Monday, June 29.

In the office of the New Era Group, Lin Zuhui is working relaxedly.

I had returned to Xiangjiang last Friday and put myself into work, quickly dealing with urgent projects, and soon became relaxed.

New Era Group assumes that it pays a 'down payment' of 5 billion yuan to invest in Manhattan office buildings, which will instantly break the company's cash flow defense, and it has already injected 3 billion yuan to go to the mainland, and spent 3 billion yuan on the Miramar Hotel, and 11 billion yuan is lost all of a sudden.

There is no need to think about investing money in U.S. stocks, after all, it can be cashed out at any time, and it is a stable and high-return profit every year, without considering loss at all.

At present, counting General Dynamics, which has just invested $100 million, New Era Group has invested $450 million in U.S. stocks, and the return rate this year should not be less than 25%, which is definitely a big profit.

The problem now is that if the Manhattan office investment is successful, even if the New Era Group does not invest in large projects in the second half of the year, and only purchases a certain amount of land bank, it is estimated that the cash flow by the end of the year will be about 4 billion Hong Kong dollars.

Not only is the cash flow of the New Era Group insecure, but Lin Zuhui's personal cash flow is only 1.5 billion, which is simply 'terrifying'.

The investment that can make a lot of money is next year, and this year is not expected.

After a while, Liang Zhenxun, who only returned to Hong Kong on the weekend, walked in.

"Boss, General Dynamics shares are being purchased and are expected to be completed this week."

"Well, just buy normally, we are a normal investment, as long as it doesn't cause the stock to fluctuate violently."

"Okay"

Then, Liang Zhenxun said with a little worry: "Boss, if the investment in Manhattan is reached, plus the recent payment for the purchase of property in Kwun Tong (less than 800 million) and the property payment in the hands of Wanhui Media (1.6 billion), I am afraid that there will be very little money in the account!" The boss said that it is necessary to ensure sufficient cash flow, so he reminded him.

Lin Zuhui suddenly thought about it, and the investment was really good, and it flashed to his waist.

Moreover, due to the rise in the prices of shopping malls, office buildings, and luxury properties outside, many real estate developers have begun to prepare to sell their rental properties, and then take the money to invest; After all, the return of rental properties is slow, and the development of properties makes money quickly.

He is keen on these properties, even if he doesn't hold them for a long time, he will make a lot of money by selling them before he sells them for a long time!

"Wanhui Media's rental collection properties will stop trading first, so that they can continue to hold ...... As for the company's funds, this arrangement should be quite sufficient. But rest assured, once the investment in Manhattan is completed, I will also arrange for the issuance of 'zero-coupon bonds' to ensure that the funds are sufficient." ”

"Okay, boss!"

Liang Zhenxun is the chief financial officer, but the general direction of the company's finances is controlled by the boss, and the boss decides when to raise funds and issue bonds, and he only needs to take care of the finances for the boss.

After Liang Zhenxun left, Lin Zuhui thought about it, and estimated that the recent rental property transactions were strong, and there should be shopping malls and luxury houses (whole buildings) for sale in the market.

Is your own Hengjin Real Estate considering mortgaging part of the property loan, and then ready to sell at any time?

You should take out a loan of 2 billion, even if you don't buy rent-collecting properties, you will have to invest in gold futures at the end of the year, so prepare first.

........

July Yin began.

Asia Television began to broadcast "Tan Yunxian" (adapted from the previous life Dae Jang Jin), which attracted the attention of the citizens for a while.

Just on the previous publicity, everyone has been attracted. Because "Tan Yunxian" is marked as a "Hong Kong Stream" TV series, due to the previous few wonderful Hong Kong Stream dramas, the Xiangjiang teachers have already decided to watch "Tan Yunxian", and everyone even prepared more tissues at home (ATV has such public opinion).

Since the beginning of this year, the citizens of Hong Kong have been keen on ATV's Hong Kong dramas, so much so that TVB's ratings are now only 30%. The situation back then has been reversed, and it has to be said that it is a reincarnation.

"Tan Yunxian" was filmed in the mainland, but it was filmed in Tongli, Jiangsu Province, because "Joking about Qianlong" was filmed in Tongli (the first filming in Hong Kong, Macao and Taiwan in the mainland), which immediately attracted TV stations from Singapore and Taiwan to rush to Tongli to shoot costume dramas.

The Tongli Film and Television Base (not yet a film and television base) has also become one of the eight major film and television bases in the mainland in later generations.

The protagonist of "Tan Yunxian", Lin Zuhui handpicked Li Ruotong, and planned to let her shoot Hong Kong stream dramas in the future, giving up playing Xiaolongnu and Wang Yuyan.

