Tuesday, January 13.

New Era Group, Chairman's Office.

President Chen Bin sat on the sofa and reported seriously: "At present, the decline of Xiangjiang Property is not to mention, the important thing is that the market panic is very large, coupled with the announcement of the suspension of 10 sites at the beginning of the month, and the Xiangjiang financial market has been sniped by international speculators, the real estate industry is wailing, and the major real estate developers are also very pessimistic about Xiangjiang Real Estate. ”

He analyzes these in the hope that the boss will give a reasonable price, so as not to bid too high and make peers laugh. Your own boss can make money, but he also spends money a bit lavishly.

The 86,000-square-foot Ma On Shan Hotel site, which Chen describes as the hotel, was originally planned to be launched in March last year, but the plan was postponed due to the Town Planning Board's need to deal with objections to the construction of a hotel on the site.

This month, the real estate market is sluggish, and the Hong Kong government has turned to a lower-profile bidding method to avoid affecting the market sentiment.

Lin Zuhui thought in his heart that the hotel was not allowed to build this land, but it could build 602,800 square feet of residential calculations. The property in the same area should only be 5000~6000 yuan per square foot at present, but at this price, it is obvious that no real estate developer dares to sell the ticket, because there is no market for the price now, and the house is difficult to sell. In the future, it will be reduced by three percent, and everyone also believes it.

So obviously, everyone will enter the bid at a low price, and the idea of picking up leaks is all.

Bidding is still very challenging, bidding too high to make people laugh, bidding too low and worrying about missing opportunities.

Although it is only a small piece of land, Lin Zuhui speculates that if the property plummets again, major real estate developers may ask for the 'official land auction' to be frozen, so it is not easy to pick up land leaks.

It is very simple to pick up the leakage of the property, and there are still many properties for sale in the market now, but the key is that no one dares to buy it.

"How much do you think is right?" Lin Zuhui asked. He suddenly felt that he was not as good as these professions in this regard.

Chen Bin thought about it for a while, and said: "Why don't we try it at a low price, how about 150 million Hong Kong dollars?" ”

Lin Zuhui was stunned for a moment and said: "250 yuan per square floor price? ”

The construction cost of building a square foot floor is 1400~2000 yuan, and if you only add the floor price of 250 yuan, the total cost is about 2000 Hong Kong dollars per square foot.

Chen Bin nodded and said: "Raising the price now will definitely not be conducive to our future real estate; In addition, the major real estate developers are obviously bearish on Xiangjiang Real Estate, and they will enter the bid at a low price! Even if we lose this land, at least it is better than raising it. ”

This price is very different from Lin Zuhui's bid, but he thinks what Chen Bin said makes sense, and it is also a good choice for New Era Group to not win the bid for this land. Once the bid is won at a high price, it is not only a joke, but also has to be held in your hands.

"Okay, just do as you say!" Lin Zuhui said decisively.

He has already given up this piece of land in his heart, but he does not regret it, after all, he has to plummet once, which is the best real estate bottom.

Soon, the tender was finalized and sent to the Hong Kong government by senior staff.

Heung Kong Real Estate is so erosive, I believe that Mr. Dong's '85000 plan' has actually been shelved, otherwise it will make the real estate even worse.

After Chen Bin left, Lin Zuhui looked at the stocks on the computer, and today it was really a technical rebound, which had risen to 10,900 points, and it seemed that 11,000 points were stable.

As the saying goes, the Hong Kong stock market may usher in a wave of upward movement in February and March, and it is very likely that it will break through 13,000 points this time.

Next, Yuan Tianfan came to Lin Zuhui's office again.

"Boss" Yuan Tianfan sat respectfully on the sofa and looked at his boss.

At this time, he had a question in his mind, that is, whether the boss had expected Peregrine to be acquired by the Bank of Bahrain five years ago.

