Since February, global Internet and telecommunications stocks have plummeted again.

By mid-March 2001, the Nasdaq had fallen from a peak of 5,000 points in March 2000 to 2,000 points, and the sharp decline continued.

It is precisely because of the bursting of the Internet bubble that the blow to local Internet companies in Hong Kong is also devastating, after all, financing is difficult and the prospects are slim.

As for Lin Zuhui's Sina.com, it is talked about by investors because of its 'successful transformation'.

Why do you say 'transformational success'?

Because in the eyes of many investors, Sina.com has become the largest outdoor advertiser in the mainland, with a fixed net profit of hundreds of millions of Hong Kong dollars every year, and with the entry of China into the WTO, foreign capital has entered the mainland, and outdoor advertising has also become a popular industry; At the same time, Sina.com also became the largest publisher on the island, acquiring several large publishers in the early stage.

This kind of layout allows Sina.com to have a stable 'industrial net profit' in one fell swoop, coupled with Sina.com's game business, webtoon business, Internet DVD rental services, etc., so that Sina.com's market value is still around 780 billion Hong Kong dollars, which is quite stable.

The Internet companies of other consortia were not so lucky, Sun Hung Kai's 'SUNeVision' fell by nearly 70%, and Cheung Kong Group's 'TOM.com (non-portal) fell by nearly 60%......

As for the original rise of the Internet industry, game industry, and technology industry in Hong Kong, they have all dealt a certain blow.

The impact of the bursting of the dot-com bubble goes far beyond the collapse of stocks, such as the collapse of Sohu's stock and the fact that Zhang Chaoyang was almost kicked out by foreign shareholders; NetEase's stock fell to a few cents, and Ding Lei wanted to sell NetEase twice.

There is also the problem of difficulty in financing, there are no venture capitalists, because the inability to go public means that they cannot cash out, and for the company, it also means that they cannot raise funds from the stock market.

Based on these problems, Lam Cho-fai took into account the prospects of Heungjiang's Internet and technology, and asked Jingwei Capital, Media Group and Heung Kong Telecom to set up several venture funds in Cyberport to encourage Heung Kong investors to enter the Internet, gaming and technology industries.

Although his Internet technology industry supports most of the country, he still longs for more companies to grow.

A few days ago, Cyberport's 1.5 million square feet of 'low-rent office space' has provided the best technology soil for Hong Kong, as well as Lin Zuhui's talent plan for many years, as well as the three giants of technology, such as Media Group, Xiaomi Technology and Heung Kong Telecom.

Lin Zuhui believes that Heungjiang's science and technology industry will certainly achieve world-renowned achievements, such as the world's top three cities in the development and export of online games, important cities for software exports, cities with developed telecommunications and information, and cities with developed electronic technology.

These goals have almost begun to succeed!

"Dongdong"

"Come in"

It was the president of Heung Kong Telecom, Ai Vellang, who came in, and when he saw his excited expression, Lin Zuhui knew what was going on.

"Boss, the Australian government has 'conditionally' agreed to Heung Kong Telecom's acquisition of OPTUS Communications!"

Lin Zuhui said with satisfaction: "Let's talk about it, what conditions are there?" ”

Averon nodded, and then reported: "First, regarding the submarine cable, the Australian military has the right to control it when maintaining national security. ”

"There is no problem with this, we only do business, and we do not involve Z governance."

Averon said with a smile: "Thanks to the fact that the majority shareholder of Singtel is Somasi, which has recently been feared by all Asian countries. ”

This matter will come sooner or later, Xiangjiang Telecom is just quietly pushing it, to put it bluntly, it is the official investment company of Sing Tao, in the previous life, South Korea directly did not allow Ma Xi to be a financial group, so he was not allowed to acquire more than 10% of the shares of South Korean financial enterprises; Later, it was also feared by the mainland government and did not allow the company to hold more than 5% of the shares. There are also India, Thailand, etc., which have introduced restrictions on investment in the city.

On the contrary, Heung Kong Telecom, a pure business group, has invested in OPCUS Communications.

