Late March, Hong Kong.

A comprehensive building in Kwun Tong, with the three big characters 'Nature Hall' on the outside of the wall, is the 'R&D Center' of the cosmetics company under the LEIT Group.

Back then, when Lin Zuhui decided to do 'Hong Kong culture to rejuvenate Hong Kong', Nature Hall was born. Moreover, the starting point is very high, and the establishment of an R&D center is the largest investment.

Nature Hall is just the name of a cosmetics company and a signboard of a cosmetics retail store; In fact, there are many cosmetics sub-brands under Naturedo, some of which are self-created, some are acquired, and some are established in joint ventures with large European and American brands.

The rise of 'Hong Kong culture' in Asia is largely due to this achievement.

Of course, there is still a lot worse than the old Asian cosmetics giants such as Japan's Shiseido and South Korea's Amorepacific.

"Boss, you're here!" Sun Hongbin, the president of Nature Hall, had been waiting for a long time, and brought several high-level executives to greet him.

Lin Zuhui nodded, and said naturally: "Let's inspect the R&D center together, and tell me about our company's R&D strength!" ”

"Okay, boss, please!"

Next, a group of people visited the R&D center of Nature Hall, and Lam Cho-fai found that there were many foreigners, but it was not surprising that Hong Kong is a place where East meets West.

"Boss, at present, there are a total of 352 R&D personnel in the R&D center of our Nature Hall, including 65 people in the R&D department of North America and Europe, and the rest are in the Xiangjiang R&D center."

Listening to Sun Hongbin's report, Lin Zuhui knew that the profitability of Nature Hall should not be good, because the investment was too large. However, this is his words and deeds, and he cannot blame others in the slightest.

Of course, this is a long-term investment project, after all, the port culture has not yet reached the explosive period.

Lin Zuhui encouraged: "The group has a strong support for the Nature Church, so I hope you will take a long-term view and increase investment." Let's put it this way, the Hong Kong culture is only in the preliminary stage, and there will be an explosive stage and a world-class influence stage later! ”

Sun Hongbin was a little shocked in his heart, because at present, Hong Kong Stream Culture has made great achievements in Asia, and there are more and more entertainment companies in Xiangjiang, and even clubs have set up entertainment companies and cultivated men's and women's groups.

Of course, Sun Hongbin has 10,000 trust and admiration for the boss, so he said: "Okay, we must strengthen the speed of development!" ”

Lin Zuhui nodded and said: "You can continue to consider acquiring overseas brands, and the key is to absorb their technology for your own use." For the development of enterprises, acquisition is the biggest shortcut. ”

When he chose the president of Nature Hall, an international vision was the most important, and Sun Hongbin had rich experience in the management of large international enterprises, which was what he valued.

Several acquisitions in the past few years are a touchstone, and the group may not prevent you from acquiring companies, but after the acquisition, the effect is to assess Sun Hongbin's ability.

"Okay! I will carefully review the brands that are suitable for us and make every purchase carefully! Sun Hongbin said seriously. The group has given him a lot of trust, and he is also well aware of the great responsibility.

Lin Zuhui patted Sun Hongbin's shoulder and said with a smile: "Let's go, let's go to the office!" ”

"Okay, boss, please!"

After coming to the office, only Lin Zuhui and Sun Hongbin were left.

Lin Zuhui said: "You asked Nature Hall to develop an air cushion foundation, probably using a special sponge, which saves the inconvenience of the brush, and looks particularly temperamental." ”

The reason why he knew that the cushion foundation would become a hit was not because he knew cosmetics, but because when he watched "My Love from the Star" in his previous life, the scene where Qian Songyi used the cushion foundation is said to have completely driven the cushion foundation. South Korean makeup giant Amorepacific has also increased its popularity a lot with its first cushion foundation, and its cushion products have sold tens of millions of pieces a year, and even European and American cosmetics giants have joined this type of product.

When Nature Hall was founded, it was the first company to imitate Amorepacific and extract ginseng essence as a cosmetic product.

In this life, there is no Korean Wave, only Hong Kong Wave.

Then the development of Korean cosmetics is naturally far inferior to that of the previous life, and Hong Kong cosmetics will naturally rise.

After the Asian financial crisis, Nature Hall had to take the opportunity to buy cosmetics brands in South Korea in order to fully enter the Korean market.

At this time, Sun Hongbin was surprised again in his heart, the boss's idea was simply genius, no wonder the boss was like a god in the company, almost everyone worshipped him.

