"That, construction, victory, you eat first, I'll go to the field."

Secretary Lin called to find him, Xu Shiyan had to go, so naturally he didn't have time to accompany everyone to dinner.

What was said on the phone just now, Zhao Jianshe and others could also hear it.

"Third brother, let's get busy with you first, the affairs of the unit are important.

We don't need you to take care of it, we are not outsiders, we should eat, drink, and wait for you to come back. Everyone hurriedly said.

Xu Shiyan put on his coat and hat, went out and rode his bicycle, and went straight to the field department.

Halfway through, I saw children climbing the plough in front of the weather station.

"Secretary Lin, what did that province say? What is the specific situation of the order? ”

Xu Shiyan came to the field department and went straight to the secretary's office on the second floor.

When I entered the door, Lin Qiyue and several other deputy field directors were there, and Xu Shiyan didn't care about anything, and asked directly.

"Didn't the honey we shipped give away the Coke from the beverage factory?

As a result, a foreign businessman came to contact and discuss the order, saying that the first batch would order 50,000 pieces of ginseng flower cola and ginseng cola, one piece of 12 pieces of packaging.

Because our export authority is not enough, the other party did not contact us directly, but first found the province.

The other party still wants to order mineral water, and I came to you to discuss this export pricing, as well as mineral water. ”

Lin Qiyue briefly explained what happened.

"Now the merchants are waiting for us to quote, and the province is asking us if there are any difficulties in the production of mineral water.

If we can't produce, the province will arrange for someone to come over. ”

Needless to say, the meaning of these words is understood, and some people are looking at it again.

"Secretary Lin, there must be no problem with mineral water, we only need to add a filling production line to customize mineral water bottles to produce.

But this mineral water, to control the amount of production, scarce is expensive, can not produce too much.

Moreover, our main products are ginseng cola and ginseng flower cola, which have high added value. Xu Shiyan pondered for a moment before speaking.

The mineral water line was not intended to be used so early.

In fact, there are many natural active mineral water sources in the Changbai Mountain area, which are rich in various natural minerals, and they are all high-quality drinking mineral water.

However, how to develop requires a long-term plan, and it should also focus on high added value.

It doesn't make much sense to simply produce a bottle of water.

How much can a bottle of water sell for? For example, this kind of export water is better, and the whole good-looking and high-end packaging is not a problem for 500 ml of water to sell for more than ten yuan.

Like the ordinary plastic bottled mineral water in later generations, if it costs one or two yuan a bottle, the profit is indeed not low, but it cannot drive other industries, so it is not the best choice.

"Well, have you found someone to calculate the production cost of the two kinds of cola? How much can you nuclear? ”

Xu Shiyan is more concerned about these two drinks, after all, they are participating in the field, and the most important thing is to develop related industries.

"Well, I've found someone to calculate, ginseng flower cola, the cost price is more than seven cents, and the cost of ginseng cola is higher, but it is not more than one dollar."

After all, it's a drink, and the main body is actually water.

Of course, because of the addition of ginseng flowers and ginseng ingredients, plus canned packaging, the cost is much higher.

How much is a bottle of soda this year? Sold for two cents and a half, and five cents of that is the money for the bottle.

In other words, a bottle of soda actually sells for two cents, and the cost price is lower, only a few cents.

And Jianlibao, which is also a canned drink, is about to sell for more than a dollar at this time, and the cost may be more than five cents, or even less than five cents.

This is also the most difficult place for Lin Qiyue, the cost of the two kinds of colas produced by one participant is so high, and the price is really difficult to set.

It's high, I'm afraid that the merchants are too expensive, it's low, the cost is too high, and there is no profit.

Before Xu Shiyan came, the big guys were discussing this issue, what is the most appropriate price?

"We discussed just now, otherwise, let's try it at two dollars?"

Lin Qiyue gritted his teeth and set a price that he thought was already very high.

Two bucks? The two American knives Xu Shiyan are too cheap.

You must know that they use natural carbonated mineral water, not to mention anything else, just say that water, and put it in a beautiful glass bottle.

Don't use 500 milliliters for a bottle, just 300 milliliters, and at least sell for about 10 yuan.

There is no reason why Coke with added ginseng is cheaper than pure water.

In that case, what kind of cola do they make? The direct production of water is calculated, the cost is low, and the money is more.

"Secretary Lin, you listen to me about this, a Coke, the price is forty-five US dollars."

This thing is not for the people in China to drink, and it cannot be viewed from the eyes of ordinary people.

Since it is an export, it must be a high-quality product, and the high-quality product is priceless.

"Huh? Forty-five dollars a piece? Twelve listens, an average of nearly four dollars for a listen? Crazy, right?

Foreigners are rich, but they are not stupid, can they agree? ”

Several other people in the office were all dumbfounded, isn't this a bit of a joke?

Less than a dollar at a cost, selling for nearly eight dollars? Isn't this too black-hearted?

"It's not expensive at all, don't worry, why do you think foreigners order from us?

Don't have Coke? To put it bluntly, we also learned this thing from others.

So why do people have their own Coke and order our goods? Is it because our stuff is cheaper?

No way? It's because our thing is unique, and it can't be produced anywhere else.

So since it's unique to you, why sell it cheaply? ”

Xu Shiyan sighed, feeling that these people's concepts still have to change, and they don't pursue good quality and low price for everything.

Many times, price represents status, and the higher the price, the more scarce it is.

"In addition, in the province, the amount of mineral water is not enough.

We can only send 60,000 pieces of this batch, and we have to wait for the next batch. ”

Since it is a scarce mineral spring, it can't be too much, and too much is not rare.

Controlling shipments and engaging in hunger marketing is always the only way to increase value.

Lin Qiyue and the others were dumbfounded, and they didn't understand what Xu Shiyan meant.

Now there are a lot of drinks stored in the warehouse of the beverage factory, even if the first batch has a total of 100,000 pieces, it is not impossible to complete it with hard work and overtime by workers.

Why do you have to give less? Isn't more production making more money?

"Listen to me this time, see the follow-up reaction, if my proposal doesn't work, let's discuss it separately."

It is an eternal truth that scarce is expensive, and it cannot be said that when the order comes, it will work hard and let it out.

For a business to grow, it must have a long-term, sustainable plan.

Instead of a big battle as soon as the blood comes up, what kind of big battle will be made, what goal will be completed in 100 days of the war, and so on.

There is no need, and there is no need for that, it is still the same sentence, the road must be taken step by step, the meal must be eaten one bite at a time, and there is no hurry.

(End of chapter)