…

"Are there no bullets? I will go out and turn myself in now, I will be fine, it is you who have trouble, I have money, I can come out of the court in two or three days, if you have money, black can become white, this is what I learned from you, your brother will be pitied, because of you, he is white and black, you hurt him. ”

After speaking, Li Xiong, the actor of Big Brother Cheng, walked out with his lame legs and raised his hands, while Tan Xinyi looked at Li Xiong's back with unwilling eyes.

At this time, Zhang Chen glanced at the extremely arrogant Li Xiong, and then handed over his gun to Tan Xinyi.

Tan Xinyi took Zhang Chen's gun, and when Li Xiong turned around with an arrogant smile, he pulled the trigger.

Li Xiong fell in response.

When Zhang Chen turned around, Tan Xinyi took out Zhang Chen's handcuffs and put them on his hands, and then said, "Ajie, you're not wrong, we are taking different paths, and you are taking the right path." I made a mistake before, but it's not too late to change it again! ”

At the same time, "The Love of the Year" composed by Xu Kai and sung by Zhang Chen sounded.

Accompanied by Zhang Chen's magnetic singing, Zhang Chen and Tan Xinyi walked to the patrol and Zhu Bing with the same pair of handcuffs......

"Click!"

Stopping everyone's performance, Xu Kai personally checked the fourteen cameras arranged by the photographer one by one.

After confirming that this scene was filmed perfectly, Xu Kai announced loudly: "I announce that "Ten Mile Ocean Field" is finished! ”

"It's finished!"

"Finally I can rest!"

“……”

Hearing Xu Kai's announcement of the finale, the actors and crew around Xu Kai all cheered!

Who would have imagined that in this day and age, there are still more than two months to make a movie? And it's also a big production with an investment of hundreds of millions!

To be honest, the crew who are no longer used to this kind of fast-paced crew can be said to be tired during this time.

Therefore, when they heard Xu Kai announce that it was finished, they were so excited that they burst into tears - this time, they could finally take a good rest!

Actually-

Although "Ten Mile Ocean Field" is known as a big production with an investment of hundreds of millions of yuan, Xu Kai did not really spend hundreds of millions of production fees on the filming of "Ten Mile Ocean Field" - in fact, Xu Kai only spent more than 35 million production costs on the filming of "Ten Mile Ocean Field".

Looking at this number alone, "Ten Mile Ocean Field" seems to be no different from "Escape", and everyone's production cost seems to be about the same.

However, this is not the case.

The production cost of "Escape" is more than 30 million, and the actors' salaries alone account for more than 20 million, and the real cost of making the movie is not even 10 million.

And the salary of the actors in "Ten Miles of Ocean" is not even 5 million - Xu Kai, Zhu Bing and Zhang Chen all occupy shares, not counting the salary, Tan Xinyi is an outdated star, and gave him a salary of 1 million, or for the sake of Yao Manling's face, the salary of the rest of the people, even counting the group performances, did not cost 4 million.

In other words, "Ten Mile Ocean Field" really spent 30 million production costs.

According to the classification of the production cost of different films such as romance films, comedy films, and war films, the production cost of the current film production fee ranges from 50% to 70% of the actor's salary, and some even as high as 90%.

As a result, some movies claim to have a production cost of 100 million, but in fact, the actual cost spent on production is less than 10 million, and the remaining 90 million is all given to the actors.

Compared to those movies, "Ten Mile of Ocean" is definitely a well-made movie.

Therefore, don't look at the real production cost of "Ten Mile Ocean Field", which is only more than 35 million, but its quality is not inferior to other large productions with an investment of hundreds of millions of dollars, and it is definitely worthy of its identity as a blockbuster of 100 million yuan.

The completion does not mean that "Ten Mile Ocean Field" is finished - whether a movie can become a good movie or not, post-production is equally important.

In order to ensure the quality of "Ten Mile Ocean Field", Xu Kai personally served as the editor and soundtrack of "Ten Mile Ocean Field".

I'm afraid I won't be sure.

It is also based on the principle of not using in vain.

Xu Kai asked Zhu Bing and other shareholders to find several well-known masters in the industry as advisers.