"Okay, I'll organize the R&D team immediately!"

Lin Zuhui nodded and said: "Don't worry, but there must be no problem with the product, cosmetics is a very cautious thing, if you accidentally damage women's skin, our brand will be greatly affected." ”

"Well, I know, quality is the core of Nature!"

Lin Zuhui is very satisfied, although Nature Hall is still only a low-end brand, he does not expect to compare with European and American giants such as L'Oreal; His idea is that with the popularity of Hong Kong culture, it is enough to make Nature Hall one of the top three cosmetics giants in Asia.

"Well, the acquisition of brands can be investigated first, but don't rush into action!"

"Okay, I'll be cautious!"

Lin Zuhui didn't say much, although Sun Hongbin can independently acquire cosmetics brands, he still has to report to the group first; Theoretically, the group would agree, but the group's top management already knew some of Lim's thoughts, so it was unlikely that they would agree to the acquisition before the financial crisis.

After the financial crisis, Lim will also go to South Korea to buy aggressively, and may also take a stake in a large number of Korean companies, and Amorepacific is also one of the choices. As for the acquisition of such established companies, it is almost unlikely, unless the business itself is on the verge of bankruptcy; Even if it is a hostile takeover, it is very likely that it will be resisted by the urine of Koreans. Therefore, it is better to hold shares and let Koreans work for themselves.

Of course, it will definitely buy Korean cosmetics brands, but the target should be lowered.

YG Entertainment, Asia's largest star-making factory.

Lin Zuhui quietly came to YG Entertainment, the reason is actually very simple, YG Entertainment is full of fans and reporters, and he doesn't want to provoke the news.

"Boss"

Yu Xiaoming entertained Lin Zuhui and hoped that Lin Zuhui would sit in his office.

Lin Zuhui waved his hand and sat on the sofa, and Yu Xiaoming hurriedly sat down.

"I came to you to ask you how the situation is in South Korea? Is there any impact on our port flow? Lin Zuhui leaned on the sofa and said with Erlang's legs crossed.

Yu Xiaoming said with a smile: "They are just beginners, and they learn from us to do K-POP (Korean pop music), which is actually copying our HK-POP." However, the boss can rest assured that at present, Xiangjiang is the star-making base in Asia, and we at YG Entertainment are the largest star-making factory, with trainees from the mainland, South Korea, Japan, Taiwan, Southeast Asia and other Asian countries, as well as branches in these places, all of which are a huge entertainment network, far from being comparable to South Korea. ”

Lin Zuhui nodded, HK-POP is quite mature at present, and it is indeed not comparable to South Korea now. However, South Korea also has an advantage, once the South Korean head of state lists culture as a national plan, the Korean Wave will inevitably have some impact on the Hong Kong Stream.

However, an imitator is always an imitator, but when the whole of Asia is already familiar with the Hong Kong Pop (HK-POP), it is difficult to change the preconceived impression, and then look at the Korean Pop, no matter what, I feel that it is 'copycat' and 'not up to class'.

Of course, HK-POP's own strength must also be strengthened.

Lin Zuhui continued: "Is there a video of their combination, show me?" ”

Yu Xiaoming nodded hurriedly and said, "Yes, I'll put it for you!" ”

Next, as Lin Zuhui expected, no matter how you look at the combination of SM Entertainment, it looks like a copycat, and you can't get into your feelings.

Now he was relieved!

At this time, HK-POP is too strong, but Lin Zuhui has been paying attention to and promoting it, especially HK-POP has a great influence in the mainland, and the Chinese people are finally no longer disturbed by the Korean wave.

In Japan, HK-POP is also very invasive, and even Ayumi Hamasaki has signed a contract with YG Entertainment (Japan) and has become YG Entertainment's signature in Japan.

In Taiwan, the era of Taiwanese singers was originally made into a 'double-split Taiwanese singer' by HK-POP, and the influence of Taiwanese singers in the mainland has also plummeted, because the mainland prefers Hong Kong stars.

In Southeast Asia, the development of port flow is also very good, and the influence is huge.

However, this is not enough, and it is probably only the influence of Hallyu before 2006.

Therefore, after watching the DVD, Lin Zuhui said to Yu Xiaoming: "From now on, YG Entertainment will guide Hong Kong Stream into the era of 'second generation group'!" ”

"The second generation of the regiment?" Yu Xiaoming asked tentatively.

