Chapter 175: Infringement, They Are Infringing!

Zhou Yan nodded: "That's exactly what I mean." ”

"In fact, these are not formal trademarks, but they have passed the preliminary examination of the Trademark Office, and now they have just entered the publicity stage, but they are coming soon." Zhou Yan explained with a smile.

It takes time to register a trademark, and at present, his trademarks have also passed the review before the Double 11, and it is logical that things will happen after that, as long as they are operated properly, the value of these trademarks will not be less than a sweep of patents in the short term.

Zhang Long put down the trademark document and said helplessly: "At that time, I came to Hongcheng because you registered the trademark of WeChat, and I have to say that Zhou Yan, you are really prescient in terms of trademark registration." ”

Zhou Yan smiled.

It's not that he was prescient, but that the times gave the right answer, and he was just responsible for copying it.

Zhang Long exhaled heavily, and looked at Zhou Yan with complicated eyes: "There are so many people in the entire Ali department, and I didn't expect to register a trademark for Double Eleven, but as a result, you not only registered one, but also registered a series. ”

Zhou Yan shrugged: "Actually, I just had this idea at the time, but I didn't know that Ali's trademark on Double 11 was not registered, so I picked up this bargain for nothing." ”

"If they hear you, they'll be angry."

Zhang Long said helplessly that he knew that Zhou Yan's methods were not clever.

There are many trademark dealers, and they will also preemptively register a large number of trademarks, as long as they bump into a large company to register, it is undoubtedly a big luck.

But Zhou Yan can be bumped into back and forth, last time it was a penguin, this time it was Ali's, it can only be said that Zhou Yan is really good at seizing opportunities.

However, this is also the benefit of small companies, which can gather wool from large companies.

But for large companies, the loss is actually not big, but it takes a little more time and energy to deal with these trivial things.

Of course, the lawsuit over property rights is actually a headache.

The reason why Penguin renamed OpenICQ, also known as OICQ, is also due to foreign property rights.

After all, QQ is actually an imitation of ICQ to a certain extent.

But that's how the Internet is, copying back and forth is not a big problem, the key is who actually makes the idea.

Baidu has made an excellent search engine, Sohu has made the largest portal in China, Penguin has made the best instant messaging software, and Ali has made the most successful O2O e-commerce, but Ali probably would not have thought that someone would be idle and struggling to register their Double 11 trademark, and it was registered easily.

"However, Zhou Yan, Double 11 is coming, and these trademarks need to be used as soon as possible in order to maximize their value." Zhang Long thought about it and said to Zhou Yan.

If it's late, when Double 11 has passed, and then talk about the trademark with others, at most it will only be a lawsuit, and it will not hurt the muscles and bones.

"That's what I mean, too."

Zhou Yan nodded and said: "Brother Zhang, you should also have some acquaintances in these Internet companies, so I want to ask you to release this news, not only Alibaba, if other companies also want these trademarks, we are welcome to talk." ”

When Zhang Long heard Zhou Yan's words, he was slightly stunned: "Zhou Yan, what do you mean, are you pulling other companies in?"

"That's right."

Zhou Yan explained with a smile: "Actually, if Brother Zhang doesn't come to Hongcheng, I may really take the Scan patent to cooperate with other companies, but now it seems that Penguin doesn't pay much attention to this Scan patent." ”

Zhou Yan's implication, Zhang Long also heard it.

If Penguin really valued scanning the patents, he wouldn't have been kicked out of Penguin, and the person who had been targeting him would take his place.

If you really want to talk about it, he has brought the opportunity for Penguin to develop rapidly on the mobile phone side, but it is useless to only pay attention to Xiao Ma, and the old school of Internet people are conservative in their thinking, and still think that the PC side is the most important market in China at present.

In other words, not only penguins, but other Internet companies basically do not realize how huge and important the mobile Internet market is.

Zhang Long smiled and shook his head: "That's why I'm here." ”

Zhou Yan, like him, has seen a huge market for mobile phones.

And he's just a college student.

And Zhulang Technology is just an emerging Internet technology company.

But it really has a vision that Internet companies don't have.

However, it can't be said that they are short-sighted, the PC side has developed for so many years, and it is probably not easy to transfer the basic disk to the mobile phone terminal that has just emerged.

On the contrary, small companies that have just started can let go of their hands and feet.

Pony said that the penguin plate is too big for his development, and he is not wrong, to a certain extent, Chalang, an emerging Internet technology company, is really suitable for him.

