Tsuen Wan, crocodile shirt factory.

Recently, Lin Zuhui has put one-third of his energy on crocodile shirts, humbly asking crocodile shirt management and technical personnel about various questions, hoping to get familiar with the field of ready-to-wear as soon as possible.

Lin Zuhui held a 'crocodile shirt' in his hand, and felt the pride from the Chinese from the bottom of his heart; and he suddenly felt that in the style design of the crocodile shirt, he seemed to recall many classic styles in his previous life, maybe he could still participate in the design style, of course, just to provide reference suggestions, he is not a designer.

"Manager Chen, why can our 'crocodile shirt' get a good evaluation from the outside world, can you give me a detailed introduction?" Lin Zuhui asked Chen Xing, the person in charge of production who accompanied him on the tour.

When Chen Xing heard this, he immediately said proudly: "Boss! In the production process of our crocodile shirts, we are very strict about every process, and our workers are skilled workers with high quality, which is one of them; In addition, the selection of materials for our crocodile shirts is also very important, crocodile shirts have always used high-grade imported fabrics from Europe, America and Japan, etc., after strict selection by special personnel, in order to achieve the look, feel, flexibility, elasticity, shrinkage, wear and wash strength, and dye fastness are all up to high standards, to ensure that the product is of high quality, so that customers feel that it is worth the money. ”

Hearing this, Lin Zuhui nodded, sure enough, he was very particular, success is not accidental, but the result of long-term persistence.

At this time, Lin Zuhui has determined the direction of the 'crocodile shirt' in the second half of the year, that is, to enter the mainland market, as well as expand the Japanese market; for this reason, he plans to start in September, crocodile shirts have invested 1 billion yuan to complete the goal.

Why did it start in September, because it was a matter of funding!

In September, he plans to raise a wave of crocodile shirt rights issue (200 million ~ 300 million) and immediately launch the 'billion investment' plan. As for the follow-up development funds, of course, after Lin Zuhui personally repaid the 1.3 billion yuan for the purchase of crocodile shirts, the crocodile shirt company took out a loan to solve the remaining development funds.

"Manager Chen, European and American famous brands have delivered their orders to us for production, which shows their recognition of us. I hope you will continue to work hard to attract more orders from European and American brands. I'll give you an answer here, in the second half of the year, we will go to the mainland to expand our business, and we will soon invest in factories in the mainland. So, I need you to train more middle and low-level management and elite technicians, and we will have a meeting to discuss it later, and I hope you will come up with a plan in the meeting. ”

The exquisite production technology of crocodile shirts has also attracted many famous brands in Europe and the United States, and their orders have been delivered to production, and the products have been exported to Europe, America, Japan and Southeast Asia. This is enough to make Lin Zuhui proud, this is his own brand.

When Chen Xing heard this, he hurriedly swore that he would complete the boss's task. No one in the company dared to underestimate this young boss, although others were newcomers in the field of ready-to-wear, but he was definitely a powerful figure.

Moreover, the management found that the memory and learning ability of the new boss were particularly excellent, reaching an unbelievable level. It's no wonder that others have achieved so much business at such a young age.

Next, Lin Zuhui went deep into each production department to visit and study, and he also specially prepared pens and notebooks, just like when he was a student.

.......

A week later, Lin Zuhui held a meeting with senior executives in the conference room of the crocodile shirt headquarters.

Lin Zuhui said directly: "Recently, I have a little bit of understanding about the crocodile shirt company, so I plan to make a plan first and tell you about it!" ”

So fast?

This is the first thought of all the high-level people, the boss only took 15 days to get the crocodile shirt, and the actual work for the crocodile shirt was only four or five days.

Huang Qisong hurriedly said: "Boss, you say! ”

No matter what the boss's suggestion is, he, as the general manager, must be the first to stand up and make a statement, otherwise the new boss will be the first to open his mind in the future.

Lin Zuhui nodded and said seriously: "The current costumes in the mainland are relatively expensive, and I plan to let the 'crocodile shirt' enter the mainland tour in the second half of the year and sell the costumes." In particular, we should actively participate in some exhibitions in the mainland, which is a measure this year. Next year, we will open a 'specialty store' in Guangdong, so that compatriots can fully experience the 'crocodile shirt' service. ”

"Crocodile shirt" service: For example, any consumer will enjoy a natural reception in the store, and the waiter will not cause a sense of pressure on your buying mood, but when you need him, find that he is by your side; For example, in a "crocodile shirt" store, you will not only be asked to look at the hanging samples, but you will not be able to flip through the neatly stacked items on the shelves; Also, there is very little language in the "crocodile shirt" store, but the language of "physical service" will be very useful.

