On the morning of the seventh day of the first lunar month, Su Weizhong took his clothes and luggage and returned to Donggang by car with Xu Shiyan and others.

As soon as he got home, he received a call from the attendee, and Lin Qiyue said that he had an urgent matter to discuss with Xu Shiyan.

When Xu Shiyan heard this, he hung up the phone and hurriedly rode away.

While pedaling the bike, Xu Shiyan thought in his heart that this bicycle should be changed, and he should buy a motorcycle.

How convenient the motorcycle is, run on the fire, and arrive as soon as you get out of the heat.

Go back and inquire about it, see how the motorcycle is sold, and find a way to buy one.

When I rode to the field and saw Lin Qiyue, I knew what was going on.

It's nothing else, it's their product, the offer of two kinds of Coke, and the other party has given an opinion.

As for the price set by the participation side, people say that it is acceptable, but there must be one condition, that is, one Coke, with two pieces of natural carbonated mineral water.

The packaging of mineral water should be of high grade, the more beautiful the better, and the price can be more expensive than cola.

"Xiao Xu, do you have to hurry up and buy mineral water filling equipment.

Also, this packaging should be high-grade and beautiful, why is this thing beautiful? ”

Lin Qiyue looked at the customer feedback sent by the provincial capital, and looked blindfolded, what should this thing do?

At that time, Xu Shiyan deliberately quoted the price higher.

There are also Coke abroad, how much is that Coke? No matter how expensive it is, it's cheaper than theirs.

Yes, ginseng is produced in the ginseng field, and the active ingredients of ginseng flowers and ginseng are added to it, and it is also a natural sparkling mineral water as a raw material.

In terms of quality, it is indeed better than ordinary cola, and it can even be said to be a health care product or functional drink.

But the ex-factory price of this thing is 45 US dollars a piece, counting the freight and the other party's promotion and sales expenses, how much does it cost?

With such an expensive Coke, how can it compete with foreign Coke? How to open up sales?

But as soon as this feedback arrived, Xu Shiyan immediately understood.

Those foreign merchants who want to focus on Coke are not Coke at all, and their main purpose is mineral water.

Natural carbonated mineral water, which many factories boast about, is actually artificially added with soda bubbles.

Truly natural and additive-free sparkling mineral water, very rare.

Those people proposed that one cola with two pieces of water is to push this water at a high price, and as for coke, just don't lose money.

This path is not right, if they follow the other party's path, then their Coke will easily fall into a very embarrassing situation.

The production of cola is both a formula and a material, which costs a lot of processes, and in the end it can't catch up with the direct sale of water, and the income is not as much as the direct sale of water.

What will happen? I guess even the people in the beverage factory will think that it still produces a fart Coke.

I poured water directly into the takeaway, and I earned more without effort.

Then the deep processing of the ginseng industry that they worked so hard to develop is likely to have just started and was directly stifled.

"Secretary Lin, let's reply like this.

The price of a Coke can drop to five dollars or even a little lower, but we have two Cokes with one water. ”

Foreign merchants want to make this water into a high-end consumer goods similar to luxury goods, so this water is the key.

Before the market for cola was opened, Xu Shiyan had to use water to hook those merchants, and it was impossible to ship so much.

"No, Xiao Xu, what kind of way are you playing? Why don't I understand?

Let's take the initiative to reduce the price and reduce the shipment of mineral water, so that we will make less money? ”

Lin Qiyue felt that his brain was getting less and less, what kind of medicine was sold in this Xu Shiyan's gourd?

Xu Shiyan could only tell Lin Qiyue little by little, and broke all the twists and turns in this and explained it clearly.

"Secretary Lin, if you think so, they need our Coke for mineral water.

Then they can't stop selling Coke after they buy it, right? As long as you find a way to sell, you will slowly occupy a part of the market.

The foreign market is so big, we can't eat it all, as long as we maintain a certain degree of balance between the amount of spring water gushing out and the sales volume of our factory, it is enough.

To be honest, no matter how much we have, we won't have anywhere to get this water. ”

The constraints of external conditions determine that their cola must go to the high-end price point, and it cannot become an ordinary consumer product.

"When everything is normalized in our beverage factory, our cola is also a bit famous, and we can also try to produce domestic ones and compete for the domestic market."

The domestic market cannot be considered for the time being.

With the current level of domestic consumption, there are still people who are reluctant to drink two cents and five bottles of soda.

Who is willing to spend that old money to buy a ginseng flower cola and drink it back? How can you go to heaven after drinking?

Chinese people have always paid attention to practicality, and the so-called high-end atmosphere is high-grade, to put it bluntly, most of them are famous.

This is in China, anyway, there will definitely be no market in the last ten years.

If you want to develop the domestic market, you can only use another version, the same production process as ordinary cola, and do not use this natural mineral water.

Let's talk about this slowly, don't rush.

"Now there is one more thing, that is, to quickly design the packaging of mineral water, people require high-end atmosphere and high grade, we have to figure this out."

What gave Xu Shiyan a headache was this matter, how to design the outer packaging of mineral water.

It's a big problem to think it's expensive at first glance, and it's a good thing to look at it.

Xu Shiyan felt that it was a little difficult, and for Lin Qiyue, it was even more confused.

In his opinion, what kind of flowers can be made out of that glass bottle? It's like a soda bottle, so what's the end of it? Isn't that pretty?

"Gotta find someone to have a meeting." Xu Shiyan knew that he couldn't understand this matter when he told Lin Qiyue about it.

So he directly called people to a meeting, this time it was not just the technical department, but also the stage design of the art troupe and the propaganda officer of the trade union.

These people are also a bit of an artistic cell, brainstorming.

In addition, Xu Shiyan also specially shouted and asked Han Liwei's daughter-in-law, that is, his little sister Xu Shiqin, to also come over.

Why? Because Xu Shiqin is a woman, and she is a person who studies clothing, she has a little talent for design.

In this way, the relevant personnel were all called to the conference room of the field department, and Xu Shiyan elaborated his thoughts and ideas.

He also gave everyone pen and paper and asked them to think about it and draw it on their own.

Not only the bottle design, the logo, the picture on the bottle, etc., you have to come up with a plan.

Not to mention, the power of the masses is huge, and there are really a few good ideas.

Xu Shiqin designed one, the middle of the bottle is thin and the ends are thick, a bit like a beautiful woman wearing a long skirt.

Xu Shiyan thought it was good, and gave a little suggestion to make the bottle cap in the style of a golden crown.

Looking at it this way, it really looks a bit like the queen in a Western fairy tale.

As for why the bottle cap is designed to be a crown, this matter has to be told from the story that Li Chengrong made up.

When writing the product introduction before, Xu Shiyan said that he would make up a few folklore or stories.

Li Cheng allowed those people to do the same, so he made up a story about the old Han king who went into the mountain to get sick and drank this spring water to save his life.