"There is an idiom to describe it." Zhou Yan laughed.

"What idiom?" Zhang Long was stunned.

Zhou Yan: "Like-minded. ”

When Zhang Long heard Zhou Yan's words, he also smiled heartily: "Isn't it just like-minded." ”

"But Zhou Yan, Penguin doesn't pay attention to sweeping patents, we can also operate these trademarks and publicize sweeping patents, I think someone will recognize the goods."

At this time, Zhang Long had temporarily forgotten the previous thing that asked Xiao Ma to fight to win the sweep patent, and used 'we', which also means that he really looks at the problem from the perspective of Chase Wave Technology.

"Sweep the patent thing, I plan to let Senior Sister Zhou Wan do it, after all, it is also something she developed."

Zhou Yan explained with a smile.

The Zhichuang Cup competition is imminent, and Zhou Yan does not need to sacrifice what Zhou Wan deserves for the sake of Chase Wave Technology.

Sweep the patent authorization, or wait for the end of the game.

The influence of an entrepreneurship competition held by a C9 university alliance is not comparable to private publicity.

Trademarks and the like are things that can't be put on the countertop.

When Zhang Long heard Zhou Yan's words, he also nodded: "In this way, then I won't talk much." ”

He picked up the document and said to Zhou Yan: "I will release the news of these trademarks as soon as possible and make some other preparations." ”

Zhou Yan nodded: "Trouble Brother Zhang." ”

Zhang Long said: "A family doesn't talk to two families. ”

The two looked at each other, and they both smiled heartily.

....

Hangzhou, Ali headquarters

Operations Office,

Zhong Ming sat in the office, looking at the pile of data to be processed in front of the computer, and he also had a little headache.

With the approach of Double 11, the company's internal business is also increasing dramatically, and the business handled by everyone has increased several times compared to before, and even sleeping can only sleep on the folding bed equipped in the department.

"Why did I think I wanted to be a programmer?"

Zhong Ming rubbed his eyebrows, soothed his spirits, and felt better.

QQ dripped three times, Zhong Ming looked.

It's an email.

"Who's going to email me at this time?"

Out of curiosity, Zhong Ming still clicked on it and took a look.

"From Zhou Yan?"

Zhou Yan is his junior brother and also has a girlfriend from Zhejiang University.

At that time, he also 'pitted' a shop on a commercial street.

Thinking of the scene at that moment, Zhong Ming hadn't started to browse the email, but when he saw that the sender was Zhou Yan, he laughed knowingly.

At that time, it was also this stinky boy who was not a literary club to ventilate the news, just...

Zhong Ming didn't think much about it, but when he saw the content of the email, he was slightly surprised.

"This stinky boy."

Zhong Ming scolded with a smile.

It's really shrewd to get home.

The content of the email is the news that the trademark has been registered on Double 11.

Zhou Yan said that he works for the company founded by Hong University students, Zhulang Technology, which has registered the trademark of Double 11, and asked him to let him know.

The email also included a list of trademarks.

When Zhong Ming clicked on it, he also took a breath.

It's really not a petty fight.

Good guys, dozens of trademarks, even the numbers and order of Chinese characters are taken into account, and there is no room for bypassing at all.

"Come prepared."

Zhong Ming smiled helplessly.

But that's not something he's supposed to worry about.

He forwarded the mail and made a phone call.

....

Xu Jinbo is the head of Alibaba e-commerce.

As the focus of the group's business has been adjusted to Taobao Shopping Mall, he has also risen with the tide.

And he doesn't have to work overtime at every turn like those who engage in procedures, as long as he keeps an eye on the key business.

Similarly, the arrival of Double 11 can also add a strong touch to his performance.

It's simply a business that comes to performance lying down.

And you don't have to be tired of being a dog.

Xu Jinbo tasted the Longjing tea just brewed by the little secretary, and leisurely browsed the PPT articles made by his subordinates.

"Not bad, not bad."

Xu Jinbo thought about it and didn't need to make any changes, the text was very exquisite.

It is worthy of being done by college students.

I have a heart.

Xu Jinbo changed the reporter to his own name, and then clicked Save.

I believe that as long as this high-quality marketing document is presented at tomorrow's meeting, there will be no worries about cheating... I can't get the money.

Xu Jinbo was smug when the phone next to him rang.

Frowning, Xu Jinbo still connected the phone.

"Hello?"

