Time flies by in a blink of an eye, and it's July when the heat is unbearable.

At this time, Lin Zuhui's personal and his company's securities investments have all been in place, just waiting for the market to rise.

Lin Zuhui doesn't care too much, after all, he is following the market when he speculates in stocks, not in individual stocks.

In the morning, he went to King's Road's News Building, the headquarters of Wanhui Media.

Looking at the 10-storey news building, Lin decided to dismantle and rebuild it in the late 80s and build a 30-storey first-class building.

After completion, you can get more than 300,000 square feet of office buildings; Although the geographical location is not particularly good, its future value will be more than 3 billion, which is equivalent to the entire profit of a media group in Xiangjiang from life to death.

Walking into the News Building, the first thing that comes to mind is that it is booming, fast-paced, and as an emerging media group, there is a sense of urgency for the entire company. In addition, they met an ambitious boss, so it is natural that they will have to follow suit.

After sitting in the office for a while, Lin Zuhui came to the conference room under the reminder of the assistant, and a group of high-level executives stood up to say hello.

Lin Zuhui sat down solemnly, and then said, "Let's start the meeting!" The person in charge will report the situation first, and then talk about the next development. ”

According to the usual practice, Liang Guanhui, editor-in-chief of "Gang of Men", endorsed first: "The magazine has officially exceeded the 100,000 sales mark, ranking third among all magazines in Hong Kong in terms of sales, ranking first in Hong Kong in terms of pure magazine revenue and advertising revenue, with a monthly net profit of 1.5 million..... Regarding the plagiarism of the "Gang of Men" magazine in London, the two sides of the lawsuit have settled last month, and the London side admitted the fact that we own the copyright and obtained our authorization for a licensing fee of 500,000 pounds; At the same time, the two sides maintained a shared view of the content of the magazine. ”

Hearing this, Lin Zuhui's blood was boiling, although 500,000 pounds was not much, but he won the lawsuit and won glory for the Chinese.

In fact, he already knew that this might be the result, because Xiangjiang's "Gang of Men" is based on the "Gang of Men" in his previous life, whether it is the name, the section columns, and the style of the magazine.

In this life, even if London's "Gang of Men" wants to change its name, it is still infringing, at least if it becomes famous in the future, it will be said to be plagiarism - plates, styles, etc.

London's "Gang of Men" magazine has begun to sell well in China, in order not to affect the development, in order to prevent the market 'plagiarism' public opinion, they can only accept the appeal of Xiangjiang.

In this way, in the future, the benefits of overseas authorization will all belong to Xiangjiang's "Gang of Men"; Moreover, Xiangjiang's "Gang of Men" can also share content in London (share with each other).

If it was possible, it would be acquired, Lin Zuhui thought in his heart.

"Okay, you editorial staff should communicate more with the world, and we can't let London surpass us in terms of content quality!"

"Yes, boss!"

The potential of the magazine "Gang of Men" is far greater than that of "GOOD" magazine, and Lin Zuhui is very fond of it;

Therefore, he has always asked the people in the editorial department to learn more from overseas best-selling magazines, so that they will never fall behind.

Next, Xu Shenglin, editor-in-chief of "GOOD" magazine, made a report: "The sales volume of "GOOD" magazine is 88,000 copies, and the GOOD card has risen weakly, and it currently maintains a monthly sales of 4.5 million copies..... The magazine itself and its advertisements make a monthly profit of 950,000 yuan, and the GOO card makes a monthly profit of 1.5 million, with a total monthly net profit of 2.45 million yuan...... At present, the GOOD card has entered a bottleneck, and it is difficult for sales to rise again, and there is even a possibility of decline; The main reason is that the enthusiasm of the students is fading....."

This flowering season is indeed very short, but Lin Zuhui has expected it! If you really want to be so profitable all the time, Ni Zhen will not sell it in advance in her previous life.

"Shift the focus to the magazine itself, the enthusiasm for the GOOD card will fade, but the magazine will not!"

