Late May.

The parent company of Heung Kong San Miguel Beer, Philippine San Miguel Group, announced that it will transfer its 62% stake in Heung Kong San Miguel Beer to Hengchang Beverage & Food Group, a subsidiary of New Era Group, for HK$450 million.

As soon as this news was announced, it did not attract much attention, after all, it is the time for the New Era Group to expand, and the news of the acquisition has not been interrupted. The acquisition of 450 million is too small, and the acquisition of tens of billions of dollars is the norm of the New Era Group.

........

Monday, May 18.

The office of New Era Group.

Lin Zuhui got up and sent Cai Qiwen to the door of the office, and Cai Qiwen hurriedly asked Lin Zuhui to stay.

The person who came to Xiangjiang and Hengchang Beverage and Food Group to sign the contract this time was Cai Qiwen, an executive of Shengli Group, and after the two sides signed the contract, Lin Zuhui received Cai Qiwen in the office.

The two talked very happily, and they could be regarded as having made a relationship, and if they cooperated in the future, they would have a foundation.

After Cai Qiwen left, Lin Zuhui summoned Luo Wenxiang, president of Hengchang Beverage and Food Group.

"The acquisition of San Miguel is only the first step in our foray into the beer industry, and you have two tasks: first, to sell the brand well, especially in the mainland market; Second, we will acquire mainland beer brands to enrich our products. ”

Luo Wenxiang nodded and said, "Okay, I will definitely rectify and develop the beer business!" ”

Lin Zuhui thought for a while and put forward his own suggestion: "Shengli Beer has been unable to open the market in the mainland for a long time, probably because of insufficient marketing, you can send a team to the mainland to 'eavesdrop' on the ideas of young people, whether it is possible to design some cartoon images or use Internet terms, through the young people's market, best-selling!" ”

It's the age of the internet, and domestic chat rooms are also starting to become popular.

Luo Wenxiang said with admiration: "The boss's idea is very good, and we must formulate good marketing methods to open up the market of Shengli Beer in the mainland." ”

Lin Zuhui said with satisfaction: "We have been doing the mainland market for so many years, and we are already familiar with the road, I believe you can." ”

"Yes, boss!"

Hengchang Beverage & Food Group can be called a master in the marketing industry, and its brands have obvious advantages in this regard, so it is not a problem for a small beer brand to redo it.

After Luo Wenxiang left, Lin Zuhui thought about other things.

In May, the Xiangjiang property market showed a downward trend of wave after wave.

Sun Hung Kai's 'Xiaofeng Garden' and Cheung Kong's 'Yingcui Peninsula', the confrontation of these two real estate projects, Heung Kong Real Estate into a low ebb, Xiaofeng Garden was launched at 4,280 yuan per square foot, and Yingcui Peninsula was launched at a 'shock price' of 4,147 yuan per square foot, both of which were launched at a price lower than the market of 20%, resulting in a sensational effect.

Major real estate developers have reduced their prices, making the overall real estate situation worse, and it has fallen by 50~60% compared with the peak last year.

Of course, the sale of properties at reduced prices has indeed increased the number of property transactions, but the total transaction price has definitely fallen; And in the long run, it will certainly do more harm than good, such as the lack of land revenue from the government, the misery of property investors, social unrest, and the increasing number of unemployed..... After all, the real estate industry is the pillar industry of Xiangjiang, and a hard landing will cause great social turmoil.

Hong Kong's overall economy also deteriorated, with GDP recording a negative growth of 2.3% in the first quarter.

In view of the drastic fluctuations in the economic environment inside and outside Hong Kong, the Hong Kong government has launched a series of rescue measures in response to the problem of the property market and the shortage of funds in Hong Kong, such as flexibly handling the annual housing construction target of 85,000 units, such as removing some of the previous measures to 'crack down on the property market', and simplifying the mortgage plan for the purchase of residential buildings, so that banks know exactly how much liquidity they can get to draw up loan plans..... The aim of these measures is to avoid a 'hard landing' of the property market.

In financial markets, the Hang Seng Index has been falling since it climbed to 13,500 points at the end of March, and now only 11,020 points remain.

What's even worse is that international speculators have come to Xiangjiang again to snipe at the financial market, causing panic in the market mood for a while.

In a volatile environment, investors who were originally somewhat confident have become unconfident and even panicked.

So this wave of decline, it's really falling!

There may be no technical rebound unless there is external interference, such as the Hong Kong government enacting a series of stimulus measures, or going directly to the market.

Lin Zuhui has ordered the investment department of the family office to buy Xiangjiang blue chips with a daily capital of 10~1.5 billion when the Hang Seng Index hits 9,500 points; Such a diversified purchase must also have a certain effect of stabilizing the stock market, and also avoid exposing the true strength of the Lin family office.

