March 23 is ATV's anniversary day.

As early as January this year (1989), Lin Zuhui secretly instructed Zhou Liang Shuyi to prepare for the first large-scale program of "Entrepreneurship Taiwan Celebration Presents Glory", and planned to use it as an annual large-scale Taiwan celebration party in the future.

Lin Zuhui gave a budget of 8.8 million, which is enough to beat the production cost of any gala in Hong Kong. At this time, ATV is on the cast, not to mention five or five on wireless, but at least it is also four or six, not as completely lost in the previous life.

Shen Dianxia signed a contract for two years, and what she gave at the beginning was 5 million, and her husband Zheng Shaoqiu was not cheap, in addition to the transfer fee, there was also a salary.

In short, after spending 1 billion last year, he earned 720 million and lost 280 million in less than a year.

ATV's artists include: Shen Dianxia, Zheng Shaoqiu, Wang Mingquan, Lu Haipeng, Bao Qijing, Luo Wen, Huang Rihua, Lu Liangwei, He Jiajin, Li Xiangqin, Lin Jianming, Zeng Huaqian....... Jiang Hua, Luo Jialiang, Li Ming, Aaron Kwok, Cheung Ka-fai, Lan Jieying, Zhou Huimin...... and other artists who are nearly dozens old. ATV also has a secret weapon, which was hand-picked by Lin Zuhui and invited Teresa Teng from Taiwan Island to perform (thanks to Lin Qingxia's favor, otherwise it is a bit difficult).

It can be said that when the promotion started a week ago, wireless was already in chaos!

That night, Lin Zuhui and Zheng Yutong also attended the Taiwan celebration party, which was almost the first time Wang Lingyin appeared in public. Because Lin Zuhui knows that it is inevitable that he will give the camera a table, and may even be interviewed by the host for a few sentences, so it is not appropriate to bring other women.

In the opening show, many artists sang and danced on stage, which can be described as a group of stars.

In fact, in the previous life, ATV basically cultivated half of the artists in the entertainment industry, and as a result, they turned to wireless one after another. Later TVB stars like Wan Ziliang, Leslie Cheung, Liming, Zhang Jiahui, etc., are all from ATV.

The show was wonderful and a success!

At the end of the day, Teresa Teng appeared as the finale, which also brought the show to the highest court.

Following.

Zhou Liang Shuyi came to Lin Zuhui's office and reported that the ratings of last night's Taiwan celebration party were 36%, which is equivalent to 2.16 million viewers watching, which is very powerful.

Lin Zuhui said: "Taiqing is very successful, and it will be held every year in the future!" However, in this way, we are equivalent to a live target, and wireless may engage in program hedging at the same time. ”

Zhou Liang Shuyi was very curious, how did Lin Zuhui know the enemy so well, to know that his boss was the chairman of the board of directors of many industries, and ATV said that he only came once a week.

"Even so, we can't help it, after all, it's been so successful!"

Lin Zuhui nodded, it is true, there is no way to catch turtles in the urn.

Then, Lin Zuhui handed over the script of "Genesis" to Zhou Liang Shuyi, and said: "Since ATV has risen, strive to open with wireless this year!" This is the outline of the script given to me by others, and I can't help but applaud the business war drama after watching it, you find someone to produce it well. Some of the actors I have remarks, ATV should pay enough attention, this is one of our ace episodes this year. ”

"Bao Qingtian" in the first half of the year, and "Genesis" in the second half of the year, are enough for later netizens to evaluate that ATV has steadily surpassed wireless in the dramas of the past two years.

As for the later stage, ATV has established a tradition of family fashion dramas, clinging to the hearts of the grandmothers. Lin Zuhui can also hand-pick and shoot serials such as "The Legend of the New White Lady", "I Have a Date with Spring", "I Have a Date with a Zombie"; Of course, he can't provide an outline of the script, so he may know a rough theme.

However, he believes that as long as the foundation is solid, ATV will not lose to wireless in dramas.

