"Leon, I can understand what you mean by 'stimulating consumption', but I'm a little skeptical...... With the production capacity of various materials in the eastern region, can we really attract people to consume? ”

Amy was keen to ask Leon a classic question, and the words were modern - Amy was a good student.

In Amy's view, it is true that many people can make money by building on a large scale, but where does their consumption come from? Basic necessities of life...... There must be so many things to buy!

Leon smiled, he had the feeling that he was discussing social issues with modern people - only Amy could give him that feeling.

But this good student has not yet learned to look at problems outside the box.

"Amy, from ancient times to the present, there has never been a shortage of production capacity, only a lack of production. Capacity and output are two different things......"

Li Ang smiled: "With the current population in the eastern region, the material production capacity is sufficient, and what we need to do is to promote enough people to put into production and increase the output of materials." ”

"But...... It's going to take a long time, right? ”

Amy thought it sounded like a long-term job.

"No, it won't take long. Others, on the other hand, may take longer...... For example, make you a queen......"

Leon rolled his eyes and suddenly changed the subject.

"Hmph...... You can't ...... this," Amy glanced at Leon, "If you don't become the king of Pander quickly, then we will be regarded as a rebel by the whole continent...... Alina was already preparing for the ceremony. ”

"Of course I will set myself up as the king of Pande, but the enthronement of you, the Grand Duke of the Lion, must be carried out in the Lion City......"

Leon shook his head: "Moreover, I can only raise the banner of Pande in public for the time being, and I must conquer the Lion City to be crowned king, otherwise I will look like an incompetent person hiding in the horns and surviving." ”

"That's right......"

Amy nodded: "I don't know what the situation is in Lion City now...... How are you going to conquer Lion City? ”

"I think there's going to be a bit of movement over there...... Wait and see, if Brenus declares the allegiance of Craging Bay to the present Ulrique, then we will attack immediately. But if Rock Bay doesn't react, then we'll just sit back and see what happens. ”

Li Ang had already made a decision in his heart.

"Huh? Attack when the enemy is embraced? Sitting back and watching when the enemy is not embraced? This...... Something wrong, right? ”

Amy didn't get it right now.

"Amy, if we attack Lion City directly in the name of restoration, then we will inevitably face the siege of various countries - that guy pretending to be Ulrique wants me to do this."

Leon explained: "But the Rock Bay is full of evil heretics and depravities, and all nations know this. I'm going to crusade against a puppet king who is in the company of heretics and degenerates, so that I can rally the support of other nations—even if it is verbal. At least Raven and Fields won't be in league with heretics against me......"

Leon didn't take off the ring when he said this, he didn't care if Kavala heard it.

However, the Lion City has been quiet in the past few days, probably because the king's decree issued by 'Ulrik' has not yet spread to all regions, and Craggy Rock Bay has not reacted for the time being.

So, Leon seized the time to start his plan for a rich country.

November 11, 357 Pander.

The town is bustling with activity.

The 'Double Eleven' that Lord Leon had in Bacchus was still in front of him, and the merchants of Changhe Town also understood that 'war is wealth' at that time.

But after Leon's disappearance, the merchants discovered that war was not necessarily wealth, but Leon was the ......

The Lion Kingdom fought for more than a year after Leon's disappearance, and instead of producing any wealth, it cut off all the trade routes to various countries.

The merchants' overstocked inventory could not be sold at all, and either rotted in their hands or was provided to the Bacchus at a loss - except for the Bacchus Empire, which was barely considered an 'alliance', the rest of the world was at war with the Lion Kingdom.

The merchants naturally did not dare to keep too many employees, nor did they dare to produce materials in large quantities, otherwise they would not be able to sell them.

- Most of the time, the so-called 'productivity cannot keep up', not because the technical capacity or actual capacity is insufficient, but because those who have the means and resources for production do not dare to produce in large quantities.

If the bread is not sold, it will become moldy, the fur will rot after a long time, and even the iron will rust......

At such times, layoffs, salary cuts, suspension of production, etc. are inevitable.

This has led to a massive wave of unemployment.

