In late April, Lin Zuhui delivered a speech at the Xiangjiang University of Science and Technology, originally the school wanted Lin Zuhui to give a speech on the content related to "cultural port", but Lin Zuhui directly gave a speech on "Information Technology Revolution", from a real estate developer to a technology veteran, which caused a huge sensation in Xiangjiang, because the content of the speech was reprinted by many media such as the "Economic Daily".

Lin Zuhui not only delivered a speech on "Information Technology Revolution", but also personally donated 200 million Hong Kong dollars to the Hong Kong University of Science and Technology again as a training of information technology talents.

At this time, he packaged himself as a 'technology veteran' in a high-profile manner, and he also took great pains to get out of the 'real estate public opinion whirlpool'.

Lin Zuhui's speech did not talk about the information revolution after the 21st century, but focused on the development prospects of information technology in the 90s. Supplemented by how Hong Kong should develop and get a piece of the pie in this information revolution.

At this time, Lin Zuhui had already sentenced Li Zekai to a 'death sentence,' and Cyberport would have nothing to do with him, because he was a liar; and Xiangjiang Telecom would also be in Lin Zuhui's pocket, because it was related to the technological layout of 'Jingwei Capital'.

Matrix Capital will not just be a venture capital firm, but a technology investment company.

At this time, Jingwei Capital has invested 10% of Netscape shares with $6.5 million, and there will be no more financing until it is listed, which is something Lin Zuhui can be sure of. In fact, Jim Clark, the chairman of Netscape, is only an investor and manager (holding 20% of the shares), and the key technology of the Internet is controlled by a 24-year-old student Mark Anderson.

To Lin Zuhui's delight, Jim Clark invited him to be a director of the company, and he had agreed.

He thinks this is a good thing, and he will fight for a seat on the board of directors when he invests in Yahoo, Amazon (for the time being), Google, etc., which is a proper prestige and protective charm. The reason is very simple, Lin Zuhui has provided R&D funds for the information technology industry in the United States with real money, which is a good thing.

Of course, in order not to make Jingwei Capital so 'prominent', he will definitely invest in other Internet companies, but he will pay attention to the amount of funds, mainly to confuse it.

........

Beijing, Kingsoft Software.

Lin Zuhui's arrival made the company that pinned the hopes of Huaxia Software lively, and Lin Zuhui, accompanied by Qiu Bojun, inspected the advanced version of WPS.

Although Lin Zuhui can't write code, his experience in using WPS and Word is a valuable asset, what functions are most suitable for Chinese, what functions can be had, and how to arrange the layout, he has written down a piece of information, and then asked Long Jingchang to transfer it to Kingsoft Company.

"Mr. Lin, people from Microsoft have come to our company, and they want WPS and Word to remain compatible in document formats." Qiu Bojun reported seriously.

Lin Zuhui said firmly: "If you agree, next year will be the end of WPS." ”

Qiu Bojun was taken aback and said, "Why did Mr. Lin say that? ”

Lin Zuhui looked at Qiu Bojun and saw that he was wearing glasses, but Lin Zuhui said unceremoniously: "Have you agreed, tell me first!" ”

"Not yet, but the company's top brass is in favor of it, especially Rebus, who thinks this is a rare opportunity to learn from international software giants." Qiu Bojun said.

Lin Zuhui breathed a sigh of relief in his heart, and he didn't agree.

"Do you know what kind of person Bill Gates is?"

Qiu Bojun said: "He is a genius! ”

Lin Zuhui said with a smile: "No, he is an emperor, the emperor of the software empire. He and I are both teenagers, I know him, he is the poison of the software field, and anyone who challenges him will be ruthlessly hit by him. They came to Huaxia today modestly, because they have not yet touched the habit of Tsinghua people to use word processing software, as long as you are compatible, it only takes one year, they will bring a powerful, suitable word software for Huaxia next year, a strong landing in Huaxia. What other advantages do you have then? Bill Gates's personality, I know a little bit about Silicon Valley, and he may say to you, 'Even if it's pirated software, I hope that Huaxia pirated Word.'" ”

Qiu Bojun was dumbfounded, he and Rebus were just engineering men, who understood the sinister hearts of people in society.