What's more, Lin Zuhui has too much vision and can beat wireless, such as the one that is obviously popular, he asked people to go to wireless to poach people in advance, ATV's obvious potential is high, so he told ATV to focus on training. Although it is said that 'seven points of praise, three points of talent', there are also some celebrities who will not be popular no matter how they hold it.

Zhou Liang Shuyi had no doubt about Lin Zuhui's vision, so she immediately regarded it as a treasure and said happily: "Boss, don't worry, I will definitely attach great importance to it." ”

Lin Zuhui added: "Don't say that the show is hand-picked by me in the future, otherwise others will really think that I work 24 hours a day!" Therefore, only you know the outline of this script, as for the source channel, you can find a way to solve it yourself! ”

Zhou Liang Shuyi smiled and said, "Well, that's good! ”

This year, Lin Zuhui hand-picked four programs, "The Voice of Hong Kong", "Bao Qingtian", "Who is the Millionaire", "Genesis", I believe that ATV will gain a lot this year.

He also plans to absorb the artist trainee training system in the Korean entertainment industry in his previous life in the 90s, form a men's team and a women's group, and maybe he can earn a lot of foreign exchange in the future.

After staying for less than two hours, Lin Zuhui left ATV. He does not participate in the specific operation of ATV, and every time he comes, he makes a summary, so that his subordinates can take their opinions as a key reference.

......

In the morning, Lin Zuhui came to Tsuen Wan to inspect the opening of the first 'Yonghui Supermarket'.

The supermarket industry in Hong Kong is very mature, and when Lin Zuhui decided to enter this industry, he visited many Wellcome and Parknshop supermarkets and found an amazing business opportunity, that is, these supermarkets do not pay much attention to 'fresh food'.

Lin Zuhui immediately began to formulate a strategy with his subordinates, and finally Lin Zuhui set a tone, that is, 'Yonghui Supermarket' will use 50%~70% of the area for fresh products, including the development of cooked food and bread.

In other words, targeted targets for resident household units!

Not only that, Lin Zuhui also asked Yonghui Supermarket to abandon the strategy of urban development, give priority to the development of residential areas in new towns, and implement the strategy of encircling the city from the countryside.

When he has a certain strength, Lin Zuhui is letting Yonghui Supermarket enter the urban area, and he may not be worried about the joint suppression of Wellcome and Parknshop.

Although Tsuen Wan belongs to the New Territories, it is the richest place in the New Territories because it is next to Kowloon. In the early fifties, it was still a farmland and barren, but it developed as some capitalists from Jiangsu, Zhejiang and Shanghai came to set up factories here. Later, the factory was relocated, and a large number of residential properties began to appear here, making it the first new town in Hong Kong.

When Lin Zuhui arrived at Yonghui Supermarket's Tsuen Wan store, Lu Donglai, the head of the general department, and Chen Jiasheng, a senior staff member in charge of retail, were already waiting at the entrance of the store.

"Boss!"

Lin Zuhui nodded and asked, "How is the situation?" ”

Chen Jiasheng said: "The sales situation is very good, the supermarket is very crowded, but today our clerk has arranged a lot, and there will be no big problems." ”

The implication is that business is too good, and small mistakes may be made!

Lin Zuhui didn't care about the number of people, he took the lead in squeezing into the supermarket, and first found that there were staff members organizing a lottery at the door, and the billboard behind them said that the full 68 yuan lottery was a lottery, and it was accumulated in turn.

When it opens, you have to do some activities, and you won't lose money anyway!

Walking into the supermarket, sure enough, there were many citizens. With an area of 12,000 square feet (about 1,100 square meters), this supermarket is already in the category of large supermarkets in Xiangjiang. Because this supermarket belongs to the Tsuen Wan headquarters, it is natural to open a little bigger.

The design of the shelves, the furnishings of fruits and vegetables, and the layout of the entire store, Lin Zuhui had his opinions at the beginning; Therefore, Yonghui Supermarket in Tsuen Wan gives people the feeling of 'comfortable shopping'.

Although there are many people and many products have been messed up, it can still be seen that at least in terms of layout, it has surpassed the current Parknshop and Wellcome.

