In mid-September, Lin Zuhui returned to Xiangjiang from an inspection tour in Europe and the United States.

During the overseas period, it is natural that the women who accompany the overseas are indispensable, so everything seems to be in a hurry; But he still showed sincerity and coaxed everyone to be happy; For example, Qiu Shuzhen and Lin Zixia gave birth to children overseas, one is to directly get naturalized, and the other is to avoid exposure.

In the next two years, everyone will go to their respective countries to accompany their children to study and develop their careers there. Of course, they can go back to Xiangjiang at any time, which is equivalent to running back and forth between the two places; It's not a hassle for rich people, who have money and time.

has the experience of friends and seniors, Lin Zuhui knows that only you are rich and powerful, and it is okay for concubines to be overseas; His friend and senior, who is said to have only visited Canada five or six times a year; Compared with that, Lin Zuhui has too many advantages, so he is very confident in this arrangement.

As for why the children are arranged abroad at such a young age, this is because Lin Zuhui hopes that they will identify with their own country (based on nationality) and local culture; In this way, they can develop a good career when they grow up, after all, Xiangjiang can no longer accommodate them (the place is too small).

Therefore, this arrangement is not because Lin Zuhui is worried about everyone's safety in Xiangjiang, but because of the family's strategic layout. As for the so-called 'thief of the century', as long as he is not stupid, he also knows that Lin Zuhui is the most difficult to mess with with rich people.

.........

On Monday, Lin Zuhui came to the New Era Group as usual.

To be honest, even if Lin Zuhui works two days a week, his six major business territories can become giants. The reason is actually very simple, because he understands the trend of the world, and the group company is already full of talents, perfect systems, and good atmosphere.

He knows a few people, such as old Kadoorie (passed away in late August), Zheng Yutong and others, they actually go to the office every day to sit and sit, grasp the general direction, just like the needle of the sea, the company can have a good development.

For Lin Zuhui, the general direction does not need to be analyzed, it is already in his mind. It can even be said that he only needs to grasp a few major events to make the New Era Group a trillion-dollar asset club, and the key to these lies in the mobilization of assets.

For example, before the Asian financial crisis, he would ask New Era Group to sell some of its assets in Asia and then transfer funds to the U.S. securities market. And before the Internet bubble, the funds were withdrawn from the United States and copied Hong Kong, South Korea, Southeast Asia, and Japan. The allocation of such funds alone can make the group's funds rise by several percent.

The further the year goes, the more it is the world of 'speculative' riches.

Wasn't Li Superman a speculator in his previous life?

Definitely!

However, his speculation is relatively stable, such as the acquisition of Husky, which is to cash out while the price is high; The development of orange companies is also to cash out at a high price; To do real estate in the mainland, it is better to cash out while the price is high; Buying infrastructure in the UK is still cashing in on the high price.

He's the best speculator in the world!

But if you want to say that he has not contributed, it is completely jealous, Husky has become more and more high-quality through mergers and acquisitions and rectification; The telecommunications business of the orange company has invested a huge amount of money in the development of base stations and networks, and has developed step by step; Not to mention the real estate in the mainland, the investment has been in the harvest period for ten years, and how many industries and jobs have been driven during this period; The UK's infrastructure also needs to be improved in order to sell at a better price.

Speculators are not so easy to be, and there are two extreme rich people in Xiangjiang:

One is Luo Xurui, the usual acquisition, the market value increases greatly at the time of acquisition, and the market value will fall sharply after the acquisition ends; However, after the completion of Luo Xurui's acquisition, a package of restructuring plans will be introduced and implemented, and the market value can maintain an upward momentum;

One is Huang Yulang, who did nothing after the acquisition, devoured it alive, and made the acquired company a burden to him, once the market was unfavorable, it was his lifeline.

Lin Zuhui is still young, so naturally he will not consider 'semi-retirement', and when he waits until 2015, he will begin to 'semi-retire', still the chairman of the board of directors, but fully delegated power to the management and cultivated his son.

As for handing over the chairman of the board of directors, it's completely uncertain when, after all, men are greedy for power.

Come to the office, pick up the newspaper and read it.

No matter where he is in the world, every day there are his global business dynamics, which reach him; This is a network of secretaries formed by an efficient team of assistants.

