Friday, November 19.

Today, the Hong Kong government launched the auction of the official land of the king of Beacon Hill Lung Ping Road, which is regarded as an indicator of confidence in the market outlook, which is a luxury residential land.

With an area of 468,400 square feet and a plot ratio of only 1.55 times, only 726,000 square feet of residential development can be built.

As for why it is said to be an indicator of confidence in the market outlook, the reason is actually very simple, Xiangjiang Real Estate has risen with the stock market recently; If the price of this land is high, then it means that real estate developers are optimistic about the Xiangjiang market, and the next price will still skyrocket, and everyone will naturally enter the market one after another.

In this auction, Lin Zuhui personally came to the auction hall and immediately attracted the attention of many people; This time, the New Era Group did not form a consortium, but bid alone, and the arrival of Lin Zuhui put a lot of pressure on everyone.

Of course, whoever kills the deer will admit defeat! With the rolling of real estate dividends, major real estate developers have abundant cash flow, and New Era Group naturally does not have much advantage.

In the auction, there are almost ten consortia, many of which are consortia; For example, Lin Zuhui found that Sino Real Estate once again played a 'big real estate friend', and attracted Chinachem, Nan Fung, Huaxia Overseas, and Singapore Real Estate, good guys, five companies were combined at one time.

"Lin Sheng, it's been a long time since I've seen you in the auction hall!" Huang Tingfang greeted him and said with a smile.

Lin Zuhui responded: "It's been a long time since I've been here, and it's all done by the president of the company." Today's land king is related to the real estate confidence of Xiangjiang, so I am also very curious, what everyone thinks in their hearts, so I came to join in the fun. ”

Everyone started talking, and the smell of gunpowder was not strong at all, but everyone understood that after the official auction, it was time for everyone to show their powers.

Today, the land price of this land is only 1.8 billion, but everyone has made more than seventy percent of the plans, after all, luxury houses are the most likely to rise in the past two years; Every time, it is the luxury house that rises first, and then drives the rise of ordinary houses.

At this time, the average price of ordinary houses in Hong Kong has exceeded 5,000 Hong Kong dollars per square foot (about 50,000 square feet, this is the 90s), while luxury houses have risen to more than 8,000 yuan per square foot.

As the auction officially began, everyone sharpened their knives.

Lin Zuhui sat calmly in his seat, surrounded by senior staff, and did not bring the core executives.

As soon as the auction began, everyone enthusiastically bid for it, and the length of bidding time is indeed rare.

The price is gradually rising, and there are still many consortiums bidding when it comes to 3.6 billion, and this price has more than doubled the reserve price.

Lin Zuhui has given up shouting, and since this month, Lin Zuhui has asked Chen Bin to cautiously auction official land, the price will be adjusted, and the market is really crazy.

Of course, this is not to say that it is not profitable after the shooting, but it will prove that it is very profitable after the shooting.

But knowing that there will be an adjustment period in 1994~1995, why not buy at that time!

"3.94 billion" Huang Tingfang raised his card again.

For a while, the major real estate developers were a little concerned, and the Sun Hung Kai brothers, who were still competing with Sino Real Estate, were stunned when they heard it.

Guo Bingxiang said with a smile: "Our brother has to calculate his 'net worth'"

Everyone laughed, and the Guo brothers did immediately discuss in a low voice.

And the auctioneer deliberately slows down, after all, the higher the auction, the higher his prize.

In the end, it was the consortium led by Sino Real Estate that won the land. The cost per square foot of floor area has exceeded 8,000 yuan, and at the current price, it can only be said that it is not a loss or a profit.

But don't forget, this project takes time, and even if you make 20%, you have to launch it at 10,000 yuan per square foot.

Therefore, Sino Land's acquisition of land at this price is indeed risky in the eyes of many people.

However, from Lin Zuhui's point of view, Sino Real Estate made more than 20% of the money, assuming that they sold in 1996, it would not be a problem to earn 6% of the money; In this way, the annual rate of return is still 20%, which is quite cost-effective.

What's more, many real estate developers understand that when they launch at their peak, Sino will make more money when it was launched in late 1996 to the first half of 1997.

With the confidence of Heung Kong Real Estate booming, Lin Zuhui immediately began to lay out, and he hoped that New Era Group would sell more houses than planned by May 1994.

In Lin Zuhui's memory, there is also the news of Li Chaoren and Li Shauji's 'Ma On Shan' fighting method, the two of them reduced the residence of more than 5,000 square feet to more than 3,900 yuan.

According to this memory, Lin Zuhui felt that instead of reducing the price by nearly 30% at that time, it was better to sell more real estate now, so that there would be fewer real estate projects with lower prices in the future and recover some losses.

And because of this awareness, many real estate projects have actually applied for pre-sale permits, and they can be sold and sold just after Lin Zuhui's order.

