Thursday, July 5.

New Era Group Headquarters.

Yuan Tianfan and Lin Wenjie came to Lin Zuhui's office together, with a hint of surprise on their faces, although they were hidden, but who Lin Zuhui was.

"What makes you two happy?"

After Yuan Tianfan sat down, he answered Lin Zuhui's question.

"Boss, the Dutch Heineken Brewery Group has proposed to acquire about 40% of the shares of Asia-Pacific Brewing in Singapore."

After speaking, he looked at Lin Zuhui's expression seriously.

Lin Wenjie was a little surprised in his heart, Uncle Yuan said it so simply, could his father know what the two meant?

Lin Zuhui's mind immediately worked, his fingers tapped on the desk, and said:

"Asia-Pacific Brewing is a joint venture between Heineken Group of the Netherlands and Frasers Group of Singapore, and the equity of the two parties should be about the same."

Yuan Tianfan nodded, but he didn't say anything else, he knew how powerful the boss was.

Sure enough, Lin Zuhui continued:

"The performance of Frasers Group in recent years can be described as declining, and the major shareholder GIC (Singapore National Investment Corporation) behind it may have the intention of selling; In addition, if Frasers Group intends to put the equity of Asia-Pacific Brewery, it proves that Frasers Group can also be sold. ”

Lin Wenjie suddenly admired his idol since childhood, his father has a lot of opportunities, but he understands and analyzes these things so well. After he and Yuan Tianfan heard the news, they also went to Singapore to investigate, and came to the conclusion that New Era Group is expected to acquire Frasers Group, which has a history of more than 100 years, and get involved in Asia-Pacific winemaking.

Yuan Tianfan was not surprised, and said: "We also think that New Era Group can participate in this acquisition and strengthen our business in Southeast Asia." We've prepared a little bit of information for you to see. After speaking, he motioned to Lin Wenjie.

Although the positions of the two are similar, it is obvious that Lin Wenjie can only be regarded as an apprentice, and he is still learning to deal with group affairs with Yuan Tianfan.

Yuan Tianfan is a mobile core executive in the group, and he has greater rights in what fields are worth entering and what companies are worth acquiring in the world; Chen Bin is equivalent to the group's big housekeeper, stable and good at management.

Why is the president the main inside, the vice president outside the main outside, this is the character decision of the two, not to mention that Lin Zuhui believes that the new era group is to be stable and not forget to develop, and development is not to forget stability, in general, stability is still the most important.

What's more, isn't there a bug in development, Lin Zuhui, so Yuan Tianfan is equivalent to Lin Zuhui's assistant.

After receiving the information handed over by Lin Wenjie, Lin Zuhui looked seriously.

[More than 130 years ago, when Irishman Fraser landed in the Lion City, he went from a stockbroker, to the beverage industry, to print media and a brick factory, and these businesses later went public to become Fraser & Neave. The breadth of his experience is simply astonishing.

At the same time, he also holds various social positions, such as the chairman of the Singapore club, the *** of Freemasonry, the founding member of the cricket club, the municipal senator, the Justice of the Peace, and the typical energetic elite of the times.

Fraser's business was the exclusive distributor of Coca-Cola in Southeast Asia, and later gave birth to many well-known brands, such as Singapore's first homegrown beer, Tiger Beer, and the world-renowned sports drink 100Plus.

Many of the milk, juices and beverages that Singaporeans drink are also from Frasers Group.

Over the next 130 years, Frasers Group has become the bread and butter of various giant conglomerates, and Singapore's national capital, Temasek and GIC, have also become owners of Frasers Group.

In a huge business empire like Frasers Group, real estate will sooner or later become an indispensable sector. The quickest way for a large consortium to get involved in a new business is to acquire a good company in the field. In 1987, Frasers teamed up with Goodman Fielder Wattie to take over a company called Cold Storage Holdings, which gave them a direct ticket to the real estate business.

Cold Storage Limited, a food and beverage and printing company, started its real estate business in 1963 with The Centre Point on Orchard Road.

In 1988, Frasers spun off the real estate division of Cold Storage Limited and packaged it into Centrepoint Properties Limited (CPL), which was successfully listed on the Singapore Exchange.

With Frasers Group's high hopes in the real estate field, CPL has been launched all the way after listing, rapidly expanding its industrial and commercial territory.

In 1992, CPL's first office project, Alexandra Point, was completed. Twenty years later, the building remains a landmark in the heart of Singapore.

CPL also acquired the former site of Tiger Brewery from APBL for S$85.5 million, and in 1997 established Block AB of Alexandra Technopark, laying the foundation for Singapore's high-tech industrial park, which has been home to a large number of famous companies, such as Google's Asia Pacific headquarters.

