Mid-October.

Averon came to Lin Zuhui's office and reported on the progress of the work.

"Boss, the Daito Telegraph Office has loosened up and intends to make a deal. However, public opinion on the Australian side is somewhat unfavorable to the acquisition. ”

It is understandable that telecommunications assets are not real estate or hotels, and not only need to be approved by the government, but the government will also consider the influence of public opinion.

"Serious?" Lin Zuhui frowned.

Averon nodded, then hesitated for a moment and said, "I suspect that someone is deliberately manipulating public opinion to achieve the purpose of preventing our acquisition. ”

Lin Zuhui asked: "What kind of public opinion is it?" ”

"It is probably because there is a shadow of the mainland behind Heung Kong Telecom, and public opinion is worried that mainland officials will infiltrate the Australian telecommunications industry, which will affect national security," Averon said. ”

"Did you explain it to the media?"

"Yes. I would like to inform you that Hongkong Telecom is a public enterprise in Hong Kong and does not have any official power......."

Lin Zuhui nodded, in fact, the equity of Mainland Telecom's Xiangjiang Telecom was originally 10%, but after dilution and cash-out, it should be very small at present.

Unless, the Australian media will point the finger at him.

However, Lin Zuhui has always done a good job, belonging to the kind of world businessman, global investment, without any official elements.

Suddenly, he remembered a question, Averon suspected that someone was manipulating public opinion, that is, throwing dirty water on him, whether he had an official background or not, he would actually be influenced by public opinion.

"Do you think someone is manipulating public opinion and preventing us from buying Optus Communications?"

"Just a guess!"

"Who could that be?"

"The biggest suspicion is our biggest competitor!"

Lin Zuhui nodded, approving of this matter.

"In fact, our competitor is increasingly 'D country and righteousness'. Their major shareholder is Dan Masi, and he holds more than 70% of the shares, which can be described as full of official power; Dan Masi's growing influence in Asia cannot but be said to have the official D-country Z color of Sing Tao, from telecommunications to finance, to real estate, etc., these are the space for their activities. ”

"Compared to Dan Masi, we have never been a business group, never a ZZ vassal."

Averand's eyes lit up, and he immediately said: "What the boss said is that if our background is worrying, then the background of Sing Tao Telecom is even more worrying. ”

Lin Zuhui nodded and said: "You are Australian, and we have a large number of foreign management teams at Xiangjiang Telecom, and our background is quite clean, which is our advantage." At the same time, Heung Kong Telecom has to deal with the media more, and can accept the supervision of the media in Hong Kong, Australia, and even the world, and it is only a purely commercial enterprise. Suppose we acquire OPTUS Communications, we will actively carry out technical and service improvements to serve the Australian people. ”

Averon nodded seriously and said, "Don't worry, boss, I know what to do!" ”

"Hmm. I will not interfere in anything with Hong Kong Telecom, I will only give you some suggestions, and this is what I think will be better for Hong Kong Telecom. ”

"Thank you boss for your trust!"

Although Lin Zuhui has been in the telecommunications industry for many years, he has always learned telecommunications knowledge, bought books and flipped through them. But he is tightly concerned about understanding the technical terminology, in fact, he does not interfere much in the specific development.

Of course, if Heung Kong Telecom wants to grow and develop, the outline formulated by Lin Zuhui is crucial.

At this time, he felt that PCC, video information and other emerging Internet services are very worthy of investment, maybe the current effect is not obvious, but when it develops to a certain extent in the future, it will not belong to the traditional telecommunications business.

For example, in a previous life, an actor had to charge everywhere for watching TV, but in fact, this is the Internet video business.

Heung Kong Telecom's development of Internet services such as video information, PCC, and broadband services is convenient for it to cooperate with the 'content king' - media groups. For example, in Thailand, when people watch TV, they can watch Hong Kong current programs, sports events, etc., through the information service of the paid model, which is not available on cable TV, which has formed a new industry.

At the same time, Heung Kong Telecom is also a technology company, developing many ancillary businesses: commercial and enterprise e-commerce services, data centers, Internet services, call centers, etc.

Lin Zuhui also deliberately asked Heung Kong Telecom to set up a venture capital fund, and continuously invested in many well-known Internet companies such as 'Du Niang' and 'Ctrip'.

The reason why he did this was not that he didn't want to make money, but that he didn't want to be too aggressive.

Moreover, the reason why Lin Zuhui does not invest in Du Niang is that he looks down on it. If the penguin started from a cottage, then Du Niang directly started by 'wandering the edge of the law'.

The reason why Du Niang defeated Google in the previous life was not because its search engine was very powerful, but because it relied on the firewall to block Google, and Du Niang engaged in an mp3 service and other reasons. In fact, its search engine technology isn't worth mentioning.

This mp3 service has made a great contribution to Du Niang, at that time mp3 download was popular, but mainlanders are used to free things, and Du Niang's mp3 is free; As a result, many copyright owners complained, and as a result, Du Niang thought that it was just providing a link, coupled with domestic laws, and she just carried it. There is no way, the same example, but the boss of the slow broadcast has eaten in prison.