It is undeniable that Bill Gates is the idol of this era, but his domineering in Silicon Valley is very famous, and why Microsoft was almost dismembered in the nineties is because of Bill Gates's domineering, which produced a monopoly.

For example, the browser of the previous life, Netscape browser can be said to be a revolutionary technology and invention, but Bill Gates sees this browser as a threat to Windows, because the browser is also a software suite; So, Microsoft first bought the source code holder company of Netscape (Mark Anderson sold one of the results before developing Netscape, which was the source code of Netscape), and then mobilized a large number of software engineers to develop IE, and then grabbed the market for free.

"Mr. Lin, you are the majority shareholder and investor of the company, so you have the right to decide, I will convince them later." Qiu Bojun said immediately.

The richest man in the world may not be good at technology, but other people's business experience and mentality, throw them off these streets, and ask Bojun to think so.

Lin Zuhui nodded and said, "I'm here this time to see how your follow-up WPS progresses?" ”

Qiu Bojun hurriedly nodded and asked Lin Zuhui to come to the R&D room, due to the capital injection of Wanhui Media, there are more than 100 R&D engineers in Kingsoft Software, which is much stronger than the 20 or 30 people in the previous life.

When Rebus saw Lin Zuhui and others, he was immediately happy, because Wanhui Media gave them a lot of reference materials and contributed important opinions.

"Mr. Lin, our products have made great progress, and by the end of this year or early next year, we will definitely be able to develop a powerful WPS."

Lin Zuhui nodded and said, "Congratulations, Huaxia's software hope depends on you." ”

Then, Lin Zuhui visited the success of Rebus and others, and he couldn't understand the code or anything, but he kept using WPS, but he gave all the information that should be given, and there was nothing to comment on.

In the end, Lin Zuhui invited Jinshan's senior executives to the conference room to prepare for the reform of Jinshan.

On this trip, Lin Zuhui took Long Jingchang and Lu Bingwen of Jingwei Capital to transfer equity.

In the conference room, Lin Zuhui motioned for Qiu Bojun to discuss the topic just now, Rebus and the others quickly felt blush, they were stung by Lin Zuhui's words, and felt that they were so naïve.

Rebus stood up and made a review, saying that he understands technology, but he doesn't know business.

Lin Zuhui nodded, the son can be taught.

Then, Lin Zuhui informed everyone about the change of equity, and informed everyone that he and Lu Bingwen would become directors of the company.

Of course, it was just a routine notice, and Qiu Bojun and Rebus and others welcomed it one after another.

Then, Lu Bingwen took over the topic and said: "Everyone is an engineering man, and they may not know that it is not enough to have good software, but also to have good marketing and advertising talents and company management talents........ As for supporting IT startups, we at Matrix Capital have invested in a browser-based IT company in the United States...... In order to help Kingsoft in the future, we will recruit some management personnel for the company during this time...... Of course, these are discussions with Chairman Qiu and General Manager Lei, not that we want to seize power, but that the company is now all software engineers....."

Qiu Bojun and Rebus hurriedly agreed, it can be said that Kingsoft is still a joint venture in nature, and Hong Kong capital accounts for the majority; Even if they don't mention these, Wanhui Media has given them support, and now they can't refuse to participate in some things in the company.

"No problem, Kingsoft is going to develop towards the regular army." Qiu Bojun said.

"I also support it, we are good at technology, but we are really not good at marketing and advertising." Rebus also said sincerely.

100,000 question marks floated in Lin Zuhui's mind, you can't do marketing, the rice company in the previous life was simply an expert in hunger marketing.....

Of course, it may be because it was not possible to engage in marketing in the 90s (the failure of Pangu Software in the previous life also had the factor of not being able to advertise), so Rebus later made up his mind to engage in marketing.

The meeting was a great success, and Matrix Capital officially intervened in Kingsoft and will pay attention to and make suggestions to this company.

