In late August, the ownership of Sogo Department Store in Causeway Bay was officially revealed, and it was 'Jiahui International' that won the victory.

For HK$3.65 billion, Jiahui International acquired the operating rights of Sogo Department Store in Causeway Bay and Sogo Department Store.

This price is not high, Hang Lung even offered a price of 4 billion Hong Kong dollars, but they only want to buy Sogo, which means that after buying the building, they will close Sogo. Obviously, this approach is not in line with the regeneration process of the Japanese headquarters, although you can get hundreds of millions of Hong Kong dollars more, but it is a one-time buyout.

For a while, the media began to frantically explore the origin of the company 'Jiahui International', and soon the world was revealed.

People started talking.

"This Li Jiaxin is too favored!"

"Yes, last year, I spent a huge amount of 1.1 billion to buy Dongying Building and rebuild it; Now he actually participates in Jiahui International, and I am afraid that it will be another investment of more than one billion. ”

"What is equity participation! If you look at the name 'Jiahui International', you will know that it is taken from the names of Li Jiaxin and Lin Zuhui. ”

"Makes sense! This Mr. Lin Zuhui is really rich, these confidants are all worth a lot of money, and they live in super mansions. ”

"It's a pity that I'm not a beauty, otherwise I must have posted it!"

"Haha, don't you have a daughter?"

Lin Zuhui was once again discussed by the citizens of Xiangjiang, and they all sighed that he had strong wealth and generosity towards women.

But Lin Zuhui himself didn't feel the discussion outside, even if he knew that he was famous, he wouldn't care.

With a net worth of about 80 billion US dollars (bright side), he is the richest man in the world, and a few confidants around him are worth a lot of money, which is normal.

.......

September.

Leit Building, Central.

Chen Shiwen, President of LEIT Group, and Li Zhenlong, President of Xtep, walked into the boss's office together.

"Boss"

"Well, sit."

After the two sat down, Lin Zuhui asked, "How is Xtep developing in the mainland?" ”

Li Zhenlong immediately sat up straight, and then reported to Lin Zuhui, executives who are familiar with Lin Zuhui know that the boss summons, you must do your work enough, don't waste the boss's time when it is time to report.

"Xtep's development in the mainland is very smooth, with an annual growth rate of more than 40%, and our sales exceeded 60 million US dollars last year, and this year's sales are expected to surpass Li Ning's sales and become the champion ....... of Chinese-funded sports brands in the mainland."

Li Zhenlong's report was very detailed, but he grasped the main points, and Lin Zuhui had a complete understanding in ten minutes.

In fact, although Lin Zuhui rarely grasps such sub-brand work, Xtep's development strategy is completed under his guidance. Coupled with the strong support given by LEIT Group, Xtep only took more than four years to surpass Li Ning.

Marketing: Before the 1996 Olympic Games, Xtep signed Sun Wen and Kong Linghui, plus the stars of Xiangjiang, used cultural and sports stars to promote, and shouted 'Xtep, an extraordinary feeling', which is even more catchy. Moreover, at the beginning, Xtep used a large amount of money to accumulate popularity, including advertising and sponsoring sports events.

In terms of quality: Xtep has its own R&D room at the beginning, although there is no particularly outstanding technology in just over four years, it is much better than domestic copycats.

Management, style..... And so on, these are not comparable to immature companies in China, so Xtep's development is particularly fast.

Lin Zuhui nodded and asked, "How about the signing with Wang Nan of table tennis?" ”

Li Zhenlong immediately said: "Last year, the six-year contract was completed! ”

It is not surprising that the two subordinates know about the boss's knowledge of mainland sports stars, and even look at them, after all, every year Olympic athletes come to Hong Kong, and the boss will also give rewards and meet with them.

Lin Zuhui's intervention in endorsement is a very important thing for him. In his opinion, the success of sports brands is inseparable from celebrity endorsements, technical quality, and marketing management.

In fact, before 2012, domestic customers did not pay attention to technology; However, with the prosperity of the domestic economy, people have also begun to have great requirements for the patented technology of sports brands, which is why Anta surpassed Xtep in the previous life.

For a long time, the R&D of domestic sports brands accounted for about 2%, because in everyone's opinion, customers don't understand technology anyway, and it is not cost-effective to invest so much; This seems to be no problem, but in fact, it has already planted bitter fruits.

Xtep, a subsidiary of the LEIT Group, set its R&D expenses at about 5% (accounting for turnover) at the beginning.

The reason why this is so is because Lin Zuhui knows that Xtep is just a brand he has laid out in the mainland, and he will acquire an international sports brand to realize his dream of a sports brand.

After all, Lin Zuhui has an advantage, that is, endorsement, which is simply a bug.

Lin Zuhui said to Chen Shiwen: "How is the situation on Fila's side? ”

Chen Shiwen knows that the boss has been paying attention to Fila, which means that Fila has always been the target of the boss.

