Bai Wenyu's expression was as usual, and He Tianran accentuated his tone:

"But this time, it is in line with the warm and cool schedule, and the project has been established, and the self-made variety show that can be filmed is a love variety!"

"Of course I know, but variety shows, it's just a script, whether it's an audience or an artist, this is something that everyone knows, you don't really think that Wen Liang went to fall in love in a variety show, right? Even if she wanted to, the company wouldn't agree. ”

In the face of her son's surprise, Bai Wenyu, who has taken over the company's artist affairs, is much more calm in this matter, and she is very clear about the essence of variety shows.

In this regard, He Tianran still said calmly:

"Mom, I think it's best to be a suggestion from you rather than a notice, the impact of this variety show on artists is still quite big, my opinion here is that after the broadcast of "The Wild Heart", how to consider her next announcements after seeing the reviews that Wen Liang has received, not to mention this kind of thing, it is better for you to ask Wen Liang's opinion."

He Tianran originally thought that with her cool personality, she would never agree to accept this kind of variety show, her personality is direct and real, and there will be some resistance to this kind of reality show that has scheduling, arrangement, and selling point in the name of emotion, but in the next second, I heard Bai Wenyu say calmly:

"When I came back today, I already asked Wen Liang for you, and she said she could try it."

"What......"

He Tiantian's heart was shocked, and he forcibly resisted the question that he wanted to blurt out, and the hand holding the chopsticks froze in mid-air, and the meal was so eerily quiet for a few seconds.

In the end, it was Cao Aiqing who broke the embarrassment between the mother and son, she looked left and right, and asked curiously:

"What kind of love is it? Am I the kind of celebrity who watches amateurs fall in love, and they sit in front of the monitor and act as a 'relationship analyst' or something, which is equivalent to the kind of audience mouth? ”

“…… No. ”

He Tianran put down his chopsticks, also slowed down his mood, shook his head, and explained:

"In China, such variety shows are very volatile, but most of them are selling dog meat on sheep's heads, if our show wants to stand out, we have to fight more about the creative link and the sincerity of the production, so when this show was being planned, we decided to let the artist go down in person, if the first line can't be invited, just invite the second and third lines, anyway, reality shows, if you want to fall in love, you have to really fall in love to be interesting."

This sounded a bit tongue-twisting, Cao Aiqing didn't understand it at this time, and asked:

"What do you mean...... If you want to fall in love, you have to really fall in love? ”

He Tianran said slowly:

"Our variety show is called "Rule Love", that is, we will let the artists enter a prescribed situation, which is equivalent to acting, and will also arrange corresponding group performances and venues, and at the same time announce the corresponding rules for each issue, through these rules, each pair of artist CPs will have their own chemical reactions and dramatic effects, and achieve an intimate relationship equivalent to 'love'.

At the beginning of this show, it will even tell the audience that the following content is all deductive, which first dispels many artists' concerns about their own image, and secondly, it will explain to the audience that some of their actions and reactions after they come into contact with the rules are absolutely real.

Therefore, the so-called 'deduction', to put it bluntly, is that the artist integrates the rules under the prescribed situation and interprets himself. ”

Cao Aiqing is easy to understand:

"Oh, in this case, then the highlight of this show is not only love, but also contains many elements, and in this way, the rules and situation design are very important, I'm a little curious, what are they?"

"For example, the situation of our first episode of the program is based on the theme of 'hospital', this episode is mainly about the first meeting and temporary pairing of men and women, in which the man is a patient and the woman is a nurse, and there is a rule like this-

"When night falls, the patient must be supervised by a nurse to avoid being disturbed by the disease."

In this way, the men and women have to be together, and of course there may be interesting scenes such as several female nurses taking care of a male patient at the same time. ”

Cao Aiqing listened to it with relish, and couldn't help but admire the creativity of the program planning, now it's very interesting just thinking about it, and at the same time, this also attracted He Panshan's complaints:

"Play or you young people will play, this interaction between men and women is not too obvious, look at the love of the love, look at the novelty of the novelty, it is indeed quite creative, when the plan was handed over, I remember that the arrangement was a season of twelve issues, and the production cost of one phase was controlled at 200 to 3 million, and now where have you done the content?"

He Tianran replied: "I'm talking about artists now, and the general content is only in the fourth episode now, and the rest depends on what the effect is after the first episode is broadcast." ”

"Can you catch up with the file of "The Wild Heart" as soon as possible?"

He Panshan asked.

After all, the surfing line is not as good as the penguin now, the ammunition inventory is sufficient, and when this drama is finished, there will be no long video broadcast on their platform, the hit of "The Wild Heart" during this period has made He Panshan taste the sweetness in terms of data, income, communication, and user increment, and the surfing line is now the most important product of Shanhai, with this successful experience, the empowerment of the emerging platform of surfing line by some film and television entertainment projects is particularly important.

He Tianran estimated: "It's very suspenseful, the first issue was originally expected to be launched at the end of October, and the fastest will have to wait for a month and a half after the broadcast of "The Wild Heart", and this is our first time involved in variety shows, and the progress in investment promotion is not very ideal, most of them are waiting and seeing,"

"It's too slow, just make a movie, a reality show takes so long......"

He Panshan thought for a moment and said:

"Son, you are like this, you shoot the first episode first, and put it on the second day after the broadcast of "Ambition in the Heart", whether it is the zero episode or the promotional video, you first tell the audience and investors what this thing is, and hang up the curiosity of others.