Lin Zuhui nodded and said: "The so-called second-generation regiment must go through more strict selection and training, at least five years of trainee experience, it is best to be selected from 12 years old or older, and all aspects of skills must be excellent among the best." ”

Yu Xiaoming listened while recording the boss's speech! Although he is the 'godfather' of YG Entertainment, he knows that Gangliu was proposed by the boss and planned by the boss. Of course, he also has a lot of credit, that is, to carry forward the Hong Kong flow.

Lin Zuhui continued: "According to an example, our next girl group is called 'Girls' Generation', and the number of personnel will be expanded to nine. What are the characteristics of the second-generation group, the most important thing is to take the sexy and cute route, high heels, long legs, and coquettishness. So, the styling clothing is also going to be upgraded. In terms of dance, the style is also changing."

He knows the first and second generation of South Korea's regiment very well, and even the third generation regiment also has some understanding, so Yu Xiaoming was shocked when he described it, this boss still doesn't understand! Of course, Yu Xiaoming never revealed that it was the boss who planned the Hong Kong Stream.

"Boss, when do you think it's better to have a second-generation group? There are a lot of trainees in the company, and they can be selected! ”

Lin Zuhui immediately shook his head and said, "You can't rush, timing is also very important." The second generation group must be post-millennium, but you can start planning and release our shocking combination in the most perfect way. ”

Yu Xiaoming said seriously: "Okay, I will definitely make the most perfect plan, and the men's group will also enter the era of the second-generation group." Our first-generation troupe, the elements are non-mainstream, exaggerated and other styles, and the second-generation troupe is going to enter the era of beautiful men and handsome. ”

Lin Zuhui nodded with satisfaction, Yu Xiaoming's level is not low!

Yes, the first generation of men's and women's groups are indeed a little non-mainstream and kill Matt, and the second-generation group's emphasis on beautiful men and handsomeness is also in line with the development trend of the Korean group in the previous life.

I believe it is enough to give Yu Xiaoming three years to plan the era of the 'second-generation group'. Although the trainee requirement is five years, YG Entertainment actually has a large number of trainee resources, with only half of the trainee resources in Hong Kong accounting for only half of the resources, and the other half are overseas and mainland resources.

In fact.

At this time, South Korea has found that the port stream has too much impact on its own entertainment culture, and several major TV stations in South Korea have purchased a large number of port stream TV dramas in recent years, so the Korean audience has been conquered by the port stream. Under the influence of this situation, it is obvious that the port flow is too popular in South Korea.

It is also in recent years that South Korea's economy has risen, and the people are very rich, so they are very willing to pay for the Hong Kong stream; At the same time, the three major TV stations found that Hong Kong dramas were cheap and popular, so they formed a dependence. Especially the competition between the three major TV stations, after all, others bought Hong Kong stream dramas and achieved good ratings, if you don't buy them, then the audience will lose very seriously.

At this time, the upper echelons of South Korea must have noticed this situation, but they didn't take it too seriously, who called South Korea rich!

However, once the Asian financial crisis comes, after Kim Dae-jong comes to power, there may soon be a competition between cultures; At that time, the Hong Kong Wave will become the biggest obstacle to the development of the Korean Wave, and the competition between the two sides will definitely be fierce, but it will definitely be difficult for the Korean Wave to go to sea.

Today's Hong Kong is supporting tens of thousands of people in Hong Kong, and the Hong Kong government has also given some support independently; If it weren't for the busy withdrawal of the British government in Hong Kong, it would have formed a 'grand plan for governing Hong Kong'.

Lin Zuhui did not go to the Hong Kong government too actively to negotiate, because he planned to give this gift to the new government, which can be regarded as a merit!

Of course, everyone knows that 'rejuvenating Hong Kong with Hong Kong culture' was first proposed by Lin Zuhui, and it was also the first to engage in it.

At this time, Lin Zuhui has formulated an outline for the follow-up of the port flow, which will bring the port flow to a new height!

The second-generation regiment is only one of the tasks;

There is also the birth of 'Hong Kong Variety', that is, Hong Kong Stream Variety Show.

In the past, Lin Zuhui generally called it a 'world-class variety show', a variety show that was used all over the world, and a large number of purchases in Europe and the United States were characteristic, and the next Hong Kong variety show was a variety show developed for Asia.

"X-MAN", "Love Letter", and "Infinite Challenge", these three variety shows, will be released on Asian TV in 1999.

Hong Kong stream variety shows, that is, some are variety shows tailored for 'Hong Kong stream idols'. Hong Kong idols participating in such variety shows can be closer to the lives of fans, and they can also promote themselves better.