On March 1, New Era Group released its annual financial report: the annual profit in 2004 was 80.5 billion Hong Kong dollars (10.3 billion US dollars), and the total dividend involved 31.5 billion Hong Kong dollars.

Public opinion was shaken, and the people of Hong Kong were encouraged (indicating a strong economy).

Of course, New Era Group has not been the most profitable company in Hong Kong in recent years, but HSBC is, and HSBC's annual profit in 2003 has reached 12.8 billion US dollars.

HSBC's profits are growing rapidly because it has no major shareholders and can merge and acquire unscrupulously without considering diluting its shares; After the successive annexation of many overseas banks, including the big banks in the United States, profits naturally grew extremely fast.

The profit of New Era Group in 2004 increased by nearly 40%, which was due to the efforts of shipping and real estate, especially the delivery and commissioning of new ships.

With the continuous surge in shipping and real estate, the profits of New Era Group will continue to skyrocket; In 2007~2008, Lin Zuhui believed that the profit would be higher than HSBC's, because it would sell assets.

New Era Group Headquarters.

"Boss, after the dividend payout, it is estimated that the liquid cash on the account will be 170 billion Hong Kong dollars...... "Liang Zhenxun made a financial report to Lin Zuhui.

Lin Zuhui asked: "In terms of group expenditure last year, which areas were more prominent?" ”

As a financial steward, Liang Zhenxun is very familiar with the financial situation of even the subsidiary, so he immediately said in a smooth way:

"Futura Group (Amazon shopping malls, commercial buildings in Europe and the United States) still maintained a huge investment last year, with an investment of about 5.5 billion US dollars, but they are taking loans to invest, and the total liabilities of Fuli Group have reached 18 billion US dollars, almost all of which are medium-term loans for two or three years; Of course, the total assets of the Futura Group have reached more than $70 billion. This year, Futura Group expects to invest no more than $4 billion in new projects. ”

Lin Zuhui nodded and said, "At the end of the year, Fuli Group began to stop investing in new projects, and you have to remind them." ”

In fact, after the outbreak of the 911 incident, Lin Zuhui immediately held a meeting with the senior management of Fuli Group, and implemented a four-year ladder investment of about 20 billion US dollars.

Because of this, in 2002, it purchased a large number of office buildings and shops in Europe and the United States (including the acquisition of commercial real estate companies), as well as the acquisition of many shopping centers.

"No problem, I'll communicate with them."

As the chief financial officer, although Liang Zhenxun will not interfere in the operation of the subsidiary, if you are stuck in your financial investment, there is no problem at all. Of course, what he represents is Lin Zuhui's will.

At the end of this year (2005), commercial real estate in Europe and the United States will end investment in new projects; By the beginning of 2007, we will be able to start selling more than 30% of the scale in stages.

Then, Liang Zhenxun reported: "There was an increase in investment in mainland real estate last year........ In the field of food and beverages, there were many acquisitions last year......."

Liang Zhenxun has one small and medium-sized acquisition in his mind, such as the acquisition of a beer brand in the mainland, such as the acquisition of a food brand in Europe, such as the acquisition of retail business in Southeast Asia, and so on.

Therefore, it seems that Lin Zuhui did not personally participate in the acquisition, but in fact, there are still many mergers and acquisitions in the New Era Group, and the scale has been expanding. In the food and beverage sector, for example, it has now become a huge group and has begun to spread all over the world.

The net assets of New Era Group are estimated to be in the range of nearly 1.5~2 trillion Hong Kong dollars.

After Liang Zhenxun left, Lu Xiangdong, who had returned from the mainland, happened to come in to report his work.

"Boss, there are 23 plots in the 245 neighborhood of WF Xincun Street, the magic capital, Pudong, the project covers an area of 61,000 square meters, with a construction area of 153,500 square meters, and the bidders include Cheung Kong Industrial, Sun Hung Kai and other Hong Kong investors." Lu Xiangdong, President of New Era Group (Huaxia), reported.

Over the years, New Era Group (Huaxia) has worked hard in the mainland and has done many large-scale projects, including the completion of 10 'Central Plazas' and subsequent 'Central Plazas' across the country, as well as large-scale projects such as the Magic City World Global Center.

The entire New Era Group's real estate and hotel properties in mainland China are worth about 200 billion RMB, making it the largest foreign real estate investor.

Lin Zuhui looked at the map and said: "This luxury land, if the development cycle is about 10 years, the average price is 8~100,000 RMB. Therefore, the land cost per square meter of building is 2~25,000 RMB, that is, the total price is 30~3.8 billion RMB, which is acceptable. Let's take a picture of it! ”

Lu Xiangdong nodded and said: "I think the same way, the real estate prospects of many cities in the mainland are not inferior to Xiangjiang, but the market in the mainland is larger. ”

Lin Zuhui emphasized: "The most potential are, of course, the magic capital, the capital, the Yangcheng, the Pengcheng, Suzhou, Hangzhou, the Shudu, the mountain city, and the Wuhan....... These cities have always been the focus of our development. ”

As a mainland traveler, he naturally knows very well that those cities are well developed.