The reason is that when I joined the New Era Group, the boss once said, 'Liang Botao, who is the boss, may not have you as an executive for me in the future, and the wealth will be greater'.

Assuming that Peregrine goes bankrupt this time, Liang Botao is really 'nothing' and has become a wage earner. (Nowadays it is not a bankruptcy acquisition, but a direct capital injection; Bankruptcy acquisitions may be cheaper, but there is too much uncertainty; Moreover, there will be losses in business, so the Bank of Bahrain directly chooses to inject capital 50:50)

Back then, he did think in his heart that during the period of Victory Company, he was the boss of Liang Botao and Du Huilian; Later, he became the chairman of the Stock Exchange, and the two became the bosses of listed companies. His status is higher, but after he left office as chairman of the Stock Exchange, he immediately became a wage earner, which obviously had a gap in his heart, especially when he saw Liang Botao and Du Huilian become billionaires and bosses of listed companies.

Later, the boss was very kind to the couple of them, and he gradually extinguished the idea of being a boss. Today, he has a net worth of more than 100 million yuan, and he is used to the position of a big business executive.

Lin Zuhui nodded, and then said directly: "I want to buy Shengli Beer, you can do this!" ”

Yuan Tianfan immediately said: "Okay, I'll prepare the materials first, and then give you a plan!" ”

Lin Zuhui said: "I have a general understanding of Shengli Beer, which is listed in Xiangjiang, belongs to the Philippine Shengli Group, and its parent company holds 56% of the shares. ”

Yuan Tianfan was stunned for a moment, and immediately said: "The boss wants to buy directly from Shengli Group?" I'm afraid this is a bit difficult, after all, there is Shengli Beer first, and then there is Shengli Group; Now that San Miguel Group is a large consortium in the Philippines that involves all aspects of business, even if there is a financial crisis in Southeast Asia, they should not sell San Miguel Beer. ”

Lin Zuhui said: "If you don't sell it, grab it!" ”

Yuan Tianfan choked, there is a big problem with the boss's words, how to rob it?

Others are the head snake of the Philippines, although Shengli Beer is listed in Xiangjiang, but others hold more than 50% of the shares, and there is no chance at all.

However, soon Lin Zuhui added: "As far as I know, Shengli Group involves the open and secret struggle between two major families, the founder family 'Soriano family', and the local political power tycoon 'Xu Huange family'; ”

It's almost overtly robbed, but it's a normal business practice – quid pro quo.

Yuan Tianfan was a little surprised, because at present, the Shengli Group should still be in power by the founder family, according to the boss's guess, that is, the Xu Huange family wants to recapture the Shengli Group (once with the support of the President of the Philippines, using the contradiction between the two families of the founder, in 1980~1986 in power in the Shengli Group, and then because he had to flee abroad, he returned to the Soriano family again), and the boss in Xiangjiang can actually guess that the two sides are going to fight, and have to admire the boss's foresight.

In fact, Lin Zuhui knew it, but he seemed to remember that the Shengli Group was in the hands of the Chinese, and now in the hands of a European colonizer family, there would obviously be a big war. The best time is naturally the Asian financial crisis.

But in any case, the future Shengli Group is the largest consortium in the Philippines, and now it absorbs the shares of its parent company and makes a steady profit.

"Okay, I'll arrange for the company to start secretly buying shares of Shengli Group."

"Well, the listed companies of Shengli Beer here in Xiangjiang, don't absorb them for the time being, they are not stable yet! Moreover, absorbing shares, on the contrary, will not be able to influence the result. ”

Yuan Tianfan nodded and said, "Okay, I understand!" ”

The biggest advantage of following the boss is to know the direction of real estate and the stock market, he thinks. In the first half of last year, he asked his wife to sell the property, and his wife was still a little reluctant, and now his wife is simply amazed every day that she is fortunate to have made a move early.

After Yuan Tianfan left, Lin Zuhui showed a smile.