"Okay, boss!"

Chen Cheng, editor-in-chief of Tian Tian Daily, said: "The sales of Tian Tian Ribao have now stabilized, at around 215,000 copies..... In terms of profitability, as we have been strengthening the team of core journalists, the profit has shrunk further, and it has reached less than 1.5 million per month. ”

Lin Zuhui waved his hand and said: "Regardless of profitability, we must ensure the advantage of sales!" It is right to enhance the company's heritage, we not only have to find talents to join, but also to retain talents, to give employees a sense of belonging, you should think about this problem. ”

In the mid-90s, the Ma Chengkun family was on the list of the richest people in Hong Kong with a family fortune of more than 2 billion yuan, which is enough to illustrate the problem. Of course, the family's assets do not depend entirely on the media industry.

But in any case, "Daily Daily" has finally been temporarily listed as the No. 1 sales report in Xiangjiang, and it must be maintained no matter what. After all, the sales of the Oriental Daily have risen again, reaching 190,000 sales.

The competition between the two has entered the white heat, and the next thing is to compete for real strength. The sales of "Cheng Pao", "Xin Pao", "Sing Tao Daily", and "Ming Pao" have all plummeted by 10,000 or 20,000, and some tabloids have even begun to develop in the direction of bankruptcy.

"Yes, we understand the boss's intentions!" General Manager Long Jingchang stood up and said.

He is the executor of the company, and if you don't understand Lin Zuhui's intentions, it will be a devastating consequence. The boss doesn't care how much money "Tiantian Daily" can make, he just cares whether its sales are the first in Xiangjiang and whether it surpasses the "Oriental Daily" of the Ma family.

Next, the editors-in-chief of "Capital" and "Fresh Weekly" made reports one after another, and the situation was very good, and there was a certain growth.

In the end, Lin Zuhui concluded that Wanhui Media's monthly net profit could reach more than 6 million, and it has officially become the third largest media group in Xiangjiang. And in terms of profitability, it is not much different from Ming Pao Group and Sing Tao Group.

After the meeting, Long Jingchang came to Lin Zuhui's office.

"Boss, Yulang Group will go public this month!" During the chat, Long Jingchang told Lin Zuhui a piece of news.

Lin Zuhui said with a smile: "What, you still want to do comic publishing?" ”

Long Jingchang smiled bitterly: "I'm afraid it's not so easy to do, Yulang Group publishes 14 kinds of comic books and periodicals and a weekly magazine of "Yulang TV", all of which are unique in the comic market, and their monthly profit is probably at the level of 4 million." ”

The Xiangjiang place is so small, but the cake of the comic market is so big, Lin Zuhui instantly aroused his interest.

He thought about it, wondering what he could do.

"Ma Rongcheng? "Fengyun"? ”

Lin Zuhui suddenly had an idea, as far as he knew, the value of the entire "Fengyun" series, including the surrounding generation, was more than 2 billion, which can be described as a good IP.

"In this way, it is not impossible for us to enter the comic industry, maybe we can get a piece of the pie. I remember that there was a teenager named Ma Rongcheng in the Yulang Group, who was a comic talent. You can find an opportunity to get in touch, we can cooperate with him to publish a comic publication, we have the majority, he has the small one. ”

Long Jingchang reminded: "Boss, the main salary of Yulang Group is very high, I am afraid that there is an annual salary of nearly one million, this Ma Rongcheng may not be willing to resign!" ”

Indeed, Yulang Group adopts a dividend system, with 20 main writers and an annual salary of nearly one million. And many of the main writers are Huang Yulang's apprentices, and it is indeed difficult for ordinary people to pry the corners.

Lin Zuhui said: "I have read this Ma Rongcheng's cartoon "Chinese Hero" and feel that he has great potential. In this way, I also received a comic outline before; You tell him that we cooperate with him to publish a comic publishing house, we hold 7 percent of the shares, he holds 3 percent of the shares, and we guarantee that his annual income is not lower than that of the Yulang Group. ”

This kind of cooperation is equivalent to Golden Harvest's satellite company model, a publishing house cooperated by Wanhui Media and Ma Rongcheng, which specializes in publishing the "Fengyun" series.

