Central, Building 9 Queen's Road Central.

After a period of asset restructuring, Times Shipping, Times Telecommunications, Times Medicine, and Hengchang Beverage and Food, four companies were spun off from Hengchang Holding Group and returned to New Era Group.

Hengchang Holding Group is mainly in the field of automobile trade, grain and oil trade, retail and transportation.

Today, the organization of New Era Group is roughly as follows:

Real estate development in the new era

(Borrelli Construction, New Era Infrastructure, New Era Group (Huaxia), Weixin Parking Management Group..... All of them are their subsidiaries)

Commercial real estate management in the new era

(Chinese Estates, Central Plaza, Amazon Mall, Futura Commercial Real Estate Management, Canary Wharf Group..... All of them are their subsidiaries)

Langham Hospitality Holding Group

(Its three major businesses: hotel group (heavy assets), hotel management (light assets), and cultural tourism industry.) Langham Hospitality Group: Langham Hotels, The Ritz-Carlton, Miramar Hotels, and franchised hotels, holding large hotel groups; Cultural tourism industry: Club Med (resort brand), Atlantis)

Times Shipping

(Sea/Air, Terminal/Tug, Logistics/Transportation)

Hengchang Beverage & Food Group

(Jinmailang, Nongfu Spring, Red Bull, Wang Laoji, Yang Xiecheng Group)

Times Telecom

(There are a lot of businesses in Hong Kong and Europe)

Times Pharmaceutical (traditional Chinese medicine investment, pharmaceutical research and development, 50% equity of Yunnan Baiyao toothpaste)

Hengchang Holdings (40% of Hong Kong's automobile sales, grain and oil trading, Yonghui Supermarket Group and its Xishiduo convenience stores, China Bus, etc.)

There are a total of eight first-tier subsidiaries, and then as many as a few hundred grandchildren.

The president of the first-level subsidiary naturally reports directly to Lin Zuhui, and is also subject to the core senior management of the group.

"Boss"

Luo Wenxiang, President of Hengchang Beverage and Food Group, respectfully walked into Lin Zuhui's office.

Lin Zuhui nodded and said, "Report to me the progress of the transformation of the food and beverage group from regional to international!" ”

In this asset restructuring, Hengchang Beverage and Food Group can be said to have risen all boats, and Singapore's Yang Xiecheng Group was also included in its subsidiary, holding 65% of the shares.

At the same time, the food and beverage group began to work towards an international giant, introducing many senior talents to join, and establishing a number of branches and offices around the world.

Luo Wenxiang reported his work seriously, the boss attaches great importance to Hengchang Beverage and Food to the world, and he is of course full of struggle recently.

After listening to the report, Lin Zuhui nodded, and all the work was orderly. In this expansion, it is still determined that the mainland is a key development area, but it will take advantage of the financial crisis in South Korea and Southeast Asia, and Hengchang Beverage and Food will take the opportunity to start acquiring in these places and use local brands to complete the expansion.

"What is the situation with Nongfu Spring? Did you achieve the expected results? Lin Zuhui said with concern.

Don't look at him in a high position, but he has planned the strategies of many brands.

Talking about this, Luo Wenxiang became excited and said: "Far beyond the expected results, Nongfu Spring is expected to increase its market share several times this year......"

Listening to Luo Wenxiang's detailed report, Lin Zuhui listened very hard.

Originally.

At that time, China was in the stage of rapid industrialization, and the environment was seriously polluted in many places, and people paid great attention to water pollution. Therefore, the mainstream bottled water in the market belongs to "pure water", because everyone believes that pure water is filtered enough, has fewer impurities, and is healthier.

For example, Robust's advertisement for pure water is a selling point that has been purified by 27 layers.

At this time, Nongfu Spring said: "All the pure water here is garbage."

It has attracted the attention of the whole industry and even the whole society.

In December 1997, Nongfu Spring held a press conference, announcing that due to the lack of trace elements needed by the human body in purified water, which is not beneficial to human health, Nongfu Spring will no longer produce pure water (a small part of the business), but will instead produce natural water rich in trace elements.

