Recently, Asia Television broadcast a documentary about ATV, which instantly ignited the national pride of the people of Hong Kong and shocked people's hearts.

In the documentary:

There are helicopters filming 'ATV City' from high altitudes, and the whole complex can only be described as majestic, people never thought that a TV station could have such a huge complex; the towering ATV building, the huge three video buildings, and the beautiful and classical ATV ancient city make people yearn for it.

The audience can find that there are all kinds of foreigners coming and going in ATV City, and the promotional video gives an answer, which is a continuous stream of overseas TV stations to seek program authorization; ATV's programs have been exported to 51 countries and regions, all over Europe, America, Asia and Africa.

The audience can also see the production team of ATV, who are working hard, and their professional, dedicated, and confident temperament is clear at a glance.

The audience also saw that ATV's hardware equipment is new, high-tech content, and the studio is like a futuristic world.

Viewers also saw the viewing of Asia Satellite TV in each country.

For a time, the citizens of Xiangjiang praised ATV, calling 'ATV' the pride of Xiangjiang people.

........

Two managers from Dutch TV came to ATV City, and after a visit, they couldn't help but praise them repeatedly, which made the staff who led them feel beautiful and honored.

"This way, please!" The staff took the two of them into the ATV building, and the hall here is also full of technology and culture, which makes people sincerely admire.

Two Dutchmen followed the staff to the copyright department of ATV Group, where the manager, Guo Quan, personally negotiated.

In the past year or two, ATV Group's copyright income is getting higher and higher, not because there are more new programs, but through the indirect promotion of TV stations in the United States, Britain and other countries, countries around the world are interested in buying the copyright of a program, so that in the end they can only find Hong Kong ATV TV.

For example, the copyright of "Who is the Millionaire" has been sold in 21 countries, and it continues to increase, and more and more international countries are interested in introducing it.

After everyone sat down in the conference room, Andriy, an executive of Dutch TV, couldn't help but ask Guo Quan: "Mr. Guo, there is one thing I don't understand, ATV TV's programs are not third-party productions, they are all PD productions of ATV TV, how did you manage to create high-quality programs such as "Millionaire", "American Idol", "The Voice of America", and "Survival in the Wilderness" in a few years?" After all, you are just the internal strength of the TV station, and it is far from being as good as the institutional model of third-party production? ”

Guo Quan was stunned, is that so? Is the third-party production system better? That being the case, why does ATV become a world-class TV station?

Therefore, he quickly and resolutely said: "I think the innovation atmosphere of our TV station is better, you may not know that what our ATV TV pursues is the station motto of 'innovation first, entertainment first'." I think that in this atmosphere, everyone has the same pursuit, and we can work together to produce better programs. ”

This statement is not convincing at all, but Andriy does not get to the bottom of it.

Soon, everyone entered the negotiation of copyright purchase, and the level of ATV's copyright fee was based on the number of local population and the degree of economic development. At the same time, as the world popularity of a certain show increases and the global audience increases, there may be a little more price increase, but it is very reasonable and acceptable.

........

On the top floor of the ATV Building, the chairman's office.

Lin Zuhui flipped through the 'ATV 1994 financial report', his face showed joy, and last year's net profit was as high as 1.88 billion Hong Kong dollars, which can be called a miracle in the TV industry.

As a local competitor, wireless has long been completely unrivaled, and a profit of 300 million Hong Kong dollars a year is good; This is also because TVB has taken the path of ATV, produced Hong Kong dramas, and established an entertainment company. It can be regarded as a common progress, but the local ratings of wireless are still only two or three percent.

ATV's copyright income still occupies a lot, a total of 760 million Hong Kong dollars, which is very strong, and the copyright mainly comes from variety shows and Hong Kong dramas.

Of course, the largest income is advertising expenses, with an audience of about 100 million people in dozens of countries in Asia. In addition, overseas paid programs also account for some. After that, YG Entertainment and DreamWorks have income.

Putting down the financial report, Lin Zuhui thought about it.

ATV Group has more than 6,000 employees, and it is still growing, after all, when many programs are output, buyers also need consultants (to add money), assistance (to add money), and the public relations department is strong.

He is not afraid that he will not be able to afford it, but he knows the power of copyright income.

