Manhattan, Futura Group Building.

After the outbreak of the 911 incident, Lin Zuhui made the European and American real estate business departments of the New Era Group, such as 'Amazon Shopping Center', 'Futura Real Estate Investment Company' and 'Canary Wharf Group', carry out asset merger and reorganization.

As a result, a giant group with assets of up to $35 billion was born, that is, the 'Futura Group'.

After the reorganization, the Futura Group has two business units: Retail Real Estate and Investment Real Estate.

The retail real estate sector naturally continues to develop retail commercial real estate with the 'Amazon Mall' brand as its flagship, and at present, the Amazon Mall has as many as 96 shopping centers (including those under contract), with a value of more than $20 billion.

Investment real estate includes the original 'Fuli Real Estate Investment' and 'Canary Wharf Group', whose main business is office investment; among them, 'Fuli Real Estate Investment' quickly purchased several office buildings in the United States after the 911 incident, and currently manages more than $5 billion worth of North American office assets; among them, 'Canary Wharf Group' not only manages 16 million square feet of rental properties in Canary Wharf, but also invests in commercial real estate throughout Europe, with a total value of more than $8 billion.

The entire Futura Group manages about $35 billion in commercial real estate, which undoubtedly shocked the whole of Europe and the United States, and it is not unreasonable for the media to regard Lin Zuhui as a 'world real estate tycoon'.

In the conference room of the Futura Group.

Lin Zuhui looked at a group of executives who were 80% foreigners, and he was still proud in his heart, and it took his ability to convince foreigners.

Undoubtedly, Lin Zuhui, the 'real estate tycoon', is very good at the management and operation of the entire industry, he has done many industries, but if he is the most powerful in that industry, it is undoubtedly real estate.

This is thanks to the fact that he started in real estate himself, and his well-developed brain allows him to learn quickly.

Of course, although foreigners are 'admiring the strong', but more or less 'non-my race must have a different heart'; at this time, Lin Zuhui has a magical charm, maybe it is personality charm, maybe it is a golden finger, in short, he gets along with these executives very happily, and everyone also trusts each other.

In order to impress the management of these foreigners, Lin Zuhui also often participates in meetings and organizes some gatherings.

"President Dürr, you are here to make a speech on the work of the new group!" Lin Zuhui nodded to a high-level on the left-hand side.

At the meeting of Futura Group, only Lin Zuhui and Chen Bin attended the headquarters, Chen Bin is the president of the group, and it is impossible to ignore Fuli Group, so he sits on Lin Zuhui's right hand.

Of course, in order to 'control the razor', Chen Bin also delegated power to the management of Fuli Group, just as a supervisor, and occasionally gave some suggestions of his own.

On the contrary, although Lin Zuhui delegated power, he often put forward his own opinions and discussed with the high-level leaders, which is not only a kind of participation in management, but also a kind of establishment of relationship with the high-level.

Dürr, is the president of Futura Group, he joined the 'New Era Business Management' in 2000 as a vice president, after two years of investigation, this time the Fuli Group restructured, he won the trust of Lin Zuhui as president.

After the reorganization of Fuli Group, it no longer belongs to the 'New Era Business Management', but directly belongs to the leadership of the New Era Group, which is at the same level as the 'New Era Business Management'.

Durr is in his 40s, an American Jew, and when he was in the prime of life, he looked at Lin Zuhui with respect and adoration in his eyes.

He nodded, then began to report to work.

"The completion of the restructuring of Futura Group is equivalent to embarking on a new journey. At this time, Futura Group owned 96 Amazon shopping malls....... These huge assets, currently only 1.2 billion US dollars of liabilities (on the project), are undoubtedly a very healthy group of enterprises. Next, Futura Group will receive an independent financial system and will no longer receive funds from the headquarters in the future...... At the same time, the next step is to expand the scale of the Fuli Group, which is funded by the income of the Fuli Group and loans. ”

Everyone listened enthusiastically, this group is too huge, if it goes public, it will definitely become the largest IPO in the history of real estate.

Of course, everyone also understands that the boss will not list Futura Group.

At most, it is a spin-off brand listing.

In fact, it is impossible for Lin Zuhui to list Fuli Group, and his brands have no idea of going public.

After all, there is no shortage of money, so why go public.

The reason for asset restructuring is just for better development.

After listening to Dürr's detailed work report, Lin Zuhui nodded, and he then named Steven, who is in charge of the 'retail real estate' business, that is, the former president of the 'Amazon Mall', and now the vice president of Vality Group.

He has been with Lin Zuhui for a long time, and the two have established a relationship of trust and is very strong.

