Monday.

Chen Bin came to Lin Zuhui's office and reported: "Boss, there are many 'land exchange rights and interests' in the world that no one cares about, and the value is about more than 300 million, and I have arranged to take them all." ”

Lin Zuhui was slightly distracted, Sun Hung Kai, Henderson, Cheung Kong, are these companies so slow to respond?

In fact, he didn't know that the masterminds of these companies were not traversers, even if they were to copy the bottom, they would observe the situation before making a decision. For example, this 'Iraqi invasion of Kuwait', oil began to soar, which is fatal to Hong Kong, a non-oil-producing city, which will lead to a serious economic downturn, and the real estate industry may fall sharply. Therefore, these people will still wait and see, if crude oil starts to fall, they will naturally react and immediately enter the market to buy the bottom of the real estate.

Unlike Lin Zuhui, half a year before the peak of real estate, he asked the company to purchase a small amount of goods (buy land); After the crash, the company immediately let the company buy goods, and implemented the strategy of 'fast and accurate'.

It not only earns a large amount of land price difference for the company, but also wins a lot of competition space for the company in the future.

Because of the emergence of New Era Group, a real estate company that attaches great importance to land reserves, the land reserves of Sun Hung Kai, Henderson, and Cheung Kong are more than 20% less than in previous lives. Of course, they don't think so, they just think that New Era Group is a strong competitor.

"Well, it should be eaten all! In this way, the company will allocate another 1 billion Hong Kong dollars to you, and you should hurry up and purchase the goods! We all want land, old real estate, land exchange rights and interests, and agricultural land. Whenever we have the opportunity, we have to strengthen our land bank! ”

"Okay, I will arrange the purchase as soon as possible and complete the land reserve!"

Agricultural land can later be converted into residential land, so it can also be stored in large quantities.

The sooner you reserve, the more you earn per square foot in the future! The same is the sale of a square floor area, but also the same price for sale, some real estate companies can make a profit of 1,000 yuan per square foot, and some real estate companies can only make a profit of 600 yuan, which is the cost compression and efficiency application and other factors.

After Chen Bin left, Lin Zuhui calculated the finances of the New Era Group, and instantly spent another 1 billion cash flow, leaving only more than 3 billion in cash.

Recently, he also arranged short selling of crude oil futures, but it was all a 'small fight', with Hengjin Investment taking out 200 million and New Era Group taking out 100 million. At present, crude oil futures have risen to $39 per barrel, and there are not many short orders to buy, so invest a little less. What's more, he has decided not to invest heavily in highly leveraged financial products, but only to make small jokes.

The cash flow of more than 3 billion yuan of New Era Group is still very sufficient, and it is still recovering funds every month.

Therefore, Lin Zuhui decided to arrange for Chinese Estates to rebuild the original four buildings of Legu Real Estate, two of which have already bought the building next door, which can rebuild buildings with an area of more than 300,000 square feet; Two of them are not likely to be merged, and it is estimated that the floor area will be 18~200,000 square feet after reconstruction.

However, it is still very cost-effective, and the original floor area of 6 buildings (2 parallel buildings) was 550,000 square feet, but now it has nearly doubled to more than 1 million square feet.

The reconstruction of the four buildings, the construction cost is conservative at more than 1.5 billion, and the New Era Group is still under no pressure.

Once completed, the rent of office buildings in Xiangjiang will increase by several percent, and the cost may soon be recovered.

After some arrangements, Lin Zuhui will go abroad for inspection starting tomorrow.

In the second half of October, Lin Zuhui set off from Xiangjiang to inspect Switzerland and New York respectively, carefully inspected and instructed the family's second (Switzerland) and third (New York) headquarters, and recruited senior staff again, and harvested more than 20 talents to join.

The preparations for the family office have been improved again, and basically all the functions of the family office are available, and it can officially start operation on New Year's Day next year.

During this period, the family office assisted in the liquidation of crude oil futures and Nikkei futures index, and was ready to receive cash injections.

The 20 billion scale of funds is still very large in this era, and Lin Zuhui has also made reasonable distribution arrangements:

The New York headquarters is 10 billion, mainly responsible for investing in the entire American industry, with initial investment: United Health, Johnson & Johnson, Wal-Mart, Nestle, Procter & Gamble, Home Depot, Pfizer, Coca-Cola and other high-quality American stocks, and the establishment of a venture capital fund in Silicon Valley, as well as a 1 billion Hong Kong dollar 'free' investment fund (the investment department decides the direction by itself).

The Swiss headquarters is 5 billion, mainly investing in European industries, and initially investing: AstraZeneca, Shell, Rio Tinto, HSBC and other high-quality stocks in the London stock market. It has also set up a free investment fund of 1 billion yuan to invest in low- and medium-risk projects.

Heung Kong headquarters 5 billion, mainly investing in Asian industries, initial investment: blue chips in the Hong Kong stock market, and follow-up property investment.

In fact, it is not the real meaning of the three headquarters, Xiangjiang is the real headquarters, Switzerland, New York can only be regarded as a 'companion capital', all investment activities, will be subject to the audit, legal affairs, accounting of the Xiangjiang headquarters, in order to ensure the safety of funds.

As for the investment in high-quality stocks, they are super long-term holdings (no more than 2% of each holding, and diversified, offshore investment), enjoy regular dividends, and carry out some selling high and buying low activities in the future '08 financial crisis'.

