Lin Zuhui came to Cyberport and looked at the huge building complex, and his heart slowly became proud.

As long as he develops Heung's software and game industries, it will be enough to support Cyberport to become world-famous." These two industries do not need a hardware industry chain, as long as there are talents, they can create success, of course, the core is Lin Zuhui's wisdom, channels, and funds.

For example, Ninth City is not only a game development company, but also a game publisher, and can act as an overseas distribution agent for other game studios. The overseas distribution of Ninth City is naturally based on its own channels, plus the channels of partners such as Activision and Kingsoft.

As long as you develop a good game, you won't worry about the market!

As for the problem of talents, after years of hard work by Lin Zuhui, Heung Kong can graduate more than 2,500 graduates in various fields of computer science and more than 2,000 graduates in cultural fields every year.

Coming to the conference room of the 'Cyberport' Ninth City Company, President Gao Kelin and a group of senior executives and project leaders were already sitting in their seats.

After Lin Zuhui came in, everyone concentrated one after another, and their eyes revealed fanatical worship.

"Legend" developed by Ninth City, the world's first real online game, has set up network servers in 26 countries and regions. And the hatred system, reputation system, macro command system, etc., of "Legend", these have become the mechanics of MM bones in the future.

"At the beginning of the meeting, I will first learn about the development progress of "Legend of Blood", "Miracle MU" and "Legend of Ragnarok", and the project leaders will report to me!" Lin Zuhui took the lead in saying.

At this time, the network has improved a lot, such as the network speed of the United States, Japan, and Xiangjiang, which can support tens of thousands of people online; As far as Lin Zuhui knows, the game "Endless Mission" developed by Sony in 1999 has created 120,000 people online.

And in this life, South Korea's "Paradise" is also running in September, so the ninth city must speed up the development of follow-up works.

In the mainland, Lianzhong Games was only launched in June this year, and it can only play online chess and card games; If the mainland wants to really develop online games, it will have to follow after the end of 1999, because both the speed of the Internet and the configuration of Internet cafes will gradually keep up.

However, the games developed by Ninth City are of course not limited to the mainland, but also set up servers around the world. For example, "Legend 1", which has been successfully developed so far, is certainly not exactly the same as the original version of "Legend" in the previous life, but it has easily achieved global success.

Source change app】

After listening to the reports of the leaders of the three project teams, Lin Zuhui knew it in his heart!

"Legend of Blood" will be tested early next year, and it is expected to be launched in the second half of the year, this game is an Asian-style online game, Lin Zuhui played about three years in his previous life, and then played the web version;

"Miracle MU" is a European medieval-style online game, which is in beta and is expected to run in the first half of next year;

"Ragnarok" is a Q version of the anime-style online game, which is expected to be tested in the second half of next year and released in the millennium.

For these games, of course, Lin Zuhui has his own opinions, although he may not remember much, but the game is originally 'you copy mine, I copy yours' and never deviate from its origins;

For example: City Wars (Build Gangs), Alliance Wars (Build Alliances), Dungeons (Experience, Equipment, Gold, Ragnarok), Equipment (Classified, Leveled, Mosaic, Enhanced), Items........ That's too much advice.

Lin Zuhui is not necessarily a good game planner, but he must be a good game reviewer.

Therefore, as long as you test the game, invite him to play, and immediately evoke a lot of memories of Lin Zuhui, and then point it out to improve or increase.

After listening to the report, Lin Zuhui said: "The ninth city has to continue to recruit people, the big era of online games has arrived, and the talent reserve is also very important!" ”

Goklin immediately said, "Okay! In fact, the company's talents are not reserved, and there are many projects. ”

Lin Zuhui said with a smile: "Then continue to expand the scale and engage in more projects." The brother company ATV Group is also developing the game industry, and now there are many studios in Xiangjiang, and we must be the leader in the ninth city! ”

"Yes, boss!"

Lin Zuhui nodded and said, "Then let's go test the game!" ”

Everyone got up and dispersed, while Lin Zuhui went to the project team of each game and directly connected with the project leader.

After years of development, the developers of the ninth city have a wealth of experience and strength, and if these more than 500 people go to set up many studios, it will also have a very good development.

Of course, no matter how good the development is, there is no ready-made plan to develop well. Moreover, the ninth city is not only developing games hand-picked by Lin Zuhui, but also has other projects.

In the game department set up by ATV Group, Lin Zuhui will not participate in the planning at all, and let them develop on their own.

Due to the drive of the Ninth City, I believe that the entire game industry in Hong Kong will have a very good development.

........

Lin Zuhui summoned Yu Hai, the president of Nongfu Spring, and asked, "I heard that your acquisition of Robust did not go well?" ”

Yu Hai immediately felt a trace of timidity for no reason, don't look at his boss is calm, but the momentum is there.

