Monday, 4 January 1993.

On the first working day after New Year's Day, Lin Zuhui moved into the office on the 78th floor of 'Central Plaza'.

This office is very large, about 1,200 square feet, which is an 'astronomical' amount for the people of Xiangjiang, and it is extremely luxurious.

A thousand-foot residence, that's called a mansion!

The reason why a mansion is called a mansion is mainly because of the importance of its environment.

This is also why few people in Xiangjiang go to settle in the mainland, the citizens of Modu are reluctant to sell their houses to live in second-tier cities, and the residents of second-tier cities are even more reluctant to sell their houses to live in the countryside.

Lin Zuhui looked at the new environment in his office, which was very simple and tidy, and there were not too many furnishings to affect the vision.

That's the effect he wants!

The entire outer wall is made of glass curtain wall, standing on the side, the whole Victoria Harbour and Kowloon are in sight, quite a feeling of dominating the world.

The mood is quite comfortable!

Hong Kong's Central Plaza is one of the top 10 most famous buildings in Asia and the tallest building in Hong Kong.

After a while, Chen Bin, president of New Era Group, came to his office.

"What else does the boss need?"

Lin Zuhui waved his hand and said, "You don't need to add anything, it's good to be simple." ”

Chen Bin nodded, he just asked politely, after all, even if he added anything, Li Ke would serve the boss.

"Boss, the Hong Kong Real Estate Developers Association has planned to send a representative to meet with Financial Secretary McGaulle to reflect the concerns and demands of our real estate developers."

In the second half of last year, the mid-to-low-end residential market in Hong Kong was relatively flat, and prices were also lowered a little, the biggest reason was that the Hong Kong government cracked down on the property market, and 70% of mortgages were like a curse.

This makes a group of real estate developers very unhappy, in the past, it was only the market to determine the price trend, but now it has become the Hong Kong government to crack down on the property market, which makes everyone very worried about the follow-up real estate trend.

Therefore, the real estate developers are once again 'colluding' together, intending to challenge the Hong Kong government.

Lin Zuhui said: "I also received their invitation, probably to discuss the matter of self-mortgage, the Hong Kong government is forcing everyone to be anxious!" ”

Chen Bin naturally stood firmly on the side of real estate developers and said: "The financial companies under the major real estate companies all have the strength to mortgage themselves. And once our financial companies exert their strength, those small and medium-sized banks will immediately be frightened and will follow suit. ”

Lin Zuhui said with a smile: "Having said that, one day things will be full of turmoil in the city, and under the pressure of public opinion, real estate developers will still have to soften." ”

Seeing that Lin Zuhui was not worried at all, Chen Bin also understood what the boss meant, that is, the New Era Group would not take the lead.

"If housing prices rise again, it will be difficult to fall back, unless the external environment leads to the Hong Kong government's suppression, which can only slow down the rise of real estate."

Lin Zuhui was noncommittal, he actually knew that from the second half of 1994 to the first half of 1995, real estate still fell by two percent. However, if it rises too hard in the early stage, it can be ignored.

"By the way, real estate will definitely rise again this year, so I hope you restrain the company, agents and speculators not to make too much noise, and must reduce the proportion of internal sales, I don't want to be in the limelight. If an employee buys a house, he can only buy a house for his immediate family members, and the rest are not allowed. ”

Chen Bin nodded and said, "Okay, I must communicate with Director Chen!" ”

"Well, now they say that I am the largest real estate developer in Xiangjiang, and I am also under a lot of pressure. To be honest, I haven't made any money from New Era Group, but I have posted it every year. ”

Chen Bin sighed in his heart, the boss's meaning is very clear, that is, the New Era Group is not all his wealth, and he doesn't want to affect his reputation too much in order to make money.

"Okay. By the way, the Hong Kong government may auction the 'Diamond Mountain King' in February. ”

Which area of Xiangjiang is there no land, everyone is a door, as soon as he talks about the king of Diamond Mountain, Lin Zuhui already knows where it is.

The site is located at the foot of Diamond Hill, near the mouth of the tunnel from Kowloon to Sha Tin in the New Territories, formerly known as Plaza Hollywood.