In Lin Zuhui's view, if the subsequent version of WPS is released in the era and early next year, it will not follow the old path of Pangu Software in the previous life, as long as the direction is right, it will continue to defeat Word. In the previous life, WPS actually made a comeback in 1997, and that time it was a success.

Therefore, after the success of the subsequent version of WPS, Matrix Capital will immediately discuss with Rebus to carry out comprehensive software development, such as the development of Kingsoft Word Tyrant, Kingsoft Poison Tyrant, games and other fields, to build a great wall of software.

Kingsoft currently has a total investment of 10 million RMB, which is far stronger than the 2 million R&D funds in the previous life. Importantly, Matrix Capital is ready to recapitalize at any time.

Even if it is to support a future game agent, it is worth investing, not to mention that Rebus is a talent in the software field, and Lin Zuhui's investment will never be wasted.

.......

Hengchang Beverage & Food Company has developed rapidly in the mainland, and at this time it has a total of four brands: Jinmailang, Nongfu Spring, Wanglaoji, and Red Bull.

In the competition with Master Kong and unification, Jinmailang instant noodles opened the market with Laotan sauerkraut instant noodles, and then quickly followed the trend of 'braised beef noodles', and quickly occupied the No. 1 instant noodle brand in mainland China with its strong financial strength and marketing methods.

Of course, the Master Kong brand is not very backward, and the sales volume is slightly lower than that of Jinmailang; In order to counter the speed of Jinmailang's development, the Wei brothers went to Taiwan Island many times to raise funds and expand the scale, and finally barely kept up with the speed of development.

At this time, Jinmailang has completed the construction of factories in Tianjin (north), Foshan (south), Jiangcheng (central), Shudu (southwest), four regions, and the speed is extremely fast.

In an office building in Beijing, Lin Zuhui and Luo Wenxiang, Du Huilun, Zhang Guocheng and other executives of Hengchang Beverage and Food gathered together for a meeting.

After listening to everyone's report, Lin Zuhui affirmed that Hengchang Beverage and Food, with its leading creativity, strong capital and efficient management, is like a 'god of war' in this era, and is invincible in the field of food and beverage.

Lin Zuhui continued to play a vision far ahead of the times, saying: "Jinmailang instant noodles should be diversified in taste, but they should also focus on 'Laotan sauerkraut noodles', 'braised beef noodles', 'spicy beef noodles', and then develop other flavors, such as Japanese-style tonkotsu noodles, dry mixed noodles, crispy noodles, etc. ”

Du Huilun, president of Jinmailang, nodded and said, "Well, we have done our homework in this area, and we have developed five flavors of instant noodles, all of which have been introduced to the market. ”

In the past, Master Shikang had dozens of flavors, of course, the best-selling ones were still a few, and the least best-selling ones were chicken soup-flavored solitary noodles, because when the shelves were sold out of other flavors of instant noodles, the chicken-soup-flavored solitary noodles were still stacked together.

Of course, niche flavors of instant noodles are prepared for some specific regions and specific groups of people.

Lin Zuhui asked: "How has our high-end brand 'Tang Daren' been developed?" ”

In Lin Zuhui's view, the reason why Tang Daren is delicious is that the packet of sauce increases the concentration of the soup; Secondly, the sour and spicy pork bones, borscht, and seafood flavors have been tested by the market.

Du Huilun reported seriously: "It is expected that sour and hot pork bones will be launched in the mainland by the end of the year, and Xiangjiang has also prepared a Tom Yum Gong ramen to test the water....."

Lin Zuhui is very satisfied with the efficiency, as for the Hong Kong market, it is just a try, the population base is too small, there is no need to pay attention to it. Instant noodles are not high consumption, and where there is money, there is no prospect.

Then, Du Huilun also reported: "Next month, our Jinmailang Iced Tea will be officially launched, and we are fully prepared..... 'full of ice power, refreshing enough' is our main advertising slogan...."