"Well, He Boquan refused to be acquired, although we offered a sky-high price of 1.5 billion!"

Lin Zuhui nodded and asked again: "As far as I know, in China, our Nongfu Spring and Baisui Mountain occupy an absolute dominant position. So how confident is this Robust? ”

Yu Haima said: "At the beginning of this year, we achieved great results in our marketing war, completely defeating the bottled water of Robust and Wahaha in one fell swoop, and the market share plummeted. However, Robust's and Wahaha's main revenue is AD calcium, nai, and even they have a mineral water series. ”

When Lin Zuhui heard this, he knocked on the table, he remembered that Robust's was acquired by Danone in his previous life, right?

Thinking of this, he resolutely intends to continue the acquisition, even if it is compulsory.

"In this way, after you go to Zong Qing of Wahaha, tell him that we hope that he will give Robust a strong pressure on AD Calcinai. After the matter is completed, if Robust is acquired by us, it will be conducive to Wahaha AD calcium milk to occupy a larger market, because we do not attach importance to AD calcium milk, hinting that we may hide Robust. ”

Yu Hai's eyes lit up, and he said admiringly: "The boss is so clever!" I remember that He Boquan was the queen of Zong Qing, and then Wahaha cut prices across the board, and Guangdong Robust lost money in an all-round way, so Zhongshan Robust acquired 'Guangdong Robust', ending the era of two Robusts. And Zong Qinghou now knows that mineral water can't compete with us, and he definitely wants to make a force on AD calcium milk. ”

Lin Zuhui nodded, he also understood these things, Zhongshan Robust is the Guangdong Province Robust brand leased by He Boquan, and later after He Boquan became bigger, Guangdong Robust enjoyed the convenience of 'paddling', and threatened Zhongshan Robust's (lease period); and in 1996, the pure water of Robust in Guangdong Province was pointed out by the "flood fighting officers and soldiers" that 'drank diarrhea', which also caused the media to report one after another, and it was in trouble. In the case of internal and external difficulties (vicious incidents, Wahaha price reductions), Guangdong Lebaishi can only be acquired by 'pro-son'.

And now, Nongfu Spring wants to 'treat others the way of others' and play again.

At this time, the domestic mineral water is the dominant one in Nongfu Spring, and Robust has lost a lot of market, all supported by AD calcium milk and other products.

"This was the first step, when we acquired Robust, we turned around and bought Wahaha. In this way, we have not only 'monopolized' the bottled water market in the mainland, but also entered the dairy industry. ”

Yu Hai said admiringly: "The boss's trick is too clever!" In the power of capital, domestic brands are indeed vulnerable, whether it is marketing, production, management, they are lagging behind a lot. Rather than being acquired by foreign capital, it is better to be acquired by our Hong Kong capital, which is a country anyway. ”

After Yu Hai served as Nongfu Spring, he began to accept the influence of Lin Zuhui's 'patriotic feelings', so he had a strong sense of belonging to China. Nongfu Spring takes the mainland as the core, and it is bound to show 'patriotism', so that it is easier to do business.

In this year's 'flood', Nongfu Spring donated 20 million yuan, which is definitely a huge amount, and Wahaha is donating less than 4 million yuan, which can be compared. Wang Laoji's donation of 10 million, Jinmailang's donation of 30 million, and Red Bull's donation of 10 million caused a huge sensation in the mainland.

These donations are just a single donation, and these four brands must be more than this public welfare every year, such as Red Bull and Wang Laoji have been sponsoring domestic sports, Jinmailang and Nongfu Spring have been sponsoring education, and spend a lot of money on public welfare activities every year.

When Lin Zuhui had a meeting with the senior management, he made it very clear that in the beverage and food industry, you should not first consider how much money you make, but first consider making a brand and monopolizing the market, so as to meet the long-term interests.

As for the overseas market, Hengchang Beverage and Food is steadily advancing as a whole, in the early days in Southeast Asia and other regions, and now it has acquired a small and medium-sized Korean food company, preparing to use this company to enter the Korean market.

This is a normal practice, and it was the same as Wal-Mart in the previous life, buying a South Korean retailer and then taking the opportunity to bring Wal-Mart into South Korea.

In the end, Yu Hai asked: "Boss, we spent a huge amount of money to acquire Robust, in addition to eliminating an opponent, do we really not plan to enter ADG calcium milk?" So this acquisition is more or less a loss? ”

Indeed, after all, Nongfu Spring has no shortage of channels, unlike other foreign investment into China, Nongfu Spring has been deeply cultivated in the mainland for many years.

Lin Zuhui said with a smile: "If we buy Wahaha, aren't we just entering AD calcium milk!" Of course, spending such a large amount of money to acquire is naturally not to eradicate opponents, but I want Robust to enter the field of lactic acid bacteria, and I will discuss it later. ”

Yu Hai nodded, he didn't doubt the accuracy of the boss's general direction.