Therefore, although it is BAT, Lin Zuhui does not want Jingwei Capital to invest in Du Niang, but instead allows Heung Kong Telecom to participate in the investment; Moreover, Du Niang's investment is the kind of investment that cashes out before listing, that is, now the venture capital Du Niang's shares, before Du Niang's listing, will let you cash out to avoid affecting its controlling stake.

In the previous life, Alibaba's founder team had the least influence, because the founder's equity was diluted a lot, plus SoftBank and Yahoo had a lot of voice;

The South African Press Group, the majority shareholder of Penguin, has a high shareholding, but they voluntarily give up their voting rights, so Brother Pony has a lot of say.

In this life, Jingwei Capital has a lot of voting power in Ali and Penguin.

Holding a 25% stake in Alibaba, Ali barely needed financing before Taobao appeared, because Lin Zuhui raised the price and gave $25 million. Importantly, the second round of Matrix Capital will also participate in the investment, but not all of it, because Lin Zuhui is very aware of the C2C model.

Holding 40% of the equity of Penguin, he gave 3.8 million US dollars, so that Penguin did not need to consider financing when it went public, and even the listing was arranged by Lin Zuhui's people. The reason is the simplest, Lin Zuhui not only accounts for 40% of the shares, the important thing is that ICQ is the boss of the world's instant communication, the penguin is still on the road of ambiguity, Lin Zuhui does not trouble it, it is already very good.

.......

After attacking Heung Kong Telecom, the Australian media turned to attack another competitor, Sing Tao Telecom, claiming that it is increasingly 'country and righteous', that the official is the absolute majority shareholder, and that its overseas investments are not subject to the supervision of the domestic media or the acquiring country.

For a while, public opinion instantly turned to Sing Tao Telecom.

At the same time, media public opinion such as Australia has also begun to make neighboring countries wary of Danmasi and begin to examine Danmasi's investment.

.......

New Era Group.

Lin Zuhui saw such news and showed a smile.

He was very satisfied with Averon's tricks, and he did not advertise and defend Heung Kong Telecom in the Australian media, but first led the trouble.

In this way, the people of Sing Tao Telecom would never have thought that it was Heung Kong Telecom that was causing the damage.

After all, it is common sense that the Australian media is picking on the two acquired companies; After all, now the Daito Telegraph Office has not yet announced the ownership of the transaction.

The benefits of the disaster are not only - to reduce the threat of Sing Tao Telecom, but also the small problems of Xiangjiang Telecom have been directly covered.

And this acquisition will not be answered so quickly, so after that, Avelan's team will blow the wind in the media, and Avelan itself is an Australian national, and has also worked in the Australian Telecommunications Bureau for more than ten years, so it naturally occupies a favorable location.

In fact, Lin Zuhui also knew that Dan Masi's trouble had come.

In the previous life, about a few years later, Danmasi began to be defended by Asian countries, and the stick country did not recognize it as a financial institution, not only refused DBS Bank's acquisition of a local bank in South Korea, but even held no more than 10% of the shares, which was obviously deliberately targeted;

Huaxia also began to take precautions, and the telecommunications invested by Danmasi should be controlled within 5%; India is also convenient, refusing to allow Telecom to be acquired, and Sing Tao Telecom's shareholding cannot exceed that of Indian shareholders; The Thai side is even worse, which directly triggered large-scale protests, which should be involved in a ZZ incident......

In short, Danmasi is indeed very powerful, but it is also beginning to be feared by countries because it is official behind it.

】

This time, Lin Zuhui ordered Averon, and it was this shortcoming that he used to hit the opponent.

Then, Heung Kong Telecom's chances of success are much greater!

Although it is a bit despicable, Sing Tao Telecom does not follow the rules first.

What's more, shopping malls are like battlefields!

Of course, these small means do not prevent Lin Zuhui from going to Star Island!

........

Sing Tao Telecom.

President Yang Li's face was dark, he didn't expect that the Australian media would not only criticize Sing Tao Telecom, but also Dan Maxi behind it, and public opinion increased greatly for a while.

There is even an investment manager in Sing Tao who criticized: "Danmasi has a high IQ, but a low EQ. Danmasi has long operated in the domestic market and is rarely subject to the scrutiny of state-controlled media. ”

"The acquisition is already bad for us, let's say, what should we do?"

The general executives are silent!

After a long time, an executive said: "At present, both competitors need to be approved by the Australian government, and they can only carry out some explanations and activities through the government, which may have some effect." ”

Another executive said: "It's not the attitude of the Australian government now, but that Dadong Telegraph will not be willing to sell us for $7.6 billion, presumably Heung Kong Telecom has given more than $8 billion." ”

"With such a high price, Xiangjiang Telecom is really rich!"

At least it is richer than Sing Tao Telecom, that's for sure, after all, Hong Kong has a population of more than 6 million, and Singapore has a population of only 4 million.

Last year, HKT's net profit was HK$12 billion, a proper cash cow.

After a meeting, Sing Tao executives did not agree on a good measure.

Not enough, these people did not suspect that there was a shadow of Xiangjiang Telecom behind this public opinion, and they only thought that the Australian media protested against Xiangjiang Telecom and then protested against Sing Tao Telecom.