"Steven, do you have any plans for the task of building a 'second growth curve' for the retail real estate business?"

Steven nodded and said, "The second growth curve of the retail business of the Futura Group, I think it can enter the 'Outlets' and 'Metropolis Mall'. ”

Outlets, is not a brand name, Outlets is the Chinese literal translation of English outlets, refers to the shopping center composed of stores that sell famous brand out-of-season, off the shelves, and broken code goods, so it is also called "brand outlet shopping center". It was first born in the United States and has a history of more than 100 years. In the early days, in order to deal with the inventory of goods, some factories sent some surplus goods and damaged goods to employees, and opened warehouses to sell them on the spot, which was the earliest single-store outlet model. The role of real estate developers is still that of 'rent collectors', building hundreds of millions of outlets, leasing the shops inside to factories for rent collection and management, so outlets are also called 'factory direct sales centers' in the United States.

In other words, the famous 'Outlets' in the mainland in later generations is not the brand of a certain company, but may be a lot of real estate developers who smell the business opportunities of Outlets, and copy the imported products of Outlets in many cities across the country.

At present, there is no outlet in Huaxia, not a single store; As for when it was in the previous life, it is unknown, and it seems that it will be a long time before it appears.

After all, it is now the era of retail real estate in which 'shopping malls' have seized over 'traditional department stores'.

In the same way, Metropolis Shopping Center is not a brand, it is probably a fashion shopping mall with the core value concept of "fast, popular, affordable and limited", and entertainment and fashion account for a large proportion.

Lin Zuhui nodded and said, "I think your idea is very good, but do you have a specific plan?" ”

Steven immediately said, "Yes! We've set our sights on 'Chelsea Properties', an 'influencer (translation)' of Outerles. It has 31 brand discount villages around tourist cities such as New York, Los Angeles, Orlando, and Las Vegas, and also has layouts in Japan and Mexico...... As for the Metropolitan Mall, it is temporarily reserved. ”

Lin Zuhui said with satisfaction: "Well, after collecting the detailed information of this Chelsea property, we will discuss the acquisition plan..... If the acquisition is finalized and we digest Chelsea Properties, then we will have to continue to develop the Outlet stores in North America. I remember that there is no Outlet in Huaxia, and at that time, Futura Group can cooperate with New Era Business Management to enter Huaxia Outlet together. ”

Steven admired the boss's long-term vision and immediately said, "No problem, boss!" ”

Next, Lin Zuhui said: "The European and American economies have been adjusted, and the next five years will be an explosive period, and I hope you can come up with an efficient expansion plan." ”

"Yes, boss"

Lin Zuhui nodded with satisfaction, he is naturally the best at real estate, plus real estate is almost not affected by politics, unless it involves the residential field.

Therefore, he intends to bring the net assets of Futura Group to more than $100 billion in mid-2007 in this wave.

As for whether it will be easy to cash out 'some assets' at that time, Lin Zuhui is not worried at all.

Because he knows that in his previous life, Blackstone acquired a real estate company worth more than $30 billion in 2007, and then felt financial pressure or a sense of crisis, and sold more than $20 billion in properties in just two months; Because the vast majority of people have no sense of crisis, after Blackstone released the news, major real estate developers are like mad dogs, picking their favorite bones.

.......

A week later, Steven and others had ready plans and materials to acquire 'Chelsea Properties'.

This Chelsea property is a REIT (Real Estate Investment Trust), which means that he has no 'owner' and will sell it as long as the price is reasonable.

At this time, the ownership mix of U.S. factory outlets has changed dramatically, with REITs dominating the outlet center market, with Chelsea Properties, Tangle Factory Outlets, First Retail and Horizon Group owning approximately 75% of the total leased floor space.

Among them, Chelsea Property has a total lettable area of 1.22 million square feet, with a total of 46 outlets around the world, with an average area of 26,500 square feet.

Lin Zuhui personally participated in this acquisition, after all, the value is in the range of 35~4.5 billion US dollars, and it is a new field, and he also wants to take the opportunity to learn.

Before the acquisition, he said: "This acquisition, as far as possible, all the loan model, although Fuli Group still has a lot of cash flow on the account, but after all, it has to develop in the future." ”

Doerr and Steven nodded, and the next step was to adopt the loan model for all.

Steven said, "Okay, I'll lead the team to negotiate the acquisition right away." ”

For business negotiations, Steven feels that his side still has an advantage, after all, now that the United States has just recovered from the 911 incident, if the price is reasonable, the REIT side will not hesitate.

Under the influence of his boss, he is very optimistic about the future of the European and American economy and real estate industry, and he has an advantage in his heart.

.......