At the same time, Lin Zuhui also asked several of his women to sell the ordinary houses in their hands in three months in this wave of rise.

There is also the office building of Wanhui Media, which has also begun to be sold.

In short, in this wave of adjustments, you can still make a small profit.

Recently, there is one thing that makes Lin Zuhui happy, that is, Xiaomi Technology won the patent for the DVD player, so it joined the DVD Alliance to formulate the standard of DVD disc.

This alliance is a total of 11 of the world's largest companies, based on the higher magnification digital compression technology MPEG-2 to form the DVD Consortium and develop the DVD video disc standard.

In other words, in the future, all other companies that produce DVD players will need to pay royalties to this alliance.

Xiaomi Technology can join this alliance, but with the two patents that the remaining ten companies can't avoid; The patent for the DVD player is only one of them, and the most important is the MPEG-2 digital compression technology, which was first developed by C-Cube, which was acquired by Xiaomi Technology.

Moreover, as early as the first half of this year, Xiaomi Technology released a sample of the DVD player, which once again established an important position in the application field of laser digital disc player.

City.

Lin Zuhui listened to Zou Kaixuan's report in the office, and he was in a good mood.

"You said that the current domestic VCD sales can reach 80,000 per month?" Lin Zuhui said in surprise. There are so many rich people, and sure enough, changing it is 'letting some of them get rich first'.

"Well, we sell 55,000 units nationwide and 15,000 units overseas every month." Zou Kaixuan said confidently.

With only seven percent of the market, it seems that Japan and South Korea have entered this field. However, this is a very impressive achievement.

In the previous life, after Wan Yan made the country realize VCD, South Korean and Japanese companies also followed, and the market share was as high as 90%, but Wan Yan was reduced to a supporting role. It was not until the rise of domestic brands such as Aiduo, Xinke, and BBK that Japanese and South Korean companies were driven out of this field in one fell swoop, leaving only a small market share.

The success elements of these domestic brands are: advertising bombardment (CCTV is powerful), price reduction promotion (low cost of copycats).

Because of this, Xiaomi VCD has been calculated from the beginning, CCTV's advertising, and the influence of Cheng Long, have made every household realize Xiaomi VCD, good work.

Lin Zuhui said: "The market is about to explode, 2 million units next year are just around the corner, and now there is an engine missing." ”

Zou Kaixuan immediately said: "Are you talking about price reduction? ”

Lin Zuhui said with satisfaction: "Not bad! Originally, our VCD could be sold for 5999 yuan at the beginning, but I chose to price it at 4999 yuan, which was the competition for the target Japanese and Korean companies. And now, with our slashing price at the end of the year, we're sure to beat them out. ”

Zou Kaixuan nodded and said, "Not bad! We have a price advantage, and at the moment we cannot produce the movement in Japan, at least for a year. C-Cube is only a supplier to us, and it is the only two companies in the world that produce decoder chips. ”

Lin Zuhui said: "That's good, the price will be reduced to 4,199 yuan, and the price will be reduced by 3,999 yuan before the Spring Festival, which will catch Japanese and Korean companies off guard." ”

"Okay!"

Lin Zuhui continued: "Overseas markets must also be sought, Xiangjiang Sitong is developed, it is very convenient for export, our DVDs are still sold at low prices, but good quality is guaranteed." ”

Overseas, cost is the biggest advantage of Xiaomi DVD player.

"No problem, we will definitely sell our products overseas and become an internationally renowned brand."

Lin Zuhui calculated, assuming that there can be 1.5 million sales next year, and each unit earns 1,000 yuan, he can earn 1.5 billion. This money will bring more room for the development of Xiaomi technology. What's more, the C-Cube company will also bring a lot of profits to Xiaomi Technology.

It can be said that VCD and DVD are the hope for the rise of Xiaomi technology. After all, the mobile phone industry has some uncertainties, the technology content is too high, and there is no problem with research and development, but the battery life, signal quality, lightweight, etc., are all plaguing the company.

Therefore, the mobile phone industry, lithium batteries, LCD screens, etc., are only investing, and the returns are full of uncertainty.

In order to ensure that Xiaomi Technology can have continuous R&D funds, Lin Zuhui has decided to list it in Xiangjiang at the end of 1996. Raise a large amount of money, which is then fully invested in R&D and the development of the company.

Lin Zuhui asked with concern: "How about the sales of multi-functional telephones such as cordless phones, corded phones, and caller ID?" ”

In 1982, the U.S. government revoked the patent rights of the National Telephone and Telegraph Company and allowed private purchases of telephones. Prior to this, the US law stipulated that all users could only rent telephones from the American Telephone and Telegraph Company, and it was forbidden to buy them, so that 80 million households and private organizations in the United States immediately became potential buyers of telephones, and at this time, Hong Kong manufacturers were moved by the news, and immediately switched to the production of telephones from factories that had produced electronic watches and radios, and quickly rushed to the US market, and the total export volume of telephones in the first quarter of 1983 increased by 19 times over the same period last year.

