"It's raining, and the grass and trees in the old hometown are deep,

I've heard that you're always alone.

The mottled gates, entrenched in the roots of old trees,

On the slate, reverberating is,

Wait a little longer......"

On the car radio, a clear, cold voice floated out, singing about the waiting thing. And Qin Zhen's thoughts also drifted to the famous city in the south of the Yangtze River that she had never been to with this song "Fireworks Are Easy to Cold". Isn't she waiting? Even she knew that this wait would most likely be like fireworks scattered in the sky. But in a corner of her heart, she was still faintly looking forward to it.

Suddenly, Lin Zhixuan's singing stopped abruptly, and Qin Zhen's distant thoughts were instantly pulled back.

Immediately afterwards, Qin Zhen's familiar headline came out of the car radio - "Health Lecture Hall, take care of your health...... Listeners, today's health lecture hall is invited to you, andrology expert ......"

Just when Qin Zhen felt very embarrassed, the taxi driver decisively turned off the radio. But his next words made Qin Zhen even more embarrassed.

"I can't stand it. Not to mention that the advertising time is getting longer and longer, what kind of men's hospital, what infertility, what are the things? I pull a little girl like you, I don't dare to turn on the radio, and I don't necessarily broadcast anything, it's all my ears. Alas, I might as well listen to my own phone! ”

Although Qin Zhen knew that the driver was just complaining to the passengers, and did not know that she was the director of the program department of Jiaoguang, he still lowered his head in shame.

Actually, this is not the first time she has heard similar complaints. But advertising is related to the income of the whole station, and when she revised the program, she had to leave more time to the advertising department. And she also knows that if this continues, the quality of the program will get worse and worse.

Can't you think of a way to do both?

The next day, Qin Zhen knocked on the door of Wu Man's office.

"Sister Man, I've heard a lot of listeners react lately that we have too many ads. Moreover, those who sell medicine sit in the court, and the content is quite vulgar. The audience was very unhappy about this. I think it's necessary to coordinate with the advertising department. ”

After Qin Zhen sat down, he went straight to the point and said his opinion.

Wu Man frowned, then sighed and said, "I don't know what you are reacting to. However, we do not have an independent advertising department. At present, the advertising department is in charge of the three channels of the radio station. I don't have access to that. Actually, I also reported this situation to Director Chen of the advertising department before. However, he also has his own difficulties. ”

"What's wrong with him?" Qin Zhen looked confused, "Before, we didn't broadcast this mess, and we also ran very well!" Moreover, at that time, the audience loved to listen, and the listening rate was high, so didn't the benefit of their advertising also expand? ”

"Xiao Zhen, do you really think that the decline in our listening rate is simply because of the long advertising time and poor quality?"

Qin Zhen was stunned for a moment: "Then, what about that?" ”

Wu Man took his mobile phone, put it in front of Qin Zhen, and continued: "The problem with the advertisement you saw, that's the result. And the real reason is this. ”

Qin Zhen stared down at the Xiaomi mobile phone, his brows furrowed. Suddenly, her eyes lit up: "It's because of the smartphone." Yes, because of the popularity of smartphones, everyone prefers to listen to songs, watch dramas, and read novels on their mobile phones. As a result, there are fewer people listening to the radio. ”

"That's right." Wu Man nodded, "It's not just broadcasting. Now the TV ratings are also lower than before. This is the impact of new media on traditional media. You think, our audience is mainly drivers. But now there is Bluetooth on the mobile phone, which can be directly connected with the car media, listen to songs, listen to novels, listen to storytelling, you can have everything, and you can choose independently. Who's going to watch the radio with their eyes on it? ”

"yes." Qin Zhen nodded worriedly.

Wu Man continued: "The reason why the advertising department received a large number of advertisements and made several seats is because the customers who had cooperated for a long time could not see the benefits of the past and no longer continued to cooperate. And the advertising department had to lower the price to impulse in order to protect the revenue. And those who sell drugs are currently the most profitable. ”

"But it's not a long-term solution!" Qin Zhen muttered, "The effectiveness of advertising still depends on the influence in the audience, no one listens to the program, and no matter how low the advertising price is, it has no influence!" ”

Wu Man smiled bitterly: "Do you think that the leader doesn't understand this truth?" The advertising department doesn't understand? But right now, there's no way around it! We're pretty stable now. If you really change your business, you don't know what will happen? ”

"Changing businesses?" Qin Zhen was stunned again, "What is this?" ”

Wu Man sighed lightly, and then waved his hand: "Don't ask yet." When the time comes, you'll know. However, this is all unknown, and it may not happen. ”

"Oh." Qin Zhen didn't ask.

"Okay, what about the problem you reacted to, I'll find a way to communicate with Chen Ren. You still can't relax on this side of the show. Even if the time is reduced, the quality must not be reduced. Think more about ways to engage your audience. ”

"Okay, then I'll go to work."

Qin Zhen heard that Wu Man wanted to end this conversation, and got up and walked towards the door. But when her hand was on the doorknob, she suddenly hesitated.

Qin Zhen slowly turned around and looked at Wu Man with a complicated look: "Sister Man, if we had achieved live webcasting back then, would we have been able to listen to it with our smartphones?" Isn't there no such thing as this crisis? ”

Over the years, although Qin Zhen has not kept in touch with Lin Feng, he has been paying attention to his "Leting.com". Her program under the name of "Love with the Wind" is also constantly updated. Therefore, Qin Zhen knew that "Leting.com" had its own mobile phone APP as early as half a year ago. She also heard other local radio programs on it.

Wu Man's expression was helpless. She shook her head with a smile and said lightly: "It's a pity that there is no 'if' you said." ”