The speed of development is very fast, and Master Kong must be caught off guard. The biggest advantage of Hengchang beverage and food is actually the channel, the company will build all its brands in a huge sales channel, how can Master Kong play.

In addition to channels, that is, the investment in advertising, Hengchang Beverage and Food's brands have invested a large amount of money, and the advertising cost of each brand is more than 2 times that of Master Kong, and the important thing is that from packaging design to advertising effect, it is very good.

As a matter of fact, Taiwan enterprises were very cautious and precautionary in their investment in the mainland in the 90s. Most of them will use Hong Kong as a springboard and then move into the mainland for development. Facts have also proved that Taiwan enterprises are ultimately unreliable, after all, a side station will appear sooner or later.

Jinmailang's development is good, Wang Laoji is also acceptable, he can make money and continue to invest, no need to invest new funds, and he can develop and grow on his own.

In terms of Nongfu Spring, it will also be launched next month, and "Nongfu Spring is a little sweet" and "We don't produce water, just a porter of nature" will appear, occupying the advertising market as early as possible.

As for Red Bull, Lin Zuhui has personally attracted two mainland companies to enter the game, one of which is Huaxia Food Company, a proper state-owned enterprise elder, and the two sides have a very pleasant conversation, and the next step is to smoothly transform the formula, invite experts, and pass the approval.

At this time, the Red Bull mainland brand is in the hands of Hengchang Profit Food, there is no need to worry, and the high-end beverage market in the mainland may not necessarily develop, so Red Bull will be listed next year.

In the end, Lin Zuhui came to the conclusion that in the nineties, he relied on Jinmailang and Nongfu Spring to make money; After the turn of the millennium, the four major brands will explode together, and they will become large food and beverage companies.

Of course, Lin Zuhui was not satisfied with this development, and he also decided to expand and expand.

Finally, Lin Zuhui said to Du Huilun: "Jinmailang is committed to building a strong fast food food group, which is why I will hand over iced black tea and iced green tea to you, instead of making instant noodle companies alone." ”

Some of these executives understand, but some don't; In their opinion, the reason why Wanglaoji, Red Bull, and Nongfu Spring are not included in Jinmailang is probably because the boss feels that these three brands have the potential to become big brands alone. But why is the boss so confident?

Of course, they are not questioning, but not understanding.

Du Huilian nodded and said, "Okay, we must strive to surpass ourselves and be the best food and beverage company." ”

Lin Zuhui asked rhetorically: "Do you just want to develop internally?" Could it be that the funds of our Hengchang Holdings and New Era Group are fake? ”

Everyone was stunned, their faces were a little red, the boss was saying that they did not use the group's resources, and they were a little unenterprising.

Du Huilian reacted quickly and said tentatively: "Does the boss mean that he wants to develop a foreign fast food brand?" He heard Lin Zuhui just say that fast food is profitable food, instant noodles are fast food, but KFC is not also fast food! As for Chinese fast food, this is unlikely to be a large group at all.

Lin Zuhui did not blame these high-level executives, the part-time workers will never think as long-term as the boss, or that they will not be as 'radical' as the boss.

"Big American fast food brands, and those that haven't entered China?"

Du Huilian hurriedly said: "Tex and Burger King don't seem to have entered the mainland. ”

Lin Zuhui nodded and said: "Talk to Tex about the acquisition, but don't be too eager, even if they are going to open stores in the mainland, you can let them try the water." ”

"Okay, I got it."

"Once the acquisition is made, you have to reshape the corporate culture, which you can refer to, but you can't copy it."

"I see"

Lin Zuhui didn't worry about these things, maybe it was just a temporary idea and he did it easily.

In the development of an enterprise, the more business the better, but it is better to develop a certain field in an all-round way, and it is better not to cross borders, but it must be developed in an all-round way.

The reason is very simple, that is, you can share the risk, for example, if Jinmailang opens the instant noodle 'big competition' one day and sends braised eggs or ham sausages, then the profits in the instant noodle field will definitely drop sharply, but if you have the profit support of the beverage, you can have more advantages than your opponents, and the company's profits still maintain a good performance.