Yonghui Supermarket and Xishiduo Convenience Store began to publicize it on TV and newspapers: the two retail companies grandly launched the 'Free Shopping Day', where during the period of December 28, 1991 ~ January 8, 1992, customers spent more than 118 Hong Kong dollars in Yonghui Supermarket and Xishiduo convenience stores, they could leave receipts and participate in the lottery after 15 days, the chance of winning was 1 in 30, and the lucky ones could enjoy a free shopping day......

For a while, the citizens of Xiangjiang have sharpened their knives and are ready to go shopping when the time comes!

Hong Kong people are good at gambling, but it's not a joke!

Hengchang Building.

Lin Zuhui is negotiating with President Yuan Tianfan and Times Retail President Chen Jiasheng.

"Today, we have 72 stores in Yonghui Supermarket and 122 stores in Xishiduo Convenience Store, making it the third largest retail group in Heungjiang, after Watsons (PARKnSHOP) and Dairy Farm International (Wellcome, 7-Eleven). Therefore, taking advantage of this large-scale promotional event, we want to establish the third position in Hong Kong's retail industry in one fell swoop. ”

"Of course, because the retail market in Hong Kong is very saturated, the two retail brands are almost at this size. In the future, we will mainly improve the supply chain, strengthen management, and improve services. At the same time, we have to expand overseas tentatively. ”

He did not mention the mainland's retail market, because it was almost after China's accession to the WTO that the mainland began to gradually open up its retail market.

Throughout the 90s, it was only tentatively opening up a little bit of the retail market, such as designated cities, which had to be joint ventures, and so on. Of course, this kind of cooperation cannot be missed, and the sooner you enter the mainland market, the more advantageous it will be in the future.

Chen Jiasheng nodded, and said seriously: "In the past two years, the retail industry has incurred a lot of losses due to rapid expansion, and it is time to explore the profit model!" ”

Originally, Times Retail was already profitable, but it was suppressed by Watsons. Lin Zuhui put his heart on the side and desperately expanded the store, so that no supplier would dare to card the neck of Times Retail.

Lin Zuhui said: "Although it is true that we have lost more than 300 million yuan in the past two years, we should not forget that our expansion at the trough of the real estate trough saved too much rent and took the opportunity to buy a lot of high-quality stores. In this way, we are actually expanding at the best time. Therefore, an investment of only 300 million yuan can get rid of the suppression of the two retail groups, which is very worthwhile. ”

In addition to these strategies, Yonghui Supermarket focuses on fresh food and adopts the 'countryside surrounding the city' to open stores in new towns and then in the prosperous areas of Hong Kong and Kowloon...... These measures are also quite correct.

In addition, the supply chain system that has spent a lot of money to build has suddenly strengthened the comprehensive strength of Times Retail.

It can be said that the vision of a traverser, coupled with a group of capable players, is definitely an advantage.

This time the Times Retail Masterpiece is also a revenge event, which was suppressed by Watsons back then, and now it is about to announce that Times Retail is coming back.

After discussing retail matters, Chan left Lam's office to oversee the 'Free Shopping Day'.

Then, Lin Zuhui said to Yuan Tianfan: "How is Jinmailang's progress? ”

Yuan Tianfan immediately said: "The management team and technical team have been recruited, and a production line has been purchased in Japan, which will be assembled in Xiangjiang next month." ”

Lin Zuhui plans to carry out R&D and production in Heung Kong first, and as for the mainland, he will naturally invest next year.

Xiangjiang's instant noodles are monopolized by two brands, one is Japan's 'Nissin' and the other is the local 'doll noodles', especially Nissin ramen, which occupies almost half of the country, and is worthy of being the ancestor of instant noodles.

Therefore, Lin Zuhui plans to use 'Tang Daren' to deal with 'Nissin'.

As for the mainland, it is natural to use 'Jinmailang' to compete with 'Master Kong' for 'unification'.

Lin Zuhui nodded and said, "If you ask the management to go to Master Kong on Taiwan Island and conduct a unified business exploration, I want to know their production line model." After learning the news, we quickly placed an order with Japan, and in the first half of next year, we will go to the mainland to invest in a large-scale food factory. ”

Yuan Tianfan always feels that his boss is full of confidence in everything he does, which makes people very strange, is he really omnipotent?

The executives of the group department seem to be his apprentices, and they worship the five bodies he admires.

Although he also thinks that Lin Zuhui is a business wizard, he doesn't know that he is an all-rounder.

