It's July.

Monday, July 2nd.

In the conference room of Hengchang Enterprise, Lin Zuhui, Liang Botao and Liang Zhenxun participated in the negotiation of 'Hengchang Enterprise Acquisition', and Dingyuan Investment, the financial adviser of Hengchang Enterprise, issued a statement of assets of Hengchang Enterprise:

The document details the assets of 77 properties in Hong Kong, Japan, the United States, Canada and Singapore, with a valuation of more than HK$5.25 billion. Combined with the discount of Hengchang's agency rights and the valuation of its procurement, wholesale and retail networks, Hengchang's net asset value is approximately HK$7.78 billion.

The document did not list the cash situation of Hengchang Enterprise, and it seems that He Shanheng and others planned to divide the cash before the acquisition, which made Lin Zuhui's initial idea frustrated.

In other words, the three old heads of Hengchang Enterprise do not plan to sell immediately, but plan to continue to sell at the price.

Lin Zuhui pretended to read the information, but in his heart he was thinking about how to acquire it, which was in his best interest.

He knows that the trend of history is that once the 'Iraqi invasion of Kuwait' breaks out on August 2, the market will have negative effects such as 'oil soaring' and 'cars are not easy to sell'.

In this way, the beginning of August may be the time to reach an agreement.

However, before that, Lin Zuhui still intends to take the initiative and not give competitors a chance.

For now, CITIC is unlikely to have the strength to join the acquisition within half a year, especially since the stock will fall sharply in August; Therefore, in fact, they are only one enemy - the Beiyi Consortium (Zheng Yutong, Lin Xiufeng, Xu Zhantang).

After a brief discussion with Liang Botao and Liang Zhenxun, Lin Zuhui said with a smile: "Hengchang Enterprise is really rich in assets, and New Era Group is willing to raise the price again to 330 Hong Kong dollars per share for a comprehensive acquisition, involving 6.93 billion yuan." ”

There is still a discount of HK$60 per share, and the reason is actually very simple, the valuation of those properties is somewhat watery, not to mention the valuation of the retail network.

"This price has shrunk too much, and our valuation is very reasonable. Moreover, now that there is a consortium to join the acquisition of Hengchang Enterprise, Mr. Lin should understand the truth that the highest price wins! ”

Liang Botao immediately said: "If I guess correctly, the other consortium is the consortium composed of Chow Tai Fook and Bai Shunning!" He Sheng, according to the news I heard from HSBC, the acquisition of HSBC is HSBC as a lending bank, and HSBC has one condition, that is, to spin off Hengchang Enterprise and sell a batch of properties to repay part of the loan first. And the remaining assets, and three shares, it is not difficult to imagine, one takes the property, one takes the car agency, and the other takes the grain and oil trade! ”

As soon as Liang Botao's words fell, He Shanheng and the others' faces changed greatly, and they did not hide it at all, which showed that they were shocked. It can be said that they are very concerned about this practice of dismantling eight pieces, and it is absolutely uncomfortable for anyone to see the hard-earned country being torn apart.

After a long time, He Shanheng and the others finally calmed down, they did not doubt the truth of Liang Botao's words, because if they thought about it carefully, it was very commonsense; Beiyi's three consortia had no basis for cooperation, but they were just temporarily formed.

He Shanheng finally said: "Your price is still lower than the company's net value, I hope you can offer a higher price!" ”

Lin Zuhui insisted: "This price is already our highest offer, and the acquisition of companies needs to bear risks, and the valuation price fluctuates. We have great advantages in terms of price and disposal of Hengchang enterprises. I believe that you three seniors can see this! ”

He knows that Hengchang Enterprise is still preparing dividends and the like, so it is estimated that he will not agree now, and he is also waiting for the beginning of August.

Then, everyone tried each other again, and finally did not reach an agreement, but they also retained the possibility of continuing negotiations.

Lin Zuhui is still very confident, Liang Botao said that Bei Yi is no longer an opponent, and he is not an opponent himself; To put it bluntly, now it's a waste with the three elders of Hengchang.

If it was last year's incident that affected trade, He Shanheng had plans to withdraw from Hengchang; Then the 'oil turmoil' in early August strengthened his determination to withdraw.

Lin Zuhui is full of confidence!

