When Li Chaoren heard that his youngest son and Lin Zuhui had met and discussed the acquisition of Dragon TV, he was immediately surprised; After all, he is the chairman of the board of directors of Dragon TV on the surface, so he was surprised that Lin Zuhui 'bullied children', and he was surprised that his son's 'independent heart' was strong.

But then again, he is also very happy that his youngest son is now independent and self-reliant, which can be regarded as a preliminary training.

"If you sell Dragon TV to him, it is equivalent to sending him to the 'media king of Asia', and he will be a real 'chief D' in Xiangjiang in the future. You must know that the rise of Lin Zuhui has greatly squeezed the growth space of our major families. Li Chaoren has a long-term vision, so he said with doubts.

In Li Chaoren's view, if the deal is reached, it is equivalent to the Li family's 'conspiring with the tiger', and it also provides a cover for Lin Zuhui - that is, the licensed company is Hutchison Communication, which is equivalent to Lin Zuhui's clever circumvention of the relevant regulations of the Hong Kong government, but the actual operation is Asia Satellite TV.

Li Zekai didn't understand it this way, he said: "Dad, if you say that you squeeze the growth of our family, everyone else has already grown up in the first family of Xiangjiang, it's too late for you to say this now, you should have joined hands with your uncles to suppress others, maybe there won't be today." Since others have become the existence of several major families, it is too late for you to say this, even if there is competition in the future, it is also competition in the project, and it is natural to cooperate if you can cooperate, Lin Zuhui gives a very high price, very ideal, we can make a lot of money, why not! What's more, because of the broadcast of European and American programs, we have been under pressure from the outside. ”

Li Chaoren didn't want to teach his son badly, although he did have suppressed Lin Zuhui, but he wouldn't say it clearly.

"I'm talking about competition, not suppression, everyone is Chinese, what kind of suppression!" After thinking about it, his son is so assertive, if he refutes it, then his idea of using Dragon TV's business to cultivate his son will be wasted.

So Li Chaoren said: "In this case, I won't interfere with you, you can think about it yourself!" ”

"Got it!" Li Zekai said decisively.

He doesn't have a good relationship with his father, so please let me know because he is not qualified to be the full master.

Looking at his son's back, Li Chaoren shook his head, the two sons have very different personalities, and the younger son doesn't listen to the command at all.

But he still wanted to keep his youngest son in the Cheung Kong Department, so he planned to give him the position of vice chairman of Hutchison Whampoa.

As for Dragon TV, although Li Chaoren doesn't want to make a deal with Lin Zuhui, he doesn't want to have a conflict with his son, he knows his son's temperament; Besides, Asia Satellite TV does have a great impact on Dragon TV, and in the long run, he is also worried that Dragon TV will depreciate instead, and it is still very cost-effective to sell it while it is high; And it can also retain 35% of the equity of Dragon TV, which can pay dividends for a long time in the future.

Thursday, May 20.

ATV Group and Hutchison Whampoa held a press conference in Xiangjiang to announce the details of the transaction, and public opinion was shocked for a while.

Everyone never thought that the Lin family and the Li family would also cooperate, let alone that ATV Group would annex Dragon TV.

Dragon TV restarted, under the umbrella of Asia Satellite TV, and operated independently; In fact, it works closely with the group to obtain the convenience of purchasing the rights of programs and dramas from ATV Group (independent financial accounting).

Of course, this time, ATV Group is valued at a price of nearly 5 billion Hong Kong dollars, and many people think that 'it is worth the money to buy a controlling stake in Dragon TV at an expensive price'.

ATV's President Chow Leung Shuyi answered: "The Group is interested in the potential value of satellite TV, because Satellite TV has experience and influence in Asia, and the coverage is very large, and after Satellite TV leases a second satellite, the coverage will be even larger. Dragon TV and Asia Satellite TV will form a satellite television network to expand its influence in Asia, and also spread the 'Hong Kong culture' to all parts of Asia, driving the growth of Hong Kong's overall cultural industry. ”

The careful media immediately grasped the key point, that is, the "Hong Kong culture" appeared in the mouth of the president of ATV, and everyone in Hong Kong knows that Lin Zuhui is the godfather of "Hong Kong culture", and he himself hopes to take "Hong Kong culture" as an industrial pillar of Hong Kong, and has always been very supportive of the development of this industry, and does not hesitate to personally participate, as well as to open up relations with the Hong Kong government and society.