I have experience in this kind of film and television project, I read your investment plan, an exclusive title sells for 30 million, and the rest is interpolated with advertising, the chief partner is eight or nine million, according to me, it is still too little, do you know how much it cost to talk about the exclusive title and cooperation of the variety show of the surfing line before? ”

"How much?"

He Panshan raised four fingers, He Tianran had also heard a little about it, but at that time he was filming, and this kind of business of surfing lines was not under his jurisdiction, so he didn't bother with it.

"So I thought, attract investment or something, you can put it for the time being, anyway, it's not a big money for Shanhai, even if no one invests, it's not a big thing for us to do it ourselves, you make something, for the audience, this is equivalent to on-demand in advance, for those investors, there is also content and feedback to them, if the first issue of your show is popular, it will not be a matter of 30 million, let's set a small goal, sell it directly for 100 million, this money is interesting.

How about it, do you want to give it a go? It's good to be bold and do it, but you must catch the schedule of "The Wild Heart"! Otherwise, our platform won't have its own things to broadcast. ”

He Tianran had a black line on his face after hearing this, he originally wanted to say, Dad, you are too layman, what kind of program can sell the naming power for 100 million?

It's all all-star, national-level variety shows, what "Singer", "The Voice", "Run" and other configurations, there is no title that can sell for 100 million.

But when these truths came to his lips, he stopped again, just because what he looked at He Panshan's expression was the surging look that was the opposite of his age, and the more he talked, the more excited he became.

It is true that the gameplay he said is not new, and there have been similar cases on major film and television platforms, but the biggest difference between the two is that Surf Line is first of all a social platform, and then a video portal.

Because other people's portal platforms are all performing their own duties, video is video, social is social, although the content will be a little bit, but they all have their own main battlefield.

But the surfing line is so engaged, what is it equivalent to, it is equivalent to you experiencing the fun of chasing a small broken station on the scarf, and then you click on an actor in the play, query and appear a certain advertisement, not only can you see the daily life of the star in the station, enter the TA's post bar, but also query the product information at once.

It's not difficult to integrate these things together, and it's not difficult to spend money to make them known and get more people to use them......

The difficulty lies in overturning the market pattern that has been drawn by business giants before!

Everyone else has divided the cake, and now there is a strong spoiler who says I want a piece of the pie in each of you's field, which is destined to be burdened with a lot of pressure and attack.

Shanhai has the volume to enter, but whether it can succeed is still unknown.

He Panshan is already an old man in his fifties, but the whole person is still full of vitality and courage, He Tianran used to be a son who couldn't understand a lot of things, but now he has a career, at this level, he has some heartfelt admiration and respect for this man.

"I ...... I'll go back to the company tomorrow to discuss with the project team and the film team, but if you want to go online during this time period, you must give enough support, and I will give you a plan in the next two days anyway. ”

In the end, He Tianran thought about giving a reply.

He Panshan grinned and was extremely happy, he raised his hand, patted his son's shoulder, and said happily:

"Good son, good son, good good, support, as long as you put forward the conditions, my father will support it, whether it is spiritual or material, as long as I can take things out, tomorrow I will call all the people in charge of the surfing line to cooperate with you, oops, you can understand what Dad is doing, what you want is really not easy, the so-called fighting tiger brothers, going into battle father and son soldiers, but our father and son work together, and I'm afraid that we can't revitalize this field?

Even if this thing can't be done in the end, the son doesn't have to have too much pressure, because as long as you and your father and I have experienced this experience, your kid will be useful in the future. ”

He Panshan was very happy, he laughed happily the whole time, He Tianran rarely saw the side of the mansion in Nanshan Jiadi, of course he usually laughed, but he would not be as happy as today.

It was rare that Bai Wenyu didn't say anything to ridicule her ex-husband during this period, she was just eating vegetables, and there was an extra piece of braised pork made by He Panshan in the bowl at some point.

It was Cao Aiqing who brought it to her, she looked at the braised pork in the bowl and paused for a moment, and then turned her eyes to look at this son's lover.

Then, the two women looked at each other and smiled.

And this scene was naturally seen by He Panshan and He Tianran, the old man shook his wine glass, and asked with a smile:

"Xiao Cao, you've been back for almost two months, right?"

Cao Aiqing replied: "Yes, what's wrong uncle?" ”

He Panshan grinned and teased: "What is the current situation between you and Nature?" You see he's been waiting for you for so long, when will the matter between you two be decided? ”

Cao Aiqingqiao's face flushed, and he quietly looked at He Tianran, at this moment his face was also hot, and complained:

"Dad, you're asking a little too much, aren't you?"

What is the relationship between Cao Aiqing and He Tianran now?

In fact, the two did not have too much discussion and entanglement about this, the man kept his original promise, and when his lover returned, everything seemed to be natural for them, and many words were naturally tacit.

"Hey, if you don't tell me, how do I know."

He Panshan pretended to be confused, and He Tianran panicked.

"Of course it'......"

Under the gaze of his parents, the son glanced at the girl who had been busy in this small family today, and at this time the other party was also Yingying looking at him, and the starry eyes were dotted, all of which were self-evident feelings.

A sense of happiness that had finally succeeded after a long time of testing and a bland but eternal feeling of happiness spread in his heart, and he suddenly became proud and spoke:

"Of course it's lovers!" (End of chapter)