Business is very good, although it is the first day, it is also a good start.

"Hey, it's Lin Zuhui!" Soon, Lin Zuhui was recognized by a fifty-year-old grandmother.

"Yes, auntie!" Lin Zuhui responded with a smile.

The aunt was energetic, and came to Lin Zuhui and said, "Why do you still bring the bodyguard to buy vegetables, can't you just let the bodyguard buy it directly?" ”

Lin Zuhui was stunned for a moment, and soon understood that many citizens did not know that Yonghui Supermarket was opened by New Era Group.

"Look at what you say, according to what you say, I still have to be fed when I eat, right? Is grocery shopping also a kind of life? Lin Zuhui was in a good mood and chatted.

"The First Evolution"

At this time, some people had already gathered around and laughed.

Without waiting for the aunt to continue gossiping, Lin Zuhui asked, "What do you think of this supermarket?" Can you open it? ”

Isn't that the best market research?

"It's good, it's cheaper and fresher than the vegetable market, and if it goes on like this, those vegetable markets will go out of business!"

Is this a compliment?

Don't worry, the New Era Group is powerful, how can those small stall vendors be opponents!

"Today is a little more crowded, shopping is a little inconvenient! However, the furnishings here are very comfortable and make people want to shop. ”

"This supermarket is very good, cheap and tidy, and the goods are complete, seafood and meat are available, which is quite convenient."

Received rave reviews for a while!

Lin Zuhui saw that his goal had been achieved, and hurriedly left the scene under the protection of his bodyguards and subordinates.

Back outside, he said to several senior staff: "Very good, it seems that our strategy is very right, you must continue to maintain it, and the management is strict!" Each new town has one such flagship store, and then it spreads out like a grease stain. The principle of a new town forming a large supermarket and a number of small and medium-sized supermarkets. When we occupy the new town, we will go to the city to develop. ”

Everyone nodded yes!

In their opinion, the general policy of the boss is very good, and they did not choose to fight hard with Parknshop and Wellcome, but chose the innovative idea of 'fresh supermarket' and the development of the new town.

.....

In the afternoon, Lin Zuhui came to Wanhui Media.

Long Jingchang was summoned and asked about the progress of some work.

Although he didn't have a lot of time at Wanhui Media, he took the company very seriously.

This year, he not only bought Ming Pao Group, but also took back the South China Morning Post from Murdoch after its reopening in 1992;

If he can't pick it up, he will immediately set up an English newspaper.

Is the newspaper so influential?

It is not so much that the newspaper has great influence, but that it has the job of all Hong Kong journalists, and whether it has great influence?

With Lin Zuhui's influence in Xiangjiang Media, those future thieves are the ones who dare not touch him, that's for sure.

Especially Zhang Ziqiang, who was able to get away with it in his previous life, partly because his wife always likes to hold press conferences.

And Hong Kong's journalists are certainly haters of the rich, including the judges.

Of course, Lin Zuhui never worried about his own safety, after all, he himself is the ultimate weapon.

"Boss, the property has been sold out, and a total of 605 million yuan has been returned! Malay's Sin Chew Daily has also been republished and will be officially launched next month....."

After listening to the report, Lin Zuhui nodded and said, "How are they preparing for Next Magazine?" ”

Long Jingchang said: "There is no problem with the release in July, and it will enter the publicity stage next month!" ”

In fact, it seems that Sing Tao Group can also be acquired in the late 90s, after all, he remembers when Hu Xian went bankrupt.

Xiangjiang does not have a monopoly law, if he has the opportunity, he can try it, but he will not force it.

After Long Jingchang left, Lin Zuhui calculated that if he used 600 million yuan to buy the bottom after the stock market crashed, he might earn 200 million yuan this year, and then buy property at the end of the year, which could be used as funds for the acquisition of the "South China Morning Post" in the future.

As for the funds for the acquisition of Ming Pao Group this year, it is completely possible to take out a loan to acquire it, or discuss it with Jin Daxia and pay in installments.