The shopping mall business is also not far behind, CPL opened a new shopping mall in Singapore, Northpoint, and acquired Sydney's shopping mall Bridgepoint this year. After the opening of Northpoint in Yishun, it became the largest commercial center in the north of Singapore.

In 1994, CPL opened and began managing its first residential project, The Anchorage.

After a decade of expansion, CPL was delisted from SGX in 2000 and became a wholly-owned subsidiary of Frasers Group.

Today, Frasers Property's global business is extremely diversified, but its core business can be divided into three major segments: investment, construction and management of high-quality residential, serviced apartments and commercial real estate. 】

Putting down the information, Lin Zuhui immediately moved.

In summary, Frasers Group has attracted 8 shopping malls, 5 commercial spaces, 36 residential projects, as well as Tiger Beer and other beers, Singapore's national beverages, printing and publishing, etc.

are all high-quality assets.

Lin Zuhui has always had a good impression of Singapore second only to Xiangjiang, because it is a country dominated by Chinese, to put it bluntly, he immigrated to Singapore, and there will be no mental obstacles. Of course, the base in Xiangjiang is more suitable for Lin Zuhui, and Singapore can only be used as a second base.

Therefore, the significance of this acquisition is very prominent.

"The two of you immediately set up an acquisition team, hired local financial advisors, and acquired shares in Frasers Group and Asia-Pacific Beer at the same time. In particular, Frasers shares are to be purchased quickly in the secondary market and seek to be purchased from other shareholders. Move fast, there may be other competitors who are already doing it. Remember to be quick and accurate, the longer this kind of acquisition war drags on, the higher the cost. ”

Although I know that the world will fall into a 'financial crisis' around the end of the year, it is a good opportunity to reduce prices. But in this battle, Lin Zuhui may face other consortia in Southeast Asia, and there may be more than one.

The reason is actually very simple, if the Chinese consortium from Thailand, Indonesia, and Malaysia wins the Frasers Group, it is equivalent to jumping out of a country and radiating the entire Southeast Asia.

Yuan Tianfan immediately said: "Okay, I will take Wenjie to Singapore immediately and organize the initiation of the acquisition." ”

Lin Zuhui nodded and said, "Take my private jet!" ”

The two left Lin Zuhui's office with high morale, and the acquisition battle will be tens of billions of dollars.

Lin Zuhui tapped on the table and thought:

The acquisition of Frasers Group is facing a Southeast Asian consortium;

The acquisition of Asia-Pacific Brewing is faced with Heineken in the Netherlands.

Heineken holds about 41.9% of the shares of Asia-Pacific Brewing, which is about the same as that of Frasers, and importantly, Asia-Pacific Brewing is related to the secret of Heineken.

Founded in 1931 as a joint venture between Frasers and Heineken, the group has 30 breweries and 40 brands in 14 countries, with Heineken and Tiger beer.

In other words, the acquisition of Asia-Pacific Brewing will bring about Heineken's technology. Heineken is the third in the world, and Times & Newcastle Beer Group is the fifth in the world.

It is a hostile takeover of Asia-Pacific Brewery, this time the New Era Group is going to be a hungry wolf, and who called Heineken Beer only holds 40% of the shares, giving others an opportunity to take advantage of.

Of course, Lin Zuhui can also accept that the Asia-Pacific brewery splits up, and he must at least get Tiger beer and production technology, and non-Heineken Beer Group's brand related.

"Knock Knock"

"Come in"

Liang Zhenxun came to the office and said, "Boss, you look for me." ”

Lin Zuhui nodded, told the Frasers Group about the matter, and then asked, "How much is the group's cash flow?" ”

Liang Zhenxun said happily: "The group's cash flow is 452 billion Hong Kong dollars, which is very sufficient! ”

He is happy because the boss is expanding the company again and has found a way out for the funds.

In the past few years, New Era Group has paid dividends of 400~50 billion Hong Kong dollars every year, once in the first half of the year and once in the second half of the year; But the more dividends, the more the stock price can't rise, after the financial crisis, it has not been able to break through 1.3 trillion, and the peak of 1.6 trillion is far behind.

"yes, I see."

After the Lehman crisis, New Era Group bought European and American bonds, and used 40~50 US dollars to buy bonds worth 100 US dollars, and with the end of the impact of the financial crisis, New Era Group soon made a big profit of more than 30 billion. And this time the bottom of European and American bonds united a number of chaebols in Hong Kong, and everyone earned a total of nearly 100 billion Hong Kong dollars.

Of course, more than 30 billion Hong Kong dollars is a profit for New Era Group, which is the profit of the early first quarter. Even in 2009, the first year after the financial crisis, the profits of New Era Group reached 70 billion Hong Kong dollars, which shows its strong strength.

Lin Zuhui also found a problem, after the financial crisis, although the shipping industry plummeted, but it did not fall to the bottom, but a gradual decline.