Lin Zuhui said: "We are bound to get this land. After all, if you don't vote now, the price of the Hong Kong government's official land auction in the second half of the year will be higher! ”

Chen Bin knows that his boss likes to collect rental properties, so he said: "This piece of land can build 1.2 million square feet of residential buildings and about 700,000 yuan of shopping centers, which is indeed very worth the investment." ”

"Then get ready!"

"Okay"

After Chen Bin left, Lin Zuhui couldn't help but think about it, the Hong Kong government auctioned the land king in February, which caught him off guard. Of course, the capital of the New Era Group is as high as 7 billion, and the Diamond Mountain King is more than 3 billion at most, which is completely sufficient.

It's just that London's 'Canary Wharf' project is also bound to be won, because it is a 'symbol of power'.

Money needed!

This year (1993), the New Era Group made a profit of 14 billion yuan, and it is not a problem to issue bonds to obtain 5 billion funds, but there are many projects that need to be invested.

After a while, Leung came to his office and asked Lim what he wanted from his new office, knowing that the management wanted to show him enough respect to show his contribution to the group.

Lin Zuhui has made so much money for the New Era Group, although the chairman's robe has been 5 million yuan per year in recent years, he has actually donated it to a welfare department of the company to care for employees and their families.

So, he didn't actually take a penny.

After a brief chat, Liang Zhenxun reported: "Last year, our U.S. stock gained 31%, with a book profit of $140 million, and a total market value of $590 million. Among them, Citibank rose 45% last year, Microsoft rose 33%, and General Dynamics rose 20%"

Lin Zuhui said: "U.S. stocks don't count him, and they won't close their positions for the time being, so our non-recurring profit this year is more than 500 million from Swire." It's a little less, indeed, than ever! ”

Liang Zhenxun immediately said: "This is a normal situation, after all, the New Era Group has developed now. ”

Lin Zuhui nodded, although it is said that these real estate companies also invest in finance, but others invest in Xiangjiang stocks, and many of them directly buy new shares of other companies, as long as the general environment is good, it will basically rise.

It is different from the New Era Group, which likes to invest in foreign exchange and oil. Of course, New Era Group has invested in more than a dozen new shares of companies in recent years, and its current book profit is very good.

Hilton Central.

In a private room, all the big real estate developers in Xiangjiang are gathered, and together they can make Xiangjiang shake with a sneeze. These include Lam Cho-fai of the New Era, Lee Chao-man of Cheung Kong, Kwok Ping-sheung of Sun Hung Kai, Lee Shau Kee of Henderson, Cheng Yu-tung of New World, Gong Xinru of Chinachem, Chen Tinghua of Nan Fung, and Wong Teng-fong of Sino and others.

The crowd took the opportunity of eating to plot great things.

During the banquet, everyone talked and laughed and was not in a hurry to discuss serious matters.

When the time was ripe, Lee Shau Kee took the lead and said: "This time everyone got together to discuss the mortgage loan by our financial company. If everyone has any opinions, say them happily. After all, if it continues, the property market is prone to change, and the good market that has been waiting for a few years will be stifled by the Hong Kong government. ”

Henderson, Sun Hung Kai, Cheung Kong and New Era are the four major developers in Hong Kong, with an annual supply of 30,000 residences, and it is estimated that there are more than 18,000 in the four. Developers such as New World, Chinachem and Sino can only be ranked in the second echelon, and they do not have enough land reserves.

Everyone looks at Li Chaoren and Lin Zuhui because their companies are bigger.

Lin Zuhui was a little funny when he saw Li Superman dodging, he originally summoned him, but he always followed the crowd every time.

This time, Lin Zuhui said: "In fact, there is nothing to discuss, since everyone is together, they must all hope to reach an agreement." Led by our large real estate developers, medium-sized real estate developers will naturally follow. However, the direct mortgage is certainly not good, we can mortgage half ~ two percent on the basis of the bank's seventy percent mortgage, the repayment period is shorter, and the interest rate is higher. ”

Everyone's eyes lit up, and then they all chimed in.

Chan said: "In order to achieve the best results, we need to cooperate with the sales of medium and large housing estates, and Nan Fung Group is planning to launch the first phase of Wai On Park in Tseung Kwan O, so we will implement this plan!" ”

Lin Zuhui smiled in his heart, Hui'an Park is only four 43-storey high, and it is not a very large housing estate project.

