"Don't worry about these for now, anyway, our company has the right to operate exports independently, and these terms can't be controlled by us."

Xu Shiyan put the documents aside and looked up at Li Bingzhuo and the others.

"The most important thing at the moment is the next development of our company.

Up to now, our foreign trade orders this year have been 40 percent less than the same period last year.

That is to say, many of those old customers in the past are still waiting, or they may not have the idea of cooperation this year. ”

Xu Shiyan took out a report and showed it to Li Bingzhuo.

"That's what we should be most concerned about right now.

Last year, the orders did not decrease too much, mainly because people had already paid the deposit.

If they cancel the order, they will lose a lot, and they have no choice but to continue with the previous contract.

However, this year, it is obvious that the willingness of foreign investors to place orders is not high.

If this situation continues, I think our company's performance may decline greatly this year. ”

Xu Shiyan sighed, last year's hurdle barely passed, and in the next few years, I am afraid it will be more and more difficult year by year.

"The general manager, colleagues in the sales department have contacted most of the customers, and the main problem is the price.

Now the value of the American knife has appreciated, and at present, one American knife is exchanged for four dollars and seven cents and eight, and last year it was three dollars and seven cents and six dollars.

Merchants feel that if they still follow the prices of previous years, they will lose money, so they are all waiting and seeing. ”

This, Li Chengrong also thought of them, the people in the sales department have been actively contacting old customers recently.

"No way, since last year, all industries have experienced a cold winter.

In fact, not only the ginseng in our county, but all kinds of domestic enterprises have experienced a process of overheating to sudden cold.

The economy is sluggish, many domestic commodities are backlogged, and the phenomenon of triangular debts of various units is particularly serious.

Our company is good, except for some raw materials and packaging purchased from outside, the rest are supplied by ourselves.

Sales are mostly directed at exports, so they are not dragged down by triangular debt. ”

Li Chengrong is now in charge of the market, he works very hard, and he collects and sorts out the information on the development of various industries at home and abroad.

"Not to mention anything else, the Qi Fular Heavy Machinery Factory was forced to stop production last year because of triangular debts.

Anshan Iron and Steel Company, also because there is no money in this account and no coal in the warehouse, can only mobilize employees to raise funds.

There are also many factories that have closed because of this.

The domestic economic situation is not good, the currency is depreciating, and now they are all rushing to export, but exports are not easy to do. ”

"General Manager, I think a price reduction may be imperative.

If the price is lowered, those old customers should still be able to retain some of them, and if the price is not reduced, I am afraid that these customers will be lost. ”

Li Chengrong has been studying with his subordinates for a long time, and I feel that there is really no way to break the situation now.

"No, price reduction is the worst means, once the price drops, it will be difficult to go up in the future."

Xu Shiyan shook his head, the price cannot be easily reduced.

At present, the appreciation rate of the American knife is not too large, and the price will be reduced now, so what will I do later?

"Well, you take someone from the sales department and calculate the cost for me.

Let's see what kind of promotional offers are more reasonable on the basis of maintaining the original price.

For example, buy 10 get 1 free, buy 8 get 1 free, buy 5 get 1 free, and see which one can satisfy foreign customers at the current exchange rate, and we will not suffer too much loss. ”

If the price is not reduced, other promotional means can only be adopted.

No way, now this economic situation.

If you want to break a way out of this situation and ensure the normal operation of the company, you can only make a little concession.

"In addition, we still take last year's approach, in addition to giving away the same goods, and then give away the new products we are going to launch this year.

If there is any promotion activity to be held on the customer's side, we will also try our best to cooperate, and be sure to catch the existing old customers, and not let these people lose. ”

Thanks to the participation of people from the Ginseng Research Institute, the development of new products has been accelerated, and they can take out the new products that they had previously stockpiled.

I can't take care of so much now, so let's stabilize this year's orders first.

"Okay, then I'll take someone to do the accounting, and then contact the customer."

Li Chengrong nodded, there is no other good way at present.

"It's going to be the Spring Fair again, and this year's new products can only bring a few more things to the past, let's try the effect.

Also, I want to bring the medicine from the pharmaceutical company and give it a try, but I don't know if it will work. ”

In the current situation, everyone is panicked, and Xu Shiyan is no exception.

At present, the drugs of pharmaceutical companies only have domestic drug certification procedures, which is not recognized in many countries.

Drugs that are not certified by foreign countries, especially in Europe and the United States, can generally only be sold in the category of health care products.

This is where traditional Chinese medicine suffers, and it is also the reason why Fusong Pharmaceutical Factory takes its products to the Spring Fair every year, but it can't sell too much every year.

Only some countries in Hong Kong, Taiwan, Dongyi, and South Korea will buy in small quantities.

"This year, we're going to build another cosmetics factory to produce the products I mentioned earlier.

This must be independent and cannot be mixed with the original factory.

In addition to this, it will also build a joint venture with other investors to build a flooring factory and a health care product factory. ”

Xu Shiyan flipped through the lists in his hand and took out a plan.

"The health care product factory, mainly for the domestic market, the formula is authorized by our company, using independent trademarks and packaging.

In the past two years, health care products have become popular in China, and we must not miss the opportunity. ”

This is the idea that Xu Shiyan thought of when he helped Xu Shiqin buy land in Bao'an.

There are actually many reasons for choosing to make health products at this time.

One of the more important reasons is that I am afraid that the Chinese people will follow suit.

At present, Dongfang Ginseng Company can maintain its current income under the miserable overall situation of the ginseng industry, relying on the deep processing of products and the registration of foreign patents in advance.

However, there is one thing, patent protection is only useful abroad, and China does not pay attention to these at all.

Before, they were all staring at the export, it was useless to follow the trend, foreigners only recognized those who had patents, and those people couldn't sell without patents.

Now exports are sluggish, and the domestic health care products industry is beginning to rise.

At this time, I am afraid that some people will focus on these products of the participating companies, and they will not export them, but turn to domestic business.

Anyway, the price of ginseng raw materials in China is so low now, and it is definitely not a loss to come in and mix it.

As if according to the products of the participating companies, people also follow suit, and then sell them in China, Xu Shiyan or the participating companies, what else can they do with others?

This kind of thing will definitely happen, and instead of letting others take the lead, it is better for them to take this step first.

Do not build a factory locally, choose another site, register a separate trademark, redesign the packaging, and appear in front of the Chinese people with a new look.

From now to the ninety-five and ninety-six years, it is the golden period for the development of domestic health care products.