"Well, I remember!" Lu Xiangdong said confidently. Because the boss had already told him about it.

.......

'The most authoritative Forbes list of the world's billionaires 2005 is released'

"Lin Zuhui continues to be the richest man in the world, with a net worth of 82 billion US dollars"

"8 Li Superman = 1 richest man in Lin"

With the fermentation of the news, Lin Zuhui is once again in the whirlpool of public opinion.

No way, he is too rich, even if he hides most of it, it still exceeds Bill Gates's $35 billion.

Moreover, the market value of New Era Group is already seriously lower than the asset value, and it is only more than 900 billion at present;

But Lin Zuhui has other large enterprises: Media Group has a market value of 260 billion, Leit Group has a market value of 40 billion, and Octopus Bank has a market value of 50 billion.

Excluding Xiaomi Technology (held by offshore companies), the total market value of listed companies controlled by Lin Zuhui is as high as 1.3 trillion Hong Kong dollars (accounting for 17% of the total market capitalization, and with the listing of mainland companies in Hong Kong, the total market value of Lin Zuhui will naturally be lower and lower).

In fact, Lin Zuhui really wanted the market value of the New Era Group to be lower, but due to the impact of the outbreak of shipping and real estate, the New Era Group directly outperformed the market last year.

This is not the end, if nothing else, Bill Gates's assets will not increase in recent years, because Microsoft's market value will only fall, not rise.

However, Lin Zuhui's assets will increase wildly, because shipping and real estate are the hottest industries in 2005~2008, especially shipping.

It's no surprise that his net worth could exceed $120 billion.

It's like a walking treasury, fortunately, the environment of Xiangjiang is very good, if it is in the United States, Lin Zuhui may hand over assets to the FBI.

As for Lin Zuhui's safety, he is not too worried about this, because even if something happens to him, it will not be the turn of the Americans to inherit, and naturally others will not bother.

Moreover, Lin Wenjie is already a freshman, and Wang Lingyin has already established his prestige and status in the New Era Group, so Lin Zuhui does not consider those.

After being selected by Forbes, the 'Lam Cho Fai Family Foundation' announced that it would donate HK$1 billion each to 'Hong Kong University' and 'Heung Kong University of Science and Technology', totaling a huge donation of HK$2 billion. The donated funds are used as special funds for departments related to electronic and computer engineering.

For a time, public opinion was overwhelming.

"Mr. Lin donated a lot of money!"

"The dividend is more than 16 billion Hong Kong dollars, and the donation is 2 billion, which is not much!"

"You earn 200,000 a year, have you donated 20,000?"

Lin Zuhui's current reputation in Xiangjiang is still good, at least eighty percent praise; Compared with other rich people's five or five open, or even lower, it is already very good.

The reason is simple, Lin Zuhui's overseas industry contribution is very large, plus he has developed 'technology and culture' for Hong Kong.

"Lin Sheng still likes to donate to education, and most of the donations from the mainland are in the field of education, while Xiangjiang's donations are concentrated in electronics, computer and culture-related majors in a few universities."

"But it's not, who calls him a 'technology tycoon' and a 'cultural tycoon' in Xiangjiang, if there is no talent to work for him, won't he be able to develop."

"Why don't you say that Lin Sheng's company provides good jobs for students majoring in Xiangjiang?"

Lin Zuhui's annual donations in recent years have been more than 2 billion Hong Kong dollars, and since this year, he has raised the bar again - more than 3 billion Hong Kong dollars. However, he has always adhered to the principle of 'helping the emergency but not the poor', and donated only to education and sudden natural disasters; Of course, it's not that they don't donate to sports, medical care and other fields, but they donate less.

........

Capital.

Lin Zuhui came to the headquarters of Fila Huaxia, and Thomas also came here.

"BOSS, will the sponsorship bid of 1.5 billion RMB be too high?" Thomas said in surprise.

Lin Zuhui shook his head and said: "It's not high at all, just compete according to this price, we must become the sponsor of the 08 Olympics." You know, in order to get this sponsorship, I deliberately and personally skingy with donations to the Olympics. ”

Only then did Thomas understand the key to this, Fila essentially has only one investor, and that is the boss's funds. The boss is the richest man in China, and it may be normal to donate to the Olympics, but the boss converts the donation to Fila, which can bring effect.

In fact, what he didn't know was that Lin Zuhui's so-called 'stinginess' was also the largest donation from the Chinese, but it was just not so exaggerated.

He originally just likes to sponsor sports, not donate to sports, and he owns two sports brands, Xtep and Fila, which sponsor domestic sports.

"Okay, I see!" Thomas said seriously.

Lin Zuhui continued: "The Olympic sponsorship is the Olympic sponsorship, as well as the sponsorship of various sports teams, and we can't save it, so as not to be secretly displayed by Nike and Adi. Of course, in order to avoid too much expense, you can focus on sponsoring basketball teams, diving teams, ......"

Thomas nodded and said, "Okay, I see!" ”

At this time, Fila has surpassed Reebok and become the world's third sports brand.

In the past five years, Fila has been selected as a textbook example by the world business community, from a brand worth only $500 million to more than $4 billion today.