Of course, everyone began to correspond, Cheung Kong plans to launch the third phase of Kingswood Villa, and Sun Hung Kai will launch Yuen Long California Garden. Lin Zuhui also said that he would launch the Huijing Garden part.

Soon everyone reached a consensus and planned to start implementing it in February.

Why February?

In January, representatives of the Heung Kong Real Estate Developers Association met with Financial Secretary Michael McGaule, and in February, major real estate developers asked their finance companies to increase mortgages.

Lin Zuhui, who came to the ATV building, gave him the feeling of science and technology, modernization, and the extremely advanced technology in this building. In fact, all the buildings built in the mid-to-late 80s in Hong Kong, whether it is the exterior or the interior, are already beautiful buildings in the 21st century.

Walking into the ATV building, there is first a hall, where it is easy to meet celebrities passing by, but it is not easy to meet Lin Zuhui passing by. There is also a 'Xishiduo convenience store' in the lobby on the first floor, with a large Pikachu doll and a Conan doll at the door, which frequently attract girls and boys to observe and touch it up close.

In terms of layout, Lin Zuhui is very satisfied.

"Boss"

"Hello owner"

For a while, Lin Zuhui nodded to everyone, but there was no chatting.

When I came to the elevator, I greeted him again, but soon the elevator room was unusually quiet, as if the air had been frozen. This can't help but make Lin Zuhui a little funny, he is so terrible.

He's not a serious face, he's always smiling, and he thinks he's still a very kind boss. But he forgot that it was his height that made these staff and artists a little nervous.

It is not wrong to say that Lin Zuhui holds the greatest power in the entertainment industry in Xiangjiang, after all, he has the title of "Godfather of the entertainment industry" in Xiangjiang.

came to his office, Lin Zuhui recruited Zhou Liang Shuyi.

Asked: "What are the ratings for Full House?" ”

Zhou Liang Shuyi said excitedly: "Very good, the current ratings are 55%, even if you can't break the ratings record of "Tan Yunxian", it is estimated that it will be about the same." What's more, the public praised us for being able to shoot the Hong Kong stream drama in a comedic way, which is very satisfying. ”

Lin Zuhui nodded, "Full House of Romance" is not only loved by the public, but also by his women, and some friends also watch it again.

This year, ATV's main Hong Kong comedy series, "Full House of Romance", "My Sassy Girlfriend", and "My Sassy Teacher" have been released.

In fact, none of these scripts were participated in by Lin Zuhui, he just inspired the screenwriters of ATV according to a trace of memory, and then according to the characteristics of Hong Kong dramas - blood, romance, and coincidence.

There is also such a saying in Korean dramas in previous lives:

The male one is golden, and the female one is ordinary;

The first male is very handsome, and the first female is cute.

The framing is foreign, and the scenery is beautiful;

The road is narrow, and chance encounters are inevitable.

The male prince is sick, and the female is grassroots;

Men love to be cool, and women can't get used to it.

In short, satisfy Cinderella's ideas and make them daydream.

Of course, the male protagonist, the female protagonist, the male protagonist, the male protagonist, the male protagonist, the female protagonist, the

Then, Lin Zuhui said to Zhou Liang Shuyi: "Do you think we need to set up a satellite TV network?" ”

He rarely asks for advice from others in this regard, but recently Asia Satellite TV has suppressed Dragon TV, and he suddenly feels that he may not necessarily need any satellite TV network. He is engaged in entertainment, not journalism.

Zhou Liang Shuyi thought about it seriously and said: "If you can rent a satellite receiver, or set it up at a very small price, then it is very cost-effective." And we currently open and shoot 30~40 dramas every year, plus the formulated programs, music, etc., which are completely sufficient on the three channels. Moreover, the influence of Asia Satellite TV in Asia is gradually increasing, and it currently has 40 million viewers, and the world's largest companies are our advertisers, which has fully achieved the effect of promoting Hong Kong flow. ”

Hearing this, Lin Zuhui also suddenly realized that this was indeed the case.

Although Dragon TV (Hutchison Whampoa) has five channels, in fact, four are broadcast programs, and only one is a self-made program. Moreover, their programs are all broadcast on a rolling basis, broadcast once and twice, and continue to broadcast three or four times.

Lin Zuhui nodded and said, "I have been thinking the same way recently, so let's wait until we see the situation later!" ”

In the previous life, Phoenix Satellite TV looked good, but it was actually worthless.