With the advice and assistance of these masters, Xu Kaitong's sound effects team and art team were busy for more than half a month, and "Ten Mile Ocean Field" was fully produced.

……

Of the hundreds of millions of production fees, Xu Kai only used more than 35 million, and Xu Kai gave the remaining 65 million to Chen Ruoxi and asked her to do marketing.

Xu Kai supports Chen Ruoxi so strongly, not only because Xu Kai slept with Chen Ruoxi, but also because Chen Ruoxi really has ideas, the key, judging from Xu Kai's experience, Chen Ruoxi's ideas are really feasible.

First of all, Chen Ruoxi's propaganda content is very rich.

Under Chen's leadership, the promotional materials produced by Ten Mile Ocean Fields included more than 30 posters, multiple trailers, and viral videos broadcast on the Internet.

Take the trailer as an example, including the preview version, theatrical version, action version, passion version, animal world version, etc.

Xu Kai also participated in this marketing, not only participated in the production of the poster and trailer of "Ten Mile Ocean", but even the release time, Xu Kaili overrode public opinion and chose to face off against Zhang's "Blood Labyrinth".

Xu Kai, who has a deeper understanding of the connotation of the film "Ten Miles of Ocean", has an incomparable advantage in grasping the direction of promotional content - just as there is a classic saying in the cooperation between brand advertisers and agencies: "No matter how much an agency understands the brand, it is impossible to understand the connotation and needs of the brand better than the advertiser of the brand." ”

And Xu Kai chose to collide with Zhang's "Blood Labyrinth", and he also had his own ideas.

Be.

Zhang is the first director in China and has directed many excellent and blockbuster movies.

But Xu Kai specially learned about Zhang's "Blood Labyrinth" and found that it was similar to "Three Guns Shooting Surprise" in all aspects.

Xu Kai therefore concluded that "Blood Labyrinth" may not be very strong, and Zhang may not overturn this time.

In fact, the main reason is that Xu Kai, who is more than 10 years ahead of this era, is not superstitious that a big director is invincible - he has seen too many big directors overturned, or well-known big directors have been overturned by some unknown young directors.

The key is that the summer file is the second largest schedule after the Lunar New Year file, and if you miss this schedule, "Ten Mile Ocean Field" will not have a good schedule to be released.

The key is that more than a dozen blockbusters and blockbusters such as "Siege", "Crane", "Massacre" and Hollywood blockbusters "Magician" and "Robot" were released one after another.

In this case, no matter which schedule "Ten Mile Ocean Field" chooses, there will definitely be strong opponents, so Xu Kai would rather "Ten Mile Ocean Field" collide head-on with "Blood Labyrinth", which he judged not very strong.

In order to defeat Zhang's "Blood Labyrinth", and also to start his first shot as a director, Xu Kai also tried his best to help Chen Ruoxi with advice.

For example, Xu Kai also gave Chen Ruoxi an idea to diversify the broadcast channels.

That is, a large number of materials are put into the Internet and 1,200 TV channels across the country in cooperation with members of Zhu Bing's girlfriend group, including trains, planes, buses, airports, more than 3,000 pharmacies, hospitals, university canteens, gas stations and other outdoor media, as well as major apps, major web pages and other network channels.

Xu Kai's idea for Chen Ruoxi is that film and television works like "Ten Mile Ocean Field" belong to content products, and they should try to make use of the content marketing model on social media.

That is to say, on the basis of the previous traditional promotion, Duoduo actively pushes the schedule, topicality, actors, stories and other factors of the movie with the help of official WeChat, interaction, activities, reports, interviews and other factors to increase the intensity of network marketing.

For this reason, Xu Kai even allowed Chen Ruoxi to stir up the scandal between himself and Zhu Bing.

In addition, the content and jokes can be in line with social media communication to understand the needs of consumers; At the same time, the team does the right thing at the right time, controls the marketing time, and continuously stimulates the user's preferences.

To put it bluntly, the audience will promote whatever they want to see, and try every means to lure them into the cinema to watch "Ten Mile Ocean Field".

Of course, Xu Kai just provided ideas, and it still depends on Chen Ruoxi's specific ......

……

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