What's more, he still has a chip that he can use when the time comes.

On the way back.

Liang Botao said: "Looking at the appearance of He Shanheng and others, it seems that they are not in a hurry to sell, so we quote such a sincere price, and they are not impressed!" Moreover, they did not mention the cash in the account at all, and it seems that they plan to pay dividends or something. ”

Lin Zuhui said inscrutablely: "So, we don't need to hurry, wait!" ”

Liang Botao nodded and said, "Not bad! Zheng's they are no longer worried, Xiangjiang can have the strength to swallow Hengchang Enterprise, and only New Era Group is the largest asset transaction in the history of Xiangjiang! ”

Once this deal is completed, it will indeed be the largest deal in the history of Hong Kong.

"Wait for August, don't be too enthusiastic in July!"

Early July.

Giordano casual fashion was successfully listed, raising 250 million yuan, which increased the strength of LEIT Group by two points.

In the conference room of LEIT Group, a group of senior executives and sub-brand presidents of the group attended the meeting. At this time, LEIT Group was a well-deserved hegemon in the field of clothing brands and garment manufacturing.

From the beginning, the group built on the 'crocodile shirt' and fashion retail has successively added new members, each sub-brand has been born under the management of the group, and the group has become more and more powerful because of the addition of sub-brands.

It is no wonder that in the previous life, the LVMH group not only rejuvenated some luxury goods that were already in decline, but also became larger and larger in itself.

To put it simply, LEIT Group has a large number of designer resources, sales channels, and advertising resources, and once a new brand joins, the group will send designers and managers to increase its strength, and soon the new brand will be more dynamic.

Taking Giordano as an example, when it first took over, the prospects were not optimistic, and as soon as the LEIT Group took over, it immediately repositioned itself and sent designers and management teams, and then began to explode in the market. The valuation has increased from 700 million when it took over, and the valuation has exceeded 1 billion at the time of listing.

In the conference room, Lin Zuhui said: "Today, LEIT Group has a number of potential brands, so the next step is naturally to expand the sales network. The Mainland, Hong Kong, Macao and Taiwan, South Korea, Japan, Singapore, the Philippines, Malaysia, Myanmar, Thailand, Vietnam, Australia, New Zealand, the Middle East and Europe are all our next development channels. ”

Crocodile shirts, Jeanswest, and Giordano are international brands in their own right, and the same is true in their previous lives, and they must have a sense of expanding their territory in this life.

Hong Kong's clothing brands are by no means as uncompetitive as mainland clothing brands, because Hong Kong itself is a place where Chinese and Western cultures meet, and it has low taxes and easy import and export.

Therefore, Lin Zuhui feels that he should polish three clothing brands and one clothing retail brand (group) to expand overseas sales channels.

President Chen Shiwen took the lead in expressing his position, saying: "Crocodile shirts have retail markets in more than 30 countries, and Jeanswest and Giordano also have sales networks in many overseas countries and cities. It's fair to say that the foundation has been laid, and the next step is to add a new market retail network in a big way, just like the billion-dollar plan of the 'crocodile shirt' back then."

When Lin Zuhui formulated the 'billion plan' was still very effective, when he took over the crocodile shirt, the annual net profit was only 100 million, and now the crocodile shirt has reached the level of 300 million, and it is still rising. And the billion of that year, in fact, was not only spent on crocodile shirts, but also on investment in factory construction, new brand investment and acquisition.

Everyone expressed their opinions one after another, offering suggestions for overseas expansion, and the general program was thus determined.

Jeanswest and Giordano took a somewhat different approach to their overseas expansion:

Jeanswest brand positioning is 'fast selling', does not support franchised stores, and adopts oil-stained tactical expansion;

The Giordano brand is positioned as a mid-range casual fashion, with specialty stores and local partners allowed to join specialty stores, but with a unified business approach.

Then, Lin Zuhui said: "In addition to Japan, when we develop overseas, we try to buy stores as much as possible and make long-term investments. ”

At this time, in Europe, America, Australia and other regions, the property is at a low point, which is very suitable for buying the bottom; Real estate in South Korea, Singapore, and Southeast Asia is a good time to start an upward period, and it is also very suitable for investment.

Learn from McDonald's, and in the future, LEIT Group will become a 'real estate company'.