The reason why Lin Zuhui is willing to give up so many profits is very simple, he has not read the "Fengyun" comics, he has only watched series and movies; The materials provided are limited, and in the final analysis, it all depends on Ma Rongcheng's talent.

In the comic industry, the requirements for the main writer are too high, and the drawing is good, and you have to have wild ideas.

So in order to tie up this kind of talent, it's better to tie them together.

And the copyright of "Fengyun" is in the hands of Wanhui Media, and Ma Rongcheng is not worried about starting a new stove.

.......

New World Land.

Liang Zhenxun came to Lin Zuhui's office and reported to him about Cathay Property.

Guotai Real Estate is a real estate company listed in 1973, and the current chairman of the board of directors is Deng Binghui, with assets worth 600 million yuan, liabilities of nearly 400 million yuan, and a market value of 120 million yuan.

After listening to the report, Lin Zuhui already knew in his heart that the company's asset restructuring was promising.

Think about it, no matter how clever the asset restructuring means, at least the company must have a foundation, after all, it is impossible to conjure up assets for nothing.

In the case of Cathay Real Estate, asset restructuring can be roughly divided into: cash injection to obtain half of the equity, issuance of restructuring options, sale of unprofitable businesses, repayment of debts of some creditors, rights issue to raise funds and issuance of convertible debts, and then purchase new high-quality assets.

With the market performing well and the credibility of the new major shareholder, the company is easy to shine on.

After listening to the report, Lin Zuhui said: "Yes, I'm ready to take it!" After the asset reorganization, it will serve as the flagship listed company of our hotel business in the future. ”

Liang Zhenxun said: "It is estimated that 100 million yuan in cash will be needed to win Cathay Real Estate, and New Era Real Estate has withdrawn more than 200 million yuan in the residential real estate in Pokfulam, and there is no problem in terms of funds!" ”

Lin Zuhui knocked on the table, considering the allocation of funds, the total selling price of Bofulin's real estate is about 350 million, and the net profit is expected to be 120 million (the two-year construction period of the project). Not all of the funds withdrawn can be used, and the bank loan (construction costs) needs to be repaid.

In fact, now taking 100 million cash to acquire Cathay Real Estate will make New Era Real Estate very passive.

"No hurry! Let's take 100 million yuan to buy the futures contract in September and make a big profit in the securities market! ”

Liang Zhenxun had already been accustomed to his boss's tightrope investment strategy, so he said: "Okay, I'll prepare!" ”

Lin Zuhui nodded, and after Liang Zhenxun left, he leaned back on the chair and felt a little helpless.

In his previous life, Liu Luanxiong engaged in 'robbery' in the securities market and made a profit of nearly one billion yuan in two years.

He disdains such behavior, but if he wants the company to develop rapidly, then he can only make risky investments;

Fortunately, whether it is from the memory of the past life or the analysis of this life, the Xiangjiang securities market is about to usher in a 14-month surge period. He will let New Era Real Estate make more money in the subsequent futures contracts, so that there will not be too much pressure on the follow-up development.

At present, Lin Zuhui's real estate department and media department are recuperating and preparing for the expansion at the end of the year.

At the end of the day, if you want to expand, you have to have money, and where does it come from, rights issues are the biggest channel.

The best condition for rights issue fundraising is, of course, a good market environment and a hot stock market.

In the past six months or so, the Hang Seng Index has been hovering between 1,700 and 1,800 points, which is obviously not suitable for rights issue fundraising; And Lin Zuhui knows that the Hang Seng Index will soar from 1,800 points to 2,500 points in the second half of this year.

In the context of the second half of the year, it is suitable for rights issue fundraising.

......

Afternoon.

