Chapter 54: Franchisees
"Most of the dishes of my Sun's hot pot are secret, and in Nanchu, it can be regarded as the only one that cannot be copied, so if you want to get a piece of the pie, you must first hand us a franchise fee.
It is my business to provide hot pot recipes and guide the operation, and the important task of finding businessmen who are interested in cooperation has to rely on Boss Qin and Shopkeeper Zhang. ”
Qin Zhongyi was taken aback, "So not only do we don't have to pay for opening a store, but others have to pay first?" ”
That sounds a bit unbelievable.
Sun Yunniang nodded and said: "Yes, for example, if Zhang San's shopkeeper wants to open a Sun's hot pot restaurant in the capital, he must first pay me a franchise fee of 500 to 1,000 taels."
After the money is handed over and the contract is signed, we do not take care of all the matters of opening the store, such as finding a store or decorating, we can provide advice on these trivial issues, but the specific way to do it is up to Zhang San to decide.
Our main task is to focus on two things: first, to teach the chef how to make hot pot and teach him so far, and second, to guide the operation of the hot pot restaurant.
We can provide targeted business plans according to the local situation to solve the problems of how to promote the hot pot restaurant in the early stage, how to reduce labor costs, how to continue to attract customers and stabilize popularity in the later stage.
After the business is gradually on the right track, the monthly profit of the franchisee needs to give us three dividends, but after the expiration of one year, there is no need to pay, and the profit and loss are self-responsible, and the follow-up is no longer responsible. ”
"In other words, we can only take a year's bonus from each store?" Qin Zhongyi's expression was slightly disappointed.
"Yes, but the bulk of our profits is not the dividends, but the follow-up supply." Sun Yunniang smiled lightly.
Zhang Hongsheng couldn't wait to hear the next sentence, and hurriedly urged: "Sun Niangzi can say it directly." ”
"I came to teach the chef of the franchise store to cook, and only taught the general method, but they didn't have the secret recipes or special seasonings necessary in the dishes, so they could only buy them from us individually, so even if the chef learned to reopen a similar hot pot restaurant, the taste was not the taste of my grandson's family."
Qin Zhongyi couldn't help asking, "Recipe seasoning?" For example? ”
Sun Yunniang said: "For example, the secret spice powder used in the spicy chicken hot pot, the white sour soup in the fish in the white pot sour soup, the red sour soup in the fish in the red pot sour soup, and the special Hu chili powder used in the dipping water, and the wood ginger oil used to extract the fragrance in some hot pots...
Once the franchise starts, we can rent some larger Zhuangzi, hire some farmers, and make these ingredients in batches and supply them regularly every month, which is a long-term source of profit. ”
After hearing this, Qin Zhongyi and Zhang Hongsheng glanced at each other in unison, and the shock in their eyes was indescribable for a while.
Such a so-called "franchisee" model sounds really extremely advanced, but it hides huge business opportunities, once successful, it is almost equivalent to sitting back and enjoying the benefits, and the temptation is so great that people can't resist...
Especially Qin Zhongyi, at the beginning, he suspected that Sun Yunniang was too young and too light-eyed and low-handed, but now he has completely dispelled it.
In the business world, he had never met a second person who could come up with such an idea.
Immediately, he added a little respect to the tone of her words, "Sun Niangzi, I still have a few details that need to be clarified, such as whether the hired farmers will be at risk of leaking the secret recipe." ”
Sun Yunniang nodded, "That's self-existent, so you need to sign a confidentiality contract before hiring, and the defaulter will not only have to pay a huge amount of compensation, but also invite jail time, which is a consequence that ordinary farmers can't bear."
In addition, I will not tell just one person the details of the secret recipe, but if the scale grows, I plan to divide the farmers into groups or even disperse them into different farms.
For example, the spice powder can be divided into three recipes, each recipe only has two or three flavors of spices, and three different Zhuangzi recipes must be assembled together to make a complete secret spice, which can greatly reduce the probability of leakage.
Moreover, if it really happens that some of the secret recipes are stolen, it doesn't matter, make food, any fresh dish comes out, and after a long time, the same dishes and similar restaurants will gradually appear.
But even if it looks the same dish, different stores, the taste is often a thousand miles apart, at that time, Li Ghost and Li Kui, everyone will see the superiority as soon as they taste it, and by the way, they will give us free publicity. ”
Qin Zhongyi stood up with a brush, patted his thigh, with a little excitement in his eyes, laughed a few times, and said heartily: "Sun Niangzi is really a wonderful person!" Such an idea is unheard of by ordinary people like us, and no one dares to think of it! No wonder my brother-in-law praised you to heaven. ”
Zhang Hongsheng cocked his mustache, looking extremely proud.
When he said it before, the eldest brother thought he was too exaggerated, so now he slapped his face.
Qin Zhongyi didn't care much about these faceless things, but he was more concerned about the details, especially when he thought of those nobles in the capital who were quite demanding, he would inevitably have a headache.
asked again: "Sun Niangzi, there are two questions I want to ask again, one is that the current hot pot dishes in the store, once they are taken to a more prosperous place, they may be a little single; The second is whether it is not necessarily beneficial for franchise stores in the same place to open too much. ”
Sun Yunniang smiled, and a sense of confidence rose in her eyes, "Boss Qin, although rest assured, I can promise that the things in this Sun's hot pot restaurant are only a drop in the bucket in my Sun Yunniang's recipe."
If it does, I will visit each franchise store from time to time to guide customers to increase their favorite dishes according to local tastes.
