A new week begins.

Monday, April 4.

In the conference room of the New Era Group, Lin Zuhui was inspecting the tender for the 'property rights above the Lantian subway station', although the price was the most critical, but other contents were also very important.

The whole project is designed as 20 residential towers ranging from 28 to 34 storeys, with about 4,100 residential units; Garden facilities include two clubhouses, a shopping mall, a kindergarten, a number of recreational parks, a children's playground, a jogging track and a home for the elderly. Starting at 680 sq ft per residential unit, the final floor area of the entire project exceeded 3 million sq ft and reached 3.2 million sq ft.

After reading the bid, Lin Zuhui nodded with satisfaction, and several core executives breathed a sigh of relief.

"The price is 988 million Hong Kong dollars, fill it in!"

988 million is the profit for the subway company, and if it wins the bid, it will have to pay the land price to the Hong Kong government (estimated to be 1 billion).

The MTR company in Hong Kong operates independently, and the Hong Kong government will give the MTR company the property development rights on the MTR, and the MTR company will then bid for the land. However, the Hong Kong government did not give the MTR company this land for free, and it needed the real estate developer (or MTR company) to pay the land fee.

Therefore, if the real estate company wants to develop the development right of the property above the subway station, it is equivalent to paying the subway company and the Hong Kong government a total of two expenses. The money for the construction of the subway was started with this, and the Hong Kong government guaranteed the loan for the subway company.

This time, the Hong Kong Government Planning Department has increased the plot ratio on the Lam Tin subway station, so that the land that could only be built 3 million square feet can now be built with a floor area of 3.2 million square feet, so the real estate business should be prepared for bleeding!

With a floor area of 3.2 million square feet and a shopping mall of 200,000 yuan, the sales volume will be 4 billion yuan at the current price.

According to the price of the New Era Group, plus the land compensation fee of 1 billion, the land cost alone is 2 billion. The construction costs and taxes have to be 1.8 billion, plus the loan interest, the total investment of the entire project has exceeded 4 billion.

Importantly, New Era Group also needs to ensure that Baoli Technology will have a net profit of 500 million.

is so generous, Lin Zuhui believes that he will win this battle!

Several high-level executives were a little surprised, the boss's price is too high, if it is according to the current housing prices, the new era group 'will not make money', it is completely betting on the future appreciation of real estate.

But they didn't say anything, because they could see that the boss wouldn't listen.

"Okay, I'll fill it in right away!"

"Manager Chen, you go and do it yourself, and the bidding documents must be kept confidential!"

"Hmm!"

These people know what Lin Zuhui cares about, what he cares about is defeating Li Chaoren!

......

On the other side, Li Chaoren is also negotiating the price with Huo Jianning, Nian Mao and others.

"Who do you think our biggest competitor is this time?" Li Chaoren felt a little uneasy and asked.

Lin Zuhui's strength is not strong, but his 'shark gall' style makes many people feel pressure.

Nian Mao said: "This... It's hard to say, Sun Hung Kai, New World, Henderson, and New Era are all our opponents! ”

He is not talking nonsense, but the truth!

How can this kind of bidding be said to be the biggest opponent, and it is not a situation where Cheung Kong is dominant.

Li Chaoren asked, "How about the New Era Group?" Their boss is a troublemaker! ”

"Since November last year, New Era Group has been acquiring land, old real estate, and land exchange rights and interests, and it is said that it has consumed as much as 2 billion yuan. I haven't heard of them borrowing heavily recently, I'm afraid it's a lack of strength! ”

Li Ka-shing said uneasily: "But they participated in the bidding!" ”

For a while, everyone was a little unsure.

As long as the real estate company has a good reputation, there is no problem in winning the bid and then borrowing from the bank (the fact is that Lin Zuhui has contacted a number of banks and made a 'promised loan' of 2 billion; not to mention, Lin Zuhui has personal cash and can guarantee foolproof).

Huo Jianning said: "The price of 800 million yuan is the parity of the entire project, and if you add interest, it will be a loss." The real estate developers in Xiangjiang are afraid that they will not be higher than this price! ”

Li Ka-shing breathed a sigh of relief, as if this is the truth!

However, he was still not at ease, and said: "Increase the weight, 880 million to bid!" ”

His idea is that if the real estate in the new era is also 800 million, then Cheung Kong can still win with a fraction.

"Okay, I'll do it right away!" Anniversary Mao is in a hurry!

In fact, the initial bid price prepared by Cheung Kong was 700 million, but when Li Chaoren learned that New Era Group was participating in the bidding, he changed it to 800 million; As a result, at the last moment, the boss changed the list price again to 880 million.

