In March, Pengcheng Xiaomi Science and Technology Park.

Lin Zuhui sat in the office, listened to Zou Kaixuan's work report, and made comments.

"At the beginning of the year, we have signed a 'PHS technology' cooperation plan with the Yuhang Telecommunications Bureau of Zhejiang Province, and in the second half of next year, we will definitely be able to launch a 'PHS' mobile phone."

Lin Zuhui nodded happily, this is a plan he proposed last year.

The PHS technology of the "poor man's honeycomb" is patented by Japan, but at the peak of Japan's economy last year, its per capita GDP was as high as 43,500 US dollars, ranking third in the world and 1.7 times that of the United States. Naturally, such a technique is not suitable for Japan.

Therefore, Lin Zuhui asked Zou Kaixuan to send someone to investigate, and spent 20 million US dollars to buy this technology. It's not enough to have technology, but also to have telecommunications companies to cooperate, this year mobile and telecom separated, Xiaomi technology came to the door.

At this time, telecommunications only had a fixed telephone license, not a mobile communication license, so the future was miserable; After the introduction of Xiaomi Technology, the leaders of Yuhang Telecommunications Bureau of Zhejiang Province were immediately shocked, and then they were very optimistic about this project.

To put it bluntly, this is playing a side game, but if it can be played, with so many people in Huaxia, users are afraid that they will have tens of millions.

The two sides hit it off and decided to cooperate.

"What did Hua Wei say over there?" Lin Zuhui asked steadily.

"Mr. Ren has agreed to send a technical team to join us. However, it can be seen that he is not interested in PHS technology, and he said that Huawei is working on 3G technology in full force. If it weren't for the boss and you took him out of the mainland to develop his business overseas, I am afraid he would be reluctant to send those technical talents. "Zou Kaixuan was a little 'unhappy' with Ren Lao, and dared to be skeptical of his man's vision.

Lin Zuhui was not surprised, in his previous life, the Yuhang Telecommunications Bureau did find Huawei and ZTE, but they both rejected the research and development of 'PHS' communications; instead, it was Wu Ying, a Chinese-American, who took the initiative to come to the door, so that PHS was officially born in the mainland in 1998.

At its peak, Starcom had a market value of 30 billion US dollars, and with PHS's main business, it had 80 million customers in mainland China and 100 million customers in Taiwan, Southeast Asia, South Korea, and Japan.

Therefore, at that time, Lin Zuhui thought that Xiaomi Technology would be able to bring huge profits if he won this technology, and this money was invested in science and technology, so the future of Xiaomi Technology would be limitless.

As for what Lin Zuhui earns, of course, it is to cash out around 2015, as well as dividends in the later period.

Lin Zuhui said with a smile: "In fact, without Huawei, we can also successfully handle PHS technology." But since Xiao Ren has a request for me, let's make a good labor. Of course, our PHS technology should also be strengthened, after all, the team of Huawei is just consultants. ”

Telecommunications providers, telecommunications providers, and mobile phone manufacturers currently belong to three camps. Lin Zuhui has a telecommunications company, Times Communications, which operates telecommunications businesses in Hong Kong and London respectively.

Lin Zuhui is the head snake of Xiangjiang, and if Huawei wants to develop overseas, he will naturally consider Xiangjiang first.

So last year, Lin Zuhui received a phone call.

"Hey, Mr. Lin? I'm Xiao Ren in Pengcheng, that's the case, we want to start business in Xiangjiang, can we take care of it! ”

Lin Zuhui said at the time: "Okay, we happened to win a license recently, you send a team to Xiangjiang!" However, what is in advance, time is tight, and it has to pass the acceptance of the Hong Kong government. ”

"No problem, I will definitely send the best team to Xiangjiang."

In this way, the two sides worked together for the first time.

At that time, Huawei had only just gained a foothold in the mainland and was in urgent need of overseas business, so Ren Lao was naturally very grateful to Lin Zuhui. What's more, what is Lin Zuhui's identity, he is the richest man in the world.

Zou Kaixuan said: "Well, we made a net profit of $660 million last year, and we have become a global technology company. With so much cash flow, we mainly invest in mobile phones and semiconductors, and we also invest in other industries, which is relatively small. ”

Xiaomi technology is not a VCD business, decoding chips are also its business (95 C-Cube sold 5 million sets of decoding chips, earning 209 million US dollars, according to Xiaomi's 8% shareholding calculation, you can share 160 million US dollars), although in the United States, in addition, such as DVDs, fixed phones, mobile phones, primary semiconductors, pagers, etc., the business is doing well.

Lin Zuhui immediately said: "Will profits fall this year?" ”

With the birth of the batch of copycat VCD factories, Xiaomi VCD will definitely be affected.

Zou Kaixuan said seriously: "I don't think so!" There will definitely be a decrease in our business in the mainland, but our business overseas is expanding. ”

Compared with other mainland manufacturers, Xiaomi Technology also has its headquarters in Xiangjiang, so its overseas business has been doing well, especially in the Southeast Asian market.