As soon as the remarks came out, the industry was shocked.

Because at that time, there were more than 1,500 companies selling pure water on the market, including giants such as Wahaha and Robust.

But this is only the beginning of the war, and Nongfu Spring's next operation is amazing.

First put a commercial film on CCTV and each David TV, in the advertising film, two pots of daffodils were raised with pure water and natural water, and the growth rate of daffodils cultivated in natural water was significantly faster than that of pure water.

Anyone who can see that this is saying that natural water is more nutritious than pure water.

Subsequently, Nongfu Spring and the China Youth Science and Technology Counselors Association launched the "National Youth Striving to Be Little Scientists" in more than 2,700 primary schools in 21 cities across the country.

The content of the activity is to let the primary school students raise garlic, goldfish and daffodils with pure water and Nongfu Spring natural water, respectively, and observe and compare their changes, so as to prove that natural water is more healthy and beneficial.

Relying on this interesting and novel experimental activity, the concept that natural water is healthier than pure water was quickly exposed and spread among students, teachers and parents, and the Nongfu Spring brand was also promoted.

From holding press conferences, to advertising films on various David TVs, to experimental activities in more than 2,700 schools, Nongfu Spring completed this wave of public opinion offensive combination in just 2 months.

One punch after another, the major pure water companies were at a loss.

Wahaha and other companies have not been able to fight back in the market public opinion except for issuing a joint statement suing Nongfu Spring for unfair competition.

This month, an article by Xinhua News Agency entitled "'Pure Water' Should Not Be Consumed in Large Quantities and for a Long Time" was even more conclusive, supporting Nongfu Spring's view.

After hearing this, Lin Zuhui said: "With such results in this battle, Nongfu Spring has no opponent in the mainland. As long as we ensure the quality of natural water, we can rest easy, and we must do a good job in finding and protecting high-quality water sources. ”

Luo Wenxiang nodded and said, "Well, our official relationship with Qiandao Lake is very good, and if we protect the interests of both sides of the water source relationship, there will be no problems." ”

This year, the mainland has made a big splash, and the major brands of Hengchang Beverage and Food must make donations, and they must make big donations.

Enhancing brand awareness is part of it, but more importantly, this kind of brand based in the mainland itself depends on marketing, and must maintain a good relationship with the official and maintain a good reputation in the hearts of the people.

Perhaps, these brands are not enough to make people blush now, but when they become hundreds of billions of brands in the future, I don't know how many people are blushing.

However, if these brands advertise themselves as 'Chinese brands' for a long time and engage in more charity marketing, they will definitely be able to make money in the mainland for a long time."

.......

On Saturday, Lin Zuhui came to the conference room of the ATV Building.

More than a dozen senior executives of ATV Group gathered together, and senior executives of Asia Television, Asia Satellite TV, YG Entertainment, and DreamWorks attended the meeting.

The eyes of the crowd looked at the chairman, and it was a look of adoration, which was by no means the supreme status that the chairman of the board of directors of other listed companies could enjoy. Lin Zuhui is not only the major shareholder of ATV Group, but also the founder of ATV Group, HK-POP, Hong Kong dramas, reality shows, these do not belong to Hong Kong, but after Lin Zuhui joined the ATV Group, the 'new culture' that emerged, and achieved good results worldwide.

Because of this, Lin Zuhui is the god of ATV Group, not only management, staff, and artists, but only recognizes Lin Zuhui as a leader; Even the citizens and investors of Xiangjiang only recognize the ATV Group where Lin Zuhui is there.

That's influence!

At the beginning of the meeting, Lin Zuhui first spoke: "Due to the destruction of the Asian financial crisis, the economy of most parts of Asia has fallen into negative growth, and the same is true for the economy of Hong Kong. In view of this, the Hong Kong Government has consulted me on the inclusion of 'cultural rejuvenation of Hong Kong' in the Government's Policy Agenda, so as to better restore the economy of Hong Kong. According to my analysis and consideration over the years, Hong Kong's cultural industry can account for more than 10% of Hong Kong's GDP in the future, which will be second only to the United States. ”

Everyone couldn't help but cheer up, the boss didn't brag, Xiangjiang's current cultural industry should be one of the best in Asia, and it may be comparable to Japan.