Employees who have lost their jobs have lost their dinars, which has led to a significant reduction in basic consumer demand, which is the main part of the urban population, and at least eighty percent of the daily consumption in the city is brought in.

But after losing their jobs, many had to leave Changhe Town to work as tenant farmers; Or engage in dangerous activities and become a source of social instability – the farmer doesn't need that many people.

At the same time, the protracted war has brought the entire western part of the Lion Realm to a virtual standstill, and a large number of refugees have poured into the east.

The current state of Changhe Town is no longer the original agricultural society, and countless refugees have poured into the city, coupled with the people of Lion City brought back by Amy, making the vast majority of people in Changhe Town lose their land.

But these people can't find work in urban areas and on farms, and of course they are likely to become a source of instability.

As a result, Amy had to force all farms to grow corn, use high-yielding crops to ensure that the vast majority of people would not go hungry, and kept pumping food to help refugees, and forced food prices to stay within a reasonable range with high-pressure policies, which barely managed to maintain the overall situation.

Otherwise, tens of thousands of refugees who could not eat would have poured into the east, and if there was no timely relief, I am afraid that there would have been many 'prophetic children' who declared an uprising......

War, most of the time, still brings disaster......

The population of the cities has exploded, and they are all unemployed, and for the lords of the agricultural landlord mentality, these unemployed people are all a burden.

But it was precisely these unstable factors that gave Leon the basis to directly promote the entire plan.

Because these people are either refugees to Changhe Town to find work, or they are residents of Lion City—most of them are people who have some skills and are adapted to city life, and they will not stay in the city without the ability to talk about the lake.

Amy had spent a lot of money to recruit artisans, but with little success.

But now...... But as long as these urban populations are given quick jobs and incomes quickly, it is possible to use these people as a basis for running into a new era.

- In order to survive and maintain a source of income, they themselves will find ways to promote the development of basic industries, or quickly develop efficient means of production.

First of all, of course, another group of people has to provide them with the means of production and a stable source of livelihood and consumption......

So, on the morning of Double 11, Li Ang put on a golden heraldic burqa and publicly announced that from now on he would rule Changhe Town as the king of the Pander Kingdom!

At the same time, Amy and Godric reveal Leon's origins and identity as the Prophestic Son to the people of Rivertown, and announce that they will also be loyal to Leon.

However, the coronation of King Pander did not take place directly, as Leon intended to be officially crowned after the recovery of the Lion.

Then, Leon announced that he would build Changhe Town into a larger city than the Lion City, and serve as the future capital of the Pander Kingdom.

On the day the 'Long River City' is built, Lord Leon and Miss Amy will be married in the city.

So from now on, you have to call Leon 'Your Majesty'.

Subsequently, His Majesty Li Ang summoned almost all the prominent merchants in the entire eastern region at the inner fort of Changhe Town.

Letting the merchants enter the Inner Fort through the main gate is something that only His Majesty Leon can do - originally only nobles or squires could enter the Inner Fort, and the merchants could only enter through the side door to deliver goods at most.

The merchants were all looking forward to it.

Because Lord Leon said that he might have to build the city while fighting.

And it's Double 11 again......

At this time, it is most likely profitable to fight with Lord Li Ang, and the merchants of Changhe Town have long reached a consensus.

And building the Long River City and undertaking such a large project, or even a small part of the project, will definitely make money.

However, what the merchants didn't expect was that Lord Leon actually gave them a new surprise......

"From this day forward, as long as you register with Eric or Lesri, you will be able to use the same emblem as the noble coat of arms, so that you can establish your own millennial inheritance...... At the same time, I allow the saber of the merchant who has registered the 'trademark', and the use of the swallow-tailed banner - of course, must swear allegiance to me like a warrior. From now on, I will only take my own people out to get rich......"

Leon donned his golden heraldic burqa and stood on the top of the Inner Castle to win over his first loyal followers.

Of course, the merchants were aware of Leon's meaning...... In fact, they are extremely sensitive to the matter!

Many of the big businessmen did not have aristocratic status, and although they had money, no amount of money could buy the privileges and respect of the nobility - not even superficial respect.