Including the mobile phone market in Southeast Asia, Xiaomi Technology can get a piece of the pie, and Xiaomi Technology sold a total of 1 million mobile phones last year, which greatly increased the company's morale.

"What about the progress of the USB flash drive?" Lin Zuhui asked again.

He just understands the prospects of electronics, but this is the most important thing, assuming that he is an American and believes that the acquisition of Apple is better than Jobs. After all, even if Jobs understands technology, he was slow about MP3 products for a few years in his previous life, and he didn't pay attention to it at the beginning, thinking that it was a small product. As everyone knows, it was that small product that extended Apple's life to the emergence of Apple's mobile phone.

To be honest, before 2007, Apple relied on a single product to survive, and experienced several times on the verge of bankruptcy. For example, in the past two years, Apple has been on the verge of bankruptcy, and it was iMac that saved Apple; After the dot-com bubble crisis, it was the iPad that saved Apple at the beginning of the millennium.

Zou Kaixuan said: "We have applied for patents in Europe, the United States, the mainland and other places, and the world will definitely shine at that time." By the way, I've got a sample here, and I'll show you a demo. ”

Next, Zou Kaixuan took out a large USB flash drive that was still ugly, and then demonstrated it to Lin Zuhui. But anyway, this is a USB flash drive.

"How much memory?"

“8m”

Tsk, it's so small, I'm afraid I can only save documents, or copy 2 songs!

After some experiments, Lin Zuhui said that he was very satisfied, and it seemed that it had really been made.

"Well, it seems that the money was not spent in vain! By the way, at the end of this year, Xiaomi Technology Company will go public, and it is estimated that it will raise at least 6 billion RMB. ”

There is no problem with a market value of 30 billion, because with the participation of Lin Zuhui, a major shareholder, it must be able to attract investors. As for the collapse of the financial crisis, it is not something that Lin Zuhui considers, after all, long-term investment is definitely not a loss; Besides, everyone should be happy to contribute to the cause of Chinese science and technology.

"Entering too many fields, will it cause the company's business to be too miscellaneous and affect the company's development?" Zou Kaixuan raised his own questions.

Lin Zuhui said with a smile: "What are the prospects of the products I told you?" ”

Zou Kaixuan immediately said: "It's very good, and we have done it successfully." It's just that in semiconductors, liquid crystal displays, and lithium batteries, I feel that the deadline is long, and the technology has been blocked by Europe, America and Japan, so the prospects are not easy to be optimistic. ”

Including Xiangjiang, many devices and technologies are blocked by Europe, America, Japan and South Korea, so some Xiaomi technology can't be bought with money.

Lin Zuhui nodded, what Zou Kaixuan said was the truth, including mainland companies also had this idea, everyone made money with that product, and they rushed to it; As for technology or something, you don't need to invest in it, you can buy it anyway.

But Lin Zuhui is different, he wants to make money, can he open a Xiaomi technology company, the US stock market is his ATM, and there is so much effort.

As long as he recognizes himself as Chinese, it is necessary to boost the morale of the Chinese.

VCD and USB flash drive were both invented by the Chinese; The late mp3 music player was also invented by the Chinese.

Listen to it and feel nb!

Lin Zuhui said patiently: "Haven't we made progress in semiconductors, we can't produce high-end products, and low-end products are also money." Moreover, in the future, we may not be able to access the world's top semiconductor technology, provided that you always maintain your original intention - to be a global technology company. ”

Zou Kaixuan suddenly said ashamedly: "I've disappointed you, but don't worry, I will never doubt Xiaomi Technology Company again!" ”

Lin Zuhui nodded with satisfaction and said, "Money is a data for me sooner or later!" Of course, if Xiaomi Technology develops, it may become a giant like the New Era Group in terms of market value. Therefore, there is still a long way to go, and it is most important to have firm beliefs! ”

"Hmm" Zou Kaixuan looked at Lin Zuhui gently and resolutely.

At this time, Xiaomi Technology Company can be said to beat all domestic technology companies, which also makes Zou Kaixuan a guest of honor for heads of state.

Lin Zuhui said: "We still have to win the bid of CCTV, even if it is 100 million this year and 200 million next year." ”

Xiaomi Technology, which has tasted the sweetness of advertising, will naturally not let go of the best publicity. It can be said that 30% of the sales of Xiaomi VCD are so good that Jack and CCTV are credited.

In this era, mainlanders have become fans of Jack's movies when they watch Jack's pirated discs. So Jack's advertising effect, that's surprisingly good.

"No problem, no one has the strength to compete with us! Last year, Xiaobawang learned to compete with us for prime-time advertising, but it still failed miserably. ”

At this time, Xiaomi Technology has sold half of the equity of Xiaobawang to Zshan Yihua Group, which is very cheap, and 50% of the equity is only 68 million RMB. The reason why it is so cheap is mainly because Lin Zuhui knows that Xiaobawang can't go far, and secondly, he also dug up Ah Duan and other teams, so it is regarded as a benefit fee.