The world's martial arts are invincible, only fast and unbreakable,

The fixed telephone in the mainland market is huge, and Xiaomi Technology can quickly occupy the mainland market with its 'brand effect'. Technically, there is no need to worry about it, and it is not high-tech.

Therefore, Zou Kaixuan said: "This summer, we launched HA007 corded phones and HW007 cordless phones, and the sales volume ranked among the top three in one fell swoop."

Lin Zuhui is very satisfied with the achievements of Xiaomi Technology, and now the Guangdong Provincial Government regards Xiaomi Technology as his own son and has great support; The reason for this is the sincerity shown by Xiaomi Technology - it is taken from the people and used by the people, and the money earned is invested in the mainland, and the scientific researchers and workers are almost from the mainland.

What's more, the invention of VCD video player has led to the progress of the entire audio-visual field in Huaxia, making Huaxia's application of laser digital disc player enter the ranks of world powers.

attaches so much importance to it, or Lin Zuhui has not asked for benefits and care from the government, and he has dealt with the government all these years with Zou Kaixuan.

Because of this, Lin Zuhui has never said that he is the boss of Xiaomi Technology in Xiangjiang, although some people know it, and some media ask him. He has avoided or simply admitted that he is an investor.

Then Lin Zuhui said: "How much revenue can Xiaobawang's side have this year?" ”

Zou Kaixuan said: "It is estimated that there are more than 300 million, and the upward momentum is very strong. By the way, Ah Duan was interested in changing jobs, and I didn't talk to them about shares, so I said it was a high salary. ”

This is normal, in his previous life, Ah Duan had the ability to start his own business, and that was because he got a lot of bonuses from Xiaobawang; And in this life, the game console and learning machine were not planned by him, but by Xiaomi Technology, and Yihua Group naturally will not reward Ah Duan heavily.

And if you start a business, how can you create it if you don't have hundreds of thousands. In addition, Xiaomi Technology offered him an annual salary of 500,000 yuan, as well as bonuses and the like, so it's no wonder he didn't choose it. After all, Xiaomi Tech is now very famous.

Lin Zuhui thought for a while and said: "If Xiaobawang can sell for 50 million, you will sell it to Yihua Group." ”

Zou Kaixuan was not reluctant, it was originally a company that made copycat red and white machines, and Xiaomi Technology did not dare to admit that it was its own shareholding.

When Xiaomi Technology announced that the VCD price would be reduced to 4199 yuan, Japanese and Korean companies exploded!

They originally thought that with the advantages of Japanese and Korean companies, bringing VCD products to China would be a complete victory. But on the contrary, they soon found that mainlanders had a deeper understanding of Xiaomi VCD, just because of the CCTV advertisement of 'big nose kung fu', which was deeply rooted in the hearts of the people. (With the advent of pirated discs, Cheng Long's influence in the mainland is huge, far higher than that of any star)

In terms of price, Japanese and Korean companies have no advantage, and their prices are generally above 5,000 yuan.

For a time, Xiaomi Technology has the momentum to dominate the Huaxia VCD market.

With the price reduction of Xiaomi VCD, the purchasing power of the Chinese market has risen again, and VCD seems to be about to usher in an explosive tide.

At the same time, Xiaomi Technology's VCDs and DVDs have also begun to open up markets in other real estate markets in Asia, and even exported to Europe and the United States. At this point, there is no domestic enterprise that has this advantage.

Xiaomi Technology is essentially Hong Kong-funded, and it has far more advantages than domestic companies for export products.

If it can get a share of the overseas market, Xiaomi Technology will undoubtedly grow into a world-class enterprise.

And the next 'era' products of Xiaomi Technology will be USB flash drives and MP3. Although they are all small products and can't make a lot of money, their influence on the brand is huge.

And the patent fee of the USB flash drive can make Xiaomi Technology earn 10 billion.

Of course, Lin Zuhui doesn't understand technology, but isn't this thing just something that can be developed with an idea! Lin Zuhui thought so.

Isn't there a flash memory chip, motherboard chip or something in it, Lin Zuhui thinks it is not difficult to develop it; However, he plans to wait until 1995 to bring it up, what if the technology is not up to it!

As for MP3, Lin Zuhui only knew that it was a manager of South Korea's Samsung, and he had a whim on the plane.

In this way, if it was Lin Zuhui's whim, it wouldn't be difficult to develop it, right?

So many 'era-making' electronic products were invented by the Chinese people, and it is also a matter of winning glory for the country. In the future, Xiaomi technology will be supported by the state, maybe it is not impossible.

(End of chapter)