Friday, February 23rd.

In the morning, Lin Zuhui held a real estate meeting to formulate some strategies.

For real estate, Lin Zuhui has learned a lot over the years, no less than the heads of several large real estate companies. He regards the New Era Group as a building factory, and the factory holidays will not be thought of stopping work all year round except for the Spring Festival. There will only be continuous production, continuous sales, continuous reinvestment, reproduction, and resale. In short, the price is cheap and the goods are like rotation.

However, this established purpose has always been implemented, and there are also priorities and priorities.

In other words, there are many processes from buying "raw materials", to designing and building "finished products", and then selling or renting them. Which process should be accelerated at which time, and which stage should be slowed down, is the highest control skill. It all depends on whether the chief helmsman has a shrewd mind and whether his methods are flexible.

At this point, the real estate developers in Hong Kong are not as good as Lin Zuhui.

For example, before the crash in June last year, New Era Group sold a large number of off-plan properties and pre-sale properties, recovering a large amount of funds; At the same time, the number of sites started in the first five months was also greatly reduced. After the crash, New Era Group immediately gradually increased the number of construction projects on the site, laying the foundation for this year's supply.

However, whether it is reducing/increasing the number of land starts and the number of properties sold, New Era Group is continuous and has not stopped.

"Next, our goal is to rank among the top three real estate companies in terms of the number of residential units we provide each year," said Lam. As far as the current situation is concerned, April and May should be able to return to the level before the property crash. Of course, after this crash, we don't need to think about the real estate situation for at least seven years. ”

Seven years later, New Era Group has actually become a giant conglomerate, with a very strong ability to resist risks, and will not suffer much damage in the financial crisis at all. Of course, since Lin Zuhui knows that there is an Asian financial crisis, the New Era Group can naturally not only survive safely, but also make a lot of money.

Everyone's faces were happy, and the boss's meaning was very clear, and Xiangjiang Real Estate would usher in a wave of seven-year growth. So as the second in Hong Kong's land bank, the New Era Group, which continues to buy land reserves, is very advantageous.

Although in the development of real estate, New Era Group can only be said to be in the top three; But whether it is Sun Hung Kai or Cheung Kong Industrial, compared with the 'rent-collecting property' of the New Era Group, it is nothing.

Therefore, in terms of the comprehensive strength of real estate, New Era Group ranks first in Xiangjiang!

To achieve this, of course, is the means of the boss, that is, to use loans to buy rent-collecting properties on a large scale, and then use financial means to repay. Financial means include: rights issue fundraising, foreign exchange speculation, stock speculation, futures index, gold speculation, etc., it can be said that the boss single-handedly created this giant.

Chen Bin said energetically: "Our performance this year will make investors' eyes shine!" The only downside is that rent-collecting properties are still sluggish. ”

Lin Zuhui said: "There is no need to worry about this, the malaise is only relative to the peak of 1988, and now it is just down to the level of 1987." We bought cheaply, at least the net profit of Chinese real estate is still very rich, and most of the construction costs and interest are relied on this rental income! ”

He was more optimistic, and his subordinates were naturally optimistic.

Lin Zuhui knows that in the two crises of the 'Iraqi invasion of Kuwait' in August and the 'Gulf War' in February next year, Heung Kong Real Estate 'should not fall', which is better than the '87 stock market crash' (down 10~15%).

In other words, in the next year, the level of Heung Kong real estate is actually comparable to the peak in the first half of 1989!

It's just that there aren't many speculators!

After that, it skyrocketed, skyrocketed.

At present, the average residential price on Heung Kong Island is 1600~1700 yuan (1800~1900 yuan before the crash), the average residential price in Kowloon is 1500~1600 yuan, and the average residential price in the New Territories is 1300~1500 yuan, with units per square foot.

Lin Zuhui said: "Anyway, Xiangjiang Real Estate is now mainly a 'just need' market, Director Chen, your sales department, you must work harder, spend more effort on packaging, and strive to outperform several other companies!" ”

Chen Xiaofen hurriedly said: "Boss, rest assured, I will lead the sales department well and create a good result for the company!" ”

New Era Group has a regular meeting of managers every month, and at the meeting, Chen Xiaofen and other managers are most afraid to hear Lin Zuhui suggest that there is a real estate developer in the market whose construction efficiency is faster than that of New Era Group.

And it just so happens that Lin Zuhui knows all about these information, and until now, no one knows why Lin Zuhui is so powerful, he fully knows the strengths and weaknesses of various opponents in the business, and the speed of the completion of various large buildings in the city is especially in his insight.