In Lin Zuhui's view, lactic acid bacteria series drinks, especially 'Yakult' products, can take the lead in seizing the market. After all, Yakult entered the mainland around 2002, and as for other lactic acid bacteria drinks, there is no shadow of it.

Of course, lactic acid bacteria is a very high technical threshold, and in the previous life, the world's 'lactic acid bacteria' was monopolized by the two international giants, which directly stuck the neck of the domestic lactic acid bacteria drink.

'Lactic acid bacteria', whether it is research and development, or activity maintenance, are facing many technical problems, which require a lot of capital and manpower, which is also the reason why Huaxia is close to the blank in the independent intellectual property rights of functional probiotics. It will probably take 20 years for Huaxia to have its own core technology, and I have to say that it is a pity.

If Robust enters this industry, it will naturally import 'lactic acid bacteria' to produce lactic acid bacteria drinks for sale, and at the same time establish independent research and development, and can be linked with universities, so that the effect is better.

........

Yu Hai, president of Nongfu Spring, invited Zong Qinghou, president of Wahaha, to meet in Xiangjiang, and Zong Qinghou naturally readily agreed, although the two are competitors, they may be able to cooperate.

In his heart, he doesn't mind Hengchang Beverage and Food Company taking a stake in Wahaha, after all, he can use foreign capital to develop Wahaha.

However, when the two met, after Yu Hai made a request, Zong Qinghou's first reaction was 'conspiracy'.

Yu Hai saw Zong Qinghou's face change slightly, and immediately explained: "Mr. Zong, this is beneficial and harmless to Wahaha, Nongfu Spring is interested in mineral water, and he doesn't have much ambition for AD calcium milk; On the contrary, Wahaha is now supposed to monopolize AD calcium, while developing carbonated drinks (very cola). Am I right? ”

Zong Qinghou thought about it and was quickly convinced, but he still said: "How to ensure that you don't exert force in AD calcium milk?" ”

Yu Hai said with a smile: "First of all, the competition between Robust's AD calcium milk and Wahaha AD calcium milk is already at a disadvantage; Secondly, Mr. Zong should have confidence in Wahaha, after all, you are already the boss of this industry; In the end, we have verbally assured. ”

Zong Qinghou had to say: "Okay, I can do it, because it's good for Wahaha Enterprise." "I didn't say that I believed in Nongfu Spring, after all, it was completely driven by interests, and the trust that came from there.

Yu Hai stretched out his hand and said: "Win-win cooperation!" We aim at mineral water, you aim at AD calcium milk, the less people share the cake, the more conducive to the development of the enterprise! ”

"Haha, what Mr. Yu said is true!"

.......

In late October, Wahaha AD calcium milk series products suddenly dropped in price, which made Robust's situation worse for a while.

Two brands of AD calcium milk, one red and one green, can be described as full of CP sense; However, now the green plan is to beat the red one by reducing the price, and it will become a red-green confrontation for a while.

Robust's Inc.

He Boquan urgently convened a high-level meeting, and the high-level leaders also understood what was happening.

"As you know, the Wahaha AD calcium milk series suddenly dropped in price across the board, which can be described as menacing, what do you think?"

A senior executive said: "It's a financial crisis now, and Wahaha has suddenly lowered prices, which is obviously aimed at us!" Just like Nongfu Spring's sudden large-scale advertising and marketing at the beginning of the year, it is the behavior of suppressing market peers. ”

Another senior executive said: "From 1992 to this year (1998), we have been competing with Wahaha for the first place in the industry, but at present, there has been a big gap between Robust and Wahaha. Nongfu Spring attacked our bottled water, and Wahaha attacked our AD calcium milk, which is indeed a bit of a bad situation, and I think we should bring in allies from the outside. ”

He Boquan looked at the executive and said, "You mean that Robust sells himself?" ”

The senior management nodded and said, "Boss, don't you also feel very tired, you can consider cashing out while the price is high!" ”

He Boquan suspected that the high-ranking man had an affair with Nongfu Spring, but now was not the time to pursue it, because he had already moved.

After a meeting, the general management did not offer any valuable opinions, but persuaded many people to sell.

The meaning is very simple, the parent company of Nongfu Spring is Hengchang Beverage and Food, which has a number of well-known brands in the mainland and has developed very well. Behind Hengchang Beverage and Food, it is even more of a mountain, which is the largest enterprise in Xiangjiang - New Era Group.

He Boquan sighed in his heart: "Sure enough, you can't treat the company as a son to raise, otherwise you will end up sad and crying in vain!" ”

At this time, he had already moved and was ready to make contact with Nongfu Spring again.

Sometimes, cashing out in time is also forced.