In 1994, Shengli Beer sold the land of its Sham Tseng Hai Brewery to New Era Group for 3.5 billion, and the factory of Shengli Beer has been moved to Yuen Long Industrial Estate.

San Miguel used to be one of the three major beer groups in Asia, but in fact, in the forties and fifties, it acquired the only beer factory in Hong Kong and then began to establish a foothold in Asia. In recent years, Shengli Beer has gone downhill, and its share in Asia has gradually decreased, and its market value is currently only about 1 billion.

Lin Zuhui's acquisition of San Miguel Beer is just to enter the beer field; After the acquisition, first of all, it reorganized Shengli Beer, and tried to return to the peak of the Asian brand with good marketing; At the same time, it is natural to acquire beer companies in the mainland and develop business in the mainland.

With the listed company of San Miguel Beer, the New Era Group can also participate in the merger of Budweiser and InBev, the world's largest beer in the future, hold its shares, and wait for appreciation, which is the best shortcut to make a fortune.

The next day, the Hong Kong government announced that New Era Group had won the bid for the Ma On Shan Hotel site at a price of HK$150 million.

The price of 150 million Hong Kong dollars is a 'classic' in the auction history of Hong Kong Real Estate.

The land price is converted to 1,700 yuan per square foot and the floor price is 250 yuan per square foot, which is very unbelievable.

For example, the Dapu lot (980,000 square feet of land) auctioned in late October last year was won by New Era Group at a floor price of 4,800 yuan, with a total bid price of 5.6 billion Hong Kong dollars and a residential floor area of 1.2 million square feet. Because it is a high-end residential project, and the land area is very large, Lin Zuhui really wanted to take it.

"Boss, guess what's the second price? Which real estate company is it? Chen Bin said with a smile. actually won the bid, which made him very happy, after all, this is a real leak.

Lin Zuhui said directly: "It's Cheung's offer, right?" ”

Chen Bin didn't dare to sell Guanzi, and said directly: "Yes, their offer is only 128 million!" ”

Lin Zuhui was a little surprised, it seems that major real estate developers dare not take land!

"Winning the bid at such a low price this time will inevitably affect the bidding for another piece of land!"

Chen Bin nodded and said: "The land on Canton Road can build 1,100 residential units, covering an area of 111,000 square feet. Some surveyors estimate that the land price per square foot can reach $4,000, or HK$4 billion. ”

Lin Zuhui said: "If it drops by three percent, it will be 2.8 billion!" ”

Chen Bin said: "Maybe everyone thinks like this, this land is very important, how about we can bid 3.08 billion?" ”

It can't be a classic every time, so don't think about that kind of good thing, the list price of 3.08 billion, the total land price per square foot is 3,000 yuan, and the total cost per square foot floor is 5,000 yuan.

The house was sold three years later, and at that time, Xiangjiang Real Estate was still worth six or seven thousand. Of course, major real estate developers will cover it, and naturally sell higher.

"Well, as you say!"

Lin Zuhui finally adopted Chen Bin's opinion, because he was no longer very good at bidding. And Chen Bin has made a contribution this time, which is in the limelight.

In fact, he doesn't participate in these trivial matters now, it's just that he happened to be in Xiangjiang, and Chen Bin came to talk to him, plus it was a special period.

If the real estate market is in normal times, the land auction is done by Chen Bin, and there is no need to ask Lin Zuhui for how much to bid.

In any case, the Xiangjiang real estate market has sent a message: the property market, which has fallen by more than 30%, may fall by 3%.

It is equivalent to 10,000 yuan per square foot of property (in the first half of 1997), which has now fallen to 6,000~7,000 yuan, and will soon fall to 4,000~5,000 yuan.

Miserable, miserable!

Those investors who have taken out loans to speculate on real estate have begun to line up on the rooftop. It is said that during this time in South Korea, a large number of people queued up to jump off the Han River Bridge every day.

(End of chapter)