Many experts have analyzed the development of Fila and found that there are many reasons for its successful turnaround and growth, but three are more important:

First, the success of a single product drives the success of the entire brand. After the birth of coconut shoes, they quickly became popular all over the world and became 'Internet celebrity shoes', and the birth of coconut shoes also symbolized that the Fila style changed from the dull and classical in the past to become fashionable and young.

Second, the effect of celebrity endorsements, Fila's spokesperson in the field of tennis, NBA, and football, shocked the entire industry; In the NBA, Fila used the best money to sign Wade, Arenas, Stoudemire and other 'Fila Five Tigers' and Da Yao; in the tennis world, Fila consolidated its position; in the football world, Fila signed potential superstars such as Ronaldo and Messi.

Third, investment in technology. The purchase of Tianzu and the establishment of a strong technical research and development team have made Fila a leader in high-end sports brands in one fell swoop.

Of course, Fila is only ranked third, with an annual turnover of $4.4 billion in 2004, which is still far behind Adi and Nike.

Two days later.

A member of the Beijing Olympic Committee announced: "Fila has become a sponsor of the Olympic Games, and the winning bid price is 1.5 billion RMB."

Suddenly, the executives of Adi and Nike were shocked.

Nike is actually okay, they are not sincere enough, but Adi was shocked because they offered 1.3 billion RMB.

Adi, who thought he was going to win, didn't expect to lose the sponsorship like this.

You must know that this sponsorship does not allow the appearance of similar enterprises, almost 30 brands.

........

Hong Kong, LEIT Building.

In the office, Lin Zuhui summoned Thomas, the president of Fila.

"In the future, the mainland will be a very important market for Fila, second only to the market of Europe and the United States, so you need to pay attention to the layout."

"What the boss said makes sense, Nike and Adi are deeply rooted in Europe and the United States, on the contrary, everyone is at the same starting line in the mainland; With the development of the mainland economy, the demand for sports brands with strong technology and brand is getting higher and higher. ”

The two exchanged experiences, and Thomas also admired Lin Zuhui's skills very much, knowing that his boss is very talented in the design of sneakers, and provided a lot of creativity for Fila, the biggest being coconut shoes.

He didn't know that Lin Zuhui had worn sneakers for so many years, and he still had some skills.

In the end, Lin Zuhui said a question: "Fila is currently under the Bank of Bahrain, and Bahrain Bank is an investment bank, so naturally Fila is going to be listed or sold." My idea was to merge Fila into my LEIT Group, but of course the management of Fila would have a relatively independent management. ”

At this time, the value of the Fila brand was already worth 4 billion US dollars, and the market value of the LEIT Group was only 46 billion Hong Kong dollars (which was greatly undervalued), which was really suitable for a merger.

Thomas pondered that he was a professional manager who had to think about his own interests and those of his team – bonuses and status.

"Does the boss still plan to go public with Fila?"

"Naturally, it will not be listed, and LEIT Group is not short of money! Your management's options can get cash as well as shares in the new company. ”

Thomas immediately said: "If Fila is merged into the LEIT Group, then Xtep will not be incorporated into Fila Group." ”

Lin Zuhui nodded and said, "Naturally, the two brands will merge again and continue to develop with synergies. And the whole management will naturally change a little bit, you will continue to be the president, and Li Zhenlong, the president of Xtep, will be the president of Fila and Xtep in Greater China. ”

Xtep definitely can't go out of the Greater China region, and Li Zhenlong is in charge of the Greater China region, which is equivalent to managing Fila's business in the Greater China region.

To be honest, Lin Zuhui knows the development of Fila in the mainland, especially in terms of product positioning.

In this way, the Fila business, which is equivalent to Greater China and South Korea, is led by elites.

Thomas was quick to say, "Okay, I support the boss's decision. ”

"Okay, let's sit down and discuss it another day, and then proceed with the merger process."

"Yes, boss"

In fact, in Lin Zuhui's view, it is the most important thing to maintain the performance of Fila in Greater China and South Korea.

As for the European and American markets, although important, it is difficult for Fila to face the strong pressure of Nike and Adi.

Of course, with the star effect and good technical research and development, Fila is at least firmly in the third place in the world's sports brands, and there is no problem.

In this way, the 'four trump cards' in Lin Zuhui's hands have been complete - New Era Group, Media Group, Octopus Financial Group, and LEIT Group.

The future of every trump card is a 'trillion club'.

The LEIT Group is not weak at all: the apparel sector alone is equivalent to a Fast Retailing Group, and the manufacturing industry must be added; There is also a sports series equivalent to Anta + Fila, as well as jewelry, makeup, beauty and other industries, which is a trillion club.

There is no problem for media groups to step into the 'trillion club', and the 'game industry', one of the eight King Kongs of the 'four major businesses', will already be worth more than 500 billion yuan in the future.

Octopus Financial Group, it seems that it is still close, in fact, because many assets are not listed, such as the Bank of Bahrain, so there will still be trillions in the future.

Of course, Lin Zuhui is talking about trillions of assets, and the market value will definitely not be reached.