And Lin Zuhui is also full of confidence, in this life, Xiangjiang not only perfectly copied the entertainment industry and game industry in South Korea in the previous life, but also copied the Japanese comic industry, European and American variety shows, and so on. In the future, 10% of GDP may be underestimated, and it will be difficult for the United States to surpass him with 15%, but 12% can still be worked hard. In the previous life, the mainland and Xiangjiang had only about 5% of the GDP of the cultural industry after the millennium.

"Therefore, we at ATV Group should set the best example!" Lin Zuhui said loudly.

"Yes, boss!" Everyone asked in unison, their voices full of excitement and confidence.

Why are they confident, it is because they already know that ATV Group is going to enter the second round of 'cultural wave'.

For example, Yu Xiaoming of YG Entertainment, he is ambitiously creating a 'second-generation girl group' and a 'second-generation boy group', and YG Entertainment is also cultivating the creative ability, variety show talent, and acting talent of its idols, and comprehensively building idols.

For example, the senior management of Asia Television knows that the Hong Kong drama "Meteor Garden" is being filmed and the program "X-Man" is also being prepared.

All kinds of signs show that the group has entered the stage of secondary creation, and will not eat the old book and stop. Of course, ATV has not stopped recently, and it has been working wonderfully.

Next, Lin Zuhui discussed the details with everyone.

For example, if you want to earn more foreign exchange overseas, you can't do it with a good combination, and like commodities, you must also have channels.

In the previous life, why South Korea's SM Entertainment was so harsh on artists, it is still the largest entertainment company in South Korea, and the biggest reason is SM Entertainment's overseas distribution capabilities and channels. If celebrities want to open up markets overseas, they have to rely on such large companies.

Over the years, ATV Group has been expanding overseas, and each country has a lot of cooperation channels, and with the accumulation of time, these channels are getting bigger and bigger, and it has naturally become the No. 1 entertainment group in Asia.

After the meeting, Lin Zuhui returned to his office.

A tall beauty in uniform then followed in and began to pour tea and water, she was Lin Zhilin, who Lin Zuhui had just recalled from Canada.

Originally, I did plan to let her finish her three-year master's degree and then work as a female assistant for herself; As a result, Lin Zuhui regretted it again, and it was a waste to put a delicate beauty overseas, and he hadn't tasted enough of it.

Lin Chiling is not another girl, she has good knowledge and enough emotional intelligence to be an assistant by her side. It's not the Internet era now, and he is followed by a beautiful female assistant, and it won't be much magnified, it's acceptable. In a few years, it will be arranged separately.

"Boss, please have tea!"

Lin Chiling's voice and expression are gentle, her emotional intelligence is also high, and she can quickly adapt to her new identity.

It's a pity that Lin Zuhui can't adapt to the 'new relationship' between the two, looking at the long legs wrapped in black stockings, the uniform and short skirt wrapped in beautiful buttocks, and the charming face.

Lin Zuhui almost didn't hesitate, so he stretched his hand into Lin Zhilin's thigh, feeling the confusion of the office OL.

"Boss, please respect yourself!" Lin Zhilin said in her sassy and gentle tone.

At this time, her expression was very serious, knowing that she was 'angry', but it made the man want to be more aggressive.

"Poof"

In less than three seconds, Lin Zhilin's serious expression immediately shone like a flower, and then she couldn't hold back her laughter.

"I hate it, when you called me back, you said that I would be your assistant, and I made a special explanation that during work, I would not allow any lovers to overstep. So Mr. Lin, are you keeping your promise now? The tone is delicate, like being coquettish, which makes the man fall for it.

Lin Zuhui's hand did not stop, on the contrary, he moved ten centimeters upward.

"Hmm," the beauty whispered softly.

"The rules are for you, not for me." Lin Zuhui said playfully.

"Got it, my boss!" Lin Zhilin said in a sultry tone.

Lin Chilin did not fall into Lin Zuhui's arms, although she was enduring the 'itch' and still maintained her status as a secretary, but if Lin Zuhui wanted to pull her into his arms, she would 'go against the grain'.

