On November 23, Liu Songcheng, president of Netflix Software, announced that the Internet website Sina, with the slogan of "bringing China to the world and bringing the world to China", will be listed in Hong Kong on December 10.

Sina., a Hong Kong-listed company, plans to raise HK$820 million (25% equity) for technology development, marketing, business expansion, e-commerce, strategic investment, working capital, etc.

Sina.com issued more than 30,000 prospectuses and more than 500,000 subscription forms, which will be reprinted if the subscription forms are sold out.

For a time, it attracted wide attention from the Chinese community and even the global information community, and the market reacted even hotly.

"Xiangjiang's first Internet-themed stock, plus the Internet owned by Mr. Lin Zuhui, this is a proper 'tenfold' new stock, it is simply bought and earned."

"Not really! Mr. Lin is a tech tycoon second only to Bill Gates (ranked in the United States this year), and his ICQ software is said to have rejected Microsoft's $3 billion offer, which is also worth the price! ”

"Big brother, do you know what Sina.com does?"

"I don't know! I want to know what it does and what it does, I just need to know that it is a company owned by Mr. Lin Zuhui! ”

"Uh...... Big brother is high! ”

For a time, with the popularity of American technology and Internet stocks and Lin Zuhui's signboard, Sina.com became the 'Tang monk meat' in the hearts of Xiangjiang citizens, and they inquired about issuing subscription forms there.

That day.

Sina.com held a press conference, and President Du Huide introduced the situation of Sina.com and answered reporters' questions.

Sina.com, which has been in operation for almost a year, is the only super portal across Greater China, providing "China-savvy" information for overseas and global communities, and providing "Chinese lifestyle" and e-commerce services for global Chinese in Greater China and overseas Chinese-speaking communities.

The content includes tourism, culture, science, academics, art, fashion, games, news, sports, entertainment and other projects. In addition, the Company will operate three main portals under the name Sina., providing content and services. These portals will be localized and featured in key Chinese communities around the world, including Taipei, Singapore, BJ, Shanghai, Sydney, San Francisco and Vancouver.

"May I ask President Du Huide, how does Sina.com plan to make profits in the future?"

"In the future, the company's main profits will be advertising revenue, expected product and service transaction and subscription revenue, commission income and content supply income."

"May I ask President Du Huide, what is the specific aspect of Sina.com's business expansion?"

"Acquisition of advertising agencies in Greater China, entry into game development, and publishing businesses."

"Game development? Doesn't it coincide with the ninth city business of the brother company? Moreover, how does the small Xiangjiang digest a large number of game industries? ”

"You said that it is a small Xiangjiang, and it stands to reason that no game company can survive, so how did the ninth city manage to sell tens of millions of units? Naturally, it's an overseas export! The game industry is part of the 'cultural rejuvenation of Hong Kong' and has been included in the government-supported industries, so let's wait and see! ”

Ninth City has proven that the game industry is a global field, and good products naturally do not worry about the market, which is recognized by Xiangjiang.

At this time, the ninth city has assumed the role of the agent and publisher of Xiangjiang games, even if the products of other studios can still enter overseas through the distribution channels of the ninth city, and the ninth city has established distribution channels in dozens of countries such as the mainland, the United States, and Japan.

In fact, in Lin Zuhui's plan, Sina.com will never repeat the mistakes of the previous life of TOM.com and become a 'astringent green sideball' website.

Therefore, Lin Zuhui did not expect the portal to become the only business of Sina.com, but had other plans.

For example: game development. Although it overlaps with the business of the game department of Ninth City Industry and ATV Group, Lin Zuhui has already distinguished it; Among them, the ninth city specializes in the development of games played by Lin Zuhui in his previous life (mainly developed in South Korea); The game departments of the other two companies rely on the overall game development strength of Heung Kong to develop games independently.

This is like a circle of conscience, Lin Zuhui has laid the foundation of talents and environment for the game industry in Hong Kong, that is, without his interference in the establishment of the game project, I believe that the strength is also very competitive; Of course, if Lin Zuhui sets up some classic games, it will benefit the whole environment a lot.

After all, three of the top ten richest people in South Korea in the previous life were game company owners, and among the four major portals in the mainland, NetEase far surpassed Sohu and Sina, relying on games.

And why the development of online games is so profitable, it is because online games are represented abroad and in the mainland, and developers make profits based on commissions, not just an agency fee. This commission is not only stable for a long time, but also generally as high as more than 25%, which is very profitable.

In addition to the game business, Lin Zuhui also formulated a series of Internet services for Sina.com to develop a series of Internet businesses such as 'cloud computing' and 'video network' in the future.

In short, Sina.com is Lin Zuhui's Internet signboard.

As for ICQ, although it is very promising, it is still intended to be sold at a high price.

........

Starting the next day, Sina began to distribute new share subscription application forms, and a large number of citizens lined up for two consecutive days, and 500,000 application forms were sold out.