Lin Zuhui's idea is very simple, the Jin Yong drama filmed by ATV may not have the classics of the previous life, and it may not be affected without Li Ruotong. Jin Yong's dramas have the most influence on Hong Kong, Macao, Taiwan, and the mainland, but Hong Kong dramas can not only be sold to Chinese areas, but also to Japan, Southeast Asian countries, and even South Korea to buy ATV's Hong Kong dramas, that's the case.

And "Tan Yunxian" is different, this is a masterpiece of costume dramas in Hong Kong (although it is a costume drama, the characters have modern character). Lin Zuhui divided the Hong Kong stream dramas into: comedy, tragedy, costume drama, and in the future, it can also be extended chaebol dramas (inheritors), love science fiction dramas..... Take the path of the stick, so that the stick has no way to go.

As soon as "Tan Yunxian" was launched, the citizens were immediately attracted to it, with gorgeous costumes and makeup, and distinctive characters...... This is a little different from the costume dramas that everyone knows, but it does make people want to watch it more.

For a time, the praise was overwhelming, and the ratings greatly exceeded the trend of "Bao Qingtian".

.......

Central, Hutchison Building, Dragon TV.

Li Zekai's office has a television curtain wall, which is composed of 24 television sets, and he watches several "friend station" programs and his own satellite TV station at the same time. He was able to capture inspiration in time and spot the mistakes of satellite TV.

In terms of ratings, Dragon TV is not even as good as TVB in Hong Kong, mainly because Dragon TV and cable TV compete with each other, resulting in Dragon TV only recently obtaining permission from the Hong Kong government: it was not until October 1993 (more than a year later) that Dragon TV was able to broadcast Cantonese programs; Channels still can't be charged, but they can be charged through programs (similar to selling to cable TV stations).

Of course, the biggest impact is the 'silent blow' - Asia TV also has satellite TV stations, although there is only one channel, but with the advantages of ATV's production programs, Asia Satellite TV is loved throughout Asia, and the number of viewers exceeds the total number of Dragon TV's five channels.

Li Zekai gave full play to his father's trick of "making money with other people's money". He bought films from internationally renowned radio and television companies such as BBC and MTV, and sold them for a small amount of cash and a share of satellite TV profits (proportional dividends); He buys shows for Starplus' entertainment line, as cheap as possible, such as "Santa Barbara", which has been rerun many times, and "Hill Street Blues", an American daytime soap opera. For outdated popular dramas, he also selectively buys in large quantities. The results of the broadcast were well received by the audience.

Therefore, the number of viewers of Dragon TV has also risen, after all, it is five channels, and the advantages are outstanding.

"We will definitely be able to surpass the number of viewers of Asia Satellite TV this year!" Li Zekai's eyes were full of unruliness, and he said very unconvinced.

There are two sons of the Li family, one learns from Li Superman to do things in a muffled voice, and the other does things in a high-profile manner.

"Harbor Stream? I don't believe that there are American dramas and shows that are popular in Asia? Li Zekai said firmly.

Although he knew that the Hong Kong culture had set off a great trend in Hong Kong and even Asia; However, he still firmly believes that the audience loves European and American programs more.

........

Asia Satellite TV Headquarters.

Although Asia Satellite TV and Asia Television are both listed companies, they are relatively independent and operate as subsidiaries of Asia Television. The two TV stations also have different business premises, of course, because ATV's headquarters is too small.

Lin Zuhui, accompanied by Zhou Liang Shuyi, Zhao Zhenqiang, Shi Nansheng and other executives, came to Asia Satellite TV for inspection.

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"I heard that Dragon TV's audience has a tendency to catch up with us?" Lin Zuhui asked casually.

Zhou Liang Shuyi immediately said: "Their recent audience has indeed risen very quickly, but we are still far from catching up." At present, the audience of our Asia Satellite TV has exceeded 30 million, and Dragon TV has only 20 million people. They're growing at about the same rate as we were in the first year, mainly because they have five channels and they cover a much larger area in Asia......"

Lin Zuhui said: "There is also merit in the promotion of their programs, right? ”

Zhao Zhenqiang hurriedly said: "There is always some market for American dramas, but our shows are definitely more popular." In order to save money, Dragon TV adopted the mode of repeated broadcast several times, and the program previews and advertisements were repeatedly made, so that it attracted a lot of viewers...... Of course, as soon as we started broadcasting, we also broadcast the 'program preview' several times a day. ”

Lin Zuhui asked again: "Hong Kong stream programs are more popular?" Or is the original show more popular? ”

"Port Stream"

Everyone said at the same time.

Lin Zuhui nodded, knowing in his heart that if one of his channels could be equal to the number of viewers of Dragon TV's five channels, it would be a great success in itself.