Entertainment is king!

If you want to buy Dragon TV of Li Chaoren's family, I am afraid that it will cost 4 billion Hong Kong dollars, but this is because of the emergence of Asian Satellite TV, which has caused Dragon TV to lose its value by one-third.

With such a high price, let Murdoch pay for tuition.

When the Asiasat-2 was launched in 1995, he rented a few more satellite receivers to see if he could add a new channel.

exchanged some questions with Zhou Liang Shuyi before she left Lin Zuhui's office.

The larger the scale of Asia TV, the more Lin Zuhui likes to command the company through the top, and now many times he only communicates with a few core executives about some issues.

Of course, commanding a company is one thing, but Lin Zuhui still likes to walk around the ATV building at will to see if there are any new goods, no, whether there are new female stars worth cultivating.

In January, Lin Zuhui seemed very busy, that is, he had to ask how several companies had earned last year, and he had to care about the investment in foreign exchange and gold.

Last year, Lin Zuhui's companies fought a good battle, with an annual profit of 9.5 billion Hong Kong dollars for New Era Group, 1.02 billion Hong Kong dollars for LEIT Group, 1.05 billion Hong Kong dollars for ATV, and 930 million Hong Kong dollars for Wanhui Media.

This is the profitability of the four listed groups, they themselves are also the blue chips of Xiangjiang, the total market value of the four companies has reached 170 billion, accounting for 11% of the total market value of Xiangjiang; This proportion is second only to HSBC Group (including Hang Seng Bank), and higher than Cheung Kong Group's more than 120 billion (Cheung Kong, Hutchison, and HK Electric are three listed companies, and Cargo Services is delisted).

Hengjin Investment.

Lin Zuhui called Wu Guoming and asked, "How is the investment in foreign exchange and gold?" ”

Wu Guoming immediately said: "Foreign exchange can be completed this week, the US dollar and the yen have been running above 124 points recently, and it is estimated that there will be a rise." ”

"It doesn't matter if it goes up or not, how much it rises, it's short-selling if it's higher than 124 points."

"Okay! Gold has been bought at an average price of $330 an ounce. ”

Lin Zuhui also has no bottom, so he is only ready to make up the position once, and if it falls to 315, he will make up the position once; If it falls to 300, then he is OUT.

Spot arrived without this worry, anyway, he thought it would rise to $400 an ounce, and as soon as it touched $400 an ounce, he would sell it to the market.

Investing in foreign exchange and gold is quite worrying, and Lin Zuhui thinks that it is better to speculate in stocks in the future.

Thinking of stock speculation, he remembered that the Xiangjiang stock market will soar by 100% this year, from the current 5,500 points, and even 11,000 points at the end of the year; Singapore is also good, it seems that the premium is more than 60%.

In the past few years, there has been a bubble in Asia, real estate has risen, and the stock market has also risen.

And Europe and the United States will start next year, and the economy will gradually rise, so this year is a good day to buy the bottom.

After thinking for a while, Lin Zuhui said to Wu Guoming: "Help me invest in the Hang Seng Futures Index and set up a professional team, I can only tell you that the economic and real estate situation in Xiangjiang this year is very good, and the Hang Seng Index may have a six- or seven-percent increase, which is the best trend in the past year, and it should be better in the second half of the year." In the first half of the year, you can also invest in the period, you invest well, and the funds will be set at 800 million Hong Kong dollars! ”

With Lin Zuhui's analysis of the general trend, Wu Guoming was naturally full of confidence and said: "Boss, rest assured, we will definitely make the income ratio bright!" ”

"You know, I don't like to disrupt the market, so pay attention to influence. After all, the Hang Seng Futures Index affects the trend of the broader market, and the gains should not outweigh the losses. ”

"Well, we'll take notice."

Investing in foreign exchange, gold, and futures indexes, there will soon be no 3.3 billion, and the New Era Group will have to raise 2.5 billion, and his 9 billion cash is really worthless.

Of course, the rent of Hengjin Real Estate has skyrocketed, and I am afraid that it will have to be more than 1.5 billion a year.

This year, I still plan to give 100 million to one person to the Seven Immortals, and 30 million per person in Singapore, which is equivalent to eight or nine billion yuan in capital expenses.

But this expense is necessary because he wants to spread the risk!

(End of chapter)