During the time he was away, he also understood Xiangjiang's information clearly, and on the whole, there was no major event. Mainly major real estate developers, have released semi-annual financial reports and annual results, and have delivered gratifying results.

In 1992/1993, Henderson Land announced a dividend of HK$1 per share, involving HK$1.6 billion, which was an unexpected surprise to shareholders, and the stock soared 18% on the same day.

Routines, all routines.

The market value of Henderson Land has always been far below its net asset value, and the sudden payment of large dividends is nothing more than driving up the stock price; Just like Lin Zuhui guessed, there will be a revaluation of assets later, and then the stock will be pulled up.

Next, it is to issue bonds and rights issues to raise funds, and the final funds raised can be as high as more than 6 billion.

After a while, the three real estate giants came to Lin Zuhui's office to listen to Lin Zuhui's pulse.

What is the most important thing in real estate?

Cycles, of course!

So what's the second most important?

Cash flow!

As long as you master these two points, everything else is a floating cloud.

In the previous life, the mainland real estate developers swelled to a scale of 2 trillion yuan in a short period of time, and they must have been disdainful of several major real estate developers in Xiangjiang in a certain period of time, and they felt - look at it, you have only reached a scale of hundreds of billions in sixty or seventy years, and we only need twenty or thirty years to reach the scale of trillions.

And the result!

In 2015, the smart real estate developers in Hong Kong dumped the high prices of properties in the mainland and the properties in Hong Kong to these latecomers. Six or seven years later, the real estate developers in Hong Kong laughed 'hehe', and the representative figures Li Chaoren and Liu Luanxiong.

This is the benefit of understanding the cycle.

Let's talk about the benefits of cash flow, the representative Zheng Yutong family, in their previous life, they still chose to acquire land in the mainland in 2021~2022. Because their debt is very low, it can be used as a bottom.

But others are copying commercial real estate, and in the absence of much debt, rent collection is always the safest.

Of course, the Zheng family may also be buying insurance, because Chow Tai Fook is too strong in the mainland, and at this time it needs to take action to support the official.

Maintaining sufficient cash flow can make people invincible; Knowing the cycle of real estate allows people to defend and attack at the same time.

Lin Zuhui opened his mouth and said to the three of them: "From now on, New Era Group will reduce the construction of 30% of the local real estate projects in Xiangjiang to avoid the real estate adjustment period brought about by the government's possible introduction of a more severe crackdown on the property market." Of course, the main thing is that we have a number of large estates that can be sold. ”

The three of them nodded one after another, and Chen Bin asked, "The recent official land auction?" ”

Lin Zuhui also hesitated, according to the memory and analysis of the current situation, starting from the second quarter of 1994, there will be a real estate adjustment period in Xiangjiang, which will last until the end of the fourth quarter of 1995; During this period, the real estate in Hong Kong will fall from the peak, with a conservative decline of 20%.

The impact on large real estate developers is not particularly large, it is nothing more than making a little less money. Lin Zuhui slowed down the start of the real estate project, only as a corresponding minor adjustment.

"Wait for me to inform you and make a strategy based on the actual situation. If I don't have a new directive, you take the land as usual. ”

Chen Bin nodded and said, "Okay! At the moment, the market sentiment is good, and there should be another wave of growth at the end of the year. ”

Chen Xiaofen wanted to ask Lin Zuhui about sales, but after hearing Chen Bin say this, she felt that she didn't need to think about adjusting sales in a hurry.

Lin Zuhui continued: "The last phase of Huijing Garden, the second phase of Laguna Verdezvous, the first phase of Tsuen Cheng Hui and Sea Love are all planned and ready to open at the end of the year. ”

All four of them are properties in large estates, which are more popular because they are more expensive and popular. Therefore, Lin Zuhui likes to plan, at the most appropriate time, and then be 'killed in seconds' at one time, which can make the company's reputation better.

As for other small and medium-sized real estate, Lin Zuhui will not interfere too much.

Chen Xiaofen's spirit was shocked, this is a 'big task', and hurriedly said: "Okay, I will definitely arrange it." ”

After a brief meeting, the three of them dispersed. Don't look at this simple meeting, he can bring hundreds of millions of new revenue to the company.

Lin Zuhui did not rely entirely on the memories of time travel to arrange these affairs, but after a detailed analysis, he came up with the final plan.