Although he is not directly bailing out the market, he has done enough for Heung Kong Finance:

First of all, if it weren't for the support of several of his listed companies, the Hang Seng Index would have fallen below 9,500 points;

Secondly, his family office still has more than 50 billion Hong Kong dollars, even if he buys 10~1.5 billion a day, it can be regarded as a trust market.

So on the whole, the situation of the Hong Kong financial market is much better than in the previous life.

"Dongdong"

"Come in"

What came in was Xue Renze, the president of New Era Business Management, and the original Gao Yi had retired and was replaced by the young Xue Renze. The so-called young is actually 40 years old, and his resume is also very deep.

"Boss, give you some information about the acquisition of Chinese Real Estate!"

Lin Zuhui nodded, starting from May, Chinese Real Estate, a subsidiary of New Era Commercial Management, began to acquire some rent-collecting properties, which was hand-picked by Lin Zuhui. As for the specific acquisition, it is up to the executives to decide, otherwise Lin Zuhui will be busy.

Xue Yanze said: "I just bought Tse Sui-lun's Po Lee Commercial Building in Tsim Sha Tsui for 150 million Hong Kong dollars. This building was bought by Tse at the peak of the real estate for HK$500 million. ”

Lin Zuhui was stunned for a moment, and couldn't help but say: "So much? ”

Xue Renze nodded and said, "Yes, in the current market, many companies are on the verge of bankruptcy, and they urgently need to cash out their properties to avoid bankruptcy. For example, this Xie Ruilin (listed company), who entered the property market with 2 billion Hong Kong dollars at the peak of real estate, is said to have lost more than 1.3 billion yuan at present. Because many of them are loans, and the financial crisis has also affected the jewelry industry, the situation is very crisis. In order to avoid bankruptcy, Xie Ruilin can cash out little by little, and they are also planning to dump low-priced diamond jewelry on the market in order to recoup more money. ”

Lin Zuhui couldn't help but show a smile and said, "It's for us to pick up a bargain!" ”

Xue Renze has also been with Lin Zuhui for seven or eight years, so he naturally admires and trusts the boss's bottom-copying behavior, and the boss thinks that this is a trough or a trough; Of course, this is only if the company's cash flow is sufficient.

The most important thing in Hong Kong is the 'lack of money', the banks are afraid to lend due to lack of money, the company is short of money and is anxious to sell the property to save themselves, and the citizens lack the money to repay the loan, otherwise the house will be cut off...... In short, everyone is short of money, and whoever has cash flow is the overlord.

Xue Renze continued: "Boss, as far as I know, Hysan Real Estate has also encountered a lot of trouble, and the entertainment building is expected to be brought back at a low price!" ”

Lin Zuhui said: "If you come to the door to buy, won't you be slaughtered?" ”

Xue Renze said confidently: "The money is in our hands, how can it be slaughtered!" What we sold to them for 3.96 billion, 2 billion will hopefully be bought back. ”

Some buildings have fallen by 7 percent, and the entertainment industry is a high-quality building, and it will definitely not fall so much.

Lin Zuhui thought for a while and said: "If you get it back below 2.2 billion, you can do it, you can try it!" ”

He also remembered that in his previous life, Liu Luanxiong sold the Entertainment Building to Hysan for 3.6 billion Hong Kong dollars, but Hysan sold it to the fourth wife for 2.7 billion Hong Kong dollars around 2005, and lost 900 million Hong Kong dollars in eight or nine years.

Last year, he took advantage of Hysan's idea of wanting to enter Central, deliberately asked real estate agents to trick them, and sold them at a sky-high price of 3.96 billion, finally avenging the revenge of 'Paul Y. Construction' back then.

The reason why it is more expensive than in the previous life is that there is a difference of several months in time, and the other is that the area and quality of the reconstruction have come and gone, and it will definitely not refer to the price of the previous life.

Xue Renze said confidently: "Okay! ”

Lin Zuhui said: "Those buildings that were sold by us, there is a possibility of getting them back, so try them." But the price is at least discounted by more than 40%, and the economy and real estate will not recover for a while and a half, so it doesn't hurt to take your time to buy the bottom. ”

"No problem, I'll pay more attention!"

After Xue Renze left, Lin Zuhui showed a smile, the company still has more than 35 billion Hong Kong dollars in its account, although the money is very powerful, but this year, the New Era Group can still make a profit of about 20 billion, a decrease of about 30%, within a reasonable range. The main reason is that the income from Europe, the United States and the mainland has accounted for about 40% of the normal profit.

........

Hysan Group.

When they heard that Chinese Estates intended to redeem the entertainment building, the entire Hysan executives showed a strange look on their faces, and they looked at Li Dingchang with dissatisfaction.

At the beginning, it was Lee Tingchang's idea to decide to enter Central, and he ended up buying the Entertainment Building at a high price.

"Not for sale! The New Era Group has set us up, and now we want to redeem the entertainment building at a low price, and we want to be beautiful! Li Dingchang said with hatred.

