriental Daily", as well as "Xin Pao", "Cheng Pao" and other popular leisure newspapers.

However, if "Tiantian Daily" draws on the high-paying poaching and large-scale publicity of "Apple Poison News", it will inevitably affect the pattern of the entire newspaper industry.

[PS: In the previous life, half a year after the publication of "Apple Poison News" (1994), the sales of major newspapers declined, and "Oriental Daily" dropped from about 400,000 to more than 300,000. Cheng Pao dropped from 187,000 to 140,000, Tian Tian Ribao and Xin Pao from 174,000 and 128,000 to 110,000 respectively, and Ming Pao from 107,000 to 80,000. 】

Lin Zuhui was arrested because of the traitor, and he deliberately paid attention to the history of the traitor, so in addition to not learning from being a traitor, his business methods can still be used for reference.

As for the gossip weekly "Next Magazine", Lin Zuhui still plans not to dabble, even if he wants to dabble, he will refer to "Ming Pao Weekly" to adopt a moderate approach, rather than forming a paparazzi or something.

It is imperative to have your own daily newspaper.

Soon Lin Zuhui wrote down the outline of the strategy, and couldn't help but show a satisfied smile on his face, this is simply a dimensionality reduction blow; Use the advanced strategy of ten years to defeat the current opponent.

And this time, for Wanhui Media's daily newspaper business, plus the acquisition funds, it is expected to spend more than 100 million funds, who can be more proud than themselves!

He is not afraid of spending money, there is a lot of money in the stock market, but other newspapers are afraid, "Oriental Daily", "Cheng Pao", and "Xin Pao" are not listed, and their financial strength is so weak that they are bursting.

Although Sing Tao Group was listed, Hu Xian became obsessed with property speculation in 1985 (he bought more than 600 million yuan of land that year, and sold it for more than 800 million yuan a few months later, making a net profit of 200 million), and he absolutely had no intention of competing;

Jin Daxia is a good friend of Lin Zuhui, and he may have already thought of retiring, plus Ming Pao Group has its own fixed customer base, so he will not participate. Speaking of which, although the sales volume of "Ming Pao" is only 100,000 copies, it is not much worse than the 200,000 copies of "Oriental Daily"; In addition, their "Ming Pao Weekly" is a money-making weapon, and it is indeed not bad for money.

If Wanhui Media dominates the popular daily newspaper, and then wins the Ming Pao Group in the future, it will simply be a well-deserved media giant in Xiangjiang.

The influence of print media will not diminish until at least after 2010, when the Internet era has fully matured;

At that time, Lin Zuhui has already transformed Wanhui Media, and he is still a media tycoon in Xiangjiang.

Although Xiangjiang is small, there are more business battles and stories than the vast mainland, isn't it?

Prison is the feature!