"Okay! I'll arrange it! ”

........

With Times Retail's big promotions, this made Watsons feel the pressure. However, they were in a hurry, and it was impossible to fight back.

First of all, they have lost the opportunity, and joining the promotion immediately will greatly reduce the event, and the time may not be in time;

Secondly, the 'Free Shopping Day' event was so well planned that it was impossible to beat for a while;

Finally, in the past two years, Times Retail has made it clear that it has to grow even if it loses money, but in the eyes of industry insiders, Times Retail should have lost more than 500 million, but other people's businesses are really good, and there are definitely not many losses. And the losses are basically because of the investment in opening stores, and only the sales are profitable.

In the conference room of Hutchison Whampoa.

Mr. Lee was also in a meeting with executives to discuss the matter.

For them, Lin Zuhui is an extremely dangerous character, and there is a magic weapon of 'surprising success' in any business, which is difficult to defeat. In the past two years, everyone clearly feels that the rise of Lin Zuhui has borne the brunt of Cheung Kong, and various industries have been affected.

"Do we have good event planning that we can stagger the publicity?" Li Chaoren asked.

For a while, everyone felt very struggling, and the 'Free Shopping Day' event was really good. Although everyone knows that there is a limit to how much free it can be, it is very tempting.

Seeing that everyone was silent, Li Chaoren said angrily: "Since other people's activities are so good, haven't you thought about how to deal with it before the meeting?" ”

A senior staff member said: "I have thought about it, that is, price reduction, Times Retail has lost hundreds of millions, if it continues to lose money, it will definitely be difficult!" ”

This trick was not played in 1984, but the opponent at that time was Wellcome. The price reduction campaign lasted for half a year, and the business and political circles recognized and criticized the two companies in the media. Because of the competition between the two powers, it is the small and medium-sized supermarket group that dies. In the end, Wellcome and Parknshop will have a monopoly operation, and the price will not be their final say.

Under the strong public opinion, the two supermarkets finally withdrew their troops and extinguished the flames of war.

Li Chaoren immediately said: "This method doesn't work, Lin Zuhui is not afraid of losing money, he is relatively young!" Moreover, it will attract criticism from all walks of life! ”

Everyone couldn't help but slander, their boss complained deeply about Lin Zuhui, how many people in Xiangjiang dared to say that Lin Zuhui was young and impulsive?

Next, everyone offered suggestions, but in the end, there was no better plan.

However, Li Chaoren still plans to do a wave of activities a year ago, and he can't do it at all.

........

The last day of December.

In the office of the New Era Group, Lin Zuhui called Liang Zhenxun and said: "I don't know if the USD/JPY will fall below 125 points today, if it can fall below, it will be cleared below 125 points!" In this way, you can make a profit of almost 500 million! Coupled with our 380 million profit on the futures index, this year's non-recurring profit is also 880 million! ”

Liang Zhenxun immediately smiled and said: "This is already a lot, which company in Xiangjiang has such a good profit." Moreover, we may be the most profitable company in Hong Kong this year, and HSBC may not be able to surpass us! ”

HSBC, which is listed in Hong Kong, is only a part of the assets of the HSBC Group, HSBC, which is the main business of HSBC.

Otherwise, with the huge asset value of HSBC Group's trillions of assets, the profit is only a few billion, which is really bad!

Lin Zuhui said: "HSBC's profit regressed last year, and it will naturally not rise this year, but HSBC should be very strong in the later stage!" ”

Liang Zhenxun nodded, he very much agreed with the boss's opinion.

This year, the net profit of New Era Group should be more than 7 billion, which is very exaggerated! Even if you subtract the 880 million non-recurring profit, it is very impressive.

Cheung Kong plus Hutchison Whampoa, it is estimated that there is only 6 billion.

The profit scale of Cheung Kong and New Era Real Estate and hotels is comparable, and the profit of Hengchang Holdings and Chinese Real Estate should be similar to that of Hutchison Whampoa, and the two are at the same level.

After Liang Zhenxun left, Lin Zuhui thought about it.

Next year, New Era Group will no longer be involved in the Xiangjiang stock market, and will leave the opportunity to Hengjin Investment, after all, he also needs funds personally.

Then, next year's New Era Group, in addition to still based in Hong Kong, is to enter the mainland and buy the bottom of the United States commercial real estate.

.......

Hengjin Investment.

Lin Zuhui recalled George and Bruce in advance and arranged for the liquidation of foreign exchange.

