Tokyo.

A housewife casually walks into a Jeanswest clothing store, and she likes to visit such clothing stores - because the price is cheap.

Japan's economy has not been good in recent years, and it is no longer like in the late 80s, when everyone could buy luxury goods casually.

Thinking back to those days, this woman can't help but have fond memories; At that time, when she bought a LV bag, she would not feel heartache at all; Seventy percent of the world's LV products are purchased by the Japanese.

She bought a lot of luxury goods back then, but in the end she sold them to Japanese second-hand stores at a discount, and she was reluctant to buy luxury goods anymore; In recent years, there have been many new people in the second-hand luxury business in Japan, and it is said that it has become a hot business, and I can't help but say that the two-level reversal is too fast.

The woman looked at the beautiful fleece sweater and remembered that she had also bought a set for the whole family, which was fashionable and warm.

And Jeanswest's fleece sweaters are not only beautiful and multi-styled, but also matched with models, so that customers can see at a glance.

"It's winter soon, so let's buy a set of fleece sweaters for my family, at most 10,000 pieces, but it's really warm, and these are so beautiful!" The woman thought in her head.

But after a few years of changes, she habitually opened the price tag, and was dumbfounded, it was only 1998 yen a piece.

Her first thought was, you can't be mistaken!

Then she found out that there was no mistake, because there were already many people going to the checkout with polar fleece, and the billboards on the shelves were clearly written.

Buy!

It feels so good, it must be true; The price is so low, it would be a fool not to buy it.

Jeanswest's fleece sweater soon set off a wave of rush purchases in Japan, South Korea, and Taiwan. In anticipation of this situation, LEIT's factory has already increased its horsepower and started production, which is enough to supply global demand.

......

Late October.

The Leit Group has moved into the 'Leit Building' on Connaught Road, and the Group has also reached a new level, and the Leit Group was originally a blue-chip stock in Heung Kong.

The Hang Seng Index consists of 35 constituent stocks, which are divided into 4 sub-sectors by industry: Hang Seng Financial Sub-Index, Hang Seng Utilities Sub-Index, Hang Seng Property Sub-Index, and Hang Seng Commercial Sub-Index.

The LEIT Group is a representative constituent stock of the Heung Kong Industrial and Commercial Sub-index, and is a giant group in the Heung Kong garment industry.

Although Hong Kong's garment industry is well developed, it is the world's second largest garment export after Italy, with a total value of HK$170 billion. However, there is no truly global clothing company, and the emergence of the LEIT Group has undoubtedly broken this statement.

Many of the brands under the LEIT Group are very popular overseas and in the mainland, with a turnover of more than 9 billion yuan and a net profit of 1.6 billion yuan last year. This year, LEIT Group's performance and net profit will still rise sharply.

When he came to his office, it was clear and simple and clean, and he liked this style and didn't like to make his office bells and whistles.

The Leit building has a total of 28 floors, and Lin Zuhui's office is still on the top floor, through the window, you can see the scenery of Victoria Harbour, and you can also see that there is a large open space opposite, that is, the 'machine railway terminal above ground' to be tendered next year, that is, the location of the Four Seasons Hotel and the International Financial Center in the previous life.

The geographical location is nothing to say, and this building covers a slightly smaller area, so the floor area is only 220,000 square feet; However, it is located in Central, and this building is worth 3 billion no problem.

Of course, Lin Zuhui now has dozens of buildings, and he doesn't have much feeling.

In addition to the development right of the Central Central Station, he did not attach too much importance to others, he bought it when he had the opportunity, and he would not force it if he had no chance.

After a while, Chen Shiwen walked into his office with a smile on his face, and then sat on the sofa.

"Boss, guess how many orders for fleece sweaters our factory has received?" His tone was a little excited.

Lin Zuhui smiled and said confidently: "I don't think it will be less than 3 million pieces, the reason is very simple, what we export to them is not even half of their previous cost." ”

Chen Shiwen immediately said: "The boss is worthy of the gods, and we have received 3.2 million processing orders for polar fleece. And the fleece sweater in our stores has become a 'crazy grab' item in Taiwan, Japan, and South Korea. ”

Southeast Asia and Xiangjiang are relatively hot, even if the sales are good, at least after late November; Although the mainland has a large base, the consumption level is not high, and they are not aware of the fashion and warmth of polar fleece, so it is relatively slow to open the market, and of course the sales volume must be good.