This kind of service is very necessary and popular in the mainland. Because the reopening has just begun, some people who enter the store are very worried that the price is too high, and they are a little sad to see the price high, and they are a little embarrassed not to sell, and there will be many customers with this kind of psychology.

If the service is not done well, over time, it will make customers daunting, so that some potential customers will be abandoned.

A group of senior executives agreed with the new boss's strategy and attached their own suggestions.

Huang Qisong said: "We have set up a team to be responsible for the mainland business, so that we can organize it more effectively! ”

Lin Zuhui nodded and said, "Okay, come up with a perfect formula, how to tour and sell in the early stage!" ”

Before there is no store, it must only be sold through agents, and crocodile shirts are not yet famous in the mainland, and they also need to slowly open up their popularity.

The group had a heated discussion, and Lin Zuhui also initially established a kind of prestige.

As for his 'billion plan', it will not be able to come out until September.

......

On Friday night, Lin Zuhui asked Qiu Shuzhen for dinner.

While eating, Lin Zuhui changed his attention: "Shuzhen, I'll sign you up for the 'business administration course' first." I plan to make that underwear brand 'Ouchi Secret Agent' a big brand and a big investment, so I plan to do it myself in the second half of the year. However, I will give you shares and let you join the company as well. ”

Lin Zuhui remembered the underwear brand of 'Big Inner Secret Agent' last time, and immediately went to ask someone to check, and the 'Victoria's Secret' catwalk had not yet appeared, which suddenly made him feel that he could make a 'Big Secret' catwalk, so that the future Victoria's Secret would become a foreign product.

And he also plans to integrate the family-owned apparel industry when the time is ripe to form a group-like giant, spanning ready-to-wear/leather goods brands and manufacturing, ready-to-wear/underwear OEM, apparel retail, jewelry/watches, wine/spirits and other fields.

Of course, although these women's brands are included in the group, the shares are still partial.

Especially in the field of clothing/underwear OEM, we can fully rely on the strength of crocodile shirts in the production field to further expand our business.

In the previous life, Virginia, a Hong Youyi, a businessman in Hong Kong, made an annual output value of 5 billion yuan by manufacturing underwear from Victoria's Secret, Uniqlo, Nike, Adidas, Lululemon, and Under Armour.

Therefore, the downstream chain of clothing is also very profitable. In particular, relying on the cheap labor force in the mainland, and relying on the cheap labor force in Southeast Asia in the future, it is enough to make a lot of money.

When Qiu Shuzhen heard this, he immediately said: "I listen to your arrangement!" I've been so worried lately, I'm worried that I won't be able to do well, after all, I don't have any experience at all, so you can catch the ducks on the shelves! After saying that, this woman was still coquettish and fed Lin Zuhui food.

Lin Zuhui nodded and said, "Well, I'm sorry, I didn't take into account your receptivity!" It's okay, we can take our time to get used to it, and I'll hire world-class management talent and designers to register the 'Ouchi Secret Agent' lingerie brand with colleagues in the UK and Hong Kong, and then develop it. What about you, join the company first, when the time is ripe, and then take on the role of an executive, step by step into the business world. ”

Anyway, arrange these women to do things, otherwise it will be easy to make trouble!

"Well, I'm obedient!" Qiu Shuzhen said happily.

Lin Zuhui scratched her Qiong nose and said with a smile: "Just be obedient, everything has me!" ”

His real estate career is already very solid, and he will soon have more energy to do other things, and he will not think about cross-industry development as before. Now that the four major families have already completed their comprehensive operation, Lin Zuhui must develop across industries if he wants to catch up with them.

Therefore, he has determined to build a Chinese LVMH group.

Those who are familiar with business know that the boss of the French LVMH group relies on acquisitions to build a giant, and Lin Zuhui also likes to use acquisitions to develop the company. The money from the acquisition is mostly leveraged and raised in the stock market, which can minimize Lin Zuhui's personal investment.

In addition to the acquisition, he also has the option to take a stake in a clothing brand he is familiar with, modeled after Uniqlo's fast-selling brand.

Of course, the acquisition of well-known brands in Europe and the United States can improve the influence of the group; The funds for the acquisition can be leveraged buyout, and then take advantage of the hot stock market to raise funds.

In this way, Lin Zuhui does not need to invest too much cash to build an Oriental LVMH group, or the future Ruyi Group in the mainland. And this kind of intensive employment enterprises can provide a lot of influence for the Lin family, and many famous brands can also provide influence for the family.