On the first day of the Lunar New Year, the Xu family has not broken off.

Neighborhood leaders, relatives and friends, colleagues from Xu Shiyan's unit, and cadres in the town.

This wave of people sat for a while and did not wait to leave, and that wave came in again.

On the second day of junior high school, Han Liwei and Xu Shiqin led the children back, and the whole family got together for a good time.

Xu Shiyan took the opportunity to take another photo of the big guys.

This is a serious family portrait, there is no shortage of people in the family, all of them are there.

got up early in the third year of junior high school, Xu Shixian and they all followed their daughters-in-law back to their parents' homes, and Xu Shiyan also followed Su Anying and led the four children back to Su's house.

Now, five of the six sisters of the Su family are in Donggang, and only Qin Meiling lives alone in Hunjiang, and the six sisters are living well.

At this time in his last life, Qin Meiling's man Sui Hongzhi had already contracted the Hunjiang Department Store, had money, and found San'er outside, and he and Qin Meiling were divorcing.

As a result, in this life, I don't know why Sui Hongzhi stopped and lived honestly with Qin Meiling.

The relationship between the two is good, and Sui Hongzhi is also very enthusiastic about his father-in-law's family.

In this regard, Xu Shiyan didn't have any ideas, it was best not to leave, and Su Weizhong and Han Cai'e from the province were troubled.

After the third day of the first lunar month, Xu Shiyan never stayed at home.

The leaders of the company and the forestry bureau on both sides of the fourth year of junior high school got together to drink.

At the wine table, Xu Shiyan proposed to set up a parquet factory in Songjiang River.

When the Forestry Bureau heard this, they were interested, and they had to mix it up.

Xu Shiyan did not refuse, and the specific cooperation matters will be discussed slowly later.

On the fifth day of the first lunar month, Xu Shiyan was called to the county by Chang Hongfa, and it turned out that Guan Enxue, Lin Qiyue, and Chen Jianzhang were all in the county.

It just so happened that this group of people got together and talked for a long time.

In particular, there was an informal discussion on the development of the ginseng industry in the Fusong area and even the Hunjiang region.

"In the future, our ginseng will take the route of high-quality, branded and high-end.

We can no longer develop large-scale goods, and we can't sell them at a price. Xu Shiyan took the opportunity to express his opinion.

"The first is to let go of the contracted mountain forests and develop forest ginseng.

We tried this before, but we didn't have a mountain of our own, and the ownership of the forest land did not belong to us, so it was gone. ”

"Ginseng is still very promising, and of course it will take a long time.

Therefore, it is best to cooperate with the contracted river section to breed forest frogs, cold-water fish, and plant some medicinal materials, so that there can be income in the early stage.

This requires the cooperation of the forestry department.

We can't catch up with Ji'an and Huanren here, and everyone else is a self-retained mountain, and they can do whatever they want. ”

The development cycle of understory ginseng is long, and it generally takes more than ten or twenty years to see benefits, so this contract period must be long, and it is useless if it is short.

"Another is the development of ginseng with low pesticide residues.

There are too many pesticides used in our industry now, and there are too many drug residues, which is also the reason why many mallets cannot be sold at a price.

There is also a reason why the mallets we participated in have always sold well.

Brother Lin knows that since I arrived at the site, I have been advocating the non-use of pesticides such as 666, DDT, chlordane, pentachloronitrobenzene, and phosphine.

Our ginseng is taken for testing, there are no these harmful residues, and the quality is guaranteed.

This matter must be regulated as soon as possible, and the name of our ginseng without pesticide residues in Changbai Mountain will be beaten, and the price can go up. ”

These are what Xu Shiyan has been pondering since the accident last fall.

"I have always emphasized that it is necessary to control the rapid development of ginseng, and now it is still the same sentence, the more the less valuable.

In the county, policies must be introduced to reduce the area, adjust the scale, and control development.

Especially those enterprises and institutions, with public money to plant ginseng, this kind of thing is tried to put an end to it.

Control the scale, don't develop so fast, avoid oversupply in the market, and the ginseng industry can develop in the long run. ”

In the end, it's still a cliché, how many times has Xu Shiyan suggested it before, but the boss just didn't listen.

But as long as you can control it, it won't collapse so badly all of a sudden.

"Shihiko, I've heard people say that American ginseng is popular abroad now.

The price of that thing is high, and everyone accepts it. The second and third ginseng fields are planted with a lot of American ginseng.

Do you think that our county should also adjust the structure, in addition to reducing the planting area of garden ginseng, and gradually develop American ginseng. Gao Yunfeng had a different opinion.

"County Magistrate Gao, what do you say about this, the price of American ginseng is also in the hands of foreign businessmen.

Today he said that the price is high, we will have a variety of varieties, and when we plant more and the output is large, he said that he will not accept it? Isn't this routine the same as our mallet? ”

Xu Shiyan shook his head, whether it is American ginseng or local ginseng, as long as they don't have price autonomy, it is a leek in the eyes of capital, and people can cut it when they want.

Now watching American ginseng make money, they are all swarming to grow American ginseng.

Waiting for the production of American ginseng to be large, people will say that the quality is not good, and everything will be in vain.

In the previous life, local ginseng was no longer good, and many people switched to American ginseng.

In the first few years, I did make money, but then what? Isn't it the same routine?

Therefore, it is not at all whether they are growing local ginseng or American ginseng, the key issue is that they have to have the ability to control the price.

"I've always said that we want to develop into a brand, we want to build a well-known brand.

Let everyone think of ginseng and ginseng products when they think of our brand, which is the most important thing.

Just like in South Korea now, as long as you say Korean ginseng, it has to be CheongKwanJang , right?

Obviously, it's all the same ginseng, and even our red ginseng is of higher quality than theirs, but we just can't sell it.

Why? That's the power of branding. ”

Xu Shiyan feels that there is too much lack of concept in this regard in China, and many people do not pay attention to this aspect at all.

Not to mention anything else, these participants in the county are all working independently and have their own trademarks.

In the past, there was a Donglin card in the first field, a Chen brand in the second field, and a dragon card in the cloud field in the third field.

There is no unity at all, and naturally there is no brand effect.

"People in South Korea pay special attention to these things, whether it is a large supermarket, an airport duty-free shop, or even some tourist attractions, they sell this brand.

I think we should also learn from it, concentrate on our superior strength, and develop our local brand, so as to achieve long-term development.

Otherwise, we will always be the raw material base of foreign businessmen.

People say that if you give us more money, you will have more money. Who told us that our waist poles are not hard? ”

Xu Shixian wanted to say these words a long time ago.

"I mentioned it to the leader last time, saying that I wanted to develop a new type of cooperative, form a one-person participation association or something, but there was no movement.

This is the best way to develop, to unite all the participating farmers, together to take the route of high-end branding, in order to compete with foreign capital. ”

Therefore, this is the disadvantage of contracting to households, participating in agriculture is independent, the power is scattered, and it is too simple for people to deal with you.