Averon continued: "Second, the Australian government hopes that Heung Kong Telecom will merge with Optus Communications before listing Optus Communications in Australia. ”

Lin Zuhui suddenly thought about it, and then he said, "No problem! ”

Averon nodded and said: "There is no problem with listing in the future, after all, if it doesn't work, you can also delist, and it is the current matter to acquire optus communication first." ”

Lin Zuhui echoed and said, "What you said is good! With the acquisition of OPTUS Communications, Heung Kong Telecom has become a global telecommunications company, and our population has increased from nearly 7 million to 27 million. ”

Next, Averon made some other requests, which were not excessive.

Lin Zuhui said: "The matter of optus communication is handed over to you to manage, and I only have one requirement, that is, after the acquisition, we must operate well, try to use all local employees, and local operation is the key to development." ”

Averon is an Australian national and has worked in the Telstra sector for many years, which is actually very advantageous.

"Okay!"

Heung Kong Telecommunications has always been one of the top five in the world, and Heung Kong Telecom can provide unlimited Internet access with a speed of 6 Mbps, so that ordinary users can enjoy broadband Internet access services for all families.

The acquisition adopts a loan model, and Heung Kong Telecom needs to borrow HK$50 billion, but will only take out HK$13 billion; After spending HK$13 billion, Heung Kong Telecom still has more than HK$10 billion of liquidity on its account, which will be used to support continued development.

Of the HK$50 billion loan, HK$20 billion was spent by the parent company, New Era Group, to issue convertible bonds to the parent company, New Era Group.

For example, Heung Kong Telecom's current market capitalization is only HK$170 billion, and it issues 20 billion convertible bonds to its parent company, New Era Group, which can choose to convert the company's shares into shares if the company's shares appreciate in the future, or ask Heung Kong Telecom to repay the principal and low interest.

Such a financial arrangement can be described as a win-win situation, that is, a win-win situation for Heung Kong Telecom and New Era Group, and of course it is the shareholders in the future who will suffer.

At the same time, Lin Zuhui has invested in promising Internet such as Du Niang, Ctrip, and PRIE for Heung Kong Telecom, which will also bring a lot of benefits to the company.

.........

Heung Kong Telecom's successful acquisition of OPTUS Telecom became the talk of the town for a while.

"It's still Mr. Lin Zuhui who is amazing, foreign companies have been acquired by him one by one, which has greatly increased the popularity of our Chinese!"

"No, other companies are in trouble, only Mr. Lin Zuhui's company is getting bigger and bigger."

"In the past, Hong Kong always talked about the examples of 'charter ship king's acquisition of Wharf' and 'Li Chaoren's acquisition of Hutchison Whampoa', which was considered to be a big boost in Chinese popularity. But after all, these acquisitions took place in Hong Kong, and Mr. Lin Zuhui directly made large-scale acquisitions overseas, such as Hilton Hotel Group, Gucci, Optus Communications, etc., which is the courage of a world-class businessman. ”

After the news spread, the stock of Heung Kong Telecom also rose 3% against the market, and of course it continued to fall soon due to the global Internet bubble.

.......

United States.

Ellis returned home in high spirits, although he was in a lawsuit with Adi, he firmly believed that the 'Tianzu' patent could make him a lot of money, after all, in addition to Adi, there are many sports brands that are interested.

Therefore, his purpose is very simple, that is, to have a little more and make himself a rich man in the United States in one fell swoop.

Because of this, he is now very excited about every day, as if countless dollars are beckoning to him.

When he dared to get home, the eldest son ran to Ellis.

"Baba, can you buy me a pair of 'Tianzu' Fila sneakers?"

Ellis touched his son's head and said with a smile: "There are no sneakers with Tianzu technology on the market at present, but don't worry, son, after I sell Tianzu technology, I will buy you a room of Tianzu sneakers." How's that, proud of you, right? ”

Who knows, the son said distrustfully: "Baba, you are lying, I obviously saw a classmate wearing Fila sneakers that use your Tianzu technique, I will not admit my mistake, the Tianzu sole technology is really obvious, and that classmate also said that it was Fila that used Tianzu technology." ”

Ellis's anger rose sharply for a while, Fila released news some time ago that he was about to obtain a patent for Tianzu technology, he specially consulted a lawyer, Fila said that it was not illegal, after all, people said it fast; However, now that Fila has directly used the Tianzu technique, this must undoubtedly be illegal.