Lin Zuhui nodded and said: "In this way, the sales volume and profit of the OEM will exceed that of the self-operated store." ”

Chen Shiwen said: "Well, if we hadn't opened a large number of stores in Japan, South Korea, and Taiwan Island more than a year, I am afraid that we would have made a lot less money this time." ”

He admired Lin Zuhui's command Ruosu, from the very beginning of the development of the polar fleece, Jeanswest formulated a strategy to open a large number of stores, and the cost was naturally huge. If the polar fleece project is not successful, Jeanswest may have to suffer the after-effects of 'crazy expansion'.

But now it's different, the polar fleece sweater has made Leit Group a lot of money, and thus driven the popularity of the Jeanswest brand, killing two birds with one stone.

Lin Zuhui knows that the polar fleece sweater sells well, and it must have spent a lot of advertising money, of course, this is also very cost-effective. This item is a windfall that can turn a brand around.

"This year, the unit price of our OEM is about the same as the price of the store, what do European and American customers say?"

They didn't say anything, after all, the cost price was reduced by nearly seventy percent, and it was too late to be happy. Moreover, at the moment we have no competitors in the foundry, and they know it. ”

Lin Zuhui nodded, there is no competitor, that is a monopoly, which is the biggest weapon to make money.

"Pay attention to Uniqlo in Japan, once they see the windfall profits of polar fleece, they may carry out research and development."

"Well, don't worry, boss, they are a lot worse than us in terms of commodity supply."

Jeanswest has long listed Uniqlo as a rival, and for this reason it has also set up an office in Tokyo to understand the clothing preferences of Japanese people and the dynamics of their opponents.

.......

Yanai was leading his men to a hypermarket in Tokyo, and then walked into a Jeanswest store, where he immediately saw the fleece sweater worn on the model.

He looked excited to quickly find the price tag, and suddenly it was like a deflated ball. Recently in Japan, the polar fleece sweater was only 1998 yen, and with a lot of advertising, he was the first to be incredible.

"Yamada-kun, how much is this price for a European and American fleece?" He asked his men incredulously.

"One in five," Yamada replied immediately.

Of course, Yanai Masashi knew, and he muttered to himself: "One-fifth of the price, if nothing else, the cost of this polar fleece sweater is only a little over $10, and they are very profitable." ”

The profit is indeed large, but the R&D cost in the early stage has been as high as 30 million, which is also a cost.

Yamada immediately said, "We can also develop a fleece sweater, and we will definitely be able to develop it next year!" ”

This must be suspected of bragging, and even if it is developed next year, it may not be able to be marketed as soon as possible.

"When it comes to R&D, our cost is still higher than that of the LEIT Group, because their factories in the mainland are very large, and around their factories, it is said that there are also partner factories settled in," Yanai said. In this way, they are equivalent to establishing a kingdom of garment factories in one region, and the cost of production has been greatly reduced. ”

Everyone's expressions were serious, this clothing group from Xiangjiang is indeed powerful. This is not an important reason, the most important reason is that this company has a strong pioneering spirit, and Jeanswest and Uniqlo are both fast-selling brands, which squeezes Uniqlo's growth.

Knowing the Jeanswest brand, everyone feels that this company is a good learning object in terms of products, sales, and services.

"So, we're going to open a factory in the mainland, and we're also going to develop polar fleece," Yamada said. ”

Yanai nodded, then walked around the store, and immediately paid more attention to Jeanswest as a competitor, from the decoration of the store, furnishings, and service, all of which were impeccable. In particular, every waiter, they carry a headset, quick movements, and enthusiastic service (it is self-service shopping, but if the customer has a need, it must be served as soon as possible).

It's powerful!

Even the advertisements seem so high-b, although Jeanswest's positioning is: good quality and low price.

Jeanswest's international advertising has always used an advertisement of about 40 seconds, which is approximately:

"What are we dressed for?"

"Do we change our outfits depending on our mood and the weather?"

"Does comfortable clothing make us happier?"

"Do we dress to hide ourselves, or to be seen?"

A philosophical literary ad video like this.

Of course, this is only a means to raise the B level, in fact, Uniqlo has simpler, more distinctive advertisements in every region and country.

.......

The polar fleece sweater became popular, and the Xiangjiang media also reported it one after another, and the citizens also felt that it was a great boost to the morale of the people.

This is not a trivial matter, after all, the cold winter has not really arrived yet, and the LEIT factory has already received 5 million orders (including orders from its brands), which is undoubtedly a crazy data.

And this 'little thing' has led to the 'Lin Zuhui effect', and the media have commented that Lin Zuhui has a good way of running the company, and his four listed group companies have all developed very well, which makes people feel very incredible.

