June 2nd.

New Era Group's five-month retail brand, 'C-store', will open its first store in the Queen's Road banking district in Central, followed by 14 stores in the remaining seven months of this year.

The retail business of New Era Group is part of the Group's expansion strategy, which is part of the integrated department.

In Heung Kong, real estate companies such as Cheung Kong, Sun Hung Kai and Hongkong Land all have retail properties.

Hongkong Land and Cheung Kong are the kings in this field, Hongkong Land has the Wellcome supermarket brand, and Cheung Kong (Hutchison) has the PARKnSHOP supermarket brand, which occupy a very large share of this supermarket field; By the end of the 80s, supermarkets accounted for half of Hong Kong's retail turnover, beating traditional department store brands to the brim.

Next is the convenience store that has risen in recent years, and Hongkong Land also has the agency of 7-Eleven in Hong Kong/Macau, and 7-11 has developed to a certain extent in Hong Kong.

Lin Zuhui is naturally unwilling not to do it, not to mention that his vision and knowledge of the retail field are enough to beat a group of opponents in this era.

So at the beginning of the year, Lin Zuhui and Lu Donglai (head of the comprehensive department, former general manager of Cathay Pacific City) began to prepare to enter the retail field. From the beginning, Lin Zuhui decided to start with convenience stores, which occupy retail at the fastest speed and have a slightly smaller investment.

The most important thing is that Lin Zuhui thinks that his business philosophy of convenience stores even exceeds that of Japanese convenience stores, and he can't succeed if he wants to!

On the same day, Lin Zuhui and Lu Donglai came to the Central Bank District to inspect the opening of the 'Xishiduo' convenience store (C-store), accompanied by the brand's management team.

Coming to the door of the store, Lin Zuhui looked at the refreshing signboard, a red apple as a trademark, and Xishiduo in Chinese green font below.

What should be said, at the beginning of the preparations, Lin Zuhui had already talked a lot. At that time, he inspected Xiangjiang 7-Eleven and felt that although the management of 7-Eleven convenience stores was relatively mature, he could actually find more clever tricks.

For example, the customer base around each store is different, and some of the goods sold are different, and some stores near the community need to sell rice, oil, etc., and they have to put rice and cooking oil in a conspicuous place at the door; The reason why convenience stores are called convenience stores, then we must make it convenient for customers, Xishiduo has increased the sales of newspapers and magazines, the provision of public telephones, and the agents of sending and receiving mail, etc., so as to truly achieve the standard of service first; Food safety issues, cooked food is not overnight, and 9 o'clock every night is a discount time......

In particular, in the nightly 'specific goods' discount activities, Lin Zuhui has formulated a 'classic eucalyptus example', customers come at 9 o'clock in the evening, 7% discount, customers come at 10 o'clock in the evening, discount, customers come at 11 o'clock in the evening, three discounts, and customers come at 12 o'clock in the evening, a discount.

With this decreasing discount, it is believed that it can attract a large number of customers.

In fact, it is unlikely that there will be many three-fold discounts on discounted goods, because others will snatch up seven or five discounts, and as for one discount, it is even more impossible!

This is a psychological warfare, just imagine, if you don't grab a three-fold today, then you must think that tomorrow the five-fold is not bad, and you will come in advance. In fact, most of them were sold at 7% off and 5% off.

Lin Zuhui shook out all the strategies that led this era at one time, and a group of subordinates admired them all at once; Under such circumstances, New Era Group allocated 30 million yuan for the development of the 'Xishiduo' convenience store brand, which is like a 'wolf'.

Lin Zuhui pointed to the words '24-hour business' at the door, and said to the management: "The night shift of each store is mostly boys, and the monitoring should be maintained at any time. ”

Lu Donglai nodded and said, "Well, I wrote it down." ”

Lin Zuhui turned his head and looked at the senior staff in charge of Xishiduo!

"Boss, I've written it down too!"

Lin Zuhui was satisfied, Lu Donglai was in charge of a lot of work in the comprehensive department, and the convenience store was just one of them.

Next year, Lin Zuhui will also sell ATV's shares directly to New Era Group, which will belong to the comprehensive department. He felt that he had too many listed companies and needed a unified large group to manage them.

Referring to the development of New World, its comprehensive departments include ATV, Wannian Pictures, and Dynasty Club (catering).

The group walked into the convenience store, although there were many customers, the cashier at the door still said enthusiastically: "Welcome to Xishiduo!" ”

Xishiduo's service department still hires Japanese training teachers, not that Lin Zuhui likes Xiao Riben, but that their service industry is really doing very well. Take the department store industry in Hong Kong as an example, before the mid-70s, Chinese-funded department stores were dominant; After the mid-70s, the Japanese-funded department stores entered Hong Kong, and the Chinese-funded department stores were suddenly beaten to the ground, and even the old department stores of Sincere and Yongan could not bear it, and Yongan Department Store sold 40% of the shares to the Japanese Seiyu Department Store in order to protect itself.

Lin Zuhui checked every detail, from the display of newspapers and magazines at the door, the placement of shelves, the environment in the store, the cold drinks in the refrigerator, the deli table, etc., one by one to compare with later generations, and then compared with the current 7-11.

The end result is very satisfying!

"How's the lunch and evening lunches being prepared?"

The senior staff in charge of the brand said: "No problem, we have a state-of-the-art central kitchen supply, and the bento boxes are guaranteed to be clean and tasty.....

Lin Zuhui said with a smile: "After the staff of the group company comments, I will decide whether you have made a mistake in speaking!" ”

The cost of investing in a central kitchen is still quite large, and now that Xishiduo has only opened a store, it is natural that the staff of his company can only experience it for a period of time.

"I'm confident that at least at the bento box at the Xiangjiang convenience store, we are still better!"

Lin Zuhui ate a lot of bento boxes in his previous life, so naturally he has the right to say what food he should choose and how to match it; Therefore, he also put forward some opinions on the bento of Xishiduo.

Before leaving, Lin Zuhui bought a special 'Super Cow Burger' and walked out of the store while eating.

"It tastes good! However, it can be improved and improved, and strive to become a familiar product for Xiangjiang people as a trademark of our Xishiduo in the future. ”

"Okay, I remember!"

In fact, Lam does not attach much importance to the profits of Hextom in Hong Kong, and he hopes to incubate a mature convenience store brand so that it can enter the mainland market in the future.

Because there is no need for Xiangjiang local Xishiduo to make a lot of money, Lin Zuhui will increase human resources reserves, establish a reputation for good quality and low prices, and maintain considerable competitiveness. These are the original intentions of Lin Zuhui.

Of course, once this is done, the Hong Kong market will naturally make a lot of money, but then things will be in the future.

.......

In the evening, Luo Fuqi Company, which represents Huang Yulang, announced the launch of a reverse takeover of Yulang Group: a comprehensive acquisition of Yulang Group at 6.6 yuan per share, and currently holds 36.5% of the shares.

After Lin Zuhui found out, he didn't take it to heart, and Wanhui Media was not in a hurry to react, planning to wait for the weekend to re-release the latest price. Through two days of acquisition, Wanhui Media's shareholding has increased to 20% of ordinary shares and 10% of warrants, which can be regarded as a good start.