Therefore, everyone is thinking that Li Chaoren's bid for the Central/Admiralty MTR station won Hongkong Land and became the hottest topic in Hong Kong at that time.

Now, the new era is not considered to be the long-term reality of the year, otherwise why would the boss be worried!

.......

Following.

Representatives of a number of real estate companies came to the metro company to wait for the announcement of the results.

At the same time, a large number of reporters also came to the subway company to wait for news.

The media has begun to arch the fire in advance, describing the development rights of the Lantian subway station as a battle between the 'old superman' and the 'new superman'.

Lin Zuhui is not a superman, no one has any dispute, he can be worth tens of billions at the age of 24 (imaginary years), which is rare in the world; What's more, Lin Zuhui and his subsidiaries survived the stock market crash safely, which makes people feel that they are more than a step higher than Chen Songqing back then.

A reporter caught Chen Bin, a representative of the New Era Group, and hurriedly asked: "Manager Chen, is the New Era Group confident that it will win the bid this time?" ”

Chen Bin said politely: "I believe that many real estate developers here are full of confidence, of course, the final result has to wait for the announcement, we will wait and see." ”

In other words, it is actually full of confidence!

In fact, he knew in his heart that the winning bid must be the new era real estate, and the boss is equivalent to giving a sky-high price!

At this time, the New Era Group only had 500 million working capital on its account, but the boss had already negotiated with several banks that the 2 billion loan could be issued at any time. The boss deliberately made a deception, that is, to give people the feeling that the New Era Group has no funds.

At this time, Nian Mao, who was not far away, suddenly became nervous, because he had a bad feeling when he saw that Chen Bin was very relaxed and seemed to have a chance to win.

This project is important for Cheung Kong!

First, the Cheung Kong Four Estates plan is short of this one;

Second, this is a very important cooperation between Cheung Kong and CITIC.

After a while, Tang Jun, chairman of the subway company, walked out, and the hall was quiet for a while, and everyone held their breath.

"Hello everyone, it's a pleasure to have all of you participate in this bidding and reporting! In this bidding, our metro company is very satisfied with everyone's sincerity, and the subway project is a public project for the benefit of the public....... Okay, I won't sell it, and now I announce: the winning bidder this time is - New Era Group, congratulations! ”

Chen Bin couldn't help but clench his fists and became happy, he really succeeded!

Next, Chen Bin went up to speak a few words on behalf of the New Era Group, and was surrounded by reporters.

The reporter is most concerned about the price, but this is impossible to reveal!

"May I ask Manager Chen, does Lin Sheng regard Cheung Kong as the biggest opponent in advance, so as to set a targeted price!"

"No, this time the bidders are all competitors, we have never studied the possibility of a real estate company, but we are very optimistic about the real estate industry in Hong Kong, and set a very good price. We don't know what your list price will be, but I guess it might be a thrilling win! ”

"May I ask Manager Chen, is today's New Era Group's victory over Cheung Kong the same as the victory of Changshi over Hongkong Land back then?"

"You've won a prize! We didn't think about it so much, as we all know, our boss is a big friend of real estate, and he always looks at the value of the future, not the value of the present. I'm sorry, I need to report the good news to my boss and do that interview another day. ”

.....

When Lin Zuhui knew that New Era Group had won the bid, a smile appeared on his face.

"Not only is this project profitable, but I also like the nature of a large estate. As a real estate developer, if you don't build a large housing estate, don't build skyscrapers, and don't build a hotel, you can't get on the table after all. ”

Liang Zhenxun, who was sitting on the sofa, nodded and said, "The boss is right!" Since the stock market crash, the potential of New Era Group has been stimulated again, and now it is time for a second round of expansion. I believe that in a year or two, the gap between us and the four major real estate companies will be greatly reduced again. ”

He is Lin Zuhui's core executive, and of course he knows what his boss thinks.

After the stock market crash, New Era Real Estate had more than 2.6 billion cash on its books and 2.5 billion in debt; Later, he spent 2 billion yuan to buy land, land exchange rights and interests, and old buildings, leaving more than 500 million yuan in the account, but the debt was reduced by 200 million yuan (sales income).

Before this bidding, the boss and the banks reached an 'agreement loan' and made a commitment of 2 billion loans. This money is just 1.1 million square feet of land on the Lantian subway station. Of course, Baoli Technology usually needs to invest 600 million, so the new era only needs 1.4 billion.

