May Yin began.

On Monday, the Hong Kong government launched the first auction of three official lands of the fiscal year, and major real estate developers once again sharpened their knives.

Beforehand, Lin Zuhui didn't want to participate, but in the end, he felt that it was better to 'focus on participation', otherwise it would be too eye-catching.

It is also said that Lin Zuhui overestimated the major real estate developers in Xiangjiang, they actually do not have 'too much' market acumen (phew, the face of the traverser), even if it is the four major families. In the past, they succeeded not because they expected danger to come, but because they maintained reasonable debt to resist risk, and once they plummeted, they showed 'amazing courage' to buy the bottom.

Lin Zuhui is different, he is very keen on the market, he can not only predict the danger and lose weight in advance, but also buy the bottom as soon as possible; With this ability, in the face of a big opportunity, he can make several times the profit of the four major families.

In the last three months, New Era Group has sold a large number of high-quality properties, which is not a secret news in the market; The sale of the first Digandre Court is well known throughout Hong Kong.

What do you think of Lin Zuhui?

To put it more seriously, Lin Zuhui is 'digging up meat and mending sores', selling high-quality properties to invest in the sluggish shipping industry (800 million) and Yongan Group (800 million).

To put it mildly, the New Era Group has sufficient funds, and although the loan is high, it is less than 30% away, and it can continue to take out loans to complete the big plan - two large housing estates, Central Plaza, and the soon-to-be-released 'Central Garden Road King'.

People don't think that there is any danger coming, just like when the stock market is booming, the stock god stands up and advises investors, which may not work.

The scene of the auction.

Huang's father and son saw Lin Zuhui personally participating in the auction, their faces were a little bad, they are big friends in real estate, but this is also a big friend in real estate; The defeat of the Wan Chai Land King last time has left a shadow on them.

Fortunately, today's Lin Zuhui's performance does not seem to be strong, and none of the three lands has been successful; On the contrary, the Huang father and son became more and more courageous, and today they seized two pieces of industrial land in a row, involving 210 million yuan.

The demand for industrial buildings in Hong Kong has been sluggish, but developers have the option of demolishing industrial buildings and converting them into office buildings. The Hong Kong government has also begun to adopt the new concept of 'integrated industrial and office buildings', allowing industrial property owners to apply to the Town Planning Board for change of land use for the construction of industrial and office buildings.

Therefore, it is understandable that the Huang father and son spent 210 million yuan to buy industrial land.

At the end of the auction, the Huang father and son came to Lin Zuhui, and Huang Tingfang said with a smile: "Lin Sheng, it seems that you don't look down on these three pieces of land today?" ”

In fact, Lin Zuhui has participated in the last three or four bids, but when he contacts Lin Zuhui's real estate friends, today's performance can naturally be considered poor, after all, they are all here in person!

Lin Zuhui responded: "Industrial and residential land needs to consider short-term value interests, unlike commercial land. It's not that I don't like it, but Huang Sheng is too powerful, admire and admire! ”

It's a bit hypocritical, it's obvious that others are three or four percent more expensive!

Huang Tingfang was a little proud in his heart, he still regretted the failure at the last moment last time. However, this time I finally found some face, and I did not tarnish my reputation as a 'real estate friend'.

"Lin Sheng, I heard that the Garden Dao Land King will be released this month, or the two of us will join forces, and it will be a matter of nine out of ten."

If you can't beat it, you can join, which is also Huang Tingfang's true idea.

There are no eternal enemies in the business world, only eternal interests, not to mention that everyone is not an enemy, but just competing at auctions, and it is impossible to make enemies. Otherwise, there will be too many enemies in Xiangjiang.

Demon Museum

However, Lin Zuhui was silent for a moment, and said hesitantly: "Don't hide it from Huang Sheng, the situation has been a little complicated recently, and our investment has become conservative." Therefore, the investment strategies of our two companies are different, so we can't cooperate! ”

Huang Tingfang was stunned for a moment and said, "What did Lin Sheng say...?" ”

He felt that Lin Zuhui was a little worried, but he didn't say it.

Lin Zuhui nodded, and said: "I'm not sure about this matter, so the Garden Authentic King is too big an investment for us." I'm sorry, Huang Sheng, I rejected your kindness twice! ”

Huang Tingfang hurriedly said: "Lin Sheng is serious, I believe we will still cooperate!" ”

Lin Zuhui nodded and said, "There will be!" ”

This is true, if it is a large-scale residential land auction, Lin Zuhui may not be enthusiastic. Because the cost is too expensive, the profit will not be too rich, so joint bidding in the future is also a trend.