In the end, Lin Zuhui found a blank piece of paper and a pen, and then demonstrated it to Zou Kaixuan.

"Develop a small MP3 music player, which is probably that small, but it can store dozens of songs, or even more. It's also the use of flash memory principles, what other decoders, CPU or something...... The mp3 format has been invented by the Germans, and a song is a trillion....."

"My company in Hong Kong is developing an MP3 computer player, which will be available for download at that time. Therefore, this project team can be located in Xiangjiang and the mainland, and conduct research and development at the same time, and strive to come up with products next year! ”

Lin Zuhui briefly described mp3, and Zou Kaixuan already understood that she knew more technically than Lin Zuhui, and of course she was not professional. However, this thing is the same as the USB flash drive, which uses flash memory to make the volume smaller and electronic.

Will be a rough idea, the engineer immediately understood, after all, the idea of mp3 in the previous life was also thought up by a manager of Samsung.

"No problem, I'll have someone form a R&D team right away." Zou Kaixuan said happily.

VCD, U disk, MP3, this man is a god!

........

Aido Company.

Hu Zhibiao sat in the office, secretly worried.

In the second half of 1994, he obtained several million RMB with loans from various parties and founded Aido, which specializes in the production of VCD. But he soon found that Xiaomi VCD is like a mountain that can't be climbed, which makes domestic manufacturers angry.

Last year, he collected 68 million RMB at the dealership, ready to win CCTV's golden advertising time, but he didn't expect Xiaomi Technology to beat Aiduo without frowning at all.

Well, if you can't get the golden advertisement of the weather forecast, then other stations or local stations can always advertise.

Then he thought about hiring a big star in Xiangjiang as a spokesperson, and he understood that Xiaomi Technology's advertising was really good, so even Japanese and Korean brands were not opponents.

As a result, Hu Zhibiao found that Li Lianjie, Sammo Hung, and Lau Dehua, these Xiangjiang stars, expressed their intentions at first, but quickly refused. After many inquiries, Hu Zhibiao found out that it was these celebrities and their agents who were afraid of offending someone.

Who is this person, everyone just says that he is the godfather of the Xiangjiang entertainment industry. He finally understood that the richest man in Xiangjiang was behind Xiaomi Technology, no, it was invested by the richest man in the world. So everyone didn't even dare to accept an advertisement, for fear of offending people.

Of course, in fact, everyone also understands that with Jack Cheng shooting such a good advertisement, even if he is not afraid to take it, then it is a shameful thing.

To put it mildly, Hu Zhibiao finally got the advertising thing done and hired a well-known Hong Kong star who is 'not afraid of death, afraid of poverty'.

Then, Hu Zhibiao followed the advertisement of Xiaomi VCD and played a 'Love More VCD, Good Movie'.

No, Aiduo was sued by Xiaomi VCD, and others were too powerful, and soon Aiduo was notified to reshoot the advertisement.

"Isn't this bullying?" Hu Zhibiao smiled bitterly.

There are too many advantages of Xiaomi VCD, and even the price of 2688, at present, domestic manufacturers do not dare to lower than this price. In fact, the VCD with a retail price of 2,688 yuan, the cottage factory has not earned 5%.

"Good news, boss!" An executive walked into the office and said happily.

Hu Zhibiao stood up and said excitedly: "Good news from Sony? ”

It turns out that Huaxia is a VCD power, not a strong country. VCD machine has two key technologies - movement and decoding chip, and Chinese enterprises are completely dependent on imports. The movement is controlled by Philips, and the decoding chip is controlled by the C-Cube and ESS in the United States. The key technology is in the hands of several multinational companies, and as soon as they sneeze, the Huaxia VCD market will catch a cold.

At the beginning of 96, when VCD manufacturers expanded production, the supply of movements was suddenly tight, and almost every VCD manufacturer had the experience of taking a break due to the shortage of movements. At the beginning of this year, Hu Zhibiao, the boss of Aiduo, flew to Philips in the Netherlands to seek a preferential supply policy. The poor Chinese company can only scale up quickly if it wins the support of Philips.

A few years ago, Philips was 'pitted' by Xiaomi Technology, and received an order of 8 million, and the price was frighteningly low;

The executive said: "Yes, Sony has been immersed in public relations and finally came up with a movement with error correction capabilities comparable to Philips." Not only that, ESS said that it can also supply us with all its might, not only that, but a decoding chip only costs $14.2. ”

Hu Zhibiao couldn't help but clap his hands happily, the biggest problem of difficult love has been solved!

........

After obtaining the supply of decoding chips and movements, domestic VCD manufacturers immediately began to increase supply and production to seize the domestic market. In such a grand occasion, the first unlucky ones are, of course, Japanese and Korean manufacturers.

Price war, advertising war, gift war, in 1996 became the "beautiful landscape" of the VCD war in mainland China.

The VCD of Xiaomi Technology is set at 2688RMB, which has not joined the price war, but has guaranteed quality and after-sales service, and has performed very well. Therefore, the market share of Xiaomi technology has always been above 35%.