Steven and his team met with the REIT side of Chelsea Properties and the management of Chelsea Properties, and the two sides had a second negotiation in the conference room.

Judging from the previous negotiations, the REIT side intends to sell, just to see if the price can be higher.

As for the management of Chelsea Properties, they don't have the right to choose or decide, but they are also keen on trading, after all, it is good to enjoy the shade under the big tree.

Futura Group is well-known in the European and American real estate circles, but it is a star giant real estate group, although it is backed by Chinese capital, but the management is almost all European and American talents. Because of this, this group did not 'adapt to the soil and water', and it is for this reason that Lin Zuhui was named the best manager of the century.

"Mr. Will, we are very sincere about buying Chelsea property and this time we have brought in a new offer, which is worth $4.2 billion (including debt). Based on the market's valuation of Chelsea property, this has generated a premium of more than 10%. ”

Will, the head of the REIT, was still not satisfied with the offer, saying: "You don't seem to have calculated the price attached to the company, Chelsea Real Estate is currently No.1 in the Outlet Industries and is still expanding. If the price is too cheap, why don't we continue to develop and sell at a higher price! ”

Steven said with a smile: "We can't buy the current assets at the future price!" ”

The two sides had a confrontation, and they were more sincere, but in the end, the price could not be agreed.

........

After Lin Zuhui learned the result of the second negotiation, he thought about it and said to Steven: "Although Chelsea Real Estate is the No.1 of Ottellez, the outlet center of the second Tanger factory is very close to the area of his premises, and even the third 'first retail' is not much behind. ”

As a general who has followed him for many years, Steven is not only loyal (from the mysterious personality charm), but also very capable of outstanding ability, and he quickly understood what Lin Zuhui wanted to express.

"What does the boss mean is that we will try to contact the outlet center of the Tanger factory and then let out the news?"

"That's fine, but at the same time you have to negotiate with Chelsea Property, after all, public opinion will not play a decisive role, it can only be used as a help. As for the price aspect, concessions can continue to be made. ”

Sometimes buying an asset is like that, you can't miss out on a good asset because of its small value.

Stie Wen Bai Lin Zuhui said: "No problem, this time the negotiations are actually about to make progress." ”

Lin Zuhui nodded and said, "I won't participate in the follow-up, the power is in your hands!" ”

"Okay, boss"

Whether it is expensive or not, in fact, he, the boss, can't decide, after all, he wants to buy it, but he is not directly involved in the acquisition. Therefore, the price is controlled by Steven and other executives.

Over the years, we have built up enough trust.

Of course, something like this is also a little unpleasant, but not in Lin Zuhui's company, but in Li Chaoren's company; It is said that before Ma Shimin left his post, Li Chaoren was a little dissatisfied with Ma Shimin's purchase of Husky at a high price, of course, this is a media report.

As for whether Lin Zuhui was dissatisfied with the negotiations with his subordinates, he could say to himself that he had never been dissatisfied, and he didn't even care; What's more, he also felt that his subordinates had saved him a lot of money, and if he came to negotiate, the premium would be more, after all, he had a long-term vision, and on the contrary, he would not save the moment.

......

Sure enough, in the third negotiation between the Fulieux Group and Chelsea Real Estate REIT, the two parties quickly reached a deal intent.

The reason why it went so smoothly was that Futura Group agreed to acquire it for $43.8 (including debt), although there was still a gap of $100 million or $200 million from the REIT, but they were not unacceptable;

Secondly, after hearing that Fuli Group was in contact with the Tanger factory direct sales center, the REIT party was also worried that the transaction would be completely invalidated;

Finally, of course, at this time, the European and American economies are not particularly clear, and the price can be sold if the price is profitable.

......

The 'high-profile' entry of Futura Group into Outlet was quickly reported by the American media, and some media once again described Lin Zuhui as the 'American real estate king'.

Of course, it is not Lin Zuhui's wish to be high-profile, but 'Chelsea Properties', as the boss of the Outlet industry, naturally attracts attention, and Futura Group is also the overlord of the industry, and every move has attracted attention.

Fortunately, the commercial real estate sector is rarely affected by politics, unless the relationship between the two countries is particularly hostile. In the previous life, in the period of 2015~2017, Z-funded enterprises had to spend $10 billion a year to buy commercial real estate in the United States. At present, Lehman and other American real estate investment companies have also invested heavily in China's real estate industry.

In Lin Zuhui's thinking, real estate is the core of the core of the New Era Group, as long as the group's debt ratio is low, it is a safe rent collection old.

As for before 2020, Lin Zuhui will only cash out part of the real estate, and will not empty it on a large scale.