Of course, he also regretted offending the New Era Group back then, and whenever he looked at the Garland Building in Causeway Bay, he couldn't help but feel heartache. The 600,000 sq. ft. high-quality building stands in the heart of the Ritchie family's home base.

Director Li Yunlian immediately said: "Now is not the time to think about this, many properties outside have fallen by 70%, and the price of 2 billion Hong Kong dollars for Chinese real estate is already very tempting." On top of that, Hysan Group's finances are already not optimistic because of its hasty investment. ”

Her words attracted everyone's echo, at this time, international speculators are still sniping at Xiangjiang's finance, and the whole Xiangjiang is permeated with this fearful psychology, and the economic prospects are not optimistic.

"The company needs cash to cope with the long-term impact of the financial crisis," said one director. The entertainment building does not belong to us in the first place, and although it will be ridiculed if it is sold at a low price, we are already good at Hysan compared to those bankrupt companies. ”

Those who advocate selling have an absolute advantage.

In fact, even Li Dingchang wants to sell the entertainment building and cash out the funds to stabilize the company. It's just that he feels that New Era Group is suspected of 'deliberately' engaging in Hysan.

When the price was first asked, it was very strong; And now when it comes to bargaining, it is very strong.

It is very unbalanced, and even makes people suspect that Lin Zuhui deliberately calculated him, after all, everyone in Hong Kong knows that Lin Zuhui predicted the financial crisis, so he shipped in time and became the biggest winner. Even shopping mall veterans like Li Chaoren are said to have lost nearly 10 billion yuan this time (investment in financial products).

"Director Li Yunlian, you go and negotiate with them to get a longer price!"

"Try your best, now there is money for the big deal, and there are goods in a hurry to sell."

Everyone sighed, there was nothing wrong with what they said, and there were many people who sold the property at half price.

.......

Chinese Estates and Hysan Estates soon reached a sale and purchase agreement: Hysan Estates sold the Entertainment Building to Chinese Estates for HK$2.08 billion.

For a time, it became a 'classic battle' for Chinese real estate - between selling and buying, making a big profit of 1.88 billion Hong Kong dollars, and Hysan Real Estate has also become a joke in the eyes of the public, because in a year and a half, because a building lost 1.88 billion Hong Kong dollars.

Of course, many people have noticed that New Era Group is already buying the bottom, and everyone is speculating that with Lin Zuhui's vision, will it be that Xiangjiang Property has fallen to a low point?

Some bold people who have a lot of spare money in their hands are thinking about whether to copy the bottom.

However, more people may dare to think about it, after all, is this true? How long will this trough last?

All kinds of doubts are enough to make the vast majority of people afraid to move forward.

What's more, international speculators are still sniping at Xiangjiang Finance, and the stock market has begun to fall all the way, making the entire Xiangjiang people panic.

New Era Group.

Liang Zhenxun, the chief financial officer, came to Lin Zuhui's office.

"Boss, if you allocate 20 billion Hong Kong dollars to acquire potential rent-collecting properties in Hong Kong; Add to that the budget of Times Shipping this year, the large expenditure of Langham Hospitality Group and Amazon Mall. I expect that New Era Group's cash flow will be almost less than 10 billion by the end of the year. ”

The boss makes a lot of money, but he spends money even more, Liang Zhenxun thought.

Debt repayment of 15 billion, Canary Wharf Group 13.5 billion, acquisition of shipping companies and terminals of 15 billion, ordering/purchasing of ships of 15 billion (to be paid in batches), and 20 billion of renting properties, there are so many large expenses, not to mention other expenses.

The company also has two major projects under construction: the International Financial Center and Cyberport, and importantly, other real estate companies are selling real estate at reduced prices, while the New Era Group directly froze the real estate and began to cover it (originally sold more than 6,000 residences a year, but this year's target is only 3,000).

Lin Zuhui said with satisfaction: "At the end of the year, the flowers are intact, and I am still worried that the flowers will not go out!" ”

Liang Zhenxun immediately reacted and said, "What does the boss mean, are you going to sell some overseas stocks?" ”

Lin Zuhui nodded and said, "In April, Citigroup and Traveler merged, how did the stock rise?" ”

Liang Zhenxun said: "Very good, the market value of our Citi stock has exceeded $2.5 billion! ”

Lin Zuhui said with satisfaction: "At the end of the year, this stock can gradually start to be sold; In addition, the British bank stocks can also be sold at the end of the year. These stocks alone can cash out more than 40 billion Hong Kong dollars, and we can still buy them aggressively next year. ”

He calculated that between 1998.12~2000.3, about 150 billion yuan of cash could be cashed out, including all overseas securities investments.

Coupled with the sale of 2G telecom business in Europe next year, it can theoretically get 80 billion Hong Kong dollars.

However, the orange company is a 2G business, and if it is sold, the funds can be used to invest in 3G licenses and continue to enter the telecommunications industry.

"Okay, I got it!"

Liang Zhenxun left the office with confidence, the group has been spending a lot of money recently, so he just came to remind the boss.