It's another week in the blink of an eye.

Monday.

In the conference room of LEIT Group, Lin Zuhui was listening to the reports of the heads of various brands.

Chen Shiwen, President of the Crocodile Shirt Brand: "At present, the performance of crocodile shirts in Japan has increased by 50% compared to a year ago..... We opened our first franchise store in Guangzhou this year, which is the first 'franchise store' in the mainland apparel industry and the first apparel brand to enter the mainland.... The number of crocodile shirt stores in Hong Kong has also increased to 40, up 20% from a year ago..... This year, we are confident that we will achieve a turnover of 1.5 billion yuan and a net profit of more than 150 million yuan. ”

Crocodile shirt is the high-end clothing brand of LEIT Group, before Lin Zuhui's acquisition, its annual sales were about 1 billion, the annual profit was 110 million, and the net profit margin was generally in the range of 10% ~ 15%.

With the strong financial support of Lin Zuhui, it is normal for the performance of crocodile shirts to grow.

Lin Zuhui nodded and said: "Japan and Southeast Asia are still our key development areas, and the mainland can only be said to be laying out the future." ”

Chen Shiwen nodded and said, "Okay, I know!" ”

The management team of the crocodile shirt brand is even more than before, and the original general manager Huang Qisong has become Chen Shiwen's deputy, and he is also very cooperative; After all, Chen Shiwen's career career is higher than him; Moreover, he can see that the boss is not small, and he still has a great chance of promotion.

Next, the presidents of various brands reported one after another, including Roger of Jeanswest, Li Zhenglin of Fashion, Wong Wai Chang of Luk Fook Jewellery, Lu Aijia of Ouchi Secret Agent, and Chen Xing of LEIT Production Department, all of whom reported the good news to Lin Zuhui.

And Lin Zuhui's personal secretary Zou Kaixuan has officially taken office, no matter which company has a meeting, he sits behind Lin Zuhui.

After the meeting, Roger came to Lin Zuhui's office and reported separately: "Boss, some tabloids have recently had negative news about us, and I suspect that someone is deliberately smearing us. With that, he handed over the prepared materials.

Zou Kaixuan took the information, and then put it in front of Lin Zuhui, he was very capable and appetizing! In the eyes of outsiders, she is a secretary, and she will not have the slightest transgression, and even her expression is serious at a glance.

He picked up the information and looked at it, and soon found that it was exactly the same as Xing Liyuan's routine at the beginning, and at first glance, it was a competitor doing something. The content is nothing more than smearing Jeanswest as a cut-cornered product produced in the mainland, and the slogan of 'value for money' is actually a gimmick.....

"If someone deliberately slandered, who do you think might be?" Lin Zuhui asked steadily.

"Fat Li Lao has the biggest suspicion! Recently, Zuo Danu has also begun to do a lot of advertising, event promotion, etc., they may feel the crisis, so they began to play cards out of the routine. However, in response to these rumors, I have sent lawyer's letters to those tabloids and published them in the newspapers to promote them positively. Roger said seriously.

Lin Zuhui nodded, it's all trivial, competitors use some means!

If someone else uses this method, Lin Zuhui will not interfere, just leave it to his subordinates to deal with; But this fat Li is always a person he can't get used to, and he has the ability to engage him, so he will naturally be happy with it.

Lin Zuhui said with a smile: "Playing with public opinion, no one has played me yet, Fei Li Lao has found the wrong person this time!" So, remember the 'label cutting' thing I told you about last time? ”

Roger immediately understood and said: "Understood, the boss meant to plan a thing of Zuo Dannu 'cutting labels' in response!" ”

"The Sword Comes"

Lin Zuhui nodded and said: "This matter should be planned to be interesting, so that the citizens can treat it as a joke and an interesting thing, instead of thinking that someone is slandering Zuo Dannu." ”

"Okay, I got it!"

"Don't reveal your identity either! This kind of thing is just fun, there is no need to take it seriously, in the final analysis, Fei Li Lao is scared, so we will continue to open stores and suppress Zuo Dannu. ”

"Well, we've found a façade on Star Island, not far from Zuo Danu!"

Lin Zuhui nodded, Zuo Dannu went to Xingdao to open a store, it has been many years, and Zhenwei is really not necessarily comparable. Moreover, Zodanu's overall performance is two or three times that of Jeanswest.

Fat Li Lao is now in a hurry to intervene and compete maliciously, obviously seeing the prospect of Jeanswest and intending to suppress it in advance.

After Roger left, Lin Zuhui said to Zou Kaixuan not far away: "Come here!" ”

Zou Kaixuan stepped on high heels, wore black stockings on his legs, and came to Lin Zuhui in professional attire, exuding a refined feeling all over his body.

Lin Zuhui looked at it and felt that this woman was not bad, her ability was good, and her appearance could only be said to be average; But after she becomes her personal secretary, she will involve a lot of her secrets, so Lin Zuhui will sacrifice her hue for safety, and it is okay to comfort her occasionally. Besides, rich people are not necessarily looking for beauty, the fourth wife of D God was selected if he could dance, and the Facebook boss found an 'ugly' wife..... The important thing is to have a good impression.

Zou Kaixuan didn't care about Lin Zuhui looking at himself, his face was still normal.

"You know all the senior executives of my company, and you have also recorded their contact information, right?"

"Well, I remember it all!"

Lin Zuhui nodded, retracting his aggressive gaze, some things need an opportunity to happen.

"Now you need to prepare for my wedding and need to be there for me 24 hours a day, is there any problem?"

"No, you can tell whatever you want!"

Lin Zuhui nodded with satisfaction, this woman is very smart, and she knows that she needs to follow Lin Zuhui closely to have a future.

.......

Two days later, Fei Li Lao was blown up by a news item in the "Daily Daily", which openly published a student from Xiangjiang Chinese University, cut off the trademark of a certain brand (the photo can be seen to be the Zuodanu brand) and penetrated the campus; Suddenly ushered in the curiosity of the classmates, and under the pressure of everyone, the student was embarrassed to say that the grade of a certain brand was a bit low, and he didn't want to be discriminated against because of this, so he did so.

Fat Li is angry, knowing that this is Zhenweiss paying tribute to him!

In fact, at the beginning, he had already thought that Jeanswest would fight back, but he naively thought that the opponent would not be able to take Zuo Danu's handle. As a result, I didn't expect to make such a 'big' piece of news.

He urgently called a high-ranking official and said: "You quickly send a lawyer's letter to the "Daily Daily", and then send someone to the Xiangjiang Chinese University to inquire whether this news is fabricated." It is better to be able to find the person concerned and ask him to say who the messenger is! ”

The senior said: "Boss, since others dare to report like this, it is estimated that it is the real thing." But I guess they must have bought off a few students. ”

In fact, when Roger did this, he had already thought of a way out, because the student at the Chinese University was his relative. And cutting labels is not illegal, so this matter can only be stopped in the end.

Later, even because Zuo Dannu's people sent someone to threaten the student, he was immediately troubled by the police station and almost had a lawsuit! This is a later story, so I won't show it for the time being.

The media war between Jeanswest and Zodanu is actually very obscure, and Jeanswest directly uses the social 'real examples' to slander Zuodanu, and Zuodanu only buys advertisements in tabloids.

The media war between the two sides did not attract the attention of market participants.

On the contrary, it is the offline competition, and the two parties are obviously white-hot, and some market participants describe the local casual fashion brand in Hong Kong as 'three parts of the world', which can prove the strong rise of Jeanswest.