Lin Zuhui also made adjustments to the allocation of the role of the group company, and he clearly changed the New Era Group to a "foreign bank" style of operation, in addition to being a holding company, and allocated the rental collection properties to Chinese Real Estate, so that there is a stable recurring income every year.

After some arrangements, Lin Zuhui announced the dismissal of the meeting!

The next day, Saturday.

The Entertainment Club on Queen's Road in Central has officially opened.

Construction of the Entertainment Building commenced in August 1987 with a total construction period of 30 months.

The rent of the building was not greatly affected by the property crash in June last year, because Lam Cho-fai asked Chinese Estates to rent in February 1989 (a year in advance is reasonable).

By the time of last year's crash, the building had more than 60 percent of its tenants. After the crash, Chinese Estates stopped renting, but started leasing again at the end of last year, and the price fell slightly by one and a half.

The rent of the entire entertainment building is currently 135 million yuan a year, and the net profit can be more than 95 million yuan. The cost of the building is 880 million, including the 400 million yuan paid by China Entertainment for the purchase of the old building.

Entertainment Building is a well-known building in Hong Kong, and its geographical location is also excellent, not far from the Landmark Plaza, adjacent to China Construction Building, Zhonghui Building, and China Walk, which is the best area in Central District. Otherwise, in the previous life, it would not have been sold at a high price of 3.6 billion in 1996.

The ground floor of the building is a fashion shop, a western restaurant and a Chinese restaurant, while the upper floor is an office building.

A lively ceremony was held, and tenant Pan Disheng and Lin Zuhui were invited to cut the ribbon together, and everyone happily announced the opening of the entertainment line.

Looking at the entertainment building, although it is not as good as the fairy tale world in your mind, it will not disappoint you. While the neoclassical style of the entertainment house may be modeled after the Italian Renaissance, it looks like a "new Disney" style. It may not sound great, but it works well. The whole building is full of childlike fun, but it can meet the requirements of the Hong Kong business community for office buildings and etiquette.

For the design of this building, Lin Zuhui is still very satisfied!

Walking into the shopping mall on the ground floor of the Entertainment Building, the merchants have already been receiving guests, and today is the opening, plus the publicity in advance, so the shopping mall of the Entertainment Building has already come to many people to shop.

In the past two years, the economy of Hong Kong has still had some impact, after all, the tourism industry is sluggish, and the retail industry has naturally decreased.

Pointing to Pan Disheng's shop, Lin Zuhui said with a smile: "Business is booming, Brother Pan!" ”

Pan Disheng's Dickson was founded, and the annual profit can be 300 million, which shows that he is doing a very good job in brand-name retail.

"Business is booming! Your crocodile shirts and fashions are doing very well! Pan Disheng responded.

"Good business, good business! Difficulties are short-lived, and Hong Kong's economy is improving in the long run! ”

"With you as a tycoon to speak, I am more confident!"

"Haha"

After the two separated, Lin Zuhui and Gao Yi and others continued to visit, because the first floor of the entertainment store is only 5,800 square feet, so there are six floors of retail shops, six floors of western restaurants, Chinese restaurants, tea houses, and the remaining 20 floors are office buildings.

In other words, the mall is less than 80,000 square feet, so it can only be regarded as a small mall.

The Entertainment Building is a century-old building (rebuilt four times, originated in 1846), and it is expected to become an important shopping and leisure place in Central.

Seeing the building he built, Lin Zuhui was in a very happy mood!

said to Gao Yi beside him: "This year's Entertainment Building, next year's Carnival Center, the Central Plaza and the International Baotong Center the year after tomorrow, our Chinese real estate building is like dumplings. Moreover, we are all only renting and not selling, who dares to compare this strength in Xiangjiang! ”

There is confidence in the words.

Gao Yi said with a smile: "Cheung Kong, Sun Hung Kai, and Hengjin don't pay attention to rent-collecting properties, because this return on investment is too slow, which will affect the company's income; New World Development attaches great importance to renting properties and hotels, but they have lost their land reserves, and they will suffer big losses in the 90s, with falling profits and insufficient competitiveness, which is the truth of 'a dilemma since ancient times', but our New Era Group has the leadership of the boss, and can always demand 'non-recurring profits' in finance, and the boss has been using his own funds to subsidize the company as a development (rights issue), so the development is rapid, and others can't learn! ”

The analysis is very thorough, following Lin Zuhui for too long, these high-level executives have learned a lot from Lin Zuhui! Because Gao Yi is the general manager of Chinese Real Estate, he also knows about the two financial investments this time.

Since the beginning of this Monday, Japan's bubble has completely burst, the USD/JPY points have risen and gold has fallen, and Gao Yi knows that the boss is once again going to make a lot of money for the company.