It is expected that 2013~2016 will be the bottom, 2017 will be the recovery, and 2020 will begin to break out.

In mid-July, New Era Group suddenly announced in Singapore that it had reached an agreement with some shareholders to acquire a 22% stake in Frasers Group and an 8.6% stake in Asia-Pacific Distillery.

For a time, public opinion was shocked.

If New Era Group gets the Asia-Pacific brewery, it means that the trade secrets of Heineken and Tiger Beer will fall into the hands of 'Times & Newcastle Beer Group'.

Originally, in early July, Heineken Group wanted to invest more than US$4 billion to acquire about 40% of the shares of Asia-Pacific Brewery under the name of Frasers Group. And now, things are getting complicated.

At the time of Heineken's dilemma, New Era Group raised the purchase price, hoping to acquire the equity of Asia-Pacific Brewery, making it even more difficult for Heineken to ride the tiger.

Joe Brown, President of Heineken in the Netherlands, urgently called a high-level meeting.

"Ladies and gentlemen, the 'Times & Newcastle Beer Group' under the New Era Group is the fifth largest beer group in the world, and once they win Asia Pacific Brewing, they will not only get Tiger Beer, but also our Heineken trade secrets. So, everyone come up with an idea! ”

A senior executive immediately said: "New Era Group is the world's richest company, its financial strength is strong, coupled with Lin Zuhui, the world's richest man, in terms of acquisition, it has always been inevitable." If we get caught up in the bidding, then we will not be able to accept the price of winning or losing. ”

The name of the person, the shadow of the tree, Lin Zuhui is a proper 'big high-roller' in the Western business world, and the acquisition has never failed except for ZZ interference.

Of course, every time it seems that Lin Zuhui is a high-priced acquisition, but after his financial skills and superb management, the value of the acquired company soon soars.

Even Hilton Hotels & Resorts had a premium of 40% that year, and after more than a decade of development, Bank of Bahrain has made a book profit of $12 billion, while the principal is only $4 billion.

"Yes, the acquisition of Asia-Pacific Distillery, New Era Group has shown a sense of ambition, if we bid, the price may soon exceed 5 billion US dollars, what should we do at that time?"

For a while, everyone was in distress.

"Is it possible for New Era Group to give up the acquisition of Asia-Pacific Brewery, after all, they are still acquiring Frasers Group, and the capital is under great pressure, right?"

"No, New Era Group has one of the highest cash flows in the world, it is said to have $50 billion, and importantly, they have very low debt."

Silence again.

Suddenly, someone said, "Is it possible to carve up the Asia-Pacific wineries?" I think 'Time & Newcastle Beer Group' probably wants Tiger and other Asian brands, rather than really wanting the brewery. If possible, an agreement could be reached whereby we would take over the Asia Pacific Brewery and then sell Tiger and other brands to the Times & Newcastle Beer Group for a spin-off. In this way, we keep the trade secrets of Heineken. ”

This is a very realistic scenario.

But all the high-level Heineken beer executives have shown reluctance, as if cutting meat.

Silence again.

At the end of the meeting, Joe Brown gritted his teeth and decided: "I will go to Singapore in person, meet them, and hope to reach a good agreement!" ”

Su Xuming is the owner of 'Thailand Liquor' and 'TCC Assets', and is also a member of the 'Frasers Group and Asia-Pacific Liquor'.

After hearing the announcement of the New Era Group, he couldn't help but slap his thigh.

"If you miss a good opportunity, you're so slow!"

Su Xuming couldn't stop being annoyed, it turned out that Thailand had limited the development of his business, and he was eager to go out of a broader world. This time, he was also ready to act, but he didn't expect to be a step late, and the 22% stake in Frasers Group and the 8.6% stake in Asia-Pacific Brewing in the hands of OCBC Bank in Singapore missed out on it.

"Boss, this New Era Group is not easy to mess with! Even if we get 22% of the shares, we may not win the world's richest man. The executive reminded.

Su Xuming naturally refused to show weakness, and said: "Who said, this is in Southeast Asia, not Xiangjiang, the mainland, not Europe and the United States, it is our territory, since the New Era Group has taken the lead, I prefer to join the acquisition of Frasers Group, and immediately we will acquire the shares of Frasers Group and contact shareholders who are willing to sell." ”

The executive had no choice but to say, "Okay, I'll arrange it right away!" ”

Su Xuming was not at ease and said: "This time I want to sit in person, New Era Group only holds 22% of the shares of Frasers Group, which is far from 50%. Moreover, they are also caught in the battle with the Heineken Group, and the two-front battle will inevitably affect them. ”

On the other hand, the consortium led by Indonesian Hualian Group is also eager to try and focus on the fat of Frasers Group.

For a while, all parties appeared one after another.

(End of chapter)