Some media commented that Lin Zuhui's career stall is much larger than Li Chao's, but the stall is large, theoretically speaking:

Even if Lin Zuhui has exuberant energy and superhuman wisdom; However, Superman is still human. It is human, and there must be a limit to energy and intelligence. Because the stall is too big and the battle line is too long, it is inevitable to take care of one or the other.

Several successive Taipans have tasted this taste, but in the past, public opinion has always mocked these foreign Taipan for their incompetence. Conversely, those families that control smaller conglomerates have an easier time controlling their companies. They are not greedy for the big, but they care about the reality - the amount of the family's profits. These families usually stayed away from politics, remained as neutral as possible, and became pure businessmen. They also donate, often throwing the money away and not spending more energy and focusing on the business.

And Lin Zuhui not only has a bumper harvest in his career, but also has a 'bumper harvest' in charity, which makes people feel incredible.

There are also media comments: Mr. Lin Zuhui's career is in various industries, and his career is more extensive than Li Chaoren's, and he has not tasted defeat, but has won a hundred battles, which is incredible.

In fact, Lin Zuhui has always been the boss of 'willing to delegate power', he controls the general direction of the group, and gives the group company a kind of 'spiritual strength' - hard work and enterprising; Therefore, the management of his company was deeply influenced by it and led the staff to make great strides. Moreover, although he only grasps the general direction, he is also coarse and detailed, and often finds some details and then gives advice to the management.

Handsome, this word is very suitable for Lin Zuhui's description; Handsome, handsome.

For a time, praise poured in, and Lin Zuhui's prestige once again threatened the Xiangjiang River, spreading at home and abroad.

The chairman of the board of directors of a listed company is definitely to bring more and more profits to shareholders, and Lin Zuhui is undoubtedly the best chairman of the board of directors of a listed company.

If it is calculated based on the stock price of shareholders when Lin Zuhui took over the New Era Group, they did not sell their shares during the period, and in only 10 years, it should have increased dozens of times (considering dividends and dividends, but also considering financing); In terms of market capitalization, the market value of the four listed companies has increased by hundreds of times, and the New Era Group has increased by thousands of times.

nb！

Why didn't he buy such a good stock in his previous life, either when he was delisted (LeTV), or when his performance declined for several years...... A-shares are simply nothing to say, and long-term stable dividends are simply looking for a needle in a haystack.

.......

At noon, Lin Zuhui picked up Kwan Ka-wai and planned to go to Tin Heung Lou at Austin Station in Tsim Sha Tsui to eat hairy crabs.

In the presidential RV, Guan Jiahui looked at Lin Zuhui curiously.

Seeing this, Lin Zuhui said with a smile: "I know that you are infatuated with me, but can you not be so obvious!" With that, he lifted her chin.

This woman's face is a heart-shaped face, and there is an indescribable coquettishness, which makes people love it. In fact, she is not on camera, and her face looks a little disc in the camera, but of course she is still very beautiful.

"I'm not obvious, how do you know I'm infatuated with you!" Guan Jiahui's watery eyes blinked and blinked, and her eyes were like silk.

I have to admit that this woman is beautiful at the age of 20, but she is even more beautiful at the age of 30. He still has a memory, that is, in her previous life, she filmed "Splendid Future" with Zhang Guorong and Liu Dewen's "The King of Tricky Tricks" in the workplace, which made Lin Zuhui remember it deeply, which is the supreme expression of classical Chinese beauty.

And today, she is also a working woman, and her appearance is better than in her previous life.

Who in Hong Kong doesn't know that Lin Zuhui regards this woman as a treasure, and Kwan Jiahui is deeply favored by Lin Zuhui.

Lin Zuhui said angrily: "Meat, you can be careful in front of children, don't teach bad children." ”

Guan Jiahui's face immediately changed, and she said seriously: "No, I'm a serious good mother!" After saying that, he couldn't help but laugh again.

It's pretty quick to change your face!

Soon, it passed through the Hung Hom Tunnel and then the convoy arrived at Tsim Sha Tsui Austin Station at Tsim Sha Tsui.

Lin Zuhui is now enjoying life more and more, and almost every weekday at noon he has to run out to date women and enjoy a good meal. And this Tianxianglou is Lin Zuhui's favorite Hangzhou Gang restaurant, and it is also the best place to eat hairy crabs.

The environment of the hotel is general, it is an old antique, Tianxiang Building was opened in 1950, and it seems to have passed through time when you walk in.

"Lin Sheng, Miss Guan, the box is ready!" The hotel ran the hall and hurriedly greeted him.