Public opinion belongs to public opinion, but it can't stop the fate of OPTUS Communications being sold, because Dadong Telegraph Office itself is difficult to protect, and there is no other way but to cash out.

........

The media reported again that a consortium composed of Vodafone and Hutchison Telecommunications is also bidding for Optus Communications in the hands of Dadong Telegraph.

For a time, public opinion was in an uproar.

However, there are also media reports that Vodafone's participation in the bidding has violated the 'anti-monopoly law'. Because once Vodafone succeeds in acquiring Optus Communications, its mobile business accounts for more than 52%, which has exceeded the 46% stipulated by the Australian Telecommunications Authority, and is already within the scope of monopoly.

Some media pointed out that Vodafone intends to transfer 1 million customers to Hutchison Telecom, so as to circumvent antitrust laws.

This is the third consortium to join the fray; And that's not all, a fourth consortium, New Zealand Telecom, has also joined the bid.

The four consortiums bid for the optus communication in the hands of Dadong Telegraph Office, and even Lin Zuhui did not expect it.

The important thing is that he felt that Li Chaoren was a little brotherly, and even the Xiangjiang media began to accuse him.

After all, Heung Kong Telecom represents Heung Kong, and Lin Zuhui is not the real boss, after all, according to the calculation of layers of holdings, Lin Zuhui only holds less than 25% of the equity of Heung Kong Telecom.

In the end, Lin Zuhui decided to put this matter aside and handed it over to the Averon team to tackle key problems.

The reason is simple, he also needs to expand his influence in Heung Kong Telecom. And he also understands that it is normal for this matter to drag on for three or five months.

So, he shifted his energy to other investments.

To tell the truth, in this acquisition of Australian OPCUS Communications, Lin Zuhui has no concept of personal interests and losses, and purely wants to add a potential to the Hong Kong telecommunications industry and even the technology industry.

.......

Italy, Fila Headquarters.

Although Fila is listed in the United States, it is headquartered in Italy, because this brand was founded by the Italian 'Fila Brothers' and has a history of more than 80 years.

"Boss, this is President Santos."

"Boss, it's an honor to meet you!"

After Fila was acquired by the Bank of Baring, it was soon replaced by Santos, a professional manager hired from the United States, which was the first time Lin Zuhui had met.

Everyone came to the conference room, and Lin Zuhui listened to everyone's work report.

Santos said energetically: "BOSS, the relocation of Fila headquarters to the United States is expected to be completed in three months. At the same time, we have formulated a new strategy: abolish the route of luxury goods and benchmark Nike and Adi; Sell the rest of the business... Control costs...."

After listening, Lin Zuhui nodded and said, "The overall strategy is right, but it still lacks some offensiveness. My proposal is that since it is the price of Nike and Adi, we naturally want to make professional basketball shoes and football shoes; At the same time, Fila's sports series should change the previous dull design and add young and fashionable elements. ”

Santos and the others showed expressions of approval, and there were not too many surprises for Lin Zuhui to make good suggestions.

"Okay, boss, we've got a note."

Lin Zuhui said again: "There is also the right to take back the naming rights of South Korea, and it is best to hold the management rights in your hands." ”

Santos said: "The naming rights in South Korea are in the hands of the Fila family, and it is easy to get them back. However, the operation there has long been a system of its own and has been listed. ”

Lin Zuhui said with a smile: "The equity is very loose, and the current president is not strong, so he directly acquires it in the stock market." Of course, I have learned that the Korean president is a rare talent, so we can cooperate with the Korean market, but we must be the majority shareholder and have the right to participate in the management. ”

What about hostile takeovers, a small company with a market value of only a few hundred million Hong Kong dollars.

Santos said seriously: "No problem, I will definitely solve this trouble." By the way, boss, do you plan to continue to invest in Fila with such a big move? ”

If you don't have money, you can't do such a big thing.

Lin Zuhui said: "Money is not a problem, I want the world's top three sports brands, brands on the same level as Nike and Adi." I do things, I like and have confidence! ”

Executives have been infected, you must know that the legend in front of you is enough, and the influence of the West is very large.

"No problem, we'll make it!" Santos was the first to take a stand.

Lin Zuhui showed a hint of a smile, but he was very calm.

He knows that it is difficult to catch up with Nike and Adi by relying on these people alone, after all, there is a difference of more than ten years at the peak.

However, Lin Zuhui knew that endorsement was a bug in Fila.

NBA, football stars, picking up leaks, is the characteristic of Fila.

For example, he has changed his mind and not signed James at a high price, but to pick up NBA stars.

He doesn't remember the draft, but he does remember who the NBA stars were parallel and who were underrated. For example, in next year's NBA draft, the champion is a super parallel quark brown.

If dozens of people from the draft are put in front of him, Lin Zuhui only needs to let Fila sign the latter player, but he has played All-Star and is very famous.

It can be said that Fila will have a large number of All-Star players at his disposal, and their annual endorsement fees may only be hundreds of thousands of dollars to millions of dollars, and then they will not make money.

The important thing is to avoid those stars whose peak is too short.

Not to mention football, it's almost easy to sign up for big names.