In the later stage, including some large-scale commercial and residential comprehensive land auctions, Lin Zuhui will also take measures to win over allies and give up about 30% of the shares for bidding. The reason is very simple, everyone is a joint consortium, if you want to eat alone, I am afraid that it will be easy to be attacked by the crowd in the future.

At the auction hall, everyone greeted each other and dispersed.

Lin Zuhui's purpose today has also been achieved, that is, to give everyone a feeling that he is 'exhausted'. Then when the garden road king bids, everyone will not target Lin Zuhui.

Especially Li Chaoren, Lin Zuhui robbed him of so many projects, I can't guarantee that this old YB has malicious ideas. As long as he is targeted by Li Guanyi, with his financial resources, Lin Zuhui will suffer a lot. Of course, Li Chaoren's companies are adjusting their investment strategies, and the proportion of overseas is increasing, and they may not maliciously target Lin Zuhui, after all, it requires a lot of price.

Therefore, he gives people the feeling today that he is not pessimistic about the prospects of real estate, and he does not have the 'generous' demeanor of the past.

.......

In the afternoon, Lin Zuhui met with Steve, the person in charge of IWC Tongxiangjiang. He himself has maintained a very good relationship with GitiCorps, at first because of Liang Botao's relationship, and then the business between the two sides has increased, and GitiC's has become the bank with the most loans in the New Era Group.

And Lin Zuhui's reputation is comparable to Li Chaoren, and he is naturally also very valued by IWC.

When Lin Zuhui proposed to use part of his equity in New Era Group as collateral and borrow 2 billion Hong Kong dollars, Steve was still surprised. The old rich people in Xiangjiang are relatively conservative, and rarely let the family's debts be so high, you must know that Lin Zuhui's personal loan has reached 3 billion.

Steve asked, "Mr. Lin, what is the purpose of the funds?" ”

Lin Zuhui said: "The family's real estate investment, I think with the operating conditions of my company, there is no problem with a loan of 2 billion!" ”

Steve nodded and said, "Of course, a loan of 2 billion is not a problem for you, but our bank is always cautious about large loans." But don't worry, I'll give you an answer as soon as possible, and I won't keep you waiting! ”

This is acceptable, after all, it is a large loan.

Lin Zuhui also said: "I need a loan of 500 million Hong Kong dollars to complete the payment in the United States. ”

Steve was naturally very happy to hear that he had invested in the United States, and in recent years, Hong Kong's wealthy people have been favored by the governments of the United States, Canada, and Australia.

"No problem, welcome Mr. Lin to invest in the United States, we are very happy to cooperate with you!"

The commercial project of Futura Real Estate, a grandson company in the new era, in Los Angeles is a loan handed over to IWC. Therefore, even the U.S. headquarters of Citicoll attaches great importance to Lin Zuhui, a new chaebol.

"Of course, we're partners!"

After sending Steve away, Lin Zuhui began to contact various banks non-stop, intending to obtain a huge loan of 3.5 billion yuan. Among them, 500 million Hong Kong dollars went to the United States to continue to invest in Microsoft, increasing its stake to 2%.

The other 3 billion will be placed in Hong Kong, intending to buy real estate. Together with his original funds, almost 8 billion Hong Kong dollars are in Hong Kong.

Of course, if the real estate stock market plummets, these banks will also start to get nervous and come to inquire about Lin Zuhui's situation, after all, his debt is as high as 6.5 billion.

The reason why Lin Zuhui took out the mortgage in advance is also to take into account the depreciation of the stock, and the loan will mortgage more equity after the stock market crash!

......

Following.

Lin Zuhui and the four carriages of the real estate/real estate of the New Era Department held a secret meeting.

Chen Xiaofen has been under a lot of pressure recently, and her face is not very good at first glance, Lin Zuhui first understood his subordinates: "I am already very satisfied with the results of your sales department, just do your best in the future!" ”

At this time, the real estate profit of New Era Group in the first four months has been as high as 700 million yuan (using a single real estate profit to calculate the net profit), which is already quite good; Even if it is sluggish in the second half of the year, there is still no problem with making a profit of three or four billion yuan in eight months.

New Era Group has made a lot of profits this year due to foreign exchange and futures indexes, and it is estimated that it can obtain a net profit of 2 billion.

Cheung Kong only made a profit of 2 billion last year, and Sun Hung Kai only made 1.8 billion; In other words, this year, the profit of New Era Group may exceed that of Cheung Kong.

Although non-real estate profits occupy a lot, Hong Kong real estate has a tradition of investing in securities, and Li Chaoren invested nearly 6 billion securities after 1989 in his previous life. However, Li Chaoren Investment Securities is targeting a number of partners to increase Cheung Kong's influence.