For celebrity customers like Lin Zuhui, these time-honored hotels attach great importance to them, because they can raise the level of the hotel and improve the popularity of the hotel.

Of course, the premise has to be the taste, otherwise the celebrities will not come.

"Well, thank you!" Lin Zuhui said kindly.

"This way, please!"

On the way, diners couldn't help but look over, and their eyes couldn't help but show respect and envy.

A diner whispered to his companion: "When I saw Mr. Lin Zuhui, I felt incredible, at the age of thirty, he became the richest man in the world at such a young age, and he has a great reputation in the world." ”

The companion immediately said: "Someone else was the richest man in the world last year, and at the age of twenty-seven or eighteen, he has surpassed Li Superman and become the superman of Supermen!" Of course, what makes men envious the most is his peach blossom luck. ”

This remark attracted the echo of the diners!

Including Wang Lingyin, Lin Zuhui has a total of five wives and concubines who were photographed by the media and determined their relationship with each other. Some people jokingly said that among Lin Zuhui's concubines, there are two beauties in Xiangjiang and two beauties in Baodao, and Xiangjiang certainly won.

In the past two years, Guan Jiahui and Li Jiaxin's two daughters have really raised a lot of face for the Lin family. Kwan Ka Wai is stunning in her own right, and coupled with the group's career, she has become a female idol in the Hong Kong business community; And Li Jiaxin's beauty, needless to say, she is now described by the media as the most beautiful celebrity in Xiangjiang, if it weren't for Lin Zuhui's woman, the rich people in Xiangjiang would line up to pursue her.

When she came to the box, the female bodyguard put down a bottle of red wine from the Luchen family and retreated to the door. The bodyguards also ate in Tianxianglou, and they didn't say that they would eat a boxed lunch or anything, but they took turns to eat quickly; Of course, all of this is arranged by the head of the bodyguard, and there is no need for Lin Zuhui to worry about these trivial matters.

"Hairy crab, crab roe noodles, crab roe abalone wings, osmanthus fish, Longjing shrimp ....." ordered 8 dishes in a row, and Lin Zuhui handed them to the waiter with satisfaction.

The dishes may not be finished, mainly because Guan Jiahui eats less, so it will be wasted, but Lin Zuhui doesn't care very much. It's not a waste of food, it's not a fault.

While waiting for the food, Guan Jiahui said: "If you let the media know, you will be shocked if you come out to eat at noon every day." Li Superman works so hard all day, and the gap between him and you is getting bigger and bigger......"

The woman spoke more and more vigorously, and Lin Zuhui couldn't help but interrupt in time: "Stop, the more you talk about it, the more outrageous it becomes." I warn you, you'd better ask me more about any 'speculation' business. Speculators go bankrupt everywhere, you be careful. If you win ten times, you may lose your money once, so speculation is not the right way. ”

Remind these women again and again, after all, they have a lot of money now, but they don't have much strength, so they are worried that they will make mistakes.

Guan Jiahui nodded and said, "Don't worry, I have such a powerful husband, how can I take it upon myself to invest in a speculative business!" ”

This woman, the sycophant shoots well, and she won Lin Zuhui's favor.

There are a few people in power who don't like to sing praises of merit, and they generally like to listen to the people around them......

After a while, the delicacies arrived.

Longjing shrimp, you need to eat it quickly, otherwise the taste will gradually deteriorate;

Juxiang crab fat, green back and white belly, golden claws and yellow hair, very strong Yangcheng Lake hairy crab; It is said that in the 50~70s, there were hairy crabs from Yangcheng Lake from the mainland every year, and I don't know whether they are true or not. But the quality of the crabs is undoubtedly very high, each one is about nine taels in weight (six taels in the mainland).

Eating crabs, accompanied by red wine, this is Lin Zuhui's style.

Originally, crabs were eaten with withered flowers, but Lin Zuhui had to go to work in the afternoon, so he chose red wine with a soft taste.

Lin Zuhui and Guan Jiahui are like couples who have just fallen in love, and this woman is full of him when she eats, probably because the love preservation method of the two is very unique - getting together less and leaving more is similar to talking about a long-distance relationship, every time they meet, it is dry firewood; Of course, the two would meet more than twice a week.

After eating the hairy crab, the mouth is full of fragrance, and the waiter brings the water soaked in the old bean sprouts for hand washing, which can wash the taste of the crab.

"Lin Sheng, how does it taste?" The waiters are all old men and aunts, to be precise, they are running halls.

"Yes, I won't be able to eat such a fat crab in another month."

"Yes, you're a crab expert."

After a brief chat, the waiter was no longer disturbed.