"Manager Xu, I'm Zhong Ming from the Operations Office, and I think you need to take a look at an email." Zhong Ming said.

"Mail?"

"It's been sent to your mailbox, pay attention to check."

"Okay, I got it."

Xu Jinbo hung up the phone.

He also thought about going to the clubhouse to do a service after finishing his work.

Unexpectedly, the people in the operation office looked for him again.

What mail.... Say no on the phone and it's over.

Xu Jinbo opened QQ and found that Zhong Ming had indeed sent an email.

Just seeing the title, Xu Jinbo's face changed.

The Double 11 trademark was all registered by a company in Hongcheng.

Xu Jinbo opened the email without hesitation, and when he saw the list of trademarks in the attachment, his face turned pale.

Dozens of trademarks related to Double 11, taking into account Chinese characters, numbers, and sequences, have been registered indiscriminately.

Don't give a chance to spare the past at all.

"Why didn't I think of that?"

Xu Jinbo was so angry that he almost smashed the computer.

As the main person in charge of the e-commerce project, it is definitely a major dereliction of duty to not take this into account and be registered as a trademark by another company in advance.

Xu Jinbo gasped for breath.

Far from the laid-back and laid-back of the past.

His eyebrows furrowed, his face turned pale, and his knuckles trembled.

The other party is prepared.

Xu Jinbo finally chose to report it, knowing that this email could not only appear in his mailbox.

I believe that soon, not only him, but also other e-commerce platforms will know the news of the double eleven trademark being preemptively registered.

When the time comes, it will really happen.

Xu Jinbo didn't have the previous decision, and secretly thanked Zhong Ming who sent this email, Xu Jinbo did not hesitate, and printed out all the relevant documents.

He took the documents and went straight to the top floor.

In front of the e-commerce president's office, Xu Jinbo knocked on the door.

"Enter."

Lu Zhaowen was processing the documents, and when he saw Xu Jinbo walking in in a panic, he frowned and asked, "What's wrong?" ”

"Lu... Mr. Lu, our trademark on Double 11 has been preemptively registered. Xu Jinbo said tremblingly.

As he spoke, he handed the document to Lu Zhaowen, and did not forget to observe Lu Zhaowen's face.

It's a little ugly.

Xu Jinbo's heart was half cold.

"When is it?" Lu Zhaowen put down the file and looked at Xu Jinbo.

"Just got the news." Xu Jinbo whispered.

Lu Zhaowen exhaled heavily and looked at Xu Jinbo: "Let's talk about what to do." ”

"Mr. Lu, my suggestion is to buy the trademark." Xu Jinbo said.

"Acquisition?"

Lu Zhaowen sneered, and slapped the document directly on Xu Jinbo's body: "It must be acquired, but will people let you acquire it so easily?" ”

"I..."

You can't get out of Xu Jinbo's heart trademark problem, but at this time, he doesn't dare to let out a fart.

"Mr. Lu is not good, our Double 11 trademark has been registered."

A woman in a professional skirt walked in in a hurry, she was Liu Qing from the e-commerce public relations office.

"Where did you find out?" Lu Zhaowen forced his impatience and said in a deep voice.

"Hot search... Weibo hot search, the news of the trademark being registered is hot search. Liu Qing gasped and said.

The corners of Lu Zhaowen's mouth twitched.

"Mr. Lu, why don't we suppress the popularity of Weibo first." Xu Jinbo was one head and two big at this time, but he still said in a low voice.

"Can you hold it down?" Lu Zhaowen snorted coldly: "It won't be long before everyone will know that Ali made a big joke." ”

"The trademark of Double 11 was preemptively registered, what did you do as the general manager of the project department?"

Xu Jinbo's sweat soaked through his clothes.

His subordinates had mentioned trademark registration to him, but he didn't seem to care about it at the time, thinking that who would be idle to register the trademark of Double Eleven, but he didn't expect that someone would really register.

A basket of registrations.

It's really a pain in idleness!

Xu Jinbo endured the numbness of his scalp and said: "Mr. Lu, this is an infringement, they are an infringement, we must immediately send them a lawyer's letter and ask them to stop the infringement." ”

"That's... Manager Xu, there is no infringement, the company that registered the Double 11 trademark also operates a small e-commerce website, although there are only dozens of transactions, but they also plan to engage in Double 11 activities, and there is already a publicity warm-up on the website. Liu Qing reminded beside him.

"What ???"