Chen Xiaofen hurriedly said: "Thank you, boss, for the compliment!" Mainly some sensitive speculators and agents have become cautious, so sales are really difficult, after all, we are equivalent to focusing the sales of the first eight months in the first five months of this year. ”

Lin Zuhui nodded, it seems that Chen Xiaofen has been really stressed recently, and she also knows that it is difficult.

However, Lin Zuhui knows the situation, Xiangjiang's speculators and agents are more sensitive than ordinary people, generally speaking, after the real estate crash, if there are speculators entering the market, it means that it will recover. After all, Xiangjiang's speculators and rigid needs are half and half ingredients.

In the 90s, speculators accounted for 70 percent, and just needed 30 percent. After the government introduced a number of measures, the situation has only improved a little.

Therefore, if the high housing prices are all attributed to the real estate developers, I am afraid that Lin Zuhui will have to shout 'wronged, Lord Bao!' ’

The British government in Hong Kong accounts for 40%, Hong Kong speculators account for 30%, and real estate developers account for 30%, which is the best answer!

"Just do your best!" Lin Zuhui finally said.

Chen Xiaofen nodded!

Then, Lin Zuhui said to the general manager Chen Bin: "Starting in June, you can start to slowly increase the site to start construction, and you have to be ready!" ”

"No problem, I'll organize!"

Now comes the main event!

Lin Zuhui asked: "How much money has been withdrawn by the futures index?" What about forex accounts? ”

New Era Group's real estate profit last year was 1.5 billion yuan (annual profit of 1.65 billion), and this year it is expected to be only 1.1 billion, which can be said to have turned over by financial investment.

Of course, if you include the non-recurring profit from the sale of rental properties, New Era Group can be described as a proper profit giant this year.

Liang Zhenxun said: "The futures index has been delivered, and we have obtained a total of 380 million net profits and 680 million returned funds. And now the US dollar against the yen foreign exchange investment situation is very good, today the opening has been 134 points, according to this trend, there is still a lot of room for short-term growth..... On the foreign exchange account, our current profit is more than 500 million, which is equivalent to 1 billion of funds that can be withdrawn. ”

The financial return is already equivalent to picking up a Xiangjiang shipping for nothing.

In short, at the time of the crash, the New Era Group was equivalent to 5 billion cash (including cashing out foreign exchange) lying in its account, and of course, 5 billion in debt (with an interest of 450 million a year).

It can be said that the financial situation is very advantageous!

Recently, New World Development was in the hands of Cheng Kar-chun, and its liabilities rose from more than a billion yuan to 4.5 billion yuan. Looking at the trend, there is no problem with New World Development's debt of 9 billion this year. According to Lin Zuhui's knowledge, New World Development also wants to take back half of the shares of the two hotels in the exhibition center from Grand Hyatt Hotel Group (half of which was sold in the early stage).

Lin Zuhui has begun to prepare to buy wool from New World, it turns out that New World will sell a lot of high-quality properties in the later stage to reduce debts, especially the rights and interests of the convention and exhibition center, which is worth Lin Zuhui's start.

Although New Era Group has a lot of debt, Lin Zuhui actually reduces his debt through finance, while New World Development can only reduce his debt by selling high-quality rental properties.

Lin Zuhui asked Liang Zhenxun again: "How did you investigate those owners who have a large number of land exchange rights and interests?" ”

Liang Zhenxun nodded and said, "Well, I already have quite a lot of resources!" We even found a land exchange interest worth 40 million from a will, but the beneficiary has emigrated abroad. When the opportunity is right, we organize people to go abroad to find that beneficiary and buy him! ”

Lin Zuhui was stunned, is there such a thing?

"Well, you need to have a good understanding of the market now. I can tell you responsibly that the storm is coming...... Moreover, you have to pay attention to stabilizing the company's people's minds, so as not to cause a large loss of talent. ”

The securities and real estate plunge came ruthlessly (plunged by 30%~40%), and the recovery was quite fast (1 year); It can be said that such a good opportunity will never be found again.

It took three years to recover from the collapse in 1982. Xinhe went to the bottom, and almost closed down the company (non-family strength), after all, the real estate company depends on interest, and the longer it is sluggish, the higher the interest rate is frightening (15% that year).

"Yes!"

Everyone does not doubt the vision of the boss, that is the master who predicts the eight or seven stock market disasters in great detail, and the Wall Street elite are not worthy of carrying shoes for the boss.

The boss never invests blindly, and once he invests in finance, he has a characteristic of 'fast and accurate', and he will not drag his feet at all.