In the previous life, the copyright of "Millionaire" was broadcast in more than 100 countries and regions, and the Hong Kong Special Economic Zone alone spent 30 million Hong Kong dollars to buy the production rights of 52 episodes. In 2006~2008, the copyright fees, consulting fees, and auxiliary fees of four or five hundred world programs amounted to 9.3 billion euros. The copyright fee for buying a running man in the mainland is as high as 200 million RMB, and Lin Zuhui couldn't believe it when he saw the news.

It can be said that the copyright of the program in Lin Zuhui's mind is worth tens of billions of dollars easily, and it is simply a treasure trove of movement.

His idea was to plagiarize European and American variety shows in the nineties, and Korean variety shows after the millennium.

Of course, since Lin Zuhui only provides the outline and important details of the program, PD has to conceive it perfectly, which is also a test level; However, in the atmosphere of ATV Group, everyone's production level is quite high, and the key is that the budget is also much more.

In the sale of copyrights, the buyer pays millions of dollars to buy not only the use of copyrights, but also templates; To use an analogy, buying a template is like buying a beautiful box, and you decide what to put in it, but the packaging is a given, and there is no way to change it, when you buy this 'box', the copyright owner will provide hundreds of pages of the 'Bible' (the product manual that comes with the copyright), from the plot design, line script, lighting, music, process, and even the invitation letter, the way to write the registration form have foolish instructions.

Lin Zuhui thought about it, and at present, on variety shows, he has contributed "Millionaire", "The Voice of Chinese", "Chinese Idol", "Survival in the Wilderness", "Got Talent", "Music Bank", not much, but they are all world-class boutique programs.

It's time for another batch to come out!

His first idea was Big Brother, a social experiment reality show that originated in the Netherlands, in which a group of strangers live as 'roommates' in a room full of cameras and microphones, and their every move will be recorded, edited, and broadcast on television, 24 hours a day, seven days a week. During the competition time, the contestants will be nominated, contested, voted, eliminated, and the last person who stays will win the grand prize.

Lin Zuhui has watched the Chinese version, which seems to be called "Roommates Live Together", and has also watched some foreign ones, and still remembers this show in a certain country, where an ugly tragedy of men and women occurred.

Although this kind of thing has caused a lot of public opinion, it still can't stop him from becoming popular for more than 20 years, and has been adapted into various versions by nearly 100 countries, with an audience of more than 2 billion.

After writing the outline of "Big Brother", Lin Zuhui ran another program "The Amazing Forward", and two versions of this program were produced in the mainland; However, Lin Zuhui prefers the American CBS version.

But soon he found that there were a lot of rules in the American version of "The Amazing Race", and he could only remember part of it, and the general pattern was to record the round-the-world competition of multiple pairs of players in a month, and each quarter was about 12 teams participating, each group of two, which could be couples, families, etc., and everyone would embark on an unforgettable trip around the world. But while enjoying the exotic scenery, they also have to complete various adjustments that test their intelligence and physical strength, and gradually eliminate the team. The final winner will receive a prize of 1,000,000 local currency.

Lin Zuhui simply wrote down the outline of "The Amazing Forward", and added some plot plots, and put down the pen with satisfaction.

Although incomplete, ATV's production team has proven that they have a world-class level of production; Otherwise, Lin Zuhui would not have raised such a person.

ATV's production team not only needs to be creative, but also needs to learn the models and advantages of programs from all over the world, and their competition is also very strong, so everyone is under great pressure and constantly breaks through themselves.

After writing the two manuscripts, he called Zhao Zhenqiang, the program director of ATV, who is equivalent to Lin Zuhui's dark line; Lin Zuhui currently only conveys orders through him, and Zhao Zhenqiang also knows that the boss can avoid a lot of people and any 'scandals', and he will not be able to escape responsibility.

"This is someone else who gave me two programs, and you arranged two groups of elite soldiers to make me a high-quality program. I am very optimistic about the copyright output of the two programs, so the budget gives me a high point, and I must not let European and American TV stations look down on us. ”

"No problem, we'll give it the highest priority." Zhao Zhenqiang earnestly guaranteed.

ATV's program budget has always been very high, far from being like a city program with a population of 6 million; is a program produced by the three major American stations, and the quality also has to compete.

Especially "Survival in the Wilderness", the budget of one episode of this show is as high as two or three million Hong Kong dollars, and the production cost of 12 episodes in one season requires about 30 million. The birth of this show opened the era of survival reality shows.

