Chapter 530
Lin Zuhui did not plan to personally intervene in the follow-up matters of the acquisition of Château Latour, so before returning to Hong Kong, he gathered three senior executives of the LEIT Group, Chen Shiwen, Ian and Joseph, as well as Lam's personal adviser, Bruce, the head of the investment department of the family office, and others.
In the conference room, Lin Zuhui said lightly: "I don't expect that the acquisition of Château Latour will not go well, so I am a drunkard who does not want to drink, and its fundamental goal is still the classified Cru of Bordeaux." ”
A few foreigners seem to be a little confused, they don't understand the 36 plans of the Chinese ancestors--the sound of the east and the west.
Only Chen Shiwen's eyes lit up and said: "What the boss means is that if we pretend to buy Château Latour, the French will definitely make a fuss, but we have the initiative after all." When the time came, we retreated to a classified Cru and the French found it a little more acceptable. ”
Hearing this explanation, the foreign executives finally understood, and immediately showed an expression of admiration.
Although a preliminary agreement has been reached on this transaction, it must be mired in controversy, just like Japan's Suntory's acquisition of Rikan Winery; The only advantage is that Unicorn is British capital, and they now only want to sell at a high price and don't care too much about who they sell to.
Lin Zuhui nodded and said: "Yes, the real target of the LEIT Group this time is: Luchen Family Manor, a second-class famous estate that can be traced back to more than 300 years ago. ”
Chanel, I'm sorry!
In the previous life, in 1994, the Wertheimer family, the owner of the fashion giant Chanel Group, acquired the second-class famous estate - the Ruchen family estate; And they could have owned Château Latour, but when they were hesitating, they were directly bought by the owner of Gucci.
In recent years, the economy of Europe and the United States has not been good, and there are dozens of red wine estates listed for sale in the Bordeaux region every year, so these classified estates are not immune.
Ian, vice president of LEIT Group, swore at this time: "BOSS rest assured, in this way, we will definitely be able to complete the acquisition." ”
Lin Zuhui saw that everyone showed an expression of imperativeness, and he also admired himself.
However, he still said cautiously: "The acquisition of Bordeaux Classified Cru does not necessarily have to be the Château de Rouchen, but it must be a classified Cru Château, you must act quickly, after all, we are now occupying the initiative." As for the details of the acquisition, I will not be involved, so as not to affect it too much. ”
Everyone nodded, and the boss's meaning was very clear, that is, he didn't want to be involved, and he was only willing to buy it with Harvey Department Store in the United Kingdom. This is similar to the Chinese business style, which does not like to be too public.
Lin Zuhui then arranged: "At the same time as you acquire, in order to reduce controversy, you can advertise more in the media. Explain that the acquisition of 'Harvey' will benefit the development of red wine in the entire Bordeaux region, and tell them that the market in the Far East is huge. At the same time, it means that we will still hand over the management to the descendants of the Siegel family, and continue to invest in the upgrading and transformation of the winery. ”
Ian chimed in: "The BOSS is right, Bordeaux is struggling at the moment, and it really needs to open up new markets. The LEIT Group has a strong presence in Asia, so the acquisition of a Bordeaux Grand Cru is a win-win situation. ”
It will not be a secret that Harvey Department Store is backed by Chinese capital, and it can only deceive ordinary people who do not know.
Therefore, with a multi-pronged approach, LEIT Group will definitely be able to acquire a classified winery, and then use this winery as a flagship to acquire wine estates in New Zealand, Australia, and the United States to build its own red wine business.
"Alright, I'll take care of the rest, it's time for me to go back to Hong Kong!" Lin Zuhui finally said.
"BOSS rest assured" everyone swore a promise.
In their opinion, the current LEIT group is robbing, and the French did not agree with them to buy the classified winery, so they directly bought Château Latour.
At the London airport, Monica was held in her arms by Lin Zuhui, and she showed a reluctant expression.
"Honey, is it going to be two months before we see each other?" Monica looked at Lin Zuhui and said.
Lin Zuhui, this time the two stayed for seven days and seven nights, and did five I's, with a total duration of more than 6 hours, and their feelings were a lot thicker.
"If the two love for a long time, how can it be in the morning and twilight? Miss Monica, you're only 28 years old and have 50 years to live. If you spend 1 month with me a year, we will be together for almost 5 years. So, do you feel like time is short? ”
He activated the flickering tactic, there is too much water in it, and they will be old women in the future, there are still so many thoughts there, Lin Zuhui should also change to a young girl.
Monica is a woman after all, and after a while, she said, "I'm waiting for your news!" When I go back, I will study hard and enrich my life; I will also work hard and strive to make the clothing brand bigger as soon as possible. Finally, she touched her belly again and said, "According to you, I will definitely get pregnant this time, and I will give you a healthy child!" ”
If it was in his previous life, Lin Zuhui would be very moved, but in this life, he is destined to be a prodigal son in love.
Leave no mercy!
"Very well, I'll reward you well."
There is no question that there is no woman who does not love money, and European and American societies are even more money-worshipping societies.
Sure enough, Monica gave Lin Zuhui a French romance.
When Lin Zuhui returned to Hong Kong, there was already a lot of noise in France.
French media have reported that Unicorn Group wants to sell 'Château Latour' to Harvey, one of the three major boutique department stores in the United Kingdom, for $140 million.
Importantly, Harvey has been acquired by the Chinese-owned LEIT Group.
For a time, the LEIT group became famous and was dubbed the 'LVMH Group of Asia' by the media. It is conceivable that LEIT Group has done a world-class advertisement in vain.
The problem now is that if this deal is reached, France will completely lose Château Latour, one of the five first-class estates, so French public opinion is indeed menacing.
But Unicorn Group and Harvey are not vegetarians, saying that the deal is fully in line with international law, as well as French law.
After all, there is no French law that Bordeaux châteaux cannot be sold to foreigners, and there is even a precedent for selling to Japanese.
In this way, three parties were wrestling, and the other side was not the French government, but French public opinion.
After all, it is impossible for the government to directly intervene to stop it, otherwise the French will become an unruly force in the future.
The senior management of the LEIT Group, represented by Ian, was doing public relations activities in France while secretly negotiating with the owner of the Ruchen family estate.
As a second-class famous Luchen family manor, the price is naturally not so expensive, only about 7000~80 million US dollars (depending on the number of stored wine), and the price is very high.
Ian and the others also kept in mind Lin Zuhui's words, and the Luchen Family Manor was not necessarily a target, but all classified manors could be targets.
The LEIT Group only needs a Bordeaux Cru Cru to accomplish its goal, even if it is a Cru Cru Cru.
Of course, the best result is still the Château de la Château, after all, this is using Château Latour as a bargaining chip.
In the acquisition of Bordeaux Classified Cru, Lin Zuhui finally planned to let the LEIT Group fully invest, which is nothing more than a matter of leverage. After all, if he invests in the family, he still feels a little high-profile.
(End of chapter)