Following.

Ellis hurriedly found a lawyer and explained the situation.

"Ellis, the top priority is to search for evidence, if Fila really dares to produce sneakers with heavenly soles without obtaining a patent, then congratulations on your fortune!"

"Okay, let's gather evidence together! Fila, this time I must make them pay me a huge loss. ”

Next, Ellis and the law firm quickly dispatched, and sure enough, they found a lot of Fila sneakers in the market that used Tianzu sole technology, which made them angry.

"It's so shameless!" Ellis scolded.

The lawyer nodded and said, "Next, it's time for us to go to the Fila store to collect evidence, as long as we get the evidence, we can sue and accuse Fila of violating the law in the media." ”

"Yes, let's go!"

However, they were disappointed!

Many Fila stores in the United States do not have 'Tianzu' sole sneakers on sale.

Ellis said unwillingly: "Miss, don't you sell sneaker styles with Tianzu soles here?" ”

The shopping guide was stunned: "Tianzu, what is that?" Our new models are all here, can you choose again? ”

Ellis and the lawyer were unwilling, and looked for it again, but it still didn't!

The lawyer said tentatively: "Could it be fake shoes?" ”

Ellis's heart was cold, and he said, "I don't know, I don't want to check the source of the sneakers anymore!" ”

"Well, hopefully it's not a goddamn fake shoe, it's going to be tough!"

"No, why are fake shoes more difficult!"

The lawyer said seriously: "The United States will flow hundreds of millions of dollars of fake shoes every year, although our government is trying to investigate and deal with it, but because the fake shoe industry chain is too hidden, and even if a batch is investigated, there will be a new batch, so it is difficult to eradicate it." And if the fake shoes are eyeing the Tianzu technology, this will make those sports brands no longer willing to pay the price of Tianzu, because at the same price, it is obviously more cost-effective to fake them. Even, you should be able to see that those fake shoes, whether they are in quality or even style, are not inferior to the original, so for those who are not in good economic conditions, they would rather buy fake shoes. ”

Ellis immediately asked, "Can't we stop it?" ”

The lawyer shook his head, and then said, "Unless you are willing to spend a lot of money to defend your rights, it will probably cost tens of millions of dollars, and it may not cure this problem!" ”

Ellis was dumbfounded and told himself to take the money? I haven't received the money yet!

........

Ellis, along with the lawyer, went to Fila headquarters and met with Thomas, the president.

Thomas said happily: "I am very welcome to Mr. Ellis to the Fila headquarters, I think you must want to cooperate with us!" ”

Ellis shook his head, then pulled out a pair of knock-off Phila shoes and handed them to Thomas.

"Mr. Thomas, are these sneakers that you make and sell?"

Thomas took it and took a closer look, then smiled and said, "It's a fake shoe!" Although the workmanship is exquisite and the design is relatively fashionable and young, it uses Tianzu patents, so it is definitely not produced and sold by us. However, these people are so damn that they actually produce fake shoes of our brand! ”

Ellis chimed in, "They're really damned, they actually produce fake shoes, so you should call the police and find out these people!" ”

Thomas was stunned for a moment, then quickly shook his head and said, "Mr. Ellis, even giants like Nike and Adi have a large number of fake shoes, and we Fila naturally can't avoid it." What's more, the cost of cracking down on counterfeiting is too great, and our company does not have the energy to do this at present! ”

Ellis said unwillingly: "They produce your fake shoes, are you indifferent?" ”

Thomas said: "We can only condemn them for the time being! ”

Ellis added: "There are more and more fake shoes like this on the market, you will be devastated!" ”

"No, Nike and Adi are fine, and the vast majority of Americans will still go to specialty stores to buy them," Thomas said. ”

Ellis and the lawyer looked at each other, and the Fila president didn't seem to be angry at all, much to their surprise. I originally wanted to join forces with Fila to find out this fake group.