"Turnover has fallen sharply for three consecutive years, and last year's entry into the luxury sector also ended in failure, coupled with the failure of investment this year; Therefore, the market value of Fila is only a little over $400 million, and it continues to fall. ”

Lin Zuhui nodded, and he had already decided to start the acquisition.

However, he does not intend for Leit Group to buy it, but for Baring Bank to buy it.

After he built Fila into the world's third sports brand, he injected Fila into the LEIT Group, so that Lin Zuhui was equivalent to increasing his stake in the LEIT Group, which was more in line with Lin Zuhui's personal interests.

At present, LEIT Group sells its red wine business and concentrates on dozens of brands such as Jeanswest, Zodanu, Crocodile Shirt, Xtep, IT, Lukfook Jewelry, Nature Hall, and Ouchi Secret Agent. Among them, Jeanswest has the fastest development rate, with 400 stores, dozens more than Uniqlo.

Leit Group's earnings are also very good, and it is expected to exceed 4 billion Hong Kong dollars this year.

Despite the rapid growth of the Leit Group, Lin sees the crisis, that is, the rise of mainland brands and the threat of Uniqlo in Asia. Of course, LEIT Group is known as the 'Gangliu Group', and with the drive of Gangliu, it has an advantage in the competition in Asia.

This is the influence of the port stream, which can drive various surrounding areas such as tourism, retail, clothing industry, and cosmetics industry.

"Don't worry about Fila's affairs, even if it is an acquisition, it will be operated by my Bahrain Bank. Perhaps, in the future, there will be another opportunity to merge into the LEIT Group, but at present, the LEIT Group is still doing a good job of the existing brand. ”

Although Chen Shiwen was a little regretful, he still said immediately: "Okay, I know." ”

........

Canary Wharf, London.

Bank of Bahrain, Headquarters Building.

Today, the Bank of Bahrain, with assets under management of more than $60 billion and two private equity funds - both of which are Lin Zuhui's money (Hilton, Gucci), has become a leader in investment banks and is also well-known in the world.

Bank of Bahrain has four main businesses: corporate private equity funds, real estate funds, marketable alternative asset management, and financial advisory services.

Of course, the Bank of Bahrain also has a certain amount of commercial banking business, with an estimated deposit amount of about 2 billion US dollars, and carries out commercial banking business such as loans; It also has its own corporate investment business, such as Shengli Group, Samsung Electronics, etc.

Bank of Bahrain has 12 senior investment managers, 72 investment managers, 72 investment consultants, and thousands of employees.

To outsiders, it doesn't look like a sole proprietorship at all, because the Bank of Bahrain does a lot of business.

At the same time, many European and American public funds are safely handed over to the Bank of Bahrain for management; The Bank of Bahrain is best at the 'real estate fund' business, after all, there is Lin Zuhui's bug.

At the headquarters of the Bank of Bahrain, there has always been an office of Lin Zuhui, although he does not come often.

On this day, Lin Zuhui came to the headquarters of the Bank of Baring in London and had a meeting with Andre, and a senior investment manager Rooney was also present.

"Have you done your research?" Lin Zuhui said directly.

Rooney immediately said: "It's been investigated!" Fila is currently experiencing a sharp decline in performance, with a market value of $420 million, and the outlook is not optimistic......."

After listening to this, Lin Zuhui said: "Are you confident that the acquisition will be successful for $450 million?" ”

Rooney immediately said: "It's not a big problem! After all, if the boss is willing to wait another year, the acquisition may be completed within $400 million. ”

Lin Zuhui said: "That's not necessary, we didn't buy it, not to sit back and watch Fila's performance continue to decline, but to reverse the downward trend and build Fila into the world's third sports brand." ”

For a while, Andre and Rooney were under pressure, and the boss's ambitions were not small, but they were the ones who did it.

Nike's market value is more than $14 billion, while Fila is only $400 million, and Fila was only $1.6 billion at its peak, which is a far cry.

Rooney could only say: "I will seek a good CEO and recruit good people to reinvent Fila." ”

Lin Zuhui nodded and said: "You only need to recruit a professional manager in the United States while making an acquisition, and you must have rich experience and outstanding performance to become the CEO of Fila." ”

"Okay!"

"I am concerned about the acquisition and I am concerned about the acquisition at any time,"

"Yes, boss."

The 12 senior colleagues of the Bank of Bahrain, including President Andre André, Vice Presidents Harold and Liang Botao, are the equivalent of partners in other investment banks.

After Rooney left, Lin Zuhui listened to Andre's work report and gave some of his own analysis.

"The bursting of the Internet bubble will also greatly affect the commercial real estate in the United States, so the real estate fund of the Bank of Bahrain will suspend investment in the U.S. market first."

Andre naturally admired Lin Zuhui, so he immediately said, "Okay." ”

In fact, Lin Zuhui is avoiding the impact of the 911 incident next year, according to his estimates, after 911, the United States real estate will fall by at least 20%, so there is no need to touch it in the last year or so.

Keep the funds and buy the bottom at the end of next year, you can get a higher rate of return.