In the past two years, Hong Kong culture has developed very rapidly, and it is almost about to catch up with the influence of 'Hong Kong films' in Asia in the seventies and eighties.

........

Tseung Kwan O, Asia Television City.

As an area of 2.3 million square feet, ATV City (Taikoo Shing covers an equal area), even ATV Group will be able to meet the needs of office and recording after 2020. Therefore, Dragon TV will soon relocate to the 'ATV Building' for office and recording.

At this time, ATV Group has 8 channels, 6 satellite channels, 2 radio channels, and importantly, its influence in Asia is the largest.

Asia Satellite 1 is Asia's first communication satellite, Asia Satellite TV is the first satellite TV station in Asia, and Dragon TV is the second satellite TV station in Asia. Japan has only begun to dabble in satellite television this year, and South Korea has not yet set up a satellite television station.

In fact, overseas viewers of satellite TV are generally divided into two channels:

First, the people who install satellite receivers without permission, this part of the population is very rare in terms of the number of TV viewers in their own country, but they can't support the wide coverage of satellite TV, so the audience of Asia Satellite TV is more than a South Korean population.

Second, satellite receivers will be installed in guesthouses/hotels in every country, and there are also many three-star guesthouses and hotels in the mainland that are used to entertain foreign countries, as well as institutions and departments in some countries.

In short, if satellite TV is done, the advertising cost is still much higher than that of TVB.

When he came to the ATV building, Lin Zuhui couldn't help but look at the conspicuous 'ATV' mark on the building, and couldn't help but worship a little in his heart. I don't make much money, but it just makes people feel like this, and this is how ATV Group feels to Lin Zuhui.

The ATV building has an area of 800,000 square feet, which can accommodate 3,000~4,000 people for simultaneous offices, and it will not be crowded at all; The ATV building is not tall, with only 28 floors, but each floor has an area of nearly 30,000 square feet.

In May, a video building in ATV City was also put into use, and the remaining two video buildings will be put into use in the second half of the year.

The 'ATV Film and Television Base' will be completed in the first half of next year, which will improve the overall quality of dramas and movies.

Lin Zuhui came to the office and first asked the assistants to shake people one by one.

The first person to come to the office was ATV's 'God of Wealth' Li Baoan.

The acquisition of Dragon TV only requires nearly 1.56 billion Hong Kong dollars in cash and 1.56 billion ATV shares worth 1.56 billion. Cash is short-term debt borrowed from banks, and ATV doesn't want to be hugely indebted for a long time.

Lin Zuhui said: "How is the progress of the directional issuance of new shares? ”

The so-called 'direction' is naturally to issue new shares to the Li family and Hutchison Whampoa and pay 1.56 billion yuan.

Li Baoan said: "Well, it's going well, and it's expected to be completed next week." Short-term loans of 15.6 or more have also come down and I intend to pay them right away. ”

Lin Zuhui nodded, and immediately said, "Do you know why short-term loans?" ”

Li Baoan replied: "I know, the stock market is hot now, and the boss plans to raise funds through rights issues to raise cash to repay the funds!" ”

"Allotment of shares, we must arrange a allotment in the past two months to raise 2 billion."

"Okay, I got it!"

Rights issue, rights issue, convertible bonds, ...... In fact, they are all in the same form, but the details are just a little different.

After a while, several core executives also came to Lin Zuhui's office, and everyone looked at Lin Zuhui with admiration.

Although these people are TV professionals, they are not experts in capital operation, Lin Zuhui easily let ATV Group expand, which amazed everyone.

Who would have thought that the Li Superman family would sell Dragon TV!