Source change app】

Some brokerages have described the situation of retail investors entering the market as almost frenzied, and some large retail brokerages have even suspended the registration of new customers because they cannot cope with the sudden increase in new registered customers.

People in the securities industry pointed out that Sina.'s IPO activity is so crazy, in addition to being a technology stock, the major shareholder has a prominent background, and the limited number of shares offered to the public naturally causes a sensation.

It is estimated that the oversubscription multiplier is thousands of times.

SINA.A total of 428 million new shares were offered, but only 10% were subscribed by retail investors (15% were institutional).

The day after the application form was distributed, the underwriter Peregrine (who had been privatized by the Bank of Bahrain) printed another 500,000 copies after sending out 500,000 copies of the form the previous day.

There was a long queue outside the Octopus Bank branches, which were responsible for distributing the application forms. Outside a branch, there was a queue at 3 a.m., and before it officially opened, there were more than 400 people.

Due to the fact that the branch once announced that it would not distribute new forms, which caused dissatisfaction among shareholders, the branch had no choice but to decide to distribute the forms again and ask the police officers to maintain order.

At the head office of Octopus Bank in Central, the crowd was unprecedented, with a few "snake cakes" under the head office, transferred to Queen's Road Central, and then back to Des Voeux Road Central via Bank Street, with as many as 5,000 people at one point. Among the watchmen were elderly, Filipino maids and women with babies in their arms, as well as many messengers assigned by the company to collect the watches.

Many citizens who returned empty-handed asked whether there were still application forms, and the bank staff hurriedly reassured them, saying that the relevant institutions were already in the process of printing.

By Saturday, there was another frenzy of subscriptions for Sina. shares, with about 300,000 Hong Kong residents braving the rain to flock to 10 designated Octopus Bank branches to deliver subscription forms.

Due to the large number of people at the scene, the police rushed to maintain order, which is an unprecedented phenomenon in the history of Hong Kong stocks. During this period, a little accident naturally broke out, causing traffic jams, and some people were even admitted to the hospital because of a fight. As a result, the SFC also issued a warning to the sponsor, Peregrine, and the receiving bank, Octopus Bank.

People in Hong Kong's securities circles are pleased to believe that this subscription frenzy can bring about a boost to the GEM where enthusiasm has cooled, and can attract other Hong Kong consortiums to spin off their technology businesses to list on the GEM.

.......

The headquarters of Sina.com is in Xiangjiang, and the regional headquarters are Beijing and Taipei.

On this day, Lin Zuhui participated in the high-level meeting of Sina.com, including Wang Leilei, general manager of operations in Huaxia, and Sun Gaoyin, general manager of operations in Taiwan, all of whom came to Xiangjiang for a meeting.

Seeing Lin Zuhui walk into the conference room, everyone's first reaction was to get up and say respectfully: "Good boss"

This is also less contact with Lin Zuhui, in the group meeting, Lin Zuhui did not allow everyone to stand up, which seemed to be too much.

"Sit, sit, be less polite!"

Having said that, everyone still waited for Lin Zuhui to sit down before they sat down.

Lin Zuhui looked at a group of high-level officials, there is also a high-level person from the mainland for three generations, TOM.com will always operate the portal in the mainland, and naturally needs a mainland team to be responsible for the affairs of the mainland, so Wang Leilei, a person with strength and background, is naturally a good choice.

This is not to take care of, but to rely on the true ability of others; If you talk about taking care of it, Lin Zuhui has naturally taken care of the descendants of the big family to come to Hong Kong to do business, but it's just a matter of making a statement.

"President Du, you come to the meeting, I'll listen to it first!"

Du Huide nodded hurriedly, then organized the language and officially held a meeting in front of the big boss.

"Sina.com raised 820 million funds on the market, which is actually used to expand business, after all, we have invested hundreds of millions of funds in the early stage to lay a deep foundation in the field of technology, and Sina.com has also been operating for nearly a year, and it is the portal with the highest traffic in the entire Greater China region, even if it is the mainland, it is also No.1."

"However, we are not profitable and need to turn a profit! Therefore, the first step in Sina's online listing is to acquire print advertising companies in various provinces in the mainland. We must complete the time of outdoor advertising in the mainland within a year...... The acquisition is in cash and stock..... While acquiring and integrating these fragmented print advertising companies, they form a cash cow. ”

This was a strategy formulated in the early days, but Lin Zuhui knew that with the development of overseas companies in China, the morale of mainland outdoor advertising has entered a boom, and there is at least a bonus period of more than ten years.

Of course, what Internet companies pay attention to is that their financial reports are beautiful, which is also the way they need to develop.

The development model of Sina.com in the early days is indeed similar to that of the previous life, but in fact, it is very different, at least the layout of Sina.com is similar to that of the mainland portal, and it is the layout model of the late previous life.