After leaving Fila, the lawyer said: "The Fila fake shoes on the market seem to only produce Tianzu soles, and there are no other styles. Therefore, they won't care about Fila either, anyway, they don't sell Fila shoes with Tianzu sole technology. ”

Ellis nodded decadently, he had recently been upset by the fake shoe.

"Let's go talk to Adi again!"

........

The president of Adidas said directly to Ellis's return: "I'm sorry, Mr. Ellis, the board of directors has decided to give up the Tianzu sole technology, so we no longer have hope for negotiations. ”

Ellis hurriedly said, "I can reduce the price!" ”

I thought that Adi would agree, but President Adi shook his head and said: "Unless the implementation continues according to the previous treaty, we will not agree to other conditions." I know why Mr. Ellis is in a hurry to reduce the price because there are a large number of Tianzu fake shoes in the market, so we have anticipated the risk, plus the losses caused by the complete removal of Tianzu sneakers from the shelves during this time, and many customers know that Fila bought Tianzu Technology...... For these reasons, our Board of Directors has decided to develop it ourselves. Of course, if Mr. Ellis is willing to carry out the previous contract, I will fight for Mr. Ellis. ”

Source change app】

Ellis angrily offered to leave, and Adi deceived people too much.

On the way, the lawyer said: "Adi is worried about the risk and takes the opportunity to lower the price, and he is no longer the best buyer." On the contrary, Fila has a high interest in Tianzu technology and is willing to give you 18% of the profit per pair of Tianzu sneakers, which is quite good! ”

"However, Fila sales are very poor, far less than Adi and Nike!"

"That's why they're willing to give you a share of the profits. And if Fila can return to the peak of 1997, then you can still get tens of millions of dollars a year. ”

Ellis had a pain in his flesh, and $80 million turned into $10 million, which was the difference between heaven and earth.

Of course, the price of 80 million is that he is blackmailing Adidas, which is impossible in itself, but Ellis is unwilling to admit it.

.......

Fila headquarters.

Ellis, with a team of lawyers, really negotiated with Thomas's management.

Thomas was very tough at this time, and said: "For every pair of sneakers produced and sold with 'natural soles', we can only pay 18% of the net profit at most, which is non-negotiable. Of course, Mr. Ellis has many benefits if he chooses us. ”

"First, we spent a lot of money to crack down on fake shoes of Tianzu sneakers, and the lawsuit with Adidas will also be taken over by us."

"Second, we Fila are taking on a new look, and we will spend a lot of money to sign sports stars, and change the design and shareholder impressions, so that sneakers are more fashionable and younger, I believe that we can soon return to the peak of Jiuqi, and further catch up with Ah Duan and Nike."

Ellis tentatively made a counteroffer: "How about a 20% profit?" ”

Thomas shook his head and said: "18% is our highest sincerity price, after all, we have taken a lot of risks, and this crackdown on counterfeit shoes may also have cross-border lawsuits and search for evidence, wasting huge financial resources and energy." ”

After a fight, Ellis had to bow his head, because Nike disdained this technology, Adi had completely given up, and other sports brands did not have the conditions given by Fila.

In the end, Ellis and Fila reached a cooperation agreement, and Fila successfully won the 'Tianzu' sole technology, saving years of time, energy, and financial resources, and obtaining the core sole technology of professional sneakers in one fell swoop.

After signing the contract, Thomas couldn't help but admire the boss's strategy, and the Chinese businessman was indeed familiar with Sun Tzu's Art of War.

In fact, without the intervention of Fila, this Tianzu technology can only choose brands other than Nike and Adi. Because Adi has decided not to be controlled by others, it is impossible to sign with Ellis again, and Nike directly looks down on it.

The 'Tianzu patent' expires in 20 years, and there are still ten years left, and Fila directly signs the contract for ten years.

At this point, Ellis is eager to sign a contract for 11 years.

After Fila won the Tianzu patent, soon the Tianzu fake shoes on the American market also disappeared, and Ellis had doubts, but he couldn't say it. He is now bound to Fila, so naturally he will not do anything to damage Fila's reputation.