Lantau Island, located southwest of Hong Kong, is Hong Kong's largest island, with an area of 147 square kilometres, nearly double the size of Hong Kong's second largest island.

Due to the inconvenient transportation and distance from the urban areas of Hong Kong, Lantau Island has left a lot of land undeveloped and sparsely populated.

Lam Cho-fai took people to Discovery Bay in the northeastern part of Lantau Mountain, which is across the sea from the future Disneyland, but Disney will have to wait 20 years to settle in Lantau Island, and the development of Discovery Bay will not be able to enjoy the benefits it brings.

However, when the new airport was released in 1989, with the construction of the undersea tunnel and the sea-crossing bridge, the development of Discovery Bay was very profitable.

At this time, Discovery Bay was only developed to the third phase, and Lin Zuhui estimated that the development was less than one-fifth according to the area of Discovery Bay, and there was still a lot of profit to be made.

According to his vision, the entire Discovery Bay could provide a residential community of more than 20,000 people, and its future profits could be as high as 10 billion. There is also a large integrated city complex, which has hotels, office buildings, shopping malls and clubs, which can bring long-term profits to Heung Kong Xingye.

Therefore, Lin Zuhui already planned to take a stake in Heung Kong Industrial after the 87 stock market crash, holding at least 15% of the shares, so that he could share its future profits.

After the inspection, Heung Kong Industrial, New World and New Era formally signed a contract for the joint development of Discovery Bay Phase III. Because of the difficulty and high cost of development, the construction period of the entire project is three and a half years, and it is expected to invest 500 million yuan (most of them choose loans).

After the contract was signed, everyone chatted in the conference room.

As the chairman of Heung Kong Development, Zha Jimin said proudly: "Zu Fai, what do you think of the future of our Discovery Bay? ”

Lin Zuhui has praised this feng shui treasure in his heart, and the Discovery Bay project started construction in March 1979, with a total area of 6.49 million square meters, and the first batch of houses entered the market in 1980; And Lin Zuhui also knows that in his previous life, in 2021, Discovery Bay is still developing the 18th phase, which is the private luxury residential area with the longest construction period and the most extensive area in Hong Kong. The unique development model and construction laid the foundation for the luxury housing construction concept of many real estate companies, including mainland enterprises, and even the project name later became the object of competition for many residential projects.

The profits of this project can be said to be infinitely possible, which further strengthened Lin Zuhui's idea of becoming a shareholder.

At this time, there are still three years before the new airport is released, and even if the new airport comes out, the Cha family will not have Lin Zuhui to know the value, so if it is after the 87 stock market disaster, he proposes to take a stake in Xiangjiang Xingye, and the difficulty coefficient will not be high.

After all, Cha Jimin also knows that the development of the entire Discovery Bay cannot be completed by the Cha family alone.

"It is a treasure of feng shui, if you plan long and invest heavily, it will become an independent urban system in the future, and the value it generates is also very considerable!" Lin Zuhui praised.

When Zha Jimin heard this, his heart immediately burst into joy, and he picked up a feng shui treasure land for tens of millions of years, which was another achievement he made in addition to the textile industry.

At this time, Zheng Yutong was thoughtful, in fact, he only felt that this project was only good for long-term benefits;

In that year, Hopewell Real Estate and Cheung Kong Industrial proposed that private capital should undertake the new airport, but it was vetoed by the Hong Kong government.

In addition, in the past few years, Swire & Co. has been blocking the birth of the new airport, so he is not overly optimistic about Discovery Bay.

Now it is Lin Zuhui, who has just joined the unit, who greatly praised this project, which inevitably touched Zheng Yutong.

However, Zheng Yutong could not imagine that he could take a stake in Heung Kong Industrial (it was decided by Cheng Kar-chun in his previous life), because among the four major families, only Zheng Yutong never bought the company, and rarely raised funds through rights issues, and even the loans were kept in a very safe index.

What really developed New World was the New World Center and the Convention and Exhibition Center that played an absolute contribution, and these two projects were too big.