After all, Dragon TV is chasing Asia Satellite TV, and everyone thinks that it will surpass Asia Satellite TV this year, after all, it has five channels, and it will be able to broadcast Cantonese programs soon.

Everyone never dreamed that it was Li Zekai who advocated the sale, because he wanted to set up his own business and needed a large amount of money.

This transaction made Li Zekai famous in Xiangjiang, because he sold Dragon TV at a high price, and in less than three years, he made three times the profit, which can be described as a real 'little superman'.

These people don't know that it was Lin Zuhui's daughter who bought horse bones, and directly offered a price that Li Zekai couldn't refuse. After all, Lin Zuhui knows that if the Li family wants to sell, the only way to sell it is to spend a lot of money and get ahead of Australia Merdor.

Of course, everyone also knows that Lin Zuhui has done his best to expand ATV Group at any cost for the sake of 'Hong Kong culture'.

"Dragon TV, for the time being, Chen Qingxiang is still the CEO, we need to boil frogs in warm water and slowly change the program format of Dragon TV. The first thing that needs to be changed is Dragon TV's self-made program, and you will come up with Fang Yu later. As for the four broadcast channels, we will talk about it later, and we will keep the status quo for the time being. ”

Zhou Liang Shuyi nodded and said, "Okay, we know." Dragon TV's self-made programs are not outstanding, and they need to be gradually changed according to our model and add more elements of Hong Kong culture. ”

Zhao Zhenqiang said: "In this way, our investment in dramas needs to increase again, and it is reasonable to shoot about 35~40 films per year." ”

Before ATV got up, wireless shot about 20~25 films a year; Nowadays, ATV shoots 30~35 films per year, and it is reasonable to add 5 more.

Lin Zuhui said: "The two self-made satellite TV must be distinguished, Asia Satellite TV can focus on 'music' and 'idols', Dragon TV focuses on 'dramas', and then take out 2 broadcast satellite channels in the future, focusing on news and variety shows." In other words, in the end, there are only two channels that broadcast European and American programs. ”

Focus, not exclusive, after all, the port culture has not yet fully developed, and it is still in the foundation period. In the late 90s, it should be the time for the Hong Kong culture to be fully developed.

Everyone nodded!

Zhao Zhenqiang asked: "Boss, is it time to put the variety show of Hong Kong Stream Culture on the agenda!" ”

"Music Bank" is certainly a Hong Kong show, but it does belong to the music category.

Lin Zuhui said: "You can do more programs about Hong Kong idols, such as celebrity interviews, but in essence, they are still 'music' and 'idol' programs. As for the Hong Kong stream programs, this requires you to explore slowly, but don't be in a hurry, at present, our programs are still based on 'international programs' and 'old Hong Kong flavor programs'. ”

International programs are designed to sell rights and increase world influence, while 'Old Hong Kong Flavor Programs' (Winners, Comedians, Comedians, Saving the Earth) are to take care of established audiences.

In a few years, when there are more and more Hong Kong stream idols, Lin Zuhui will launch "X-Man", "Infinite Challenge", "Family Birth", "Runningman" and other 'Hong Kong stream variety shows'. These programs are very familiar to Lin Zuhui, and it takes no effort.

"Okay, we'll be growing steadily!" Zhao Zhenqiang said admiringly.

Lin Zuhui nodded with satisfaction, the entire ATV Group is ultimately serving the 'Hong Kong Culture', which is Lin Zuhui's original intention. With the ultimate goal of exporting 'Hong Kong culture', more practitioners and positions will make a lot of foreign exchange ...... It forms a pillar industry for Hong Kong.

This kind of career allows Lin Zuhui not to get financial happiness, but a kind of spiritual happiness and a powerful influence.

Because of this, he will be happy to participate in it.

Of course, every time I come to ATV Group, I enjoy the worship of handsome men and beautiful women, and it is also quite comfortable. Put aside the star who was high in his eyes in his previous life, he is a small person in front of him in this life, if he falls in love with a female star, the female star will take the initiative to send it to the door.