"If you're afraid of getting angry, drink Wang Laoji!" The commercials on ATV began to be broadcast. At the beginning of the video, a bottle of red can Wang Laoji fell into the water floating with ice cubes, and then played the side stove, barbecue, and party scenes, all drinking Wang Laoji. And the classic line "If you are afraid of getting angry, drink Wang Laoji" was read three times in the 15-second advertisement.

The food stalls and restaurants in Xiangjiang have been promoted by Wang Laoji's marketers, and they are sold first, and they can be refunded if they cannot be sold, and finally settled.

As a restaurateur, it is naturally okay to do this, it is profitable anyway, and you don't need to worry about pressing the goods. And Xishiduo convenience store and Yonghui supermarket also began to load, and for a while, Wang Laoji became 'hot'.

Wang Laoji's marketing is not only so simple, but also adopts the marketing plan of 'one more bottle', and specially sets up a special prize 'Golden Two Taels'.

Under the powerful offensive, Wang Laoji gained a firm foothold in the beverage market in one fell swoop. Of course, there's still a long way to go before you just stand your feet and become a best-selling beverage.

At the beginning of October.

At the official land auction, the auction of the 'Sha Tin Residential Land King' is underway, which can build 1 million square feet of buildings, and if calculated at the current market price of 2,800 yuan per square foot (the most expensive places in the New Territories are Sha Tin and Tsuen Wan), it can be sold for about 2.8 billion Hong Kong dollars.

Liang Zhenxun of the New Era Group has already won a piece of land in the auction of the first two official lands, and the price is quite reasonable. Therefore, Liang Zhenxun was in a good mood at this time.

"Huang Sheng, I'll leave it to you!"

Wong nodded and began to bid for the 'Sha Tin Residential Land King', but as the auction progressed, he fell into an incentive bid. Seeing that Wu Guangzhen of Longfeng International was an inevitable frame, and the price had been bid to 1.22 billion Hong Kong dollars, Huang Zhixiang hurriedly communicated with Liang Zhenxun.

"Do you want three partnerships? Let Longfeng 3 into one, and we will each 3 and a half into each! ”

Liang Zhenxun thought for a moment, and then said, "You have the final say!" He remembered what his boss had said and asked Huang Zhixiang to lead the project, so he said.

If it is wholly-owned by New Era Group, it will not be so troublesome at all.

However, because the land reserve of the New Era Group has soared to 28 million square feet, the group has not spent a lot of money to purchase land through various channels this year, so it is still necessary to be cautious in auctioning official land to avoid vicious competition.

Seeing this, Huang Zhixiang shouted a new offer of '1.23 billion', and at the same time used 'flying elephants to cross the river', only to see him bend forward in full view of everyone to negotiate with Wu Guangzhen in the vertical row.

"Wu Sheng, work together, we will give you the rights and interests of Sancheng!"

The audience was in an uproar! This is the first time an auction has done this!

Wu Guangzhen was also uncertain at this time, especially in the face of the combined consortium of the two major real estate developers of Sino and New Era.

"What about Liang Sheng's opinion?" Wu Guangzhen was embarrassed, but he also quietly turned around and said in a low voice.

Liang Zhenxun was stunned, and at this time, the auction will look at them, and the auctioneer is also blocking it in order to ask for a higher price.

Liang Zhenxun had to nod slightly.

If I let the boss know, I am afraid that I will not be able to form a group with Sino Real Estate if I say anything, which is too embarrassing.

"1.24 billion! I agree! Wu Guangzhen said in a low voice.

In the end, Huang Zhixiang shouted 1.25 billion, which can be regarded as the settlement of this farce.

Huang Zhixiang joked about this auction, and he even won the nickname of 'Flying General' from industry insiders. It is indeed a nickname, because the price that Huang Zhixiang called is indeed high, otherwise the auctioneer should have driven him away.

But after Lin Zuhui heard this anecdote in the office, he couldn't help laughing, fortunately he didn't go to the auction, otherwise he couldn't afford to lose that person.

"This time, we are also the largest real estate company, and it doesn't hurt to lose half of the equity. In the future, the auction will be held again! Lin Zuhui said to Liang Zhenxun with a smile.

"Well, although the price of land on official land is high, it is indeed very high-quality! The Hong Kong government always puts official land at the peak of real estate auctions, but it is just to be sold at a price. Leung was slightly dissatisfied with the Hong Kong government's approach.

The outside criticizes real estate developers, but they don't know that the Hong Kong government is the biggest profiteer, and real estate developers buy high-priced land, and naturally pass on the cost to the Hong Kong government.

Lin Zuhui said: "We have a large land bank, and we are optimistic about the real estate prospects of Hong Kong, so there is no upper limit. Of course, you can take a part of it from the official place every time, so as not to cause a short-term shortage of funds in the company and be targeted by everyone! ”

"Okay!"

At every official land auction, New Era Group can be the real estate developer with the biggest harvest, but it must not monopolize more than 30%, otherwise others will deliberately raise the price, and in the long run, New Era Group will also be short of funds.

Moreover, the main land acquisition of New Era Group is not the official land auction, but multiple channels, which are in full bloom.

The Furama Hotel is holding a celebration banquet - Lee Jung-hyun's album has sold more than 3 million copies in three months.