They could not use heraldry or banners, nor could they wear swords.

In fact, it is not illegal to carry a big sword, an axe, or even a machete to swagger through the city, but as long as you are a civilian, you cannot wear a long sword around your waist.

This is also the reason why many mercenaries carry their swords on their backs - not for convenience or aesthetics, mainly because they are not nobles and are not allowed to wear swords around their waists.

Because swords, coats of arms, flags, these things represent the nobility.

Knight servants or squires of noble origin, that is, probationary knights, can wear swords and use the swallowtail flag, and only after becoming a formal knight can they cut off the swallowtail and use the official heraldic flag.

】

Moreover, in these days, businessmen with money and no power are easily persecuted by the aristocracy when their careers are flourishing - such as framing them, and may even be directly robbed.

Of course, the merchants were very resentful of this, because whether they were nobles or not had already been decided from the moment they were born......

Therefore, many merchants in this era would use a large number of dinars to seek a marriage with a low-level nobleman with a low-ranking family - the nobles who were not very broken generally looked down on merchants......

Merchants are the group that most wants to become the aristocratic class, after all, it is related to their own security, and it is also related to whether their children and grandchildren can enjoy the wealth they have worked so hard to accumulate - some well-known wealthy merchants may be close to some of the big nobles, but as long as they die, most of those descendants will not survive......

Having money and no power is a fat sheep that attracts people's attention, no matter what world it is.

But Leon's current policy is tantamount to allowing merchants who have registered 'trademarks' to get the same status as apprentice knights, and also making them swear allegiance - which means that there is much more to come.

This gives them a direct path to becoming a full-fledged nobleman, or the most orthodox kind!

This is certainly something that businessmen will gravitate toward......

Of course, they can also realize that with Leon's usual style, they may have to go to Eric to 'register the trademark' with a little blood......

It's right to think about it, originally only warriors who shed their blood for the lord's battlefield could become knights, so they got the same qualifications as trainee knights, so they naturally had to shed their blood.

The mall is like a battlefield, and it is all about shedding blood for the lord, it should be......

Registering a trademark does cost a bit of blood, but it costs far less dinars than the merchants think—registering a trademark 'only' requires the supply of goods worth 100 dinars.

To the average person, one hundred dinars is the total income for five years without eating or drinking, but for these big merchants, this price is really not too high.

Moreover, this hundred dinars are directly deducted with materials - trademarks are classified, and which type of trademark is registered for which type of product is operated, and at the same time, it is deducted with the same type of materials and handed over to Eric.

Eric will also scrutinize and inspect the specific operations of the merchants on the spot. Silka will monitor the quality of the merchant's products, and if the merchant wants to expand or change the scope of business, he will have to re-register the trademark.

In addition, Mr. Leon does not limit the number of trademarks registered by merchants......

In other words, as long as there are enough industries under their names, businessmen can register a different trademark for everyone in their family - even if the children are separated in the future, their status can be guaranteed, where can such a good thing be found?

Businessmen are active, they rarely pay money directly, after all, they can use the products produced by their own industry to directly deduct, which is equivalent to not spending money!

So most of them began to increase the types of businesses, resume production, and then go around looking for sources and employees, and even venture to places outside of Leon's sphere of influence to buy goods, so as to scrape together enough types of industries for their families......

As a result, a large group of 'reserve aristocrats' were freshly baked, and Li Ang brought a large amount of materials to the treasury with only one meeting, and also identified the core consumer groups who would buy villas and carriages in the future......

Of course, the most important thing is that he induced the merchants to start production in this way, and also made them take the initiative to increase industrial investment......

Isn't production resumed?

There are also many more factories than before......

While it is easy for such temporary factories to close down because they are not going to operate, they will certainly produce a lot of things and generate income for their employees before they fail......

However, after mobilizing the merchants, there was still no movement in Lion City and Crag Bay.

Leon was a little strange, with the existence of that ring, Kavala should have known what he said, but why didn't he react at all?

Don't care about your own public claim to the throne? Don't care when you attack Lion City?

Is the heart so big?