Not only did the American television station buy its broadcast rights, but ATV also sold the rights to produce "Living Alone in the Wilderness" for $40 million.

Of course, what American TV values most is "Living Alone in the Wilderness", a program that has not been produced, but they didn't expect that once the English version of "Survival in the Wilderness" was broadcast, it immediately made Lin Zuhui's bodyguard head a big star in the United States, and suddenly made a Chinese popular in the United States.

After chatting with Zhao Zhenqiang for a while, the two came to the conference room together to hold a group meeting.

They first listened to Shi Nansheng's talk about ATV's overseas development, saying that ATV is currently the only television station that can broadcast on the four regions of the Taiwan Strait, and in particular, it can broadcast on both the mainland and Taiwan Island, and this is obviously the result of competition in all quarters.

Asia Satellite TV broke the pattern of the old three stations in one fell swoop and became the fourth rating; Asia Satellite TV is through the cable television network in the mainland, which can be seen in almost all three southeastern provinces, and can also be seen in many special places across the country; Asia Television in Macau accounted for 80% of the ratings, surpassing local TV stations in Macau.

The Asian Satellite TV network has been available in more than 50 countries, with an audience of up to 100 million.

Of course, this achievement is not enough, so Shi Nansheng has a lot of work to open up overseas markets, and in North America (the United States), Europe, and Australia, he also needs to develop and operate pay TV services; It is also necessary to cooperate with various types of cooperation models through different channels, together with TV stations, franchise distributors, and system operators around the world, to provide TV program entertainment for more family users around the world.

Through the extension of these aspects, ATV can enter all over the world and become the world's largest Chinese TV station; Lin Zuhui's goal is that 300 million households around the world can see ATV's programs.

Shi Nansheng specially reported: "Progress has been made in the United States and the United Kingdom, allowing us to operate pay TV services....."

Lin Zuhui nodded, the most important thing in a country is, of course, the cable TV network, which is impossible to obtain a license by foreign capital. The business of pay TV services is obviously not large, and it is almost the local Chinese who will pay to watch it.

"Okay, I left the overseas PR work to you, and it seems that you have chosen the right one. ATV Group is not only a TV station, but an excellent cultural export medium, the people of Xiangjiang regard us as proud, we can not live up to this trust..... "He occupies the moral high ground, opens fire fiercely, and fools a group of subordinates into worship, as if he is doing a great and meaningful thing.

Next, Li Baoan also reported on the financial work, and the company had more than 2 billion cash in its account, and everyone couldn't help but smile.

"Take out 300 million Hong Kong dollars for dividends, and the rest as liquidity."

"Okay"

Of course, the money should be kept for further development, especially overseas investment.

Of course, the most important thing is to maintain sufficient cash flow so that you can do more later.

Lin Zuhui develops ATV Group and cares about influence, not money. If that country has the opportunity to invest in communication companies, of course, it will not miss it.

After the meeting, everyone continued to work enthusiastically, which is a great cause.

In fact, that's all Lin Zuhui does, he almost delegates authority to the management team headed by Zhou Liang Shuyi, and will not participate in specific work. Including going to Taiwan to negotiate that year, it was also Zhou Liang Shuyi's job, and the same is true for negotiations in the mainland.

gives people the feeling that Zhou Liang Shuyi is in power, and in fact, Lin Zuhui is the boss behind it. At least among the dozen or so high-level executives, everyone has a 'worship level' for Lin Zuhui, so there is no such thing as an empty statement about him.

In fact, some people have opinions about ATV's participation in film and entertainment companies, and have repeatedly reported to the Hong Kong government, believing that this violates the Broadcasting Law.

However, ATV Group retorted according to the regulations of the Broadcasting Law, because the Broadcasting Law stipulates that it cannot operate non-communication business, and film and entertainment companies are all communication businesses.

Moreover, in 1991 the Broadcasting Bureau overturned the 1988 Television Act, arguing that it hindered the spirit of commercial freedom.

Coupled with Lin Zuhui's status in Xiangjiang, ATV has become a huge group.

When the time is ripe, Lin Zuhui will still arrange the merger of the two companies, of course, there will be some resistance, but it depends on how Lin Zuhui operates.

For example, the Broadcasting Law stipulates a TV license, but ATV can set up a licensed company separately, similar to the operation method of satellite TV back then.

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