In mid-November, Lin Zuhui took a private jet to Dublin, the capital of the Kingdom of Ireland, to participate in the unveiling ceremony of 'Times Airlines'.

Why did you choose Dublin as the headquarters of Times Airlines?

This is because the development of the aircraft leasing market in Ireland has gone through a course of about 30 years, and after continuous improvement and enrichment, it has established a complete supporting system in terms of taxation, law, financing channels and professional services, forming a unique advantage to promote the development of the aircraft leasing industry, and becoming one of the centers of the global aircraft leasing industry.

The Irish aircraft leasing market is mature and has four characteristics:

1. At present, the global aircraft leasing business is relatively concentrated in a small number of large leasing companies, and many of these companies are headquartered in Dublin.

2. Ireland's characteristic advantages in supporting the development of the aircraft leasing industry can be summarized into two aspects: tax incentives and other supporting policies: low interest and low tax rate; At the same time, Ireland has a very developed aircraft maintenance industry, with thousands of aircraft maintenance workers. Imagine that the aircraft is not a building, and the leasing company leases the aircraft to customers in Huaxia, but when it is maintained, it can save money and effort by driving the aircraft to Ireland for maintenance.

3. The advantages in the external environment mainly include: the application of the Anglo-American legal system, a good policy environment to attract external investment, a good capital market and abundant financing channels, a well-developed and mature GEM trading market, convenient and smooth international market contacts, a wide range of cooperation opportunities with various local companies and peer companies, and a well-educated labor force with the ability to provide professional services.

In addition, after the field investigation of Yuan Tianfan, Morris and others, the Royal Government of Ireland gave the most sincere conditions for attracting investment.

On the day of the unveiling, Irish Prime Minister Bertie attended the ceremony, the highest governor of Ireland, who attaches more importance to relations with China, coupled with Lin Zuhui's influence in the world, and the huge asset value of the New Era Group, so that he will not hesitate to give great support to 'Times Airlines'.

Bertie and Lin Zuhui each spoke at the ceremony, followed by speeches by Morris, President of Times Shipping, and Ahern, President of Times Airlines.

Times Airlines, a subsidiary of Times Shipping, is one of the core businesses of 'shipping/aircraft', and Times Airlines said that it is committed to developing into one of the world's top aircraft leasing companies.

Undoubtedly, the guests and the media are convinced that its boss Lin Zuhui has always been the overlord of various industries, and he is a natural king.

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After the unveiling ceremony, the organizers prepared a cocktail reception.

Lin Zuhui and others, as well as Bertie and others of the Irish government, talked together with wine glasses.

"Thank you Mr. Lim for his trust in Ireland and for choosing Dublin as the headquarters of Times Air, and we, as the government, will definitely give full support to all parties to ensure a good investment environment," Birdie said kindly. ”

The name of the person, the shadow of the tree, Lin Zuhui is a big signboard. Dublin is committed to becoming the world's aircraft leasing hegemon, so it is natural that Lin Zuhui is very eager to choose 'Dublin'.

Lin Zuhui raised his glass and said, "Prime Minister Bertie, we chose Dublin as our headquarters, also considering the environment and sincerity here, I believe this is a win-win choice. The president and most of the management of Times Airlines are from Ireland and I trust these colleagues. ”

Ai Heng and other management on the side immediately enjoyed it very much.

In fact, Lin Zuhui is very good at 'razing and razing', and many of his executives are foreigners, such as the president of Langham Hotel, the president of Times Shipping, etc., and countless foreign executives.

New Era Group has a group photo of the management, and the foreign executives in the photo account for half of the number.

Bertie nodded, and then asked curiously: "Now that Times Airlines has been established, how much money are you going to invest in the next plane to buy?" ”

"We have injected US$3 billion into Times Airlines to purchase aircraft or acquire aircraft leasing companies. At the same time, we will take the loan model, so the total investment will not be less than $5 billion. ”

He was very conservative, but in fact there was much more to the follow-up than investment.

In an aircraft leasing company, the average cost of an aircraft is 3~400 million Hong Kong dollars, mainly narrow-body aircraft, supplemented by wide-body aircraft. In its past, Aercap, the world's largest aircraft leasing company, managed and owned more than 1,100 aircraft, with assets worth nearly $60 billion.

Why did Lin Zuhui invest in the aircraft leasing industry?

First of all, this is a cyclical industry, and any industry with strong cyclical nature is suitable for Lin Zuhui to enter. He is now buying the aircraft leasing industry, before the Lehman explosion, doing a wave of T (selling part of the aircraft ownership), and then buying the bottom again, and doing another wave of big T before 2020. According to this method of operation, the rate of return of more than 9% can be made into a rate of return of more than 15% by him.

Secondly, in the entire aircraft industry chain, the highest rate of return for aircraft leasing companies is 9%, followed by 5% for aircraft manufacturing, and finally only 3% for airlines. Since Lin Zuhui knows that the aircraft leasing industry is the general trend in the future, why not enter it, he has a historical advantage, and can enter the industry 13 years earlier than Li Chaoren and Warren Buffett, which is the biggest advantage.