In fact, he would like to wait until USD/JPY is at 122 points before closing his position. However, he is about to pay a sum of 2.5 billion yuan to the Hong Kong government and take the overseas trust bank in the hands of the Hong Kong government.

"I'm going to cash out gradually below the USD/JPY 125 points, you guys arrange it. But I want to tell you that my company has been cashing out recently, about 900 million, so I hope you don't try too much. Even if there is a rebound of more than 125 points when cashing out, we should not panic, and we should not continue, but continue to wait for the opportunity. ”

In the end, Lin Zuhui is not sure whether the USD/JPY will continue to fall, after all, he knows that the lowest in 1992 is 120 points, but he does not know exactly when.

Moreover, according to the reopening of the mainland and the easing of Sino-US relations, is it not that the dollar will also appreciate and the yen will depreciate? That is, it is quite possible that in February USD/JPY points will rise in the short term, or even return above 130 points again. But in the end, it will fall again.

Therefore, Lin Zuhui calls Liang Zhenxun or George, that is, he must cash out below 125 points. If there is no opportunity, he personally has a way to raise 1.5 billion in cash (1 billion is deposited in the National Commercial Bank).

No matter how bad it is, he can withdraw the money from the family office at any time, after all, he is the founder and has absolute rights.

George has long known the style of the boss, that is, to frame the psychological price first, maintain a good attitude, and wait for the opportunity. Of course, although this method is very good, it must be able to analyze the general situation accurately.

Normal investors are almost always 'improvised'!

"Okay, I understand what the boss means!"

"Take it, you can arrange it!"

According to the current situation, the 1.5 billion Hong Kong dollars of foreign exchange invested by Hengjin has made a profit of 3.3 billion, and 4.8 billion can be withdrawn, of course, it may be more.

And once the USD/JPY point rises above 130 points again in February, Lin will continue to sell short. This kind of repeated cutting of meat on foreign exchange, he has already been familiar with it, and he has harvested a lot of wealth.

After George left, Lin Zuhui said to Bruce: "How is the income of the family office this year, has it been counted a little?" ”

His largest cash is 20 billion, but he is put into the family office, so he is naturally very concerned!

Bruce looked admiring and reported seriously:

"The timing of the boss's choice to invest in U.S. stocks is very good, when it was just the oil crisis, which affected the U.S. economy and the stock market fell, which is considered to be the bottom of the accurate, this year's U.S. stock market rose sharply, so the U.S. 10 billion investment, full profit of 3.1 billion Hong Kong dollars, annual return of 28% (October 1990 began to buy)."

"The performance of Europe is slightly worse, with an investment of 5 billion, a return of only 19%, and a profit of 1 billion Hong Kong dollars."

"Asia is the best performer, with an investment of 5 billion, a full profit of 2.2 billion, and a return of more than 40%."

Lin Zuhui nodded, Asia's return is good, that is because the Hang Seng Index has risen by 4% this year.

"Well, next year, the investment of the family office will basically remain the same, and the stocks I invest in are all long-term holdings."

"Okay!"

Of course, the family office investment department also has flexible investment funds, although the proportion is small, but it is enough for the investment staff of the family office to invest.

After the work of the two was arranged, Lin Zuhui called Wu Guoming, the Asian head of Hengjin Investment. Although George is the president, he is primarily responsible for the Americas and is the most important investment region. As for Europe, Hengjin Investment no longer has personnel there.

"Prepare to buy the Hang Seng Index in May now, buy 10,000 contracts, and complete it in 10 trading days!"

Since it has been changed, it is certain that the Hang Seng Index will skyrocket at the end of January, so buying the futures index is a steady profit.

Wu Guoming said: "Okay! However, there is more than 600 million cash on the account, and if you buy a large number of futures contracts...... he knows that Lin Zuhui has to pay a large amount of money, so he reminded.

Lin Zuhui said: "I have arranged the funds, don't worry!" ”

"yes, I see!"

The market value of the Xiangjiang stock market is already more than 1 trillion yuan, but in Lin Zuhui's eyes, he still can't accommodate him, so stock investment is the family office investing in the blue chips of Xiangjiang. It is also impossible to invest in additional stocks.

And the futures refer to the occasional play, and make hundreds of millions of dollars at a time!

It is estimated that after this wave (foreign exchange funds are withdrawn), Lin Zuhui really can't find a place to make quick money, and even U.S. stocks are almost invested.

At that time, Lin Zuhui plans to go to Silicon Valley to set up a 'venture capital', and the rest are ready to invest in industry.