Maybe the debt of 14 billion is a huge number in the eyes of others, but in the heart of the boss, he may have a plan.

After everyone visited, they chose a Chinese restaurant to eat, and today is Saturday, and Lin Zuhui took the lead in letting everyone drink. He was accompanied by senior staff of Chinese Real Estate, and Lin Zuhui also talked about work during the banquet, but it was relatively relaxed.

Sunday, Deep Water Bay Yacht Club.

Li Jiaxin took Lin Zuhui's arm, and the two walked towards each other.

"Hey, I didn't see Xu Gongzi!" Lin Zuhui quipped.

The young lady said angrily: "I said, you always worry about what I do with him, do you have to get along with our friends, do you have to pull a boyfriend and girlfriend?" ”

Li Jiaxin immediately choked: "You are not a couple, of course you have to avoid suspicion!" ”

The young lady replied: "Who said it, why avoid suspicion, haven't you ever made a male friend?" ”

The two girls are interesting, it seems that there is providence and hostility in the dark!

Li Jiaxin said as a matter of course: "I don't have any male friends, I have followed him for a long time, and he will not let me make male friends!" ”

Miss suddenly stared at Lin Zuhui, as if to say, you man is so stingy!

Lin Zuhui said with a little embarrassment: "The relationship between men and women is complicated! I'm friends with you because we are in a circle, and we usually have our own friends! ”

The young lady said angrily: "Think more! I thought you were asking me out to play golf alone! In her opinion, Lin Zuhui was too attentive, but except for a little conflict at the beginning, the two became good friends later. Of course, just because of being in a circle.

"Let's go, get on the yacht!" Lin Zuhui generously invited.

In this way, the three of them boarded Lin Zuhui's yacht, intending to sail from Deep Water Bay to Clear Water Bay in Kowloon.

On the way, the three of them came to the deck!

Li Jiaxin stretched her waist and moved her muscles and bones, in fact, she fully showed her figure. I saw that she was wearing black leggings today, outlining a perfect figure, which made Lin Zuhui feel that it was very tempting not to show it.

"You're looking for me, right?" The young lady said that it was also good to move her muscles and bones at the same time.

"Yes, Jiaxin can't stay at home, introduce you to get to know, you occasionally take her to some women's activities for me!"

Once a woman has no career, it is always a troublesome thing, Li Jiaxin is young, and she can't really be 'locked in the Tongque Palace' by him. In addition, this woman wants to be a 'celebrity', so let the young lady take her.

The young lady looked at Li Jiaxin, who didn't deal with her much, frowned and said, "With your status in Xiangjiang, Jiaxin can also receive invitations to the banquet of the governor's wife." Why are you still looking for me? ”

Li Jiaxin wanted to speak, but Lin Zuhui immediately preemptively said: "Actually, I don't like to participate in socializing, and besides, I'm too busy!" You just say you can't help it, right? ”

"Help, you've said so, can I not help! However, Jiaxin will have to call me sister in the future. ”

Li Jiaxin hesitated for a moment, and finally called out honestly: "Sister! ”

The young lady suddenly said happily, as if she was quite proud!

Lin Zuhui smiled and took Li Jiaxin's hand and comforted her.

The celebrities of Xiangjiang, or the celebrities of Xiangjiang now, are not the celebrities of later generations and the kind of celebrities in the mainland of later generations.

In Hong Kong, female celebrities and celebrities are two different kinds of people. There are at least 3 conditions for being a celebrity:

First of all, you must have a family relationship with a wealthy family;

secondly, you must be able to show up often and have the same exposure as celebrities;

Again, be beautiful and stylish.

Miss is a typical female star from a celebrity!

Of course, Lin Zuhui did not let Li Jiaxin increase her exposure and become a real celebrity, but let her increase some connections.

So he said, "I don't invite her to any party, but I take her to some occasionally."

The young lady interrupted: "I understand, you are a stingy man, and you actually don't want Jiaxin to be exposed too much." To put it bluntly, just let me take her to some upper-class women's parties or something, isn't it! ”

Lin Zuhui said with a smile: "That's pretty much what it means, be formal, don't take her to participate too much, anyway, you are my friend, and Jiaxin is also your friend!" ”

"Got it! I don't know how a stingy, flowery man like you can make a woman follow you willingly! The young lady grumbled quietly.

Lin Zuhui said proudly: "Let Jiaxin tell you in the future that with her beauty, it is more than enough to be elected as Sister Hong Kong, and all her statements are very convincing!" ”

"Cut, I don't necessarily like to hear it!"

The three of them came to Clear Water Bay, had a good morning, and had a good time together; At noon, they ate together again before parting.