Lin Zuhui said: "Okay, this plan should be fast and accurate, and consider more stocks and a small amount of cash when acquiring!" ”

"Yes, boss!"

In the previous life, TOM.com once had a market value of 30 billion US dollars, and there was a reason for this investment, you must know that the market value of NEL, the world's largest outdoor advertising company, has exceeded 50 billion US dollars.

The reason why Lin Zuhui said to think more about stocks is that after all, Sina.com is not unexpected, and the opening will soon be more than 30 billion Hong Kong dollars; And next year will be another Internet explosion year, and it is not a problem for the market value to exceed 100 billion.

And after 2000, the market value will definitely plummet again, so why not use stocks!

It's a bubble!

Then, Du Huide said: "The next step is the expansion of Taiwan's business, we have investigated and are ready to acquire the four major printing and publishing groups on Taiwan, including PE Publishing Group, City-State Cultural Business Co., Ltd., etc. ”

Lin Zuhui added: "Just merge magazines and publications, don't get involved in the newspaper industry, remember!" ”

"Yes, boss!"

Not to mention, it's not that Lin Zuhui can't enter the newspaper industry on Taiwan, it's that he just doesn't want to at all.

This year, the boss of a major newspaper group on Taiwan Island took the initiative to invite Lin Zuhui to become a shareholder, but he politely declined the invitation.

At the same time, Hu Xian recently wanted to sell the equity of Sing Tao Newspaper to him (retaining management rights), but he also politely refused; Of course, regardless of his previous suspicions, he bought the remaining part of Haw Par Villa, and then planned to repair it and donate it to the Xiangjiang Tourism Bureau.

The reason why Hu Xian is so miserable is because he lost more than a billion yuan in real estate speculation, and now he owes hundreds of millions of Hong Kong dollars to the tobacco company He family. And the He family wants to buy Sing Tao Daily and hand it over to their son to run as a business to inherit.

From the economic perspective, policies and regulations, the Hong Kong newspaper market is very competitive in the newspaper industry in various parts of the country, and it is not easy to break into the Hong Kong newspaper industry. As for Taiwan, the level of competition should be better than that of Hong Kong, but the operating conditions of the local newspaper industry seem to have entered an adjustment environment in the past two years.

Then, Lin Zuhui asked, "Manager Wang, what about you, what do you suggest?" ”

Wang Leilei was suddenly shocked, and when Lin Zuhui looked at him, he felt that this was a kind of pressure that only he had been in contact with the official high-level before.

"That's the case, I think Sina.com can increase its development efforts in wireless value-added services......."

After listening, Lin Zuhui said: "Yes! However, as the general manager of the mainland business, you should not be biased, but should make suggestions and suggestions for the all-round development of Sina.com. Moreover, there is a lot of communication and learning with the headquarters, you know, Sina's business will become bigger and bigger. ”

Wang Leilei hurriedly said: "Okay, boss!" ”

Du Huide is a Taiwanese American and the president of Jingwei Capital for Sina.com, so he grasps the overall situation, and Lin Zuhui is very relieved.

The Sina network of this life is by no means the tom network of the previous life.

Some of the businesses just mentioned are just in the beginning, driving up the stock price.

Of course, the basic business is still the portal, and the information of news, entertainment, sports, tourism, culture, science, academia, art, fashion, and games is what netizens are willing to see.

The games in this are just game information, evaluations, and strategies, not real games, and foreign investors are not allowed to operate games in the mainland; Therefore, in the future, the games developed by Sina can only be published through agents in the mainland.

Fortunately, Kingsoft Games, the game department of Kingsoft Software, is Lin Zuhui's layout.

Although Jinsoft Software is not currently listed in Xiangjiang, its development is better than that of its previous life, and it has thousands of technicians, which can be described as strong.

After a meeting, the development plan of Sina.com for the next year was determined.

Lin Zuhui is looking forward to how much the market value of Sina.com broke through before the bubble crisis.

You must know that Sina.com is only a grandson company of Wanhui Media and a subsidiary of Netflix Software; And Netflix software not only has Sina.com, but also ICQ, Sitong Intelligence...... Netflix's own business also includes 'software outsourcing' and agency websites (Yahoo and other American Internet).

If this continues, what is the market value of Wanhui Media?

And to what extent will Lin Zuhui's wealth grow before the dot-com bubble crisis?

I'm afraid that he controls the market value of the Xiangjiang stock market, I'm afraid it will be more than 30%, right?

If he buys Hong Kong Telecom, he will not control 35% of the market value of Hong Kong.

It's too high-profile!

Of course, it still can't compare to Bill Gates's wealth, because Bill Gates's wealth will exceed $100 billion next year.

But if after the Internet bubble, Lin Zuhui believes that he will have no problem returning to the richest man in the world.

Don't forget, his new era group is industrial!