As for the number of franchise stores that can be configured in each place, it is necessary to bother the two to consider it specifically, according to the size of the place and the flow of local people, if it is a small place like Qingyan Town, one franchise store is more than enough.
If it is Xiuwen County, recruit two or three franchisees according to the specific situation, but if it is a prosperous place like Beijing, as long as there is a profit, five or six, or even more. ”
Qin Zhongyi's eyes narrowed, this little lady really understands everything.
Since she was able to play such a guarantee, even the last worries were dispelled for him.
As for the inspection and arrangement of the number of franchise stores, it is a trivial matter for them, the miscellaneous merchants.
Finally, a consensus was reached, and I made an appointment to try a few other dishes the next day.
At noon the next day, when Qin Zhongyi and the others arrived at the hot pot restaurant, they found that there were a few more fresh faces than yesterday.
"Who is this..."Qin Zhongyi asked.
Sun Yunniang hurriedly said: "Boss Qin, this is a friend of mine, a windless boy, he is not an outsider, so there is no need to scruple." ”
In fact, she didn't know why this person came for lunch today, and she usually came for dinner more on weekdays.
With this great god here, I don't know if others will feel uncomfortable.
She didn't know that Wei Wufeng had heard Chang Shun mention this matter yesterday.
Hearing that someone wanted to talk about cooperation with Sun Yunniang, I felt a little uneasy, and I came over early to help her check it.
The two of them had their own thoughts, and they didn't notice that Qin Zhongyi squinted his eyes and looked at Wei Wufeng for a few moments, and suddenly his face turned blue, and he was stunned on the spot.
When Wei Wufeng raised his eyes, his eyes were also dark, but in an instant, he raised the corners of his mouth slightly, and bowed back, "Boss Qin, when we meet for the first time, I heard that you are going to talk about cooperation with Yun Niang, so I will come and see if I have nothing to do." ”
Qin Zhongyi was an old fox after all, and he quickly heard what the other party meant, his face quickly recovered, and he hurriedly said a few polite words.
Sun Yunniang didn't know what to do, but today Wei Wufeng sold her face, and became more enthusiastic than usual, so she invited Qin Zhongyi and the others to pick up the chopsticks.
The noon time is relatively leisurely, and the dishes on the table are already full, but I didn't see the hot pot copper stove yesterday.
Seeing Qin Zhongyi's puzzled gaze, Sun Yunniang explained with a smile: "The copper stove is too big, if all the hot pot is served with that, it will definitely not be placed on the table, I have to put the dishes in the dishes separately, which is more convenient to taste, anyway, the way to eat the hot pot, Boss Qin also understood it yesterday." ”
As soon as a few people heard it, they understood, and at the invitation of Sun Yunniang, everyone moved their chopsticks.
Among them, Qin Zhongyi eats the most exquisitely, and after eating a bite of food, he takes a sip of tea and rinses it, and then clips a dish.
I concentrated on tasting the food the whole time, and I didn't ask for a while, but the amazement in my eyes couldn't be concealed at all.
Until he put down his chopsticks and looked up at Sun Yunniang, his eyes became more and more bright, "How about Sun Niangzi talk about the cooperation rules?" For example, profit dividends, and it doesn't hurt to say it bluntly. ”
"The franchise fee and the follow-up secret recipe supply are profitable, and I want 30%."
Sun Yunniang's voice was crisp, but the few people present were all stunned.
Qin Zhongyi and Zhang Hongsheng glanced at each other silently, thinking that it would take a lot of time to negotiate the details of this split, but her straightforward answer made them have nothing to say.
Even Wei Wufeng frowned, wanting to speak and stopping, but he didn't open his mouth after all.
"Sun Niangzi, in business, if you negotiate it, you have to write a book deed, can you think about it?" Zhang Hongsheng couldn't help but remind.
If he regrets it at that time, there will be endless troubles, and he doesn't want to ruin everyone's long-term friendship because of the business in the middle of the business.
"Shopkeeper Zhang, Boss Qin, don't worry, commercial interests are not charity, I must have thought carefully before speaking, doing business pays attention to promises, and I will never do such things as changing hexagrams halfway."
Seeing that Sun Yunniang was sure, Qin Zhongyi and the others were overjoyed, and secretly sighed that they were very lucky to pick up such a straightforward and not greedy high-quality partner for nothing.
When even let people bring the pen, ink, paper and inkstone, everyone wrote down the deed while discussing.
About half an hour passed, and the deed was finally signed and stamped, and Qin Zhang and the others said goodbye and left, and asked Sun Yunniang to wait for the good news before leaving.
As soon as the person walked away, Wei Wufeng raised his eyelids and asked with a little curiosity, "You can ask for more shares, even if it's fifty percent."
Sun Yunniang raised her eyebrows disapprerovingly: "Does Childe think that I am an ambitious person who is bent on pursuing profit." ”
Wei Wufeng frowned slightly, since that day, her address to him had changed from "Wufeng" to "Childe" again.
The ambiguity of that night seemed to have never happened, and my chest was a little panicked for a while.
Sun Yunniang thought that the other party had acquiesced, and continued: "I, Sun Yunniang, am ambitious, but I am also a person who likes to work hard to enjoy the results.
But once the follow-up business stabilizes, whether it is inviting businessmen to join, keeping the formula confidential or supplying and operating in the future, I can almost completely worry about these troublesome things. ”
Thinking of this, she couldn't help but dance a little,
"At that time, I can also train some apprentices to go to franchise stores in Nanchu to guide me in various places, and at that time, I can completely lie down.
Therefore, if you let others earn more now, you will not let more business partners resent, so that the dividends will not be ripped off, and you can lie flat for a long time! ”