For example, he may just know that the Hang Seng Index climbed above 11,000 points this year (actually above 12,000) and then began to fall in 1994; The reason, of course, is that the speculation is too high, there are too many profits, and Xiangjiang's economy cannot support a market value of more than 2.6 trillion yuan (the fourth in the world, second only to the United States, Japan, and London).

According to the stock market, Lin Zuhui can analyze the real estate of Xiangjiang, because Xiangjiang is 'pulling the ground from the stocks'; which means that over the years, the stock has generally come first, and the real estate has followed; the stock has risen for a period of time, which will inevitably lead to the rise of the real estate; and the fall of the stock will definitely affect the real estate.

At the end of the year, there is a wave of big rises in stocks (currently 7500 points, there is still an increase of about 60%), so real estate will also rise sharply.

This will have one consequence: the property prices in Hong Kong are too high, the anger of the citizens should explode, and the Hong Kong government should formulate another strategy to crack down on property speculators.

All kinds of analysis are clear, Lin Zuhui has already analyzed the securities and real estate in 1994~1995.

However, these two years belong to the adjustment period, so there are almost no bankruptcies, after all, the decline of 20%, the time span of about 1 and a half years, is not particularly impactful.

But Lin Zuhui personally and his companies will still make a lot of profits.

Cutting leeks, he is still very good at it.

.........

In the afternoon, Lin Zuhui received Xu Shubiao from Thailand in his office at No. 9 Avenue Central.

Since the last negotiation failed, Hengchang Beverage and Food immediately set up a research and development team, in order to develop the formula of functional drinks this year (1993), for which it did not hesitate to go to Thailand and Austria to poach people.

Lin Zuhui felt that there was no difficulty in this matter, he could remember several recipes - taurine, lysine, caffeine, vitamins, of course, it may only be on the surface. But if it is handed over to a professional team, I believe it is not a problem.

Otherwise, how were Lehu and Dongpeng Special Drinks born in the previous life, and they together still occupy 30% of the functional drink market.

In the final analysis, Lin Zuhui only believes in marketing and channels, which is the most important thing. Quality is important, but in the absence of cooperation, Lin Zuhui made up his mind to make the first functional drink in the mainland.

Xu Shubiao took the initiative to come to the door this time, but he was taken aback when he found that Hengchang Beverage was poaching people with high salaries in Thailand.

He knew that this drink was not so difficult to develop, even if the taste was slightly different, it might not be affected, after all, the mainlanders had never drunk authentic ones; At that time, with Lin Zuhui's influence in the mainland, it is bound to be able to get permission soon, and there will be no bullfighting (the Chinese name has not yet been determined as Red Bull).

In addition, he tossed around in the mainland for a few months, and the authorities did not give him the slightest chance to give permission.

Therefore, he took the initiative to contact him to see if he could find a better cooperation.

Lin Zuhui and Yuan Tianfan accompanied Xu Shubiao to drink tea, and the two were not in a hurry, because they knew that the initiative had changed now.

Xu Shubiao was a little anxious, so after taking a sip of tea, he asked bluntly: "Mr. Lin, Mr. Yuan, are you developing bullfighting, and you have also poached our R&D personnel?" ”

He was so anxious that he played his cards out of common sense, and asked who would tell you these things clearly.

Yuan Tianfan immediately smiled and said: "Old Xu, we are indeed developing functional drinks suitable for Chinese people, but we are not developing bullfighting, there are not only bullfighting in the world, such as the magic scratch of the United States." As for poaching your R&D personnel, I believe this question is more abrupt, so there is no need to say it. ”

Lin Zuhui smiled vigorously, as if it was none of his business, if it weren't for Xu Shubiao's old age and the respect he gave to his predecessors, he wouldn't have to meet him in person.

Xu Shubiao also understands that behind Hengchang Beverage and Food is a giant consortium, and it is naturally not a good thing for him to look at this field. He also knows that Hengchang Beverage and Food is now developing well in the mainland, Jinmailang instant noodles are currently the best-selling brand in the mainland, and Wang Laoji is also reborn, and the sales performance is not bad in places where there are Chinese.