In the first half of next year, Lin Zuhui will release the news that Asia Satellite TV will set up a satellite TV network, which will be a nightmare for the Li family.

He will definitely set up a satellite TV network, after all, ATV's ability to produce dramas and programs is too strong, and there are so many of them, not forming a satellite TV network is a waste of resources; Although, Lam's original intention was to sell the copyright and promote the 'Hong Kong Stream Culture'.

Back at the ATV headquarters next door, Lin Zuhui convened a meeting with several high-level executives.

Lin Zuhui first said: "At present, "Chinese Idol" is at the last moment of the audition, and YG Entertainment has also begun to select trainees in the world, although these two projects have a huge investment, they can not only reap high copyright fees, but also drive the ratings and audience number of our TV station, which is very worthy of investment." ”

Zhou Liang Shuyi said: "Where "Chinese Idol" is auditioned, we will carry out the promotion of Asia Satellite TV, which saves publicity costs and greatly improves the publicity effect. ”

Lin Zuhui nodded, the ratings of Asia Satellite TV have this factor, as early as when Asia Satellite TV was launched, "The Voice of the Chinese" cooperated.

Then, he continued: "After the start of "Chinese Idol", we should prepare a new program, and the theme of this program is also the suggestion I heard from a friend, and you should prepare the team to study it carefully. After speaking, Lin Zuhui paused.

Everyone prepared paper and pens to start recording, and as for the boss's friend's suggestion, everyone selectively filtered, and it was thought by the boss.

After all, the boss's friend is too versatile!

Lin Zuhui continued: "This show is also a talent show type, and the show is called "Got Talent". But its selection is no longer limited to idols, but strange people. The world is so big that there are no surprises...... Maybe we can choose a 50-year-old aunt who sings loudly and pleasantly; Maybe we can choose a master dancer or acrobatic master...... In short, it's a show for talents...... When a participant performs, if one of the three judges does not want to watch any longer, he will press the buzzer and turn on the "X" light, as long as all three judges turn on the light, the participant will be eliminated and must stop the performance immediately....."

After Lin Zuhui finished speaking, everyone couldn't help but show admiration, this was a friend's suggestion, and almost the entire program outline had been planned.

In fact, this show is almost the same as the "Chinese Idol" model, but there are still differences, and there is still hope for selling the copyright.

In the end, Lin Zuhui said: "This show will be broadcast next year, you should prepare well!" ”

"Yes, boss!"

Lin Zuhui contributes one program a year, but ATV itself also produces a lot of excellent programs, but it is difficult to reach the height of the program proposed by Lin Zuhui.

Although the programs and dramas contributed by Lin Zuhui are the mainstay of ATV, they have not restricted the growth of ATV's team, but have driven the creative level of the entire ATV, and more programs have emerged.

.......

The ratings of the ATV drama "Tan Yunxian" soon surpassed that of "Bao Qingtian", and Hong Kong once again set off the superb 'Hong Kong stream culture'. TVB has finally realized that if it does not follow the style of Asia Television, there is only a dead end.

It does not mean that the original stars, dramas, programs, etc. are abandoned, but a new 'Hong Kong culture' needs to be developed, and there is no impact between the two. ATV itself still maintains the original style, but it has added 'Hong Kong culture'.

And what is squeezed out by Hong Kong culture must be the worst program. When the time is ripe, the proportion of port culture is naturally increasing.

In view of the success of TVB's men's group, Uncle Shao Liushu immediately began to prepare for the Hong Kong stream drama, and wrote the screenplay in the style of "Blue Life and Death Love" and "Stairway to Heaven".

He said to Fang Yihua: "Go to ATV to dig up Hong Kong stream screenwriters, and strive for us to shoot one or two Hong Kong stream dramas this year!" ”

Fang Yihua also felt that it was not a way to go on like this for a long time, and the ratings of TVB were only three percent, which made many shareholders very dissatisfied.

Everyone proposed that TVB should learn from Asia Television.

Fang Yihua said: "Hmm.... However, I am afraid that the optical point is not enough, or we will also carry out a full range of 'Hong Kong stream culture' development for TVB, and everyone will also hold the TV license. In the future, it is not yet known who will win and who will lose! ”

Uncle Shao had to admit that Lin Zuhui had the ability to change the pattern of Xiangjiang, and even other people's eyes were staring overseas. It can be seen from YG Entertainment Company alone that three of the five groups that have debuted under it often develop overseas, and they are obviously aiming for the layout of Asia.

"Life-wide learning is possible, but it must retain the essence of the original. You see, Asia Television has kept most of the original programs, so you must not be impatient. ”

"yes, I see!"

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