The timing of Iraq's invasion of Kuwait led to a downturn in the U.S. economy in the third quarter and a decline in the stock market, which was a good time to buy U.S. stocks. Therefore, I started to invest in US and UK stocks in November.

It was the end of October when he returned to Xiangjiang, and Lin Zuhui was in time to attend 'Guo Desheng's funeral'.

Kwok Tak-sheng, the only self-made man among Hong Kong's four major families, died of a heart attack in late October. At Guo Desheng's funeral, Li Chaoren, Lee Shau-kee, Cheng Yu-tung, Huo Yindong, Shao Liushu, charter boat king and other business tycoons helped him to help his soul, and these people have already mastered half of Hong Kong's economic lifeline.

Of course, Lin Zuhui did not join, firstly, he did not have much friendship with the Guo family, and secondly, he was really young.

At the beginning of November, ATV's "The Legend of the New White Lady" was officially launched, which caused a huge response, no less than the scene of the launch of "Bao Qingtian" last year, and the ratings were as high as 49 points, setting a new record again.

You must know that now is not the era of wireless domination of the screen, when wireless monopolized the Xiangjiang TV industry, and the highest drama was only 49 points. And now "The Legend of the New White Lady" has equaled this record, which is obviously very legendary.

Of course, now ATV's ratings have surpassed wireless, ATV is 6, wireless is 4, which has changed the pattern of Xiangjiang TV.

This year, ATV's net profit in the first ten months has been as high as 250 million, which has amazed industry insiders. Of course, the main thing is that the copyright sells a lot, and the copyright income of "Millionaire" and "Bao Qingtian" is very considerable.

When Lin Zuhui walked into the ATV building, he felt that the people here were very busy, and he also felt that it was relatively crowded. ATV has a total of 2,800 employees and artists, and even though many departments have rented additional office buildings, it still looks crowded.

ATV's Tseung Kwan O headquarters will not be partially completed until the end of 1993, and it will probably be completed by mid-1994.

When he came to his office, the assistant quickly made tea for him.

At this time, ATV had acquired DreamWorks, Debao Cinemas (a combination of leased cinemas), and Debao Films, becoming a one-stop business company in the communication industry. Xiangjiang does not have as many rules as Hollywood, even if Lin Zuhui arranges the merger of ATV and Wanhui Media, it will not be blocked.

But there is one clause that the TV license cannot be under the name of a 'subsidiary', which means that ATV cannot become a subsidiary of another company. Because of this, Lin Zuhui can't build a media giant like 'News Corp.'.

After a while, Lin Zuhui came to the conference room under the reminder of the assistant.

More than 20 high-level executives stood up one after another and said hello.

After Lin Zuhui sat down, he motioned for everyone to sit down.

At the beginning of the meeting, Lin Zuhui said: "Report on the preparations for Asia Satellite TV!" ”

Asia TV's office is not located in the ATV building, but in a rented building on the broadcast channel, which also has subsidiaries such as YG Entertainment.

In addition to ATV's dramas and DreamWorks films, Asia Satellite TV also has a number of self-produced programs, almost all of which are entertainment programs, and its purpose is to promote Hong Kong's entertainment industry.

Shi Yaowei, director of Asia Satellite TV, immediately reported: "All aspects have been almost prepared, and now it has entered the commissioning stage. Next year's New Year's Day will definitely be perfectly broadcast! ”

Lin Zuhui asked Zhou Liang Shuyi again: "How is the preparation of the Chinese voice?" ”

"We have almost prepared, Malaysia, Thailand, Singapore, Indonesia, Japan, etc., all cities inhabited by Chinese, we have prepared audition offices. As soon as January, we will be able to officially audition at these places! ”

Lin Zuhui nodded and said: "This time, we spent a huge amount of money to hold "The Voice of Chinese", the first is to lay the signboard of the world's first 'reality talent show', and the second is to drive the user growth of Asia Satellite TV. So, be sure to do a good job of linkage between the two! ”

To put it bluntly, during the auditions in Southeast Asia and other places, Asia Satellite TV will also be promoted.

Asia Satellite TV takes the free model, so it relies on advertising fees to make profits, but if it has tens of millions of viewers, the advertising costs it generates are also very high.

Zhou Liang Shuyi added: "We have also commissioned the manufacturer to manufacture the satellite receiver, and we will sell it, and this work is also ready!" ”

The influence of satellite TV is undoubted, to be honest, Lin Zuhui is still worried about the satellite TV in Li Chaoren's hands, which is a full six TV channels.

In two years, Lin Zuhui will try to talk to him about the acquisition, so that he will not have to betray Murdoch as a foreigner!

With the enhancement of ATV's production capacity, it is completely possible to develop a satellite television network in the future, and its purpose is to serve the principle of 'rejuvenating Hong Kong with Hong Kong flow culture'.

During the meeting, Zhao Zhenqiang said: "The TV station on Taiwan Island wants to use Qiuguan to shoot dramas, but it seems that they are still looking for Zhao Yazhi, and they don't know what dramas to shoot!" ”

Lin Zuhui immediately said: "You go and fight for it, co-production or investment!" As soon as this made the two of them angry, someone came to rob them, and they had to take a kick in whatever they said! ”

Zhao Zhenqiang nodded and said, "Well, I'll try it!" ”

In fact, neither Zheng Shaoqiu nor Zhao Yazhi signed the 'deed of sale' contract, but only stipulated that Zheng Shaoqiu could not shoot TVB dramas. Of course, Zheng Shaoqiu's schedule is all arranged by ATV.