So, he compromised, "Instead of rebuilding the brand, you might as well work with me, because new brands are easy to fail." ”

Yuan Tianfan is still a scholar's character, and he behaves very elegantly and calmly, but in fact, he is also very irritable sometimes, after all, he is a 'young and vigorous' high position. He said calmly: "We believe in Mr. Xu's credibility, but after all, Mr. Xu is 72 years old this year, and he will hand over to his children sooner or later." And a beverage brand needs a long time of marketing to open up sales. Those uncontrollable factors are too deadly. Therefore, we still hope to buy out the brand rights and trademarks of bullfighting in the mainland. After all, you can profit from the materials (flavors and fragrances) for a long time, and it is also a source of continuous profit. ”

Lin Zuhui told Yuan Tianfan that even if he won the brand of bullfighting and reached a cooperation agreement with Xu Shubiao, the company would continue to develop it so as not to be stuck.

As for why brand rights, it is actually very simple, Austrian bullfighting advertises internationally, and it also helps bullfighting advertise in China; For this alone, it's worth buying out the brand of bullfighting.

Of course, Xu Shubiao can see this, but don't forget, not only can he get a large amount of cash now, but he can also make a profit by providing materials for a long time.

Therefore, Xu Shubiao asked tentatively: "How much money do you plan to pay to buy out the mainland brand?" ”

Yuan Tianfan glanced at Lin Zuhui, and under Lin Zuhui's signal, he said, "30 million US dollars." It is possible to sign a long-term supply contract with you, and at the same time, you cannot sell and register relevant products and trademarks in the mainland. ”

Lin Zuhui expressed his approval in his heart, he had already told Yuan Tianfan before that he should beware of the descendants of the Xu family looking for trouble and not approving the signing of the contract between the two parties. Therefore, if the two sides formally negotiate, Hengchang's lawyers will definitely study it thoroughly, and they will not take advantage of it.

As for the supply of materials, it may affect in the future, that is not a big problem, the formula has already been cracked; Just like the Thai Tencel in the previous life, it did not supply Red Bull materials to the mainland, and there are still Red Bull products on the market.

Xu Shubiao was shaken!

But this time there was still no agreement, but Hengchang Beverage and Food Company would not have stopped.

After Xu Shubiao left, Lin Zuhui said to Yuan Tianfan: "We strive to go to the mainland at the end of the year or early next year to apply for brand names and trademarks, and to find state-owned enterprises to cooperate." ”

At this time, 'Red Bull' was not registered at all, which made Lin Zuhui understand that 'Red Bull' was the Chinese name given by Yan Bin in his previous life (Xu Shubiao proposed to use 'Ruidebu' in his previous life), and Xu Shubiao only owned the 'bullfighting' trademark, but at this time he was not registered in the mainland (overseas registration was successful), because he had not yet obtained a food license.

If you don't have a product, the mainland will not give you a registered trademark or brand name.

Yuan Tianfan asked: "The boss is so optimistic about the market of this drink?" ”

After all, he doesn't have the skills of unpredictable prophets, and it is a bit surprising that the boss is a billionaire and attaches great importance to this drink.

Lin Zuhui said: "Don't underestimate a promising product, after all, the population of the mainland is there!" And the more rapidly the economy of the mainland develops, the more people who work overtime will naturally need this piece of profit with our industrious nature in China. ”

Industriousness is the nature of the Chinese, although Xiangjiang is ZBISM, overtime is still very powerful, and many of them do not have overtime pay. Although there are trade unions here, they are far less powerful than those in Europe and the United States.

To fully illustrate, that thing has nothing to do with z-degree!

Who calls the Chinese a representative of hard work?

Yuan Tianfan nodded and said, "Well, I heard from the R&D team that similar products should be available by the end of the year." ”

"Okay, when the time comes, take the product and talk about cooperation with Huaxia Food Company (state-owned enterprise), otherwise it will be difficult for me to get a license!"

"Well, after all, this drink does not meet the food safety of the mainland, and it is necessary to be cautious."

"Therefore, it is still necessary to improve the formula under the guidance of the mainland authorities. All went well, and it should be ready for listing by the end of 1994. At that time, the mainland's economy has grown a lot, and the market's acceptance capacity has been greatly enhanced. ”

Yuan Tianfan knew that his boss was very optimistic about the mainland's economy from the beginning; Of course, now everyone is indeed seeing the speed of economic growth in the mainland. Overseas capital has flocked to the mainland, firstly because of the large market size there, and secondly, because the labor force there is cheap.