In the end, the prospects for aircraft leasing companies are the best, and Lehman and Joy aside, aircraft leasing is a sure bet because 70% of the world's airlines rely on leasing aircraft, and this is the market demand. The reason why airlines are willing to lease aircraft is because the aviation industry is too cyclical, and it is easy to go bankrupt financially when buying aircraft, and the demand suddenly increases, and airlines may not be able to afford to buy aircraft for a while.

On the whole, this industry (aircraft leasing) is a big fat meat, and several major banks in the mainland, Citigroup, Standard Chartered and other financial institutions have entered the 'aircraft leasing' industry, which is the best portrayal.

When Bertie heard that it was no less than $5 billion, he was immediately very happy and even more enthusiastic.

"Mr. Lin is worthy of being a businessman of the times, and his investment is admirable. But here, I have a personal question, I don't know if I can ask it? Bertie's eyes revealed a desire to learn, and he said seriously.

Lin Zuhui said calmly: "Of course, Prime Minister Bertie, please speak!" ”

Bertie asked curiously: "The aviation industry is the hardest hit area in the world due to the impact of the 911 incident, but why did Mr. Lin choose to enter this industry at this time?" ”

Lin Zuhui said with a smile: "It may take a year, maybe two years, but it will never be more than three years. ”

You don't need to be too clear!

Bertie and the others nodded one after another, showing a look of admiration.

They understand what Lin Zuhui is talking about, the reason why the aviation industry is affected is because passengers are afraid now, of course, there are also reasons for tourism and the economy to fail, but there is still people who are afraid. But as time goes on, this fear will surely be forgotten, and then the aviation industry will recover.

Bertie said with admiration: "I have read many reports of Mr. Lin, and I know that you are a businessman who is very good at seizing the opportunity, and now it seems that this is indeed the case. Of course, many people may understand the truth just now, but they don't have the guts and don't have enough cash flow. ”

Indeed, many people know that they should buy the bottom, but when is the bottom? How long will this bottom last? Will you be able to survive the winter?

These reasons are all restricting people who want to buy the bottom.

So, on the contrary, people prefer to chase high, because they feel that chasing high means that they can make money right away.

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The unveiling ceremony of 'Times Airlines' has made a great splash in Ireland and the aircraft leasing industry.

However, these were not considered by Lin Zuhui, and after the unveiling ceremony, he held a management meeting of Times Airlines; In addition to the management of Times Airlines, Morris and Yuan Tianfan, as the president and directors of the parent company Times Shipping, attended the meeting.

Lin Zuhui first asked: "The next step is to buy an aircraft and start a business, so how is the current market?" Is it difficult to find a plane? ”

"The market is in a bad time right now, and it's easy to buy second-hand or brand new aircraft that are not in use. As for the business, although the aviation industry in Europe and the United States has been greatly affected, Asia is a supermarket, especially in China, so we are very confident. ”

Aichen missed one point, that is, if you want to enter the Chinese market, you must have an airworthiness certificate, and without background and connections, there will be some trouble. Of course, this is no problem for Lin Zuhui's industry.

Lin Zuhui nodded and said, "You can package and acquire those small and medium-sized aircraft leasing companies, and you can also learn from their experience; At the same time, and the purchase of newer second-hand mobile phones, the order of new passenger aircraft, three directions at the same time. All in all, I like that within two years, we will become one of the top five aircraft leasing companies in the world. ”

Aichen suddenly felt that the boss was ambitious, and sure enough, just like the legend, he wanted to become the overlord of the industry in any field.

"No problem, we're confident!" Ahern said confidently.

A large part of his confidence comes from Lin Zuhui's infection!

In fact, the aircraft leasing industry is not a high-tech field, it will become an adjunct of financial institutions; The world's top 50 aircraft leasing companies are all subsidiaries of private equity, banks, and large corporations.

The technical threshold is not high!

The headquarters of the aircraft leasing industry almost always choose to choose areas with low interest rates and low taxes, while leasing places are in areas with high interest rates. Taking advantage of this interest rate differential is equivalent to making an extra amount of money.

Next, everyone discussed, and Lin Zuhui audited.

Don't think he doesn't understand, in fact, before he does a line, he buys a lot of books to quickly complete the introduction; After that, he would also consult with professional people, and soon he could be regarded as a 'paper conductor'.

Due to his very high brain memory, IQ, etc., he can often achieve the level of entering the industry quickly.

This made these high-level executives admire Lin Zuhui's attitude towards work, which affected the attitude of all Lin Zuhui's management, after all, it is impossible to be lazy with such a diligent and all-round boss as 'stall'.

Finally, Lin concluded: "Within two years, Times Airlines will invest more than $10 billion in this industry. Everyone should seize the opportunity to buy the most valuable things with the least amount of money. ”

This is the first time he has revealed the real scale of investment, and everyone can't help but be a little shocked, this boss is really generous.

Of course, $10 billion can't be all in cash, and a proper loan is a certainty.

As for highly leveraged investment, it is impossible for Lin Zuhui to do it, after all, he also has to learn from Li Chaoren - steady without forgetting development, development without forgetting stability.