Time flies, and it's the end of June in a blink of an eye.

Lin Zuhui came to the headquarters of Fila, he was ambitious for 'Fila', and he was bound to build a successful sports brand giant. However, he was also a little worried, in his previous life, he was very familiar with Fila, Nike, and Adi, and he knew that Fila (Huaxia) was Anta's high-end sports brand, and the price was slightly more expensive than Nike, but it did sell very well.

Lin Zuhui, who is familiar with these things, is why he has moved Fila closer to the fashionable and youthful positioning, and I don't know if this layout will affect the development of Fila at the same time towards 'professional' and 'technology'.

The Fila in this life is quite a combination of Nike, Adi, and Fila in the previous life, and it is not focused.

At present, Fila has invested the most in advertising and marketing endorsements in tennis, but the next step is to increase basketball, football and other sports fields, after all, Lin Zuhui has innate advantages.

"Boss, this is the situation of the NBA Draft on Wednesday!"

In his office, Thomas handed over a document.

Lin Zuhui nodded, then took the information, and said: "I watched the draft and did some understanding. This time, we signed NBA ambassadors, and the overall direction is to sign 'international players', and then you remember the athletes you want to sign. ”

Thomas hurriedly prepared paper and pen in a respectful manner. He could see that although the boss gave him unlimited power, the boss himself was strategizing behind the scenes, from 'coconut shoes' to 'Tianzu sole patent', this boss was very good at the overall layout, so he was very convinced.

Lin Zuhui was looking for the NBA stars he was familiar with on paper, and at the same time told him to sign those, yes, he had to sign several, of course, they were all picking up bargains.

The top pick in this year's draft is the famous parallel champion - Quark Brown, and many famous international players have entered the NBA this year.

"3rd pick in the first round – Pau Gasol (Spain)"

"28th pick in the first round,—— Tony Parker (France)"

"2nd Pick in the Second Round – Arenas (USA)"

"Let's start with these three, and strive to sign a contract of more than seven years at a cheap price."

Thomas didn't understand Lin Zuhui's thoughts at all, and asked in confusion: "Signed for more than seven years?" ”

Lin Zuhui said: "Yes, long-term investment! ”

Thomas was silent for a moment, then said, "But if it's too cheap, they probably won't be signed for that long." ”

Of course Lin Zuhui knows this problem, what he said is cheap, not really cheap, but in terms of the value of these three in the future, today's signing fee is cheap enough.

Therefore, Lin Zuhui said: "If you can sign for 7 years as the first task, strengthen it, naturally for the purpose of signing, of course, you can give appropriate temptation to let them sign the contract." ”

Thomas nodded and said, "If that's the case, there shouldn't be a problem!" In terms of their draft order, Nike Adi may not be willing to sign or give the right price, so as long as we are a little more generous, they will still sign for 7 years. ”

Lin Zuhui nodded and said: "This Arenas, it is best to sign for eight years, his current player contract is only 2 years and 840,000 US dollars, I will give you a reference, if he can sign an 8-year endorsement contract, he can give up to 8 million US dollars, and he can also set up some awards or something, and Fila will also develop exclusive sneakers for him." ”

Arenas is the 'Adi Five Tigers', signing an 8-year, $40 million endorsement contract in two years, and at this time, he is only a second-round rookie with a salary of only 420,000 a year.

At this time, Thomas understood what kind of 'cheapness' the boss said, and he immediately said: "It must not be so much, just a second-round show, and Gasol is almost worth this money." But don't worry, boss, I will definitely sign him. ”

"Well, anyway, to sign these three people, it was suggested by one of my advisors, and he is very talented."

"Okay!"

Next, Lin Zuhui inquired about the progress of 'coconut shoes' and 'Tianzu sneakers', which are expected to be sold in the second half of this year.

And now Fila, Thomas and other executives have been in office for more than half a year, and the downward trend of Fila has been stopped, although there is no obvious increase, Lin Zuhui is also very satisfied.

He believes that with strategies such as exiting the luxury positioning, designing more fashionable and youthful, Fila will gradually improve.

With the 'coconut shoes' becoming an instant hit, Fila may soon be able to return to the top.

In the later stage, with the strength of R&D science and technology, as well as a large number of 'leakage' sports stars to join, Fila may not be able to sit on an equal footing with Adi.

Lin Zuhui came to New York Futura Real Estate Investment Management Company, which is one of the 'Big Five' under New Era Commercial Management, specializing in investing in commercial real estate companies in American office buildings. The other five giants under the New Era Commercial Management are: ACN Center, Central Plaza, Amazon Shopping Center, and Canary Wharf Group.

For example, Central Plaza Company is not only a brand of Central Plaza, but a company specializing in investing and developing commercial retail real estate in Asia; Amazon Mall, on the other hand, has only one brand, developing shopping malls in the United States, the United Kingdom, and even other European and American countries.

ACN Center, the company that manages office buildings in Asia; The Canary Wharf Group is the company that manages office buildings in Europe.

Lin Zuhui was not abrupt when he inspected Fuli Real Estate Investment Management Company at this time, as early as the end of 2000, he began to sell several of his older office buildings on the grounds that the Internet bubble burst.

After half a year of sales, four office buildings have been sold, with a return of $1.55 billion. Calculating the rate of return, it is still as high as 20% or more, after all, there is still rental income during the period.

"There is no need to sell office buildings for the time being, after all, the dot-com bubble is over, and the price will not fall anywhere!" Lin Zuhui said to John, CEO of Fuli Properties.

He likes to use local executives and staff, but he also strengthens the ties between the local company and the headquarters, so he has always run a better business.

John did not doubt him, and immediately said: "Okay, at present, there are 9 office buildings and some other rent-collecting properties left in Fuli Investment, plus some joint venture-held properties, all the information is here." ”

Lin Zuhui was very satisfied with John's behavior, knowing that he was coming to the company, and prepared the information in advance.

"Good!"

In fact, since the second half of last year, the economies of Europe and the United States have also fallen into a poor situation, and Lin Zuhui's sale of property at this time is not abnormal; In addition, it is even more reasonable to sell only 4 old office buildings.

The reason why he remembered to sell some office buildings in Manhattan was that he knew the huge impact of 911, and it was not surprising that a decline of more than 25% was possible.

Therefore, he took the opportunity to clean up a number of old office buildings (it did not actually affect it, but the maintenance cost was slightly higher), and then purchased new office buildings after the 911 incident.

New Era Group owns a large number of properties around the world, which will never be emptied or sold in large quantities.

Even before the subprime mortgage crisis in 07 and the Lehman Brothers incident in 08, New Era Commercial Management would not sell too many properties, and in Europe and the United States, it should not exceed 35%.

After all, whether it is 911 or Lehman Brothers, it has almost been adjusted for more than a year before it is back on the upward track.

New Era Group wants to be a big landlord who collects rents for a long time, and under the condition of ensuring that there is no large amount of debt, after all, it is difficult to find suitable investment projects after the funds are large.

In his previous life, Li Chaoren's transfer of assets in the later period was actually limited, mainly to ensure that the assets did not depreciate.

A little Carvin today!

(End of chapter)