Very successful!

Among them, the sales of Hong Kong albums were 450,000 copies, 1.1 million copies on Taiwan Island, 800,000 copies in Japan, 250,000 copies in Singapore, and 400,000 copies in other regions.

This is real data!

However, the external claim exceeded 5 million.

How can it not be miserable, after all, it also needs gimmicks!

Although it is not as good as the Little Tigers, Lin Zuhui feels that it has been very successful, especially the Japanese market, which is the most satisfying for Lin Zuhui; You must know that in the previous life, South Korea's Lee Jung-hyun did not have a big fire in Japan, probably because Japan had Ayumi Hamasaki at that time.

Thinking of Ayumi Hamasaki, Lin Zuhui plans to dig her to Xiangjiang to develop in the future, and she has a chance, because she has been in the entertainment industry for many years and is not famous!

At the celebration banquet, all YG employees, as well as several senior executives of ATV, attended the banquet.

Naturally, Lim Cho-fai also participated, and he himself attached great importance to YG Entertainment, which was one of the first and most important parts of his 'Hong Kong Stream Culture'. Of course, he was just here for a meal and would not give any speeches on stage.

The job of giving a speech was naturally handed over to Zhou Liang Shuyi and Yu Xiaoming.

After that, Lee Jung-hyun gave a speech, and between words, he thanked the company and the boss for their support many times.

In fact, Li Zhenxian can't get much money, 3 million records, the profit should be 20 million, and the little girl can only get 1 and a half, about 3 million. For almost all commercial activities, artists can only take a 15% (profit) for the first five years, and then enjoy a basic salary.

The reason is simple, the company has invested too much in staff, arrangers, lyrics, choreography, etc. In the previous life, SM Company only gave 5% to artists in Korea (only in China, but overseas), and the slave contract was as long as 13 years.

YG Entertainment is also in the exploratory stage when it comes to artist salaries! But with only a six-year contract period, Lin Zuhui definitely treats them preferentially.

Some combinations, the company may not have been popular for six years!

As for Lee Jung-hyun being able to make so much money just after his debut, in fact, this is a phenomenon, and it will be difficult to have this phenomenon in the future. After all, this is the first crab eater of a genre.

And another debut combination. The T group, in addition to being very popular in Japan, can only be regarded as relatively popular in Taiwan Island and Xiangjiang; Two months after his debut, the album only had about 1.5 million copies in total.

The little girl is only 19 years old this year, and when she came to Lin Zuhui to toast, she was very excited.

Lin Zuhui said with a smile: "The time to play the album is almost over, although there is time to rest, but I hope you don't be proud, you should take advantage of the time to practice more dance, practice more songs, your popularity is a phenomenon, if you want to be popular for a long time, the basic skills must be solid, and strive to release another high-quality record next year." ”

"Thank you boss for your advice, I will definitely work hard!"

Lin Zuhui nodded and said, "Go ahead and exchange ideas with the juniors!" ”

For Li Zhenxian, Lin Zuhui's plan is to release a second album next year, and strive to become popular again, so that he can develop three stars who make TV series, singing, and movies in the future. Of course, holding concerts, running announcements, and advertising endorsements are all powerful tools to make money for the company.

YG can't produce three teams and individuals like him every year, so it's all about making a lot of money by relying on the most popular ones. A group of behind-the-scenes and trainees are waiting for everyone's salary, and the company also has to make a lot of money for shareholders, after all, it has invested a lot of money in the early stage.

Lin Zuhui turned his head and said to a table of executives: "Gangliu culture has made a good start now, and the company must further study and carry forward, but don't let me stand still, it is not okay to live on my creativity." For example, in record music, we boldly cooperate with American record companies, learn from them, learn from their experience, and change from winning to being truly powerful! ”

Everyone listened carefully, and when they thought about it, YG Entertainment had the initiative to take the credit for the boss's ideas. Therefore, there is indeed a long way to go in order to truly improve the 'Hong Kong culture'.

Yu Xiaoming immediately said: "Boss's words, I must take it to heart!" Recently, the company's strength has been increasing day by day, and the company's arrangers and choreographers have introduced resources from Japan, Europe and the United States."

Lin Zuhui nodded and said with satisfaction: "Okay, when the time is right in the future, I will spin off YG Entertainment and go public, and at that time, let this company operate independently, which can be regarded as a proof of the company's strength!" ”

In fact, YG Entertainment has been operating independently since its establishment, and ATV's top management rarely interferes, knowing that it is the boss's testing ground, and who dares to point fingers.

When Lin Zuhui was talking with the executives, some trainees also discussed.

"I'm so envious, Li Zhenxian's predecessors and. Seniors, I don't know if I'll be able to make my debut next year! ”

"I heard that next year, the company will prepare three groups to debut, and the best will be admitted!"

"Really, I don't know how many people there are, but the debut ratio is not large!"

"If you can't choose, you have no choice, you can only continue to be a trainee, otherwise you can only quit!"

"I can't quit, I have to make my debut, I heard that the company has recently encouraged trainees to learn choreography and arrangement!"

"It depends on talent! Hey, the competitive pressure is high, I have to work harder! ”

Suddenly, there are two successful examples, but in fact, YG Entertainment's recent trainees have been training hard as if they were being beaten with chicken blood.