LEIT Group has a special property management department, and its head Guo Ansheng immediately said: "Okay, I will cooperate with this plan!" ”

Lin Zuhui nodded!

Finally, Lin Zuhui said: "The company has set up another brand to be responsible for the culture of 'rejuvenating Hong Kong with Hong Kong culture'. Let me give you a brief explanation first, the design of this clothing lies in fashion, Hong Kong flow. For example, a pair of jeans can be designed as slim, small-footed, seven-point, five-point, three-point, torn shirt, can be designed as floral, bow tie, a T-shirt can be designed as printed letters, printed with idols.' 'Rejuvenating Hong Kong with Hong Kong Stream Culture' is a concept I put forward, and it is an industry-wide 'idol economic chain'."

Everyone listened attentively, and Lin Zuhui's understanding of clothing design alone had already shocked everyone.

In the end, we decided to set up a clothing brand to match the general policy of 'rejuvenating Hong Kong with Hong Kong culture'.

It's not that Lin Zuhui thinks how good the Hallyu in his previous life was, but he thinks that this is an economy, and the Hong Kong Wave culture will not completely copy the Hallyu culture, to put it bluntly, it is an idol economic culture.

After the meeting, Lin Zuhui left President Chen Shiwen and President Lu Aijia of the 'Ouchi Secret Agent' underwear brand.

"In the past two years, the inner detective has developed very well in the region, and has learned a lot of experience in making underwear brands!" Lin Zuhui said.

Ouchi Secret Agent is indeed developing well in Asia, with a total of 16 stores and an annual profit of about 12 million, and it is still growing.

However, Lin Zuhui is still thinking about this 'big secret catwalk', what kind of show he liked to watch in his previous life, he likes to be Miao Renfeng and Ding Dong cat.

Lu Aijia said: "Ouchi Secret Agent still has a lot of potential, although Taiwan Island and Hong Kong have strong opponents, but we will continue to work hard!" ”

There are indeed a few good underwear brands on Taiwan Island, and there are one or two in Hong Kong, but this thing lacks a gimmick, otherwise it will be difficult to get ahead.

Lin Zuhui nodded and said, "I plan to let the big inner secret agent go to Europe for development, and position it as a high-end underwear brand!" When I was visiting the UK some time ago, I saw a newspaper that selected the best British designer of the year called Vivian Westwood! ”

They are all people in the clothing industry, and Lu Aijia and Chen Shiwen naturally know it.

Lu Aijia said: "Well, she is one of the best fashion designers in the UK! ”

Lin Zuhui said: "I asked someone to inquire and found that she has a son named Benjamin, and we joined Benjamin and his wife to create a big inner secret agent in the UK, and then create an annual 'big secret catwalk', the specific operation method is this. In this way, it is easy to use the gimmick of the big secret catwalk to create a worldwide brand. As long as the British inner secret agent is popular, it will naturally also drive the big inner secret agent in Hong Kong. ”

The two understood that the boss meant to borrow the signboard of a well-known British designer, and then use the 'Big Secret Catwalk' to complete the worldwide layout of the Great Inner Secret Agent.

Chen Shiwen immediately asked: "How to calculate shares?" ”

Lin Zuhui said: "We can cooperate in five or five years, let Benjamin be the president, and we will participate in the management!" Ouchi secret agent, registered in the United Kingdom, sold only to Europe and the Americas. If we are not willing to cooperate, we have to do it, whether Europe and the United States accept our brand or not, we have to try. ”

In the final analysis, the Chinese still can't conquer the aesthetics of Europeans and Americans, so they simply cooperate to achieve Lin Zuhui's idea.

Of course, it is also possible to directly acquire a European and American underwear brand, but it is obviously still possible to fail.

After a little discussion, Lu Aijia is responsible for doing this, and whether it succeeds or not is an attempt. With the size of the LEIT Group today, it will have no impact if you fail.

And Lin Zuhui did ask someone to inquire, Benjamin just followed his mother to do things, and it was more fun to set up his own brand there.

Vivian Westwood was called the 'Queen Mother of the West' by mainland netizens in her previous life, and Lin Zuhui also saw her news, and also had an impact on her son Benjamin, and later established an underwear brand store.

Based on this, there is the possibility of cooperation.