"Dongdong" office sounded.

Lin Zuhui stopped at the right time, Lin Zhilin hurriedly tidied up the hem of her skirt, and then her expression quickly recovered.

"Come in"

Zhao Zhenqiang walked in, his eyes looked at Lin Zhilin nothing, and looked at Lin Zuhui.

"Sit down!"

"Okay, boss!"

Lin Zhilin generously served tea to Zhao Zhenqiang, Zhao Zhenqiang hurriedly got up slightly, and then said, "Assistant Xie Lin!" ”

"Slow down!"

After Lin Zhilin responded politely, he then left the office and closed the office door.

"Boss, the script of "Meteor Garden" is almost ready, let me ask you. is the starring role of Daoming Temple, and we don't think it's suitable for Nicholas Tse, for the reason: he is not our contracted artist. And we want to use "Meteor Garden" to cultivate the group's artists, because there will be F4 concerts, records and other peripherals in the future, which are of very high value. Zhao Zhenqiang said seriously.

He knows that the boss can listen to opinions, although the boss is majestic and even important in the group, it does not mean that the boss is the kind of person who is arbitrary.

When Lin Zuhui heard this, he immediately said: "I just suggested, and you arranged it!" However, your idea is very good, "Pop Garden" has a lot of peripheral income, which is more influential and has more peripheral income than "Huanzhu Gege". You guys are working this work, it's very good! ”

In the previous life, "Pop Garden" was originally more popular in the mainland than "Huanzhu Gege", but I didn't expect it to be banned halfway. However, "Meteor Garden" is really popular in Japan, South Korea, and Southeast Asia, and it was even rated as the year by the American media.

Zhao Zhenqiang immediately said: "Okay, F4 we have enabled ...... Shancai is Fan Binbin...."

No matter how bold he is, he doesn't dare to remove Fan Binbin, of course, Fan Binbin is an artist of ATV Group's brokerage company, and there is no problem with his image and acting skills, so he will naturally not be replaced. Although Nicholas Tse has a good image, he is an artist of the Sound Emperor Group, so naturally he can't be cheap for outsiders.

At this time, ATV Group has become more and more 'monopolistic' of the entertainment industry in Xiangjiang because it is a one-stop industry. Although it has also attracted some criticism, the ATV Group has not been affected at all because of its peculiarity.

Of course, in some music programs and variety shows, ATV still adopts a theoretically fair system. The main thing is that Lin Zuhui has spoken, don't do illegal things, so as not to cause trouble for yourself.

Why does it say that it may be illegal, because in the previous life, TVB had a scandal, and there was an incident in which a brokerage company bribed senior executives to take care of its artists.

Although this kind of thing happens, Lin Zuhui will not be affected much as the boss, but the reputation of the TV station will always be affected.

Lin Zuhui nodded and said: "I believe in the strength of ATV Group, this ambitious work will definitely be popular all over Asia, and even influential in Europe and the United States!" ”

There is no need to question the creative strength of ATV Group, so Lin Zuhui did not interfere with the script (he also forgot a lot), and the singing of 'accompany you to see the meteor shower' can be said a few words, but there is no need to be the same as in the previous life, because ATV Group's creative level is higher, and it has many creative masters, which have been tested by the market.

"Yes, we will work hard! It is expected to be officially filmed in the second half of this year and broadcast next year! ”

"Yes! Didn't we have "Huanzhu Gege 2" and "Miss Mermaid" this year.... These ambitions are magnificent! ”

Lin Zuhui probably knows about ATV's drama plan, after all, he will come to the company for half a day every week.

"Hmm"

At this time, Lin Zuhui is very much looking forward to the fact that once the Hong Kong government's cultural policy program comes out, ATV will immediately come up with a popular work (1999) that is popular all over Asia, just to kill the prestige of South Korea.

In the previous life, after the Korean stick formulated the 'cultural state', it was not until two years later that top works began to come out!

Of course, in this life, Xiangjiang's 'cultural rejuvenation of Hong Kong' has been carried out for six or seven years.