Lin Zuhui nodded and said, "Don't worry, I am confident that since the nineties, I will be on an equal footing with Henderson and New World." ”

Awesome, Liang Zhenxun has to admit that the boss's ambition is really big.

Whoever says this is a joke, even Li Chaoren said this sentence back then, it was also a joke; But his own boss is authoritative enough, because it only took him two years to become a billionaire, and Chen Qingsong took three years back then.

Of course, only their own boss had the last laugh!

......

said, but when Li Chaoren learned that Changshi lost to the New Era Group, his first reaction was incredible.

Then, Li Chaoren immediately rushed to the subway company in person, and he wanted to ask him face to face where Changshi was defeated.

This also means that Li Chaoren has a big face, otherwise Nian Mao will ask, and Tang Jun, chairman of the subway company, may not give face.

When he arrived at the subway company, Li Chaoren came directly to Tang Jun's office, and the two sides cooperated happily several times.

"Tang Sheng, can you tell me how much is the price of the New Era Group?"

Tang Jun personally made tea for Li Chaoren, and said in his mouth: "To be honest, I can't believe that price!" When I opened the price of your Changshi, I actually judged in my heart that you had won the bid. But it wasn't until the New Era Group's price tag came out that all our colleagues made incredible noises. Because of this price, there is no hope of making a profit at present, but the new era real estate has given a high price. ”

"How much? Is it still more than 900 million? ”

"Not bad, and it's close to the price of 1 billion!"

Li Chaoren had to admit that he hadn't even thought about this price!

"Is there a problem with their bid? They haven't done a large-scale real estate project? ”

"Li Sheng, this is not something we are considering, the bidding is just a formality! You should understand that the real estate developer just bought this land at a high price, and what he built on it was their business! ”

"I'm sorry, I'm out of shape!"

Li Chaoren finally walked out of Tang Jun's office a little lonely, if he was allowed to do it once, he dared to raise the price to 1.2 billion, because he believed in the future real estate trend!

But before the bidding, he did not believe in Lin Zuhui's 'shark gall', which led to the failure of the bidding, losing a lot of profits and losing some credibility.

In this matter, don't look at Li Chaoren's business map taking shape, but this project is still very important; Losing such a project, Li Chaoren will still blame himself, because he can also foresee the future prospects of real estate.

.......

On Wednesday, the media across Hong Kong reported that Lam Cho-fai had defeated Li Chaoren and won the property rights above the Lam Tin MTR station.

Many media have also gotten a shocking news from Cheung Kong's Anniversary Mao, and the price tag of Cheung Kong has made the project unprofitable in the current real estate environment.

The media suddenly exclaimed: How much does New Era Group 'lose' in order to win?

In the morning, Lin Zuhui took Chen Bin and others to the subway company to sign the contract.

At the entrance of the subway company, he was surrounded by several reporters who were squatting.

"Lin Sheng, what do you think about the 'loss' bidding?"

TMD, who turned out to be a reporter from the Oriental Daily, asked such a tricky question!

Lin Zuhui said solemnly: "Is the house you bought three years ago also the current price?" ”

The reporter was immediately unable to refute! The other reporters laughed, you fool, you don't know that someone else is the king of the media, can you talk about him?

"Lin Sheng, in this way, you are very optimistic about the real estate trend of Xiangjiang?"

It turned out to be a reporter from his own media "Economic Daily"!

Lin Zuhui said with a smile: "Of course! The stock market crash of 87, the stock fell by 50%, and the real estate fell by 10%, which shows that the potential of Xiangjiang real estate has not been exhausted. Personally, I am very optimistic about the trend of the market outlook, and this time I heard that we also won a thrilling victory, so it means that other real estate developers also hold this view. ”

After speaking, Lin Zuhui left the scene under the protection of his bodyguards.

Coming to the conference room of the subway company, Tang Jun and the others stood up happily and took the initiative to stretch out their right hand, this is the God of Wealth of the subway company.

"Lin Sheng, congratulations!"

Lin Zuhui responded gracefully: "Tongxi! Although it is the first time for us to cooperate with the metro company, I believe that this is a satisfactory cooperation for both parties! It will also lay a good foundation for our next cooperation. ”

"Of course! New Era Group's strength is increasing day by day, and it will be one of our best partners in the future. ”

The executives of the subway company were very surprised, their highest expectation in advance was 700 million, but they did not expect to get 988 million in the end, which is nearly 300 million.

And Lin Zuhui knows that there will be many opportunities in the future for the property above the subway station in Xiangjiang. For example, after the issuance of the new airport plan, the metro company has two lines of subway station superstructure, which is worth tens of billions of dollars.

Next, after the lawyer confirmed that the contract was correct, the two parties signed the daimyo.

The New Era Group handed a check of 300 million yuan to the subway company, which is a tart booking fee, and the follow-up funds only need to be paid in three months. Next, New Era Group will discuss the issue of land compensation with the Hong Kong government.

At present, the land in the New Territories is 1,000 yuan per square foot, and the market in Kowloon Lam Tin MTR station is about 1,200 yuan ~ 1,500 yuan per square foot (land fee).

Lin Zuhui knows the cost of land repayment, and 1 billion Hong Kong dollars will not be high!

.......

On the day he signed the contract with the subway company, Lin Zuhui received a lot of congratulatory calls, as if Lin Zuhui had really defeated Li Chaoren.

It can only be said that it is a small victory!

Surprisingly, even CEFC's Rong family called to congratulate and said that they hoped to cooperate with Lin Zuhui!

It turned out that the strong rise of Lin Zuhui made CEFC, which hoped to develop and grow in Xiangjiang, see its potential; The development of CEFC is inseparable from the support of a group of Chinese elders, so CEFC is eager to get Lin Zuhui's friendship.

Lin Zuhui naturally would not refuse such a friendship, and happily agreed to the friendship of the boss of the Rong family!

Back to New Era Group.

Lin Zuhui and the three carriages of New Era Real Estate held a small meeting.

"We only need 1.4 billion yuan of funds for the Lantian project to be nailed there (70% of the shares), so in the case of 2 billion loans, we still have 1.1 billion liquidity. Add to that the issuance of 10% of the new shares in exchange for my $800 million in cash, and that totals $1.9 billion to drive. ”

Liang Zhenxun nodded and said: "10% of the new shares of Chinese Real Estate (the market value fell to 4 billion after the stock market crash, far less than the net asset value), and the New Era Group needs 400 million to claim it." The privatization of Cathay City Hotel Management (market capitalization of 1.18 billion) requires 900 million. The funds are still sufficient! ”

Chen Bin immediately reported: "And our real estate funds returned very quickly this year, basically more than 100 million per month. This year, the development of real estate in the new era of real estate is estimated to be more than 700 million real estate profits, eighty percent of which are concentrated in sales after May. ”

Lin Zuhui looked at the three of them with a smile and said lightly: "Real estate will rise by 40% this year!" ”

Liang Zhenxun, Chen Bin, and Chen Xiaofen looked at their bosses incredulously, in the first three months of this year, real estate was in a state of malaise, and real estate was going to skyrocket from May.

Lin added: "We have to analyze the city from the surrounding information, in March, the Hong Kong government reduced stamp duty, banks reduced interest, what does this mean, the Hong Kong government and banks are pushing the market up." And this round of real estate itself is very strong, and it should not fall (reference stocks pull the ground), so the next real estate will reproduce the madness of 1985! ”

In 1985, the first quarter of the real estate was only a slight rise, but since May, the real estate has been rising, the annual increase of 4~5 percent.

The three carriages are embarrassed, and although they are also optimistic about real estate, they are by no means as shrewd as the boss is now, and the analysis is so reasonable and convincing.

Chen Bin immediately said: "In this way, it seems that our profit in the new era of real estate will exceed 1 billion yuan this year, which is the first time we have achieved such good results without non-recurring profits, which is incredible." If it weren't for the boss's careful arrangement last year, our supply this year would never be so high! ”

Everyone agreed, and their own bosses began to start a large number of real estate projects before the stock market crash last year, in order to increase the supply of floor space in 1988. Before the stock market crash, New Era Real Estate promoted a large number of its real estate projects and returned a large amount of money.

Now it seems that there are real estate developers with this courage and vision, except for their own bosses, there is no other real estate developer in Xiangjiang!

Lin Zuhui finally said: "New Era Real Estate should not stop in April and May, and continue to buy affordable land and old buildings in the market. A debt of 4.5 billion is nothing to me, so you don't need to worry! ”

"Okay!"

Because New Era Real Estate has a large amount of land reserves, it has strong profitability and a very high reputation; With a debt of 4.5 billion yuan and an annual interest of only 450 million, it is not a large debt ratio.

engulf

If there is an opportunity, Lin Zuhui will also use finance to reduce the debt of New Era Real Estate again. After the real estate wave began to rise in May, the stock market that followed it gradually began to regain confidence, and the Hang Seng Index is expected to reach 3,200 points by May next year. With this wave of financial trends, Lin Zuhui